[1] The document provides statistics about Valentine's Day spending and gift giving habits. It also outlines the structure and objectives for a student retail project called "Project V" where teams will design, brand, purchase inventory for, promote, and sell items from a Valentine's themed pop-up store. [2] Each of the 9 team members has a designated role and will contribute $10-90 to the store fund which will be used by Purchase Managers to obtain inventory. [3] Sales, transactions, and a "Wild Card" special item bid will be audited. [4] Customers will provide ratings on store aspects to help determine winners in categories like best profit, design, promotion, and customer

1. Designed by Jobin Mathew

2. Valentine’s Day Statistics Data
$13.19
Average annual Valentine’s Day spending
Billion
180
Number of Valentine’s Day cards exchanged annually
Million
196
Average number of roses produced for Valentine’s Day
million
Percent of flowers bought by men 73%
Percent of women who send themselves flowers on
14%
Valentine’s Day
Amount the average consumer spends on Valentine’s
$116.21
Day
Percent of consumers who celebrate Valentine’s Day 61.8 %

3. Gifts Most Often Given on Valentines Day
(Allowing for multiple gifts given)
Candy 47.5 %
Flowers 34.3 %
Cards 52.1 %
Jewelry 17.3 %
Dining / Eating Out 34.6 %
Clothing 14.4 %
Gift Cards 12.6 %
Other Gifts 11.2 %

4. Project ‘V’
’’’’’’’’’’’’’’’
Our First Experience in Retail. ’
With a twist of Love ’
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5. Its Your Store
’
•
’
Design/Brand
• Promote
’ ’
• Purchase ’ ’
• Sale
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•
•
Outlay
’ ’ ’
’ ’
Mascot
’ ’

6. Break up of Members ’
Role No of Members
Store Manager 1
Mascot/Model 1
Branding and Promotion 2
Purchase Managers 2
Sales Managers 3
Total Team of 9

7. Purchase and Budget ’
• Each Member contributes Rs 10 as initial
investment to the store fund.
• Max Investment Rs 100/- Min Rs 90/-
• Purchase Managers should utilize the
complete fund
• Purchase items should be in relation to
theme of Valentines day
• All Purchases and transactions will be
monitored by the assigned Auditor

8. ’ Wild Card Bid
’
• Special item up for sale via Bid
• Bids to be submitted via secrete
submission
• Best bid wins ’
’
• This payment will be over and above the
Store fund
’ ’

9. ’ Sales and Audit
• Each and every product has to be sold
above the purchased price
’
’
• Every entry has to be signed and
authorized by the designated auditor
• Make profit that’s your motive
• Brand your store
’
• Let the mascot speak out
’

10. Customer Rating
’
• 24 Customers will be rating each store on
parameters like
’ ’
Store Design
POP Customer interaction
Promotion
• Scores to be tallied
• Professor ratings
’ ’
’

11. Lot to be won
• Best Profit (We know how to make money) ’
• Best POP Customer Interaction
(We sell right) ’
’
• Best Store Design ( Designers we are)
• Best Store Promotion
(We Know the best way to sell)
’

12. Let the love for sales begin
• Do all that you can in the next 30 Mins ’
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