ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
1. The document discusses the distribution network and pricing of ITC cigarettes in India using data collected from retailers, wholesalers, and distributors in Hinjewadi, Pune.
2. ITC has manufacturing units in several Indian cities and distributes cigarettes through a network of distributors, wholesalers, agents and small retailers.
3. Each participant in the distribution chain earns a margin on the sales, with retailers earning the smallest margin of Rs. 12 per pack. Wholesalers earn up to Rs. 16 per tukda (carton) depending on the cigarette brand.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
ITC is one of India's largest conglomerates with diversified businesses including FMCG, hotels, paperboards, packaging, agri-business, and IT. It is a market leader in traditional businesses like hotels, paperboards, packaging, agri-exports, and cigarettes. The document provides an overview of ITC's vision, mission, products, revenues, employees, and eChoupal initiative to connect with rural farmers.
This document provides information about India Tobacco Company (ITC), one of India's most valuable corporations. Some key points:
1. ITC has a market capitalization of Rs. 3 lakh crores and is an $8 billion enterprise, with 57% of its net revenue coming from non-cigarette segments.
2. ITC has diversified into several business segments including FMCG, hotels, paperboards, agriculture, and IT, and is a market leader in many areas.
3. While cigarettes remain ITC's largest segment in terms of revenue and profits, the company is focusing on growing its non-cigarette businesses such as food, personal care, education, lifestyles,
This document provides an overview of ITC Limited's history and supply chain management. ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various business segments including FMCG, hotels, paperboards, agriculture, and IT. It aims to become one of India's most valuable companies through world-class performance. The summary describes ITC's supply chain which moves products from company hubs to factories, carriers, wholesalers, retailers and finally consumers, and notes some of the key challenges and strategies around inventory, transportation, sourcing, and facilities.
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)Utkarsh Bisht
ITC Limited is an Indian conglomerate company whose businesses include cigarettes, hotels, paper, packaging, agri-business, information technology, and consumer goods. It was founded in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments. ITC has a vision to be one of India's most valuable corporations through world-class performance and a mission to enhance wealth for stakeholders in a global environment. Its business portfolio has expanded from initially focusing on cigarettes and tobacco to include hotels, paper, packaging, agri-business, and consumer goods. ITC aims to sustain its leading position in cigarettes while pursuing diversification and rural development initiatives.
ITC is one of India's largest private sector companies with a diverse portfolio including cigarettes, hotels, food, personal care, and more. It has a deep distribution network of manufacturers, distributors, wholesalers, retailers, and paanwalas to ensure its products reach both urban and rural consumers. ITC selects distributors based on their infrastructure and population coverage. Distributors are expected to stock all ITC FMCG products except stationery. ITC leverages its established distribution network for cigarettes to also sell complementary products like matches and expand into new categories like biscuits.
1. The document discusses the distribution network and pricing of ITC cigarettes in India using data collected from retailers, wholesalers, and distributors in Hinjewadi, Pune.
2. ITC has manufacturing units in several Indian cities and distributes cigarettes through a network of distributors, wholesalers, agents and small retailers.
3. Each participant in the distribution chain earns a margin on the sales, with retailers earning the smallest margin of Rs. 12 per pack. Wholesalers earn up to Rs. 16 per tukda (carton) depending on the cigarette brand.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions, vision, mission and diversified product categories. It then outlines the objectives and problems in ITC's sales and distribution management. Specifically, it notes a lack of training for distributors' salesmen and inefficient sales strategies have led to issues like poor product recall and low motivation among sales staff. The document further details ITC's sales hierarchy, recruitment process, training programs, compensation structure and performance evaluations. It maps out ITC's distribution channels and provides recommendations to improve sales management, such as enhancing training and incentivizing adding new outlets.
ITC is one of India's largest conglomerates with diversified businesses including FMCG, hotels, paperboards, packaging, agri-business, and IT. It is a market leader in traditional businesses like hotels, paperboards, packaging, agri-exports, and cigarettes. The document provides an overview of ITC's vision, mission, products, revenues, employees, and eChoupal initiative to connect with rural farmers.
This document provides information about India Tobacco Company (ITC), one of India's most valuable corporations. Some key points:
1. ITC has a market capitalization of Rs. 3 lakh crores and is an $8 billion enterprise, with 57% of its net revenue coming from non-cigarette segments.
2. ITC has diversified into several business segments including FMCG, hotels, paperboards, agriculture, and IT, and is a market leader in many areas.
3. While cigarettes remain ITC's largest segment in terms of revenue and profits, the company is focusing on growing its non-cigarette businesses such as food, personal care, education, lifestyles,
This document provides an overview of ITC Limited's history and supply chain management. ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various business segments including FMCG, hotels, paperboards, agriculture, and IT. It aims to become one of India's most valuable companies through world-class performance. The summary describes ITC's supply chain which moves products from company hubs to factories, carriers, wholesalers, retailers and finally consumers, and notes some of the key challenges and strategies around inventory, transportation, sourcing, and facilities.
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)Utkarsh Bisht
ITC Limited is an Indian conglomerate company whose businesses include cigarettes, hotels, paper, packaging, agri-business, information technology, and consumer goods. It was founded in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments. ITC has a vision to be one of India's most valuable corporations through world-class performance and a mission to enhance wealth for stakeholders in a global environment. Its business portfolio has expanded from initially focusing on cigarettes and tobacco to include hotels, paper, packaging, agri-business, and consumer goods. ITC aims to sustain its leading position in cigarettes while pursuing diversification and rural development initiatives.
This project report provides an analysis of ITC Limited, an Indian conglomerate. The report:
1) Summarizes ITC's business activities across various industries including FMCG, hotels, paper, IT, and agriculture.
2) Analyzes ITC's vision, mission, and core values and compares them to competitor HUL. Key findings include ITC having a larger market share and higher growth rate than HUL.
3) Examines ITC's external environment through a PESTLE analysis and internal environment through a SWOT analysis and BCG matrix application.
4) Evaluates ITC's competition in the industry using Porter's Five Forces model and a competitive profile
ITC's sales force structure, supply & distribution study by CIMP's studentAlokkumar Raj
This document provides information about ITC Limited, an Indian conglomerate company. It discusses ITC's establishment, annual turnover, market capitalization, leadership, employees, and diversified product categories including food, personal care, cigarettes, and paper boards. The document also outlines ITC's vision to sustain its position as one of India's most valuable corporations, its mission to enhance wealth generation, and details its sales and distribution structure including recruitment, training, compensation, performance evaluation and its distribution channel.
ITC was incorporated in 1910 as Imperial Tobacco Company of India. It has since diversified into various business segments including hotels, paper, FMCG, agri etc. It remains a market leader in cigarettes in India with various brands. ITC entered hotels in 1975 and has various brands across luxury to economy segments. It entered FMCG in 2001 due to regulatory pressures on tobacco and sees growth potential. ITC sources raw materials from farmers through its e-Choupal initiative, building long term relationships. It continues investing in new business areas and product innovation.
This document provides information about ITC Ltd and its personal care product Engage deodorant. It discusses ITC's history and operations in India. For Engage, it describes the Agra market distribution through 3 distributors covering 90 areas. It details the study methodology to analyze Engage's performance vs competitors in Agra through outlet surveys. The results found Engage's market share increased with targeted distribution improvements.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Ltd. and over the decades diversified into various business segments like hotels, paperboards, FMCG foods etc. to become one of India's most valuable corporations. Some key events include changing its name to India Tobacco Co. Ltd. in 1970, converting to a public limited company in 1954, launching refined mustard oil under Real Gold brand in 1990, starting agarbatti brands in 2003-2005, and launching shampoo and fairness cream brands in 2009-2010. ITC aims to sustain its position through world class performance and delivering superior stakeholder value across its business portfolio including cigarettes, hotels, agri, paperboards and FMCG foods.
ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. It has diversified into various businesses including FMCG, hotels, paperboards & packaging, agriculture, and IT. ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion, employing over 25,000 people across India. ITC has pursued diversification and growth through both acquisitions and organic means, leveraging synergies across its divisions.
ITC Ltd is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 as Imperial Tobacco Company of India. ITC has a presence in cigarettes, hotels, paper, packaging, agri-business, food, and information technology. ITC employs over 26,000 people and has a market capitalization over $33 billion. The document discusses ITC's business divisions, marketing strategies such as innovative advertising and e-Choupal initiative, SWOT analysis, and growth opportunities in hospitality, rural markets, and leveraging its brand value. It concludes that ITC is well-positioned due to a fragmented market and can leverage its diversification, brands, and distribution network
ITC Classmate is the leading stationery brand in India with a 20% market share. It entered the stationery market in 2002 through its Paperkraft brand and launched Classmate in 2003. Classmate targets students, educational institutes, and corporate employees across rural and urban India. Its marketing positions Classmate as recognizing and celebrating the uniqueness of every child. While Navneet and Bilt are its main competitors, Classmate differentiates through durable, high-quality products and cover designs. It promotes individuality through the tagline "You are one of a kind."
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
ITC began as a tobacco company in 1910 and has since diversified into various business segments including FMCG, hotels, paper, and IT. ITC aims to enhance wealth creation and deliver superior stakeholder value through world-class performance. Some of ITC's strengths include its strong brands and management. It faces threats from increasing taxes on cigarettes and potential health hazards. ITC has pursued a strategy of entering new markets and continuous innovation across its product segments.
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 15,000 employees. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. HUL distributes goods through a network of over 4,000 redistribution stockists covering 6.3 million retail outlets and reaching 250 million rural consumers. Project Shakti partners HUL with rural women's self-help groups, training women to distribute HUL products in villages. HUL's distribution network directly covers about 40% of India's rural population.
Supply Chain Management Assignment on ITC- DiversificationYamini Kahaliya
This is report on supply chain management of ITC- Diversification.
this is beneficial for the BBA/b.om /mba students.
this includes following topics -
Supply chain
Supply chain management
Key benefits of supply chain management
Goals of supply chain management
Process of supply chain management
Types of process floe of supply chain
Introduction of company
Supply chain of Cigarettes
Supply chain of Agarbattis
Supply chain of e-Choupal
Supply chain of hotel
Supply chain of paper
Conclusion
Bibliography
ITC Limited is an Indian conglomerate company headquartered in Kolkata, India with a turnover of $7 billion. It recently launched a new cigarette brand called HERO. A study was conducted to understand customer and retailer response to the new launch. Key findings were that most respondents were aware of HERO but had not tried it as they were loyal to existing brands. The launch did not attract new customers or significantly impact retailer sales. Suggestions included adopting a wait and watch approach and providing customer benefits to encourage brand switching.
ITC is India's largest producer of cigarettes. It was founded in 1790 and is headquartered in Kolkata. ITC employs over 27,000 people and in addition to cigarettes, operates businesses in hotels, packaging, food, and apparel. ITC holds a dominant market share in India's cigarette industry and faces regulatory challenges such as graphic health warnings and advertising bans. However, underlying demand drivers like India's growing cigar culture keep the industry prospects strong.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Tanuj Rathi
This document analyzes ITC Ltd using various frameworks. It provides an introduction to ITC's diverse business segments. A PESTLE analysis identifies political, economic, social, technological, environmental and legal factors influencing ITC, including high cigarette taxes. A BCG matrix analysis classifies ITC's business segments and Porter's five forces is used to evaluate competitive rivalry, threat of new entrants, bargaining powers of suppliers and buyers, and availability of substitutes. The analysis provides an overview of ITC's diverse businesses and the macro environmental factors impacting its operations.
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
Distribution of one of the product which is not advertise in the electronic media. The distribution process with an live example chart we have described.The company phase what type of problem and what is the recommendation for the product.
This project report provides an analysis of ITC Limited, an Indian conglomerate. The report:
1) Summarizes ITC's business activities across various industries including FMCG, hotels, paper, IT, and agriculture.
2) Analyzes ITC's vision, mission, and core values and compares them to competitor HUL. Key findings include ITC having a larger market share and higher growth rate than HUL.
3) Examines ITC's external environment through a PESTLE analysis and internal environment through a SWOT analysis and BCG matrix application.
4) Evaluates ITC's competition in the industry using Porter's Five Forces model and a competitive profile
ITC's sales force structure, supply & distribution study by CIMP's studentAlokkumar Raj
This document provides information about ITC Limited, an Indian conglomerate company. It discusses ITC's establishment, annual turnover, market capitalization, leadership, employees, and diversified product categories including food, personal care, cigarettes, and paper boards. The document also outlines ITC's vision to sustain its position as one of India's most valuable corporations, its mission to enhance wealth generation, and details its sales and distribution structure including recruitment, training, compensation, performance evaluation and its distribution channel.
ITC was incorporated in 1910 as Imperial Tobacco Company of India. It has since diversified into various business segments including hotels, paper, FMCG, agri etc. It remains a market leader in cigarettes in India with various brands. ITC entered hotels in 1975 and has various brands across luxury to economy segments. It entered FMCG in 2001 due to regulatory pressures on tobacco and sees growth potential. ITC sources raw materials from farmers through its e-Choupal initiative, building long term relationships. It continues investing in new business areas and product innovation.
This document provides information about ITC Ltd and its personal care product Engage deodorant. It discusses ITC's history and operations in India. For Engage, it describes the Agra market distribution through 3 distributors covering 90 areas. It details the study methodology to analyze Engage's performance vs competitors in Agra through outlet surveys. The results found Engage's market share increased with targeted distribution improvements.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Ltd. and over the decades diversified into various business segments like hotels, paperboards, FMCG foods etc. to become one of India's most valuable corporations. Some key events include changing its name to India Tobacco Co. Ltd. in 1970, converting to a public limited company in 1954, launching refined mustard oil under Real Gold brand in 1990, starting agarbatti brands in 2003-2005, and launching shampoo and fairness cream brands in 2009-2010. ITC aims to sustain its position through world class performance and delivering superior stakeholder value across its business portfolio including cigarettes, hotels, agri, paperboards and FMCG foods.
ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. It has diversified into various businesses including FMCG, hotels, paperboards & packaging, agriculture, and IT. ITC has an annual turnover of $8.31 billion and a market capitalization of $45 billion, employing over 25,000 people across India. ITC has pursued diversification and growth through both acquisitions and organic means, leveraging synergies across its divisions.
ITC Ltd is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 as Imperial Tobacco Company of India. ITC has a presence in cigarettes, hotels, paper, packaging, agri-business, food, and information technology. ITC employs over 26,000 people and has a market capitalization over $33 billion. The document discusses ITC's business divisions, marketing strategies such as innovative advertising and e-Choupal initiative, SWOT analysis, and growth opportunities in hospitality, rural markets, and leveraging its brand value. It concludes that ITC is well-positioned due to a fragmented market and can leverage its diversification, brands, and distribution network
ITC Classmate is the leading stationery brand in India with a 20% market share. It entered the stationery market in 2002 through its Paperkraft brand and launched Classmate in 2003. Classmate targets students, educational institutes, and corporate employees across rural and urban India. Its marketing positions Classmate as recognizing and celebrating the uniqueness of every child. While Navneet and Bilt are its main competitors, Classmate differentiates through durable, high-quality products and cover designs. It promotes individuality through the tagline "You are one of a kind."
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
ITC began as a tobacco company in 1910 and has since diversified into various business segments including FMCG, hotels, paper, and IT. ITC aims to enhance wealth creation and deliver superior stakeholder value through world-class performance. Some of ITC's strengths include its strong brands and management. It faces threats from increasing taxes on cigarettes and potential health hazards. ITC has pursued a strategy of entering new markets and continuous innovation across its product segments.
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 15,000 employees. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. HUL distributes goods through a network of over 4,000 redistribution stockists covering 6.3 million retail outlets and reaching 250 million rural consumers. Project Shakti partners HUL with rural women's self-help groups, training women to distribute HUL products in villages. HUL's distribution network directly covers about 40% of India's rural population.
Supply Chain Management Assignment on ITC- DiversificationYamini Kahaliya
This is report on supply chain management of ITC- Diversification.
this is beneficial for the BBA/b.om /mba students.
this includes following topics -
Supply chain
Supply chain management
Key benefits of supply chain management
Goals of supply chain management
Process of supply chain management
Types of process floe of supply chain
Introduction of company
Supply chain of Cigarettes
Supply chain of Agarbattis
Supply chain of e-Choupal
Supply chain of hotel
Supply chain of paper
Conclusion
Bibliography
ITC Limited is an Indian conglomerate company headquartered in Kolkata, India with a turnover of $7 billion. It recently launched a new cigarette brand called HERO. A study was conducted to understand customer and retailer response to the new launch. Key findings were that most respondents were aware of HERO but had not tried it as they were loyal to existing brands. The launch did not attract new customers or significantly impact retailer sales. Suggestions included adopting a wait and watch approach and providing customer benefits to encourage brand switching.
ITC is India's largest producer of cigarettes. It was founded in 1790 and is headquartered in Kolkata. ITC employs over 27,000 people and in addition to cigarettes, operates businesses in hotels, packaging, food, and apparel. ITC holds a dominant market share in India's cigarette industry and faces regulatory challenges such as graphic health warnings and advertising bans. However, underlying demand drivers like India's growing cigar culture keep the industry prospects strong.
Pestle analysis, BCG matrix, And Porter's five forces analysis of ITD LTD.Tanuj Rathi
This document analyzes ITC Ltd using various frameworks. It provides an introduction to ITC's diverse business segments. A PESTLE analysis identifies political, economic, social, technological, environmental and legal factors influencing ITC, including high cigarette taxes. A BCG matrix analysis classifies ITC's business segments and Porter's five forces is used to evaluate competitive rivalry, threat of new entrants, bargaining powers of suppliers and buyers, and availability of substitutes. The analysis provides an overview of ITC's diverse businesses and the macro environmental factors impacting its operations.
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
Distribution of one of the product which is not advertise in the electronic media. The distribution process with an live example chart we have described.The company phase what type of problem and what is the recommendation for the product.
This document discusses ITC and its Sunfeast biscuits brand. It notes that ITC is a reputable $18 billion company that launched Sunfeast in 2003, which has seen 53% growth and over $1 billion in turnover. It then covers Sunfeast's product categories and competitors. The document outlines ITC's organizational structure, recruitment process, distribution channels, and key factors like credits, margins and promotions. It describes ITC's FIFO distribution system and support provided to retailers. Finally, it discusses observations like food products requiring daily availability and supply, and companies differentiating distribution to gain advantage.
ITC Limited was incorporated in 1910 as Imperial Tobacco Company of India Limited and has since diversified into various business segments including FMCG, hotels, paperboards, packaging, agri-business, and IT. ITC Hotels was launched in 1975 and pioneered the concept of responsible luxury hospitality in India, with all 10 of its luxury hotels certified as LEED Platinum. ITC Hotels operates several hotel brands across price segments with over 100 hotels in 70 locations, and continues to expand both within India and internationally.
Godfrey Phillips India launched a new non-filter cigarette called Tipper Gold Tipped in select markets in India in 2002 under guidance from Mr. Anoop Rohiri. Market research found dissatisfaction with current brands, so Tipper was designed to provide benefits like a compact tip and clean smoke. GPIL used in-shop promotions, distribution strategies, and promotional schemes to launch Tipper, but faced competition from ITC who increased displays in response. Initial sales analysis found Tipper catching up to competitors within two months, with highest brand switching from ITC's Capstan filter cigarette. Factors important for new FMCG launches include product quality/price, distribution, brand awareness and availability.
ITC Limited is an Indian conglomerate headquartered in Kolkata, West Bengal. It has diversified business segments including FMCG, hotels, paperboards & packaging, agri business, IT, and tobacco. ITC sells 80% of cigarettes in India and uses various strategies like push, pull, and competitive strategies like first mover and late mover approaches. It has a vision to be one of India's most valuable corporations through world-class performance and creating value for stakeholders. ITC implements its strategies through a 3-tiered governance structure and pursues growth through mergers, strategic alliances, joint ventures, and acquisitions.
Launching A Cigarette Under A Banned Promotional EnvironmentRicha Dhall
This document discusses the cigarette industry in India. It provides information on major cigarette companies in India, types of cigarettes, and the ban on smoking in public places. It also discusses Godfrey Phillip India Pvt. Ltd (GPIL), one of the major players, including its current market share, revenue, exports, and diversification into other business segments. Some questions are also presented on assessing the potential of a new cigarette brand launched by GPIL and factors to consider when launching fast-moving consumer goods.
The document discusses the fast-moving consumer goods (FMCG) sector in India. It notes that the Indian FMCG sector is the fourth largest sector in the economy, worth over US$13.1 billion. It then lists several major FMCG companies operating in India, including Hindustan Unilever Ltd, ITC Limited, Nestle India, and others. The top 10 FMCG companies are also ranked by market capitalization, led by ITC, Hindustan Unilever, and Nestle India. Brief profiles of ITC, HUL, and Nestle India are provided, including founding years, number of employees, and expansion timelines.
The document provides a history and overview of ITC India Ltd, a diversified conglomerate. It was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various businesses including hotels, paper, FMCG, IT, and agriculture. Some key points include ITC entering hotels in 1975, paperboards in 1979, agriculture and exports in 1990, lifestyle retailing in 2000, and food in 2001. ITC has numerous brands and subsidiaries across businesses and has received several awards for its operations, social responsibility programs, and environmental practices.
The document discusses trends in the Indian fast moving consumer goods (FMCG) market. Key points include:
- The FMCG market in India is expected to increase from USD36.8 billion in 2012 to USD110.4 billion by 2020 at a compound annual growth rate of 14.7%.
- Rural FMCG spending is also expected to see strong growth, increasing from USD12 billion in 2011 to an estimated USD100 billion by 2025.
- Rising incomes, growing population, and increasing brand awareness are driving broader demand increases across both urban and rural India.
Demand Planning Leadership Exchange: Increasing Forecast Accuracy... Does it ...Plan4Demand
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Trend Lines vs. Headlines
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The document defines a cigarette as a small cylinder of tobacco rolled in paper that is ignited at one end and allowed to smoulder so the smoke can be inhaled. It summarizes the typical construction of a cigarette including the tobacco blend, paper, glue, and filter. It describes the various tobacco additives and processing used to make the cigarettes more consistent and the nicotine more addictive. The summary concludes by noting cigarettes are a major source of litter and their remains accumulate widely in the environment.
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Anurag Kumar
Project Shakti is a rural distribution initiative in small villages. The project benefits HUL by enhancing its direct rural reach and at the same time creates livelihood opportunities for underprivileged rural women. Shakti started with 17 women in one state. Today, it provides livelihood enhancing opportunities to over 65,000 Shakti Entrepreneurs who distribute our productions in more than 165,000 villages and reach over four million rural households.
As per Unilever Sustainable Living Plan, Unilever will increase the number of Shakti entrepreneurs that it recruits, trains and employs from 45,000 in 2010 to 75,000 in 2015 globally.
This document provides information about the cigarette industry in India. It discusses that India is the second largest producer and exporter of tobacco in the world. The industry is highly labor intensive and provides livelihood to millions of people. ITC Limited is the dominant player in the market, controlling over 70% share. Other major players include Godfrey Phillips and VST Industries. The industry has significant growth potential as per capita cigarette consumption in India is much lower than the world average.
This document provides an overview and introduction to demand planning and supply chain concepts. It discusses key components of demand planning including demand forecasting, inventory planning, and replenishment planning. The goals are to have the right inventory available at the right locations to meet customer demand and achieve target service levels. Integrated demand planning systems allow organizations to more accurately forecast demand, optimize inventory levels across the supply chain, and generate recommended replenishment orders.
ITC has been engaged in corporate social responsibility initiatives for many years. It is the only company in the world that is carbon positive, water positive and solid waste recycling positive. Some of ITC's key CSR programs include watershed development, e-Choupal which benefits farmers, renewable energy projects, empowering disabled people, waste management, women's empowerment and social forestry. ITC aims to generate livelihoods and improve access to resources through large-scale sustainability programs.
Henri Nestle founded Nestle in 1866 in Switzerland. It set up its first production plant in India in 1961 in Moga, Punjab. Today it is the world's largest diversified food company with operations in over 130 countries. In India, it has been operating since 1912 starting in Chennai and Kolkata. It uses a multi-layered distribution network in India including C&F agents, super stockists, distributors, wholesalers, and retailers to supply its products nationwide. Profit margins vary across the different levels in the network.
This document provides an overview of Imperial Tobacco Company of India Limited (ITC). It discusses ITC's history dating back to 1910, introduces the company and its diversified business portfolio including FMCG, hotels, paperboards, packaging, agri-business, and IT. The presentation outlines ITC's vision, mission, products, competitors and provides a SWOT analysis. It highlights ITC's strength in the cigarette market and brand recognition, but also notes weaknesses around dependence on tobacco revenues and increasing regulatory threats.
1) The document provides an overview of sales management in the fast moving consumer goods (FMCG) industry in India, including industry trends, organizational structures, and key roles and functions.
2) It describes the FMCG industry in India and key trends like consolidation, product innovation, and a focus on rural markets.
3) Different sales organizational structures are presented for various FMCG companies operating in India, either based on geography, management functions, products or customers. Key sales roles like sales managers and executives are also outlined.
ITC has experienced remarkable growth over the past 10 years, with its share price increasing from Rs. 34.71 in 2004 to Rs. 309.10 in 2013. The company has a strong financial position, with total assets of Rs. 22,354.25 crore and net worth of Rs. 22,287.85 crore as of March 2013. ITC has a diversified business portfolio spanning tobacco, hotels, paper, agriculture, and FMCG. It has a dominant position in the Indian tobacco market, with an 80% share, and is the largest company by market capitalization in the FMCG sector. The document provides an analysis of ITC's financials and business segments.
I.T.C Group is an Indian conglomerate company headquartered in Kolkata, West Bengal. It operates in four key business segments: FMCG, hotels, paperboards & packaging, and agriculture. I.T.C. was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple industries. It has major strengths in its portfolio of many national brands, widespread distribution network, and status as an environmentally sustainable company. However, it remains reliant on tobacco revenues and lacks geographic diversification. Opportunities for growth include leveraging its brand equity and investing in underdeveloped sectors of the Indian economy. Key threats are rising competition and potential increased regulation of its tobacco business.
This document discusses a study analyzing the financial performance of ITC Ltd from 2010-2015. The objectives are to analyze ITC's liquidity, solvency, operations, profitability, and do comparative analyses using ratios. It will also analyze findings and suggestions. Secondary data from ITC's annual reports will be used to evaluate financial stability through ratio, common size, comparative, and trend analyses. Limitations include only examining monetary factors and changes in accounting practices could impact results.
SECTORAL INFORMATION, Introduction,
Historical Growth of the sector observed in the last 5 years,
Reasons for the Growth observed in the sector,
Government initiatives,
Porter’s Five Forces Model for the sector,
COMPANY INFORMATION,
Company snapshot,
SWOT analysis of Hindustan Unilever – HUL SWOT analysis,
Product offered by the company,
Competitor Analysis,
News (Last 12 month) incl. corporate announcement,
MARKETING STRATEGY,
DOVE Shampoo,
SWOT analysis of DOVE Shampoo,
Analyze marketing mix 4P’s of DOVE Shampoo,
STP of DOVE Shampoo,
PLC of DOVE Shampoo,
Sales Forecast,
DISTRIBUTION CHANNEL/NETWORK,
Intuitional Selling,
Digital Marketing Strategy,
Survey,
Factor Analysis
ITC Ltd is one of India's largest conglomerates with a diverse portfolio including cigarettes, hotels, paper, packaging, agriculture, food, IT, apparel, personal care, matches and more. ITC has a market capitalization of $18 billion and turnover of over $5.1 billion. The document provides an overview of ITC Ltd, including its business segments, leadership in traditional industries, growth in new segments, social initiatives like e-Choupal for farmers, awards for quality and sustainability, and vision to create long-term value for shareholders and society. It also lists the top 10 FMCG companies in India by sector including Hindustan Unilever, ITC, Nestle, Am
FDI in retail could have several impacts. It may improve supply chain management and push productivity, but also significantly impact small retailers and farmers. While large retailers could offer better prices to farmers, they may only buy high quality produce, leaving lower quality goods with fewer buyers. Middlemen would be reduced but be replaced by new types of middlemen. Employment would also be significantly impacted as many small retailers may not be able to compete. The effects of FDI in retail are complex with both benefits and drawbacks depending on how its implemented.
Tobacco industry itc Report Tobacco IndustryRupali Singh
ITC Limited is an Indian conglomerate with diversified businesses including fast-moving consumer goods, hotels, paperboards & packaging, agri business, information technology, and tobacco. ITC dominates the Indian tobacco market, selling 80% of cigarettes. The tobacco industry in India consists of bidis, smokeless tobacco, and cigarettes. Bidis are the most popular product at 48% of the market, while smokeless tobacco is 38% and cigarettes 14%. The tobacco industry has a presence in every Indian state through farming, manufacturing, and distribution, making tobacco control a national effort.
This document provides an industry profile of ITC Limited, an Indian conglomerate company operating in FMCG, hotels, packaging, paper, and IT industries. It details ITC's history, vision, strengths such as powerful brands and initiatives for farmers, weaknesses like reliance on tobacco revenues, opportunities in acquisitions and industry growth, and threats like regulations and competition. The profile compares ITC to similar companies Patanjali Ayurved and Hindustan Unilever Limited.
Small exporters play a significant role in India's economy, accounting for 35% of manufacturing output and 80% of industrial employment. They contribute about 40% of India's total exports. However, India's overall share of world exports is only 0.5%, which is disappointing. Small exporters in India face challenges like identifying export markets, finding buyers, building brands, and dealing with supply chain and policy issues. The government and organizations provide various export promotion measures and assistance to help small exporters overcome these challenges and boost exports, such as export credits, cash assistance, trade fairs, quality controls, and insurance against political and commercial risks.
ITC Limited is an Indian conglomerate with businesses spanning FMCG, hotels, paper, agri, and IT. The document provides an overview of ITC's key businesses. Cigarettes contribute 46% of revenue and are the cash cow fueling growth of other FMCG businesses. While cigarettes face challenges from taxes and illegal competition, ITC has maintained leadership with over 75% market share. ITC is also expanding aggressively in packaged foods through both organic and inorganic growth, with the goal of achieving Rs. 100,000 cr revenue from non-cigarette businesses by 2030.
Market Research Report on An Exploratory and Descriptive Study of Online, Off...Surbhi Jindal
This document provides a case study analysis of Starbucks, a successful global coffee retailer. It discusses Starbucks' history and timeline from 1971 to 2009, including key acquisitions and expansions. It analyzes Starbucks' industry, core competencies, strategies, and SWOT. It finds that Starbucks' differentiation through premium products and customer experience has driven loyalty. It recommends Starbucks continue expanding internationally, especially in emerging markets, by tailoring its approach to local markets.
MSME Registration | SSI | Udyog Aadhar | UDYAM Registration can be obtained by startups, micro, small & medium sized enterprises in India to avail various subsidies and schemes aimed at SME businesses. The Indian government has always been in favor of providing benefits & services to Micro, small and medium enterprises MSMEs enjoy benefits in terms of taxation, compliance requirements, credit terms etc.
The Foreign Investors who have been long seeking this liberalization by Indian
Government are welcoming this decision and are of the view that the same would
strengthen business ties between the countries and also open up more options for
the Indian Consumers.
http://bit.ly/1sHk3Pq
This document provides an overview of ITC Ltd and its market leadership in the Indian cigarette industry. Some key points:
- ITC has been in business for over 100 years and is the dominant player in India's cigarette market, holding leadership positions across segments.
- Cigarettes historically contributed over 60% of ITC's gross revenue but this has declined in recent years to around 45% as the company has diversified.
- ITC uses marketing strategies like brand extensions, feedback from retailers, and advertisements to promote cigarette sales.
- Affordability of cigarettes is much lower in India than other countries, comprising over 13% of GDP per capita compared to 1-3% elsewhere.
big bazaar-organisational commitment reportnishakp
The document provides an overview of the Indian retail industry and organized retail sector. It discusses the growth of the Indian retail market, key growth factors in the organized retail sector such as changing demographics and consumer behavior. It also outlines opportunities and challenges facing the organized retail sector in India. The profile of Future Group, a leading Indian retail business house, is briefly described.
This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business divisions including cigarettes, FMCG, hotels, paper and packaging. Cigarettes contribute the largest share of ITC's profits. Key brands under FMCG and cigarettes are mentioned. Factors affecting ITC's declining share prices are analyzed like government regulations on cigarettes, ESG themes, and potential demerger plans. The conclusion states ITC has a steady revenue base from cigarettes and growing FMCG business, showing potential for future growth.
ITC Limited is one of India's largest private sector companies with a market capitalization of $45 billion and annual turnover of $7 billion. The company was incorporated in 1910 and has created multiple drivers of growth through diversification across industries including cigarettes, hotels, paper, agri, and information technology. ITC's financial analysis shows a return on equity of 33% with earnings per share of 11.3 rupees and dividend payout ratio of 44% for the fiscal year. Recent news reports indicate the government may impose stricter regulations on tobacco sales and smoking in public, which could negatively impact ITC and other cigarette companies.
The retail industry in India has evolved from traditional barter and kirana stores to modern retail formats like supermarkets and hypermarkets. It currently accounts for 24% of India's GDP and is the fifth largest retail market in the world, though organized retail makes up only 5-7% of the sector. Major players in Indian retail include Pantaloons, Shoppers Stop, and Trent. The industry faces opportunities for growth from rising incomes and urbanization, but also challenges from a fragmented supply chain and lack of infrastructure.
Foreign direct investment by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
This document discusses foreign direct investment (FDI) in India, specifically in the retail sector. It begins by defining FDI and describing its structure and trends in India. It then analyzes the impact of allowing FDI in multi-brand retail, noting both threats such as increased consolidation and unemployment, as well as advantages like more competition, choice, and infrastructure development. It acknowledges valid concerns on both sides and concludes by arguing that operational efficiencies and customer benefits should ultimately matter most, and liberalization could fuel further economic growth, as seen in other sectors.
The document provides an overview of the retail market in India. Some key points:
- The retail market in India is projected to grow from $680 billion in 2017 to $1.2 trillion in 2018. Modern retail is expected to double in size over the next three years reaching $26.67 billion by 2019.
- Consumer expenditure is expected to reach $3,600 billion by 2020 from $1,824 billion in 2017, driving growth in the retail sector.
- While the organized retail sector accounts for about 9% currently, it is growing at 20-25% annually and estimated to reach 10% by 2020.
- Online retail is a growing segment, increasing from $13 billion in
Similar to Itc cigarette distribution channel (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
2. ITC was established on August 24, 1910
Indian public conglomerate company headquartered in Kolkata,
West Bengal, India
ITC's gross revenue for FY2014-15 stood at Rs. 49964.82 crores.
The number of permanent employees as on 31st March, 2015 was
25,787 and supports livelihoods of ~6 million people.
3. Name year
ImperialTobacco Company of India
Limited
1910
IndianTobacco Company Limited 1970
I.T.C. Limited 1974
ITC Ltd Sept 2001
‘ITC’ not have any Acronym
4. FMCG
Cigarettes
Personal Care
Foods
Lifestyle Retailing
Education & Stationery
Safety Matches & Incense Sticks
Paperboards, Paper & Packaging
Hotels
Agri Business
Information Technology
5. 8.7% growth in the Cigarettes segment last
FY.
legal cigarette industry in India continues to
be impacted by taxation and discriminatory
regulatory regime.
Two rounds of sharp increase in Excise Duty in
July 2014 and February 2015.
6. Revenue from sale of cigarettes is >60% of
gross revenue from sale of products and
services.
ITC have got one of the finest distribution
channel in the country
10. Suppliers- wholesaler and distributor
Wholesaler through the howckers
Retailer approach wholesaler for goods
Cash purchase are preferred by supplier.
Profit is from the each product.
Gets fresh stock almost every day.
Margins are different for the packet sale and
single unit sale.
Buy a pack for Rs 103 and sell it for 108 or 110.
11. Buy goods from distributor and sell to retailers.
At less price compared to retailer.
Price rate of product is based on the ordering
quantity.
Distributor vehicle directly serve the wholesaler.
Cash and carry purchases.
He buys the packet at Rs 100.50 and sell at 103
12. Link b/w distributor and retailer.
501 stores in muvattupuzha.
They also sell safety matches and agarbathies.
5 howckers under muvattupuzha division.
Each person is allotted to each area.
They are supply at demand and they don’t have any
target.
They are receiving 0.8% commission from distributor
Other than that he gets Rs. 3000/- per month as fuel
charges.
13. They distribute most of the ITC product.
They receive goods from C and F and forward
toward retailers and wholesalers
They provide warehousing for goods.
they have receiving certain percentage of sale
as benefit(refused to provide the information )
They are not providing special schemes.
14. They place order to depots in every week and
at demand.
Average sale of cigarettes is 60,00000
No targets are set by the company
And have a sales team managed by
distributor.
15. They carry and transfer the ITC products to
the distributor.
Under direct control of ITC
They receive goods from plants.
Three depots in Kerala territory.
Office is situated at Ernakulum.
They transfer goods to distributor by road.