This document provides information about Hiren Traders, a wholesaler located in APMC, Vashi that sells spices, rice, and instant noodles. The document was designed by Jobin Mathew.
The document lists the names of various stores in Delhi, including Ameer Store, Ganpati Narang Store, Kalra Store, Mahaveer Store, Mittal Traders, Punjab Trading Co., Sharma General Store, Shipra Dept Store, and Vikas Traders. Most stores are listed multiple times.
This document provides information about the James Beard Public Market organization and its plans to open a public market in Portland, Oregon. It discusses the market's mission to showcase local food and support local producers and entrepreneurs. It also outlines the market's board and committees, staff, and site selection at the Morrison Bridge head location. Floor plans and precedents from other public markets are presented. The timeline shows plans to complete design, fundraising, and construction with a grand opening in spring 2018.
This document appears to be contact information for Jai Tea Co., a company located in plot B-3 of APMC Market-2 in sector 19B of Vashi, Navi Mumbai. It lists various topics that may be discussed with the company such as sourcing, ordering, product range, pricing, margin, sales and customers.
Sustainable Architecture: Fruit and Vegetable Market at Mohali, Punjab.Sarbjit Bahga
The document describes a new fruit and vegetable market designed by architect Sarbjit Singh Bahga in Mohali, India. The 12-acre market features wholesale and retail market areas, as well as a farmers' market. It uses a pre-engineered steel structure for its large covered spaces, which are clad in powder-coated steel and insulated panels. The design incorporates facilities like storage, loading areas, and amenities to efficiently serve farmers, vendors and customers.
Every day in Maharashtra news papers carry articles on:
Farmer distress, Agri-product demand / supply inconsistencies, middle men centric trade, non-availability of bank credit, loan distress & farmer suicides etc.
Students from M.Tech (Project Mgmt) studied these phenomena and have suggested modifications to the APMC Supply Chain - as a part of their SCM course.
Indian Railways Website (advert revenue model)Jobin Mathew
The document discusses recommendations for increasing advertising revenue from the Indian Railways website. It provides statistics on current traffic and revenues. It then makes recommendations such as:
1. Adding full page static frame adverts on the home page to target the 68% of users who visit it directly.
2. Making the site mobile compatible to target the growing mobile audience and increase advertising effectiveness and revenues.
3. Implementing CAPTCHAs and targeting them geographically to increase brand recall and filter for advertising.
4. Using behavioral targeting techniques like class-based targeting, retargeting, and CPC-based costing to improve conversion rates and revenues from online advertising on the site.
5.
Tea Industry Distribution Channel Study - MumbaiJobin Mathew
This document analyzes the sales and distribution of tea, the world's most consumed beverage after water. It outlines the size of the Indian tea market and key players. It then describes the various channels that tea travels through from producers to consumers, including auctions, wholesalers, distributors, retailers and direct sales. It provides examples of different distribution models including an APMC market in Vashi and retail distribution in sectors of Navi Mumbai.
This document outlines a marketing plan for a movie called "Cutthroat" with the following key points:
1. The plan segments the target audience into two groups - ages 18-35 and 36-45 - and defines the primary and secondary targets.
2. The pre-release phase focuses on film festivals, competitions, and partner promotions to generate buzz.
3. During release, the plan focuses on banner ads, targeted influencers, and distribution based on location.
4. Post-release activities include paid screenings, online broadcasts, and campaigns to promote stress relief.
The document lists the names of various stores in Delhi, including Ameer Store, Ganpati Narang Store, Kalra Store, Mahaveer Store, Mittal Traders, Punjab Trading Co., Sharma General Store, Shipra Dept Store, and Vikas Traders. Most stores are listed multiple times.
This document provides information about the James Beard Public Market organization and its plans to open a public market in Portland, Oregon. It discusses the market's mission to showcase local food and support local producers and entrepreneurs. It also outlines the market's board and committees, staff, and site selection at the Morrison Bridge head location. Floor plans and precedents from other public markets are presented. The timeline shows plans to complete design, fundraising, and construction with a grand opening in spring 2018.
This document appears to be contact information for Jai Tea Co., a company located in plot B-3 of APMC Market-2 in sector 19B of Vashi, Navi Mumbai. It lists various topics that may be discussed with the company such as sourcing, ordering, product range, pricing, margin, sales and customers.
Sustainable Architecture: Fruit and Vegetable Market at Mohali, Punjab.Sarbjit Bahga
The document describes a new fruit and vegetable market designed by architect Sarbjit Singh Bahga in Mohali, India. The 12-acre market features wholesale and retail market areas, as well as a farmers' market. It uses a pre-engineered steel structure for its large covered spaces, which are clad in powder-coated steel and insulated panels. The design incorporates facilities like storage, loading areas, and amenities to efficiently serve farmers, vendors and customers.
Every day in Maharashtra news papers carry articles on:
Farmer distress, Agri-product demand / supply inconsistencies, middle men centric trade, non-availability of bank credit, loan distress & farmer suicides etc.
Students from M.Tech (Project Mgmt) studied these phenomena and have suggested modifications to the APMC Supply Chain - as a part of their SCM course.
Indian Railways Website (advert revenue model)Jobin Mathew
The document discusses recommendations for increasing advertising revenue from the Indian Railways website. It provides statistics on current traffic and revenues. It then makes recommendations such as:
1. Adding full page static frame adverts on the home page to target the 68% of users who visit it directly.
2. Making the site mobile compatible to target the growing mobile audience and increase advertising effectiveness and revenues.
3. Implementing CAPTCHAs and targeting them geographically to increase brand recall and filter for advertising.
4. Using behavioral targeting techniques like class-based targeting, retargeting, and CPC-based costing to improve conversion rates and revenues from online advertising on the site.
5.
Tea Industry Distribution Channel Study - MumbaiJobin Mathew
This document analyzes the sales and distribution of tea, the world's most consumed beverage after water. It outlines the size of the Indian tea market and key players. It then describes the various channels that tea travels through from producers to consumers, including auctions, wholesalers, distributors, retailers and direct sales. It provides examples of different distribution models including an APMC market in Vashi and retail distribution in sectors of Navi Mumbai.
This document outlines a marketing plan for a movie called "Cutthroat" with the following key points:
1. The plan segments the target audience into two groups - ages 18-35 and 36-45 - and defines the primary and secondary targets.
2. The pre-release phase focuses on film festivals, competitions, and partner promotions to generate buzz.
3. During release, the plan focuses on banner ads, targeted influencers, and distribution based on location.
4. Post-release activities include paid screenings, online broadcasts, and campaigns to promote stress relief.
Integrated Marketing Communication for a Spice Brand Jobin Mathew
The spice market in India has seen strong growth over the past decade, with a 10.0% CAGR in value and 3.7% CAGR in volume from FY2007-FY2013. Rahasya Masala competes with major brands like Everest, MDH, and MTR as well as local players Orkla and McCormick. The target demographic for Rahasya Masala is women and bachelor men aged 21-40 from socio-economic classes B through E1, who want to impress others with their cooking skills. Rahasya Masala offers a wide range of ground and blended spices for cooking including chaat masala, chili, garam masala, turmeric, cor
Nearly 12 million additional rural households in Uttar Pradesh and 4 million more in rural Bihar would have owned electric fans by 2009-10 if there was better access to electricity.
The document describes 5 layers of distribution channels for consumer durable products to move from company depots to interior village markets. It also shows distribution models and strategies for FMCG products, durable goods companies, and others to effectively reach rural areas through layers of distributors, sub-distributors, wholesalers, and retailers down to the village level.
The distribution strategy discusses reaching mandis, towns, semi-urban centers, understanding peak seasons like harvests, using company trucks, collaborating for distribution, and converting unorganized sector
Panda bags (Business Plan)- Aetos DiosJobin Mathew
The business plan is for Panda Bags, a company founded by Jobin, Reagan, and Shivanand. The plan targets 17-40 year olds in India, a potential market of 40 crore people. It outlines the company's strengths as first mover advantage, being economical and lightweight bags, and opportunities in international markets and new product lines. Threats include stiff competition from established brands. The financial projections include an initial investment of Rs. 70 lakh with costs of production, margins, and allocated budgets.
Green Tek (Live Product Case Solution) paperboard productsJobin Mathew
The document proposes a solution to the problems of mobile phones not being supported while charging by creating recycled paper phone holders in various designs. The holders would come in natural textures and modern designs with playful color schemes at an affordable cost given recycled paper materials. The phone holders priced between Rs. 5-20 would be marketed through multi-brand retailers, social media, online retailers, kiosks, offices, colleges, and gift shops to provide support and simplify charging mobile phones.
Streax Pro (Hair Care) Live Case solutionJobin Mathew
The document provides recommendations for growing a hair care brand including developing smaller trial sizes, strategic business partnerships with salon chains, opening exclusive brand salons, and exploring international markets. It also discusses optimizing the product mix by focusing on quality, value-based pricing, distribution through multi-brand and local salons, and using promotions like discounts, social media engagement, and sponsoring fashion events. Reducing the working capital cycle is recommended through bill discounting, cash discounts, and smaller stock keeping units for small salons. A permanent journey plan for sales representatives is outlined involving call center assistance, mobile app location pinpointing, prioritizing major and proximate accounts, and linking the plan to daily sales reports.
[1] The document provides statistics about Valentine's Day spending and gift giving habits. It also outlines the structure and objectives for a student retail project called "Project V" where teams will design, brand, purchase inventory for, promote, and sell items from a Valentine's themed pop-up store. [2] Each of the 9 team members has a designated role and will contribute $10-90 to the store fund which will be used by Purchase Managers to obtain inventory. [3] Sales, transactions, and a "Wild Card" special item bid will be audited. [4] Customers will provide ratings on store aspects to help determine winners in categories like best profit, design, promotion, and customer
This document contains a brand marketing campaign comparing Harpic Power Plus toilet cleaner to a competing product called DumbX. It consists of three sections:
1. Various slogans and phrases positioning Harpic as superior to DumbX, encouraging consumers to "switch" or "dump" their current DumbX product.
2. A fictional news story portraying DumbX as a criminal spreading germs, while Harpic Power Plus safely kills it off.
3. A mock Facebook timeline post mourning the "death" of DumbX during a Harpic challenge, further cementing the brand's dominance over its competitor.
Operations Management- Manufacturing Process Jobin Mathew
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document summarizes dynastic politics in India. It discusses prominent political families in India like the Scindias and Thackerays. It notes that while less than half of MPs have no family political background, over a third entered politics through family connections. Younger MPs and those under 40 are more likely to have hereditary political backgrounds. The Congress party has the most hereditary MPs, with over a third of its MPs coming from political families. Regional parties also have higher proportions of hereditary MPs than national parties.
This document discusses social media marketing and outlines key topics covered including the top 10 questions marketers have about social media, commonly used social media tools, the benefits of social media marketing, and how much time is required for social media marketing on a weekly basis. It also looks at how social media may change other forms of non-social marketing in the future and provides demographic information on survey participants as well as discussing outsourcing social media activities and predicting future social media trends.
The Altman Z-score is a statistical model that uses multiple corporate financial ratios to predict the probability that a company will go bankrupt within 2 years. The Z-score was developed in 1968 by Edward Altman and uses ratios related to profitability, leverage, liquidity, and other factors. A Z-score above 2.99 indicates low risk of bankruptcy, between 1.81-2.99 is in the gray area, and below 1.81 indicates high risk. The model requires data from a company's balance sheet and income statement to calculate ratios and determine the overall Z-score.
This document summarizes Amul butter's billboard advertising strategy. It discusses that Amul releases over 120 billboard creatives per year across hundreds of billboards in over 30 publications and six TV channels. While billboards have disadvantages like lack of flexibility and measuring effectiveness, they have advantages for Amul like being low cost, eye-catching, and reaching a large, diverse market. The document also notes that as a market leader for a mature product, Amul's billboard strategy aims to stimulate repeat purchases through reminder advertising.
Modern India's answer to safe, convenient and economical commercial transport on the road. The document analyzes the company environment, customers through market segmentation and targeting auto rickshaw owners and new buyers. It details the product positioning as a replacement for three wheelers with fuel efficiency, lower emissions, attractive design, upgraded features and safety. It discusses price at 1.8 L with value based pricing and quicker payback model. Place includes a 1 state launch and 1S model. Promotion strategies include IMC, exchange policy, auto stands, auto stickers, financing, in film marketing, rural fairs and trade fairs, radio and billboard.
Globalization and its Impacts on India 2012Jobin Mathew
Globalization has impacted India's economy through increased foreign investment and trade. It has led multinational companies to invest more in India and allowed Indian companies to expand globally. While globalization has created new opportunities in services like IT and reduced unemployment, it has also increased rural-urban disparities and threats like terrorism. Currently, India receives lower foreign direct investment than countries like China and Brazil, and its merchandise exports make up a smaller percentage of GDP compared to other economies.
Saturday snippets (Bisiness and Logo Quiz) 2012-13Jobin Mathew
Microsoft's $8.5 billion acquisition of Skype has been finalized after approval by U.S. and European antitrust agencies. William Wrigley Jr. began packaging chewing gum with baking powder and the gum became more popular, leading him to focus the company on producing chewing gum. Carlos Slim Helu is the richest man in the world as of 2013, with an estimated net worth of $74 billion primarily from his holdings in telecommunications companies Telmex and America Movil.
This document discusses linking a mechanic's compensation to performance and customer satisfaction. It mentions using customer satisfaction rating software to collect feedback and ratings on mechanics through mobile apps and mail. The ratings would be grouped into slabs and tied to the mechanic's pay system, allowing managers to monitor individual ratings.
The document summarizes the evaluation process used to replace an analyst at RSH who quit without notice. It describes shortlisting 5 candidates from 12 analysts, including 2 senior analysts and 3 from boutique firms. All 4 shortlisted candidates underwent two rounds of interviews and met with the head of sales and trading. Feedback was collected from colleagues on their strengths, weaknesses, and cultural fit. The final selection was left to Stephen. The document recommends defining the selection process, strengthening internal head hunting, and considering a job trial period.
Farmers suicides in India(Maharashtra)Jobin Mathew
This is one of my presentation which i made for my presentation competition ...
add a nice background and the presentation does great effect....
it moved a lot of ppl and got me the first place
Integrated Marketing Communication for a Spice Brand Jobin Mathew
The spice market in India has seen strong growth over the past decade, with a 10.0% CAGR in value and 3.7% CAGR in volume from FY2007-FY2013. Rahasya Masala competes with major brands like Everest, MDH, and MTR as well as local players Orkla and McCormick. The target demographic for Rahasya Masala is women and bachelor men aged 21-40 from socio-economic classes B through E1, who want to impress others with their cooking skills. Rahasya Masala offers a wide range of ground and blended spices for cooking including chaat masala, chili, garam masala, turmeric, cor
Nearly 12 million additional rural households in Uttar Pradesh and 4 million more in rural Bihar would have owned electric fans by 2009-10 if there was better access to electricity.
The document describes 5 layers of distribution channels for consumer durable products to move from company depots to interior village markets. It also shows distribution models and strategies for FMCG products, durable goods companies, and others to effectively reach rural areas through layers of distributors, sub-distributors, wholesalers, and retailers down to the village level.
The distribution strategy discusses reaching mandis, towns, semi-urban centers, understanding peak seasons like harvests, using company trucks, collaborating for distribution, and converting unorganized sector
Panda bags (Business Plan)- Aetos DiosJobin Mathew
The business plan is for Panda Bags, a company founded by Jobin, Reagan, and Shivanand. The plan targets 17-40 year olds in India, a potential market of 40 crore people. It outlines the company's strengths as first mover advantage, being economical and lightweight bags, and opportunities in international markets and new product lines. Threats include stiff competition from established brands. The financial projections include an initial investment of Rs. 70 lakh with costs of production, margins, and allocated budgets.
Green Tek (Live Product Case Solution) paperboard productsJobin Mathew
The document proposes a solution to the problems of mobile phones not being supported while charging by creating recycled paper phone holders in various designs. The holders would come in natural textures and modern designs with playful color schemes at an affordable cost given recycled paper materials. The phone holders priced between Rs. 5-20 would be marketed through multi-brand retailers, social media, online retailers, kiosks, offices, colleges, and gift shops to provide support and simplify charging mobile phones.
Streax Pro (Hair Care) Live Case solutionJobin Mathew
The document provides recommendations for growing a hair care brand including developing smaller trial sizes, strategic business partnerships with salon chains, opening exclusive brand salons, and exploring international markets. It also discusses optimizing the product mix by focusing on quality, value-based pricing, distribution through multi-brand and local salons, and using promotions like discounts, social media engagement, and sponsoring fashion events. Reducing the working capital cycle is recommended through bill discounting, cash discounts, and smaller stock keeping units for small salons. A permanent journey plan for sales representatives is outlined involving call center assistance, mobile app location pinpointing, prioritizing major and proximate accounts, and linking the plan to daily sales reports.
[1] The document provides statistics about Valentine's Day spending and gift giving habits. It also outlines the structure and objectives for a student retail project called "Project V" where teams will design, brand, purchase inventory for, promote, and sell items from a Valentine's themed pop-up store. [2] Each of the 9 team members has a designated role and will contribute $10-90 to the store fund which will be used by Purchase Managers to obtain inventory. [3] Sales, transactions, and a "Wild Card" special item bid will be audited. [4] Customers will provide ratings on store aspects to help determine winners in categories like best profit, design, promotion, and customer
This document contains a brand marketing campaign comparing Harpic Power Plus toilet cleaner to a competing product called DumbX. It consists of three sections:
1. Various slogans and phrases positioning Harpic as superior to DumbX, encouraging consumers to "switch" or "dump" their current DumbX product.
2. A fictional news story portraying DumbX as a criminal spreading germs, while Harpic Power Plus safely kills it off.
3. A mock Facebook timeline post mourning the "death" of DumbX during a Harpic challenge, further cementing the brand's dominance over its competitor.
Operations Management- Manufacturing Process Jobin Mathew
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document summarizes dynastic politics in India. It discusses prominent political families in India like the Scindias and Thackerays. It notes that while less than half of MPs have no family political background, over a third entered politics through family connections. Younger MPs and those under 40 are more likely to have hereditary political backgrounds. The Congress party has the most hereditary MPs, with over a third of its MPs coming from political families. Regional parties also have higher proportions of hereditary MPs than national parties.
This document discusses social media marketing and outlines key topics covered including the top 10 questions marketers have about social media, commonly used social media tools, the benefits of social media marketing, and how much time is required for social media marketing on a weekly basis. It also looks at how social media may change other forms of non-social marketing in the future and provides demographic information on survey participants as well as discussing outsourcing social media activities and predicting future social media trends.
The Altman Z-score is a statistical model that uses multiple corporate financial ratios to predict the probability that a company will go bankrupt within 2 years. The Z-score was developed in 1968 by Edward Altman and uses ratios related to profitability, leverage, liquidity, and other factors. A Z-score above 2.99 indicates low risk of bankruptcy, between 1.81-2.99 is in the gray area, and below 1.81 indicates high risk. The model requires data from a company's balance sheet and income statement to calculate ratios and determine the overall Z-score.
This document summarizes Amul butter's billboard advertising strategy. It discusses that Amul releases over 120 billboard creatives per year across hundreds of billboards in over 30 publications and six TV channels. While billboards have disadvantages like lack of flexibility and measuring effectiveness, they have advantages for Amul like being low cost, eye-catching, and reaching a large, diverse market. The document also notes that as a market leader for a mature product, Amul's billboard strategy aims to stimulate repeat purchases through reminder advertising.
Modern India's answer to safe, convenient and economical commercial transport on the road. The document analyzes the company environment, customers through market segmentation and targeting auto rickshaw owners and new buyers. It details the product positioning as a replacement for three wheelers with fuel efficiency, lower emissions, attractive design, upgraded features and safety. It discusses price at 1.8 L with value based pricing and quicker payback model. Place includes a 1 state launch and 1S model. Promotion strategies include IMC, exchange policy, auto stands, auto stickers, financing, in film marketing, rural fairs and trade fairs, radio and billboard.
Globalization and its Impacts on India 2012Jobin Mathew
Globalization has impacted India's economy through increased foreign investment and trade. It has led multinational companies to invest more in India and allowed Indian companies to expand globally. While globalization has created new opportunities in services like IT and reduced unemployment, it has also increased rural-urban disparities and threats like terrorism. Currently, India receives lower foreign direct investment than countries like China and Brazil, and its merchandise exports make up a smaller percentage of GDP compared to other economies.
Saturday snippets (Bisiness and Logo Quiz) 2012-13Jobin Mathew
Microsoft's $8.5 billion acquisition of Skype has been finalized after approval by U.S. and European antitrust agencies. William Wrigley Jr. began packaging chewing gum with baking powder and the gum became more popular, leading him to focus the company on producing chewing gum. Carlos Slim Helu is the richest man in the world as of 2013, with an estimated net worth of $74 billion primarily from his holdings in telecommunications companies Telmex and America Movil.
This document discusses linking a mechanic's compensation to performance and customer satisfaction. It mentions using customer satisfaction rating software to collect feedback and ratings on mechanics through mobile apps and mail. The ratings would be grouped into slabs and tied to the mechanic's pay system, allowing managers to monitor individual ratings.
The document summarizes the evaluation process used to replace an analyst at RSH who quit without notice. It describes shortlisting 5 candidates from 12 analysts, including 2 senior analysts and 3 from boutique firms. All 4 shortlisted candidates underwent two rounds of interviews and met with the head of sales and trading. Feedback was collected from colleagues on their strengths, weaknesses, and cultural fit. The final selection was left to Stephen. The document recommends defining the selection process, strengthening internal head hunting, and considering a job trial period.
Farmers suicides in India(Maharashtra)Jobin Mathew
This is one of my presentation which i made for my presentation competition ...
add a nice background and the presentation does great effect....
it moved a lot of ppl and got me the first place