TCS CRM
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TCS offers CRM solutions across various industries like banking, financial services, insurance, utilities, telecom, healthcare, retail, travel, transport, and automotive manufacturing. The document then discusses some of the key challenges faced by industries like retail, airlines, hospitality, and the solutions provided by TCS to address those challenges. TCS helps clients adapt to changing market dynamics, implement smart store technologies, optimize supply chains, and enhance customer experience through digital transformation initiatives.
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The document discusses Flipkart's customer-centric approach to management. It summarizes that Flipkart pioneered online retail in India by focusing on reliability, quickness, credibility, variety, and quality. Flipkart excels at customer relationship management through transparent communication, quick issue resolution, and easy return policies to ensure high customer satisfaction. The document also notes that senior management views customer satisfaction as a key driver of long-term business success.
CRM Strategy
Alignment of customer value deliverables to total customer nodes so as to boost corporate performance.
Supply chain of DELL
DELL utilizes a build-to-order supply chain strategy where customer orders trigger product assembly. This approach keeps inventory costs low and allows for fast responses to demand changes. DELL also sells directly to customers rather than through retailers. This direct sales model creates efficiencies and strong customer relationships. DELL carefully manages demand across strategic, tactical, and operational levels. Accurate demand forecasting is crucial to DELL's supply chain success. Integration with suppliers also provides benefits while allowing partners to focus on their specializations.
Dell supply chain management
Dell's supply chain management model focuses on procurement, customer order fulfillment, and manufacturing to minimize inventory and risks. It procures components based on customer orders and manufactures products through a cycle linked directly to orders, reducing finished inventory compared to traditional supply chain models. This effective direct sales approach increases returns on capital employed.
CRM Strategy and Implementation
This document discusses customer relationship management (CRM) strategies and implementation. It covers CRM strategy topics like understanding customer needs, reducing churn, and increasing revenue. It also discusses CRM implementation topics like planning, product selection, data migration, and hosting. The overall document provides guidance on developing a comprehensive CRM strategy and successfully implementing a CRM system.
CRM - Customer Relationship Management
This document defines customer relationship management (CRM) and explains its importance. CRM refers to how an organization interacts with and manages relationships with its customers. It aims to enhance the customer experience through direct interactions, analysis of customer trends, and forecasting. CRM is important because it is more cost effective for companies to retain existing customers rather than acquire new ones. It allows companies to increase sales, identify customer needs, cross-sell products, and develop more targeted marketing strategies. Building customer value and satisfaction are key aspects of developing customer relationships.
Crm strategy by indigo & deccan
IndiGo is the largest airline in India with 27% of the domestic market share. It operates as a low-cost carrier with 180-seat aircraft and serves 22 cities within India with 188 daily flights. Key aspects include being a pure low-cost carrier, offering only economy seats and selling food on board. It has grown rapidly to become the largest domestic airline in India.
A study on amazon system
1. The document discusses Amazon's use of CRM to gain customer satisfaction and loyalty by collecting extensive customer information and transaction data in their databases.
2. Amazon uses this customer information to provide personalized recommendations, targeted communications, and a seamless customer experience through features like 1-click ordering.
3. Key aspects of Amazon's CRM strategy include acquiring new customers through word-of-mouth, maintaining low prices while achieving long term profitability, and offering a vast inventory through both direct and third party sellers.
Crm (2)
CRM at Pizza Hut focuses on building strong customer relationships and loyalty through programs like their customer satisfaction hotline, feedback surveys, and rewards programs. They also aim to provide excellent customer service and cater to local customer tastes to increase retention. Pizza Hut leaders emphasize principles like customer focus, belief in people, recognition, coaching, accountability, excellence, positive energy, and teamwork to enhance their CRM approach.
Group 12 crm (maruti suzuki)
Maruti Udyog Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor. It has been the top-selling car maker in India for over a decade. The company aims to modernize the Indian automobile industry and produce fuel-efficient vehicles. It has a strong customer relationship management program including various loyalty programs, financing options, and extensive customer service across India.
14649491 icici-bank
ICICI Bank implemented a customer relationship management (CRM) strategy to focus on customers and enhance their experience. The bank used technology to reduce costs, increase customer retention, and improve cross-selling. ICICI's CRM involves communicating more with customers and prospects to enhance every customer contact. The bank aims to achieve one-to-one marketing by tracking customer lifecycles and facilitating coordinated communication across channels to efficiently manage customers.
Tesco vs Reliance CRM Practices
CRM practices in the retail industry allow companies like Tesco and Reliance to better manage customer relationships. Both companies implemented CRM software - Tesco used RightNow (later acquired by Oracle) while Reliance used SAP. This helped them collect detailed customer profiles, provide personalized service, increase sales and customer loyalty through rewards programs like Tesco's Clubcard and Reliance's RelianceOne. While both saw business gains with CRM, Tesco was able to offer more personalized perks to top customers like valet parking due to more robust customer data collection and analysis capabilities afforded by its CRM system.
CRM practices in Dell Inc.
Dell uses a direct sales model and CRM strategies to build great customer experiences. It segments customers and tailors its offerings to meet different needs. Dell collects extensive customer data through its website and CRM software to better understand customers. This informs Dell's strategies across the customer lifecycle from pre-sales support and education to post-sales support. Dell provides personalized support for individual, small business, and large enterprise customers. Its goal is to deliver superior customer service and customize computers to each customer's specifications.
Project MS&S CRM of maruti suzuki
This document is a project report submitted by Mr. Jiten H Menghani to the University of Mumbai for his M.Com program in the academic year 2013-2014. The report focuses on customer relationship management practices at Maruti Suzuki in India. It includes sections on the history of the Indian automobile industry and Maruti Suzuki, an analysis of Maruti Suzuki's customers and competitors using tools like Porter's Five Forces, and a discussion of Maruti Suzuki's approaches to analytical, operational, and strategic customer relationship management. The goal of the report is to evaluate Maruti Suzuki's CRM strategies and practices.
CRM in indigo airlines
IndiGo is India's largest low-cost airline that has experienced rapid growth since starting operations in 2006. It focuses on providing affordable air travel to customers while maintaining high standards of operational efficiency and on-time performance. IndiGo utilizes various CRM practices like an online reservation system, call centers, and customer feedback mechanisms to manage customer touchpoints and loyalty. While IndiGo excels in areas like on-time departures, some customers note issues like expensive in-flight food and the need for improvements to the reservation website and customer rewards programs. The airline could enhance its CRM approach through initiatives such as a frequent flyer program, improved customer segmentation, and addressing needs throughout the customer lifecycle.
MMS - Crm By HUL
HUL is India's largest fast-moving consumer goods (FMCG) company with over 75 years of experience in India. It has a pan-India footprint with products that touch the lives of 2 out of 3 Indians daily. HUL holds the number 1 or strong number 2 position in over 95% of the business categories. The company aims to double its size while reducing environmental impact by inspiring small everyday actions. It has demonstrated consistent growth, achieving an 11.3% CAGR from 2006 to 2010-2011. HUL also has strong brands, market leadership positions, talented employees, and global leverage that position it well to capitalize on growth opportunities in India.
47547074 reliance-fresh-2
Reliance Fresh was established in 2006 as a subsidiary of Reliance Industries Limited. It operates over 560 convenience stores across India selling fresh produce, staples, groceries and dairy. Its vision is to generate prosperity for farmers, vendors and customers. Key marketing strategies include promotions, signage, customer feedback, and integrated marketing communications. It targets housemakers, older customers and Generation X who value convenience. Positioning focuses on merchandise, image, personnel, design and promotion. Strengths include financial backing and farm contracts, while weaknesses include inventory and poor parking.
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TCS CRM
- 1. TCS – Encouraging SFA use Sudhir Singh Rajput Presented By:- Himanshu Shukla
- 2. Client Challenges Creating and Sustaining Loyalty of a demanding customer base Sustaining Profitability in highly competitive and rapidly changing environment Building and managing complex customer information
- 3. Technology Support By TCS TCS offer CRM solutions across the following industry verticals :- Banking and Financials High Tech Services Insurance Utilities Telecom Healthcare and Life Sciences Retail Travel, Transport and Automotive Manufacturing Hospitality
- 4. Retail :- Merchandising Solutions Current Challenges Intensifying Competition, Expanding Boundaries, Complex Global Supply Chain, and fickle customer loyalty What TCS provides Adapt to the changing dynamics in merchandising planning and execution Self & Space Planning
- 5. RFID Current Challenges Traceability and Real time control to Retailers What TCS provides Access real time, consistent and accurate information through its RFID technology
- 6. Supplier Relationship Management Current Challenges Changing Consumer Demands, Eroding brand loyalty and complex supply networks. Increase Efficiencies and find ways to get the right products in the right place at right time. What TCS provides Enable companies to synchronize supply with demand and leverage strategies sources to achieve cost efficiency as well as customer satisfaction.
- 7. Multi Channel Retailing Current Challenges Need to integrate and synchronize operations across retail value chains and optimize every touch point to deliver seamless customer experience What TCS provides By leveraging people, technology, process and infrastructure Enabling cross channel inventory management to synchronize
- 8. Retail Stores Current Challenges Need to realize efficiencies across chains Enhancing the quality of service Advanced merchandising strategies What TCS provides Seamless service to their customers Implement Smart store technology
- 9. Supply Chain Current Challenges Dynamic supply network to respond to unique customers requirements Supply chain Planning, Procurment, Inventory optimization, warehouse management, logistics distribution, and transportation Retailers can improve efficiencies and enhance productivity What TCS provides Transformation and integrated demand and replacement planning to warehouse management Retail companies manage seamless supply networks Cost effective Expertise and network delivery model
- 10. Master Data Management Current Challenges Mergers and acquisitions and the opening up of new markets and sales channels Data stored in disparate system Data synchronization is rapidly becoming imperative Accurate view of business What TCS provides Works with retailers across globe to help them gain a consistent view of their customers, suppliers, products, and employees Data strategy and consulting Data integration and product information management Master data management solutions
- 11. Travel Transport and Hospitality Current Challenges Expanding globally Creating an agile IT architecture Customers acquisition and interaction lifecycle Increasing portfolio of products and services Innovate new business model and improve competitiveness Green initiatives What TCS provides New transformational programme Modernization Re-engineering E-commerce Loyalty management solution Specialized flight system
- 12. Airlines Current Challenges Sustaining and surviving crises Making uniqueness in enhancing customers experience Network airline and cargo traffic What TCS provides Airline service delivery platform Simulators and airlines massage adapters Strong domain understanding
- 13. Hospitality Current Challenges Guests expect personalized, differentiated and holistic experiences Developing an effective and balanced distribution Centralized operations and management Providing greater transparency to owner and franchisee stakeholder group What TCS provides Our global network delivery model Travel and hospitality innovation lab Various tools, frameworks, methodologies and best practices
- 14. Alliance Oracle Sap Atg Salesforce.com