Modern India's answer to safe, convenient and economical commercial transport on the road. The document analyzes the company environment, customers through market segmentation and targeting auto rickshaw owners and new buyers. It details the product positioning as a replacement for three wheelers with fuel efficiency, lower emissions, attractive design, upgraded features and safety. It discusses price at 1.8 L with value based pricing and quicker payback model. Place includes a 1 state launch and 1S model. Promotion strategies include IMC, exchange policy, auto stands, auto stickers, financing, in film marketing, rural fairs and trade fairs, radio and billboard.

2. Modern India's answer to safe, convenient and
economical commercial transport on the road

3. Tarakki karo, ab bachat ke sath

4. Company Analysis
Analyze Environment
Analyze Customer
Market Segmentation
Choosing Target Market
Product Positioning

5. Product
People Price
Place Physical Evidence
Process Promotion

6. Company Analysis

7. Analyze Environment
SWOT

8. egmentation
Customer
Functional
Potential

9. Performance
Sensitive
Balanced
Perspective
ROI- Based Decision
Acquisition Price Constraints
Bottom of the Pyramid

10. argeting
Auto Rickshaw Owners
New Buyers

11. ositioning
Replacing three wheelers with a safe,
convenient and economical commercial
transport option

12. roduct
Fuel Efficiency
Lower Emissions
Attractive Design
Upgraded Features
Safety
After Sales Service

13. rice
1.8 L
Value based Pricing
Quicker Pay back Model

14. lace
1 State Launch
The Lankan Connect
1S Model

15. romotion
IMC Solapur Rickshaw Race
Exchange Policy Auto Stands
Auto Stickers Financing
In Film Marketing
Rural Melas and Trade
Fairs
Radio
Billboard

17. Tarakki karo, ab bachat ke sath

18. Thank
You