This document outlines a marketing plan for a movie called "Cutthroat" with the following key points: 1. The plan segments the target audience into two groups - ages 18-35 and 36-45 - and defines the primary and secondary targets. 2. The pre-release phase focuses on film festivals, competitions, and partner promotions to generate buzz. 3. During release, the plan focuses on banner ads, targeted influencers, and distribution based on location. 4. Post-release activities include paid screenings, online broadcasts, and campaigns to promote stress relief.