SlideShare a Scribd company logo
Cutthroat marketing Plan
Team no 4

Contact no
Jobin Mathew
9930903743
The Launch Plan
Group
Position
Ideate
Structure
Execute
Audience
Segmentation
Segment 1

Segment 2

Age in Years 18-35
36-45
Positioning Experiencing Reliving
Target
Core target Secondary
Significance
target
Pre Release
Release
Post Release
Film Festival
Acceptance
Let the world appreciate the
movie, let it reach the eyes of
critics and movie blog writers,
let it get the free press it
deserves
Rock Band
Competition
Go from Local > City > National
Connect the character’s
qualities to the event
Sponsors and
Partners
Grooming partners
for on ground promotions and
activations
Other sponsors/partnership
/strategic tie ups
Online Realtime
Website
Twitter hash tag
Viral videos
Facebook page and app
“What if” campaign
Cutthroat app based on hang man
principle
Cutthroat Be Smarter
app
Trailer Madness
Crowd source a teaser trailer
Use mediums like
Vine
Insta Video
YouTube
Plus
Pan India Webinar
Catapoolt Crowd Strength
Combo deal
Harness the crew
Release
On Ground Banner/Hoarding based
promotion
Movie Distribution based on target
location
Target key influencers to go watch
Post Release
Paid Movie Screening in colleges
Broad cast movie online on PPV
Review based Post launch Comp
“Stress Free Life” Campaign
Budget
Allocat Major Activities
ion
Pre
1 Cr
Website , SMM,
Release
Campaigns
Release 70
On ground, hoardings
Lakhs
Post
30
Continued investment
Release Lakhs
in campaigns
Thank You
See you at the theaters soon

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Cutthroat Marketing Plan (Movie IMS)