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Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
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Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Are you searching for professional templates and slides to design a professional PPT on customer acquisition? Well if yes, then select our content ready customer acquisition plan PowerPoint presentation slides. Use this customer acquisition management PowerPoint presentation to demonstrate a lot of techniques utilized to oversee customers prospects and request created by marketing. This customer relationship management presentation PPT includes a template on numerous relevant subtopics such as acquisition strategy plan, nurturing, email and marketing automation, and sale enablement checklist. With the help of these editable consumer services strategies presentation slides, you will be able to train your group members how to convince clients to buy the products and services. You can utilize these PowerPoint slides to illustrate the concept of customer relationship management, consumer experiences, customer retention, customer attainment, customer services, customer satisfaction, sale improvement, and business development. With the use of graphs, chart, pareto, and pie charts in your presentation, you will be easily able to showcase the ratio of satisfied and unsatisfied customers. So, do not delay and rapidly download these customer acquisition strategies presentation slides. Give a boost to entrepreneurial enterprise with our Customer Acquisition Strategies PowerPoint Presentation Slides. They allow dreams to develop.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Customer Acquisition Management Process Complete PowerPoint Deck With Slides SlideTeam
Need to showcase your customer acquisitions strategy? This content-ready customer acquisition management process PowerPoint presentation covers set of methodologies and systems to manage customer prospects and inquiries generated by various marketing techniques. It can be presented by middle to top management. The customer relationship management PPT presentation comprises of 61 slides including customer acquisition framework, target prospects, target group segment, channels, acquisition strategy plan, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, lead nurturing tactics, lifecycle, campaigns, roadmap, growth strategy, marketing reach by channels, referral marketing funnel and report, loyalty lifecycle, loyalty program performance, social media marketing, ANSOFF matrix for growth strategy, public relation, acquisition cost, data analytics, key metrics, revenue model, CRM pipeline, CRM sales leads, CRM customer satisfaction feedback and many more. This customer retention procedure PowerPoint templates are apt to present various topics such as lead management, client retention tactics, marketing automation, client retention, acquisition management plan, b2b lead generation, client engagement, consumer retention and development, sales strategy, client lifecycle management etc. Download our customer acquisition management process PPT slides to display information in a dynamic format.Convey the inputs with our Customer Acquisition Management Process Powerpoint Presentation Slides. Feed their brains with the desired data.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
If you are looking for a strategy to improve the conversion rates, our content-ready customer conversion strategy PowerPoint presentation slides will come in handy. The client conversion presentation diagrams cover segmentation, targeting audience, CA strategies, costing, customer, acquisition channels, loyalty framework, conversion marketing, customer retention strategies, along with many graphs and pie-charts. Although, your website has started showing a good amount of traffic, yet you are unable to convert leads into sales. The most prominent reason could be a bad customer acquisition strategy. This lead conversion PPT presentation will help you convert customers into sales. Apart from this, the ideas presented in these PowerPoint templates also throws a light on purchase, lead management, consumer conversion, sales conversion, and other conversion methods. No matter how good your present conversion rates are, there is always a scope for improvement. So, download our fully customizable customer conversion strategy PowerPoint presentation slides that give a thorough action plan to increase sales.Our Customer Conversion Strategy PowerPoint Presentation Slides are ideal for informal gatherings. They facilitate impromptu discussion.
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
If you are wondering how to manage customer prospects, try our customer life cycle model PowerPoint presentation slides. A customer life cycle management system is necessary for any organization that aims to succeed. The customer life cycle framework PPT templates will enlighten you on various stages of the cycle such as customer segmentation, targeting audience, lead generation, customer loyalty framework, lead framework, marketing campaigns and promotions. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation to get acquainted with similar topics, including consumer acquisition, consumer retention, purchase funnel, consumer journey map and customer sales. A good customer service management strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our content-ready customer life cycle model PowerPoint presentation slides. Assess how the deal goes in your favour with our Customer Life Cycle Model PowerPoint Presentation Slides. Be able to identify a good bargain.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Results, conclusions and recommendations from the Value Selling Survey 2015 - Research conducted in Germany, Switzerland, Benelux by Mercuri International and St Gallen University , based on survey of 278 B2B Companies.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
Customer Acquisition Management Process Complete PowerPoint Deck With Slides SlideTeam
Need to showcase your customer acquisitions strategy? This content-ready customer acquisition management process PowerPoint presentation covers set of methodologies and systems to manage customer prospects and inquiries generated by various marketing techniques. It can be presented by middle to top management. The customer relationship management PPT presentation comprises of 61 slides including customer acquisition framework, target prospects, target group segment, channels, acquisition strategy plan, demand creation strategy, sales force automation, lead generation strategy, lead conversion, lead scoring, lead nurturing tactics, lifecycle, campaigns, roadmap, growth strategy, marketing reach by channels, referral marketing funnel and report, loyalty lifecycle, loyalty program performance, social media marketing, ANSOFF matrix for growth strategy, public relation, acquisition cost, data analytics, key metrics, revenue model, CRM pipeline, CRM sales leads, CRM customer satisfaction feedback and many more. This customer retention procedure PowerPoint templates are apt to present various topics such as lead management, client retention tactics, marketing automation, client retention, acquisition management plan, b2b lead generation, client engagement, consumer retention and development, sales strategy, client lifecycle management etc. Download our customer acquisition management process PPT slides to display information in a dynamic format.Convey the inputs with our Customer Acquisition Management Process Powerpoint Presentation Slides. Feed their brains with the desired data.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
B2B marketing is no longer a matter of delivering support tools and services to the sales organisation. The challenge for marketing is to take more of an independent role in B2B as a positioning driver. The loss of an extremely close, direct connection between sales and marketing also causes a loss in the alignment of sales and marketing investments for driving business. There isn’t necessarily sufficient marketing focus on generating revenue streams, as sales often ignores what will drive future revenue. B2B sales and marketing needs to re-align its objectives and priorities.
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
If you are looking for a strategy to improve the conversion rates, our content-ready customer conversion strategy PowerPoint presentation slides will come in handy. The client conversion presentation diagrams cover segmentation, targeting audience, CA strategies, costing, customer, acquisition channels, loyalty framework, conversion marketing, customer retention strategies, along with many graphs and pie-charts. Although, your website has started showing a good amount of traffic, yet you are unable to convert leads into sales. The most prominent reason could be a bad customer acquisition strategy. This lead conversion PPT presentation will help you convert customers into sales. Apart from this, the ideas presented in these PowerPoint templates also throws a light on purchase, lead management, consumer conversion, sales conversion, and other conversion methods. No matter how good your present conversion rates are, there is always a scope for improvement. So, download our fully customizable customer conversion strategy PowerPoint presentation slides that give a thorough action plan to increase sales.Our Customer Conversion Strategy PowerPoint Presentation Slides are ideal for informal gatherings. They facilitate impromptu discussion.
Customer Life Cycle Model PowerPoint Presentation SlidesSlideTeam
If you are wondering how to manage customer prospects, try our customer life cycle model PowerPoint presentation slides. A customer life cycle management system is necessary for any organization that aims to succeed. The customer life cycle framework PPT templates will enlighten you on various stages of the cycle such as customer segmentation, targeting audience, lead generation, customer loyalty framework, lead framework, marketing campaigns and promotions. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation to get acquainted with similar topics, including consumer acquisition, consumer retention, purchase funnel, consumer journey map and customer sales. A good customer service management strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our content-ready customer life cycle model PowerPoint presentation slides. Assess how the deal goes in your favour with our Customer Life Cycle Model PowerPoint Presentation Slides. Be able to identify a good bargain.
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Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
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0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
2. Deck Outline
2
Acquistion Channels/ Tools
Targeting Audience Costing
Understand the needs Customer Retention
CA Strategies Customer Loyalty Framework
CA Framework Customer Satisfaction & Feedback
Customer Lead framework Key Metrics
Segmentation Marketing, Campaigns & Promotion
3. Your Text Here
3
Segmentation
& Targeting
Customers Segmentation
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Customer Segmentation - Market Sizing
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Target Prospects
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
4. Customers Segmentation
4
Region Age Lifestyle
Brand
Loyalty
Country Gender Personality Benefits
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income
Readiness
to buy
Family Size
Geographic Demographic Psychographic Behavioral
We have classified
customer segments
into four basic
categories; you can
fill in the details as
per the requirements
5. Customer Segmentation – Market Sizing
5
0.15 Million
Rejecter
0.75 Million
Not Yet
Repeated
0.35 Million0.65 Million0.35 Million
Negative
Opinion
Neutral
Favorable
Opinion
Target Market
15 Million
100%
3.25 MillionAwareUnaware1.75 Million
1.35 Million
Not
Tried
Repeated
1 Million
0.15 Million 0.75 Million0.10 Million
Loyal To
Other Brand
Switcher
Loyal To
Brand
0.05 Million
Light User
0.15 Million
Regular User
0.55 Million
Heavy User
Tried 1.9 Million
Market Size
Market Size in percentage
It is a framework
indicating all the key
aspects of customer
acquisition Segmentation.
You can edit the steps
and numbers based on
your requirement
6. Target Prospects (Option 1 of 2)
20-45
Males / Females of Age Group
$15K
Income above
Married Couples
Service Class
We have listed an
example of target
prospect, you can
customize it based on
your requirements
6
7. Target Prospects (Option 2 of 2)
7
20-45
Males / Females of Age Group
$15K
Income above
Married Couples
Service Class
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
We have listed an
example of target
prospect, you can
customize it based on
your requirements
8. Understanding Customer Needs
8
Understand your customer: Are they a small private company or a big MNC?
What they do: Understand their occupation and interest
When they buy: Understand the purchasing cycle of your customer
How they buy: Website, App, in-person
What they expect of you: If your customers expect reliable delivery and you
don't disappoint them, you stand to gain repeat business
9. Your Title Here (Option 1 of 2)
9
Acquisition
Strategy Plan
Customer
Acquisition Strategy
Demand
Creation Strategy
Sales Force
Automation
Sales Force
Automation Benefits
Customer
Acquisition
Strategies
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
10. Your Title Here (Option 2 of 2)
10
Acquisition
Strategy Plan
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Customer Acquisition
Strategy
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Demand Creation
Strategy
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Sales Force
Automation Benefits
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Sales Force
Automation
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Customer
Acquisition
Strategies
11. Acquisition Strategy Plan
11
Driving Traffic
› Advertisement
› Social media
marketing
› SEO
› Blogs
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Conversion
› Lead
Generation
› Lead
management
› Analytics
› Lead scoring
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Nurturing
› Lead nurturing
tactics
› Email and
marketing
automation
› Marketing and
sales enablement
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Sales
› Sales force
automation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
12. Demand Creation Strategy
12
Co Create
› Partner Marketing
› Influencers
› Analysts
› Peers
› Authors
› Academia
› Thought Leaders
Chase
› Database
development
› Account
Intelligence
› Digital assets
› Social media
› Sales calls
› Incubation
› Interactive email
› Appointment
setting
Caught
› Website tracking
› Reverse look-up
› Digital assets
› Incubation
› Interactive email
› Account
intelligence
Come
› Social media
› Content
› Endorsements
› Credentialism
› Birds of a feather
› Starburst
04 01
0203
Demand
Creation
Strategy
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Various ways of
Demand Creation have
been listed. You can
choose the suitable
ways as per your
requirement
13. Sales Force Automation
13
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Marketing Profiling
Prospecting
Opportunity
Management
Forecast Sales Analysis
Sales Activity
Management
Assets
Annual Sales
Planning
Contracts
Email Management
Expense
Management
Support
Measuring Key Metrics
Event Management
SFACore Functions of
Sales People
Sales Force Automation is
method that automatically
handles
different sales process. We
have listed down various
processes that can be
managed by the tool. You can
choose the suitable ways as
per your requirement
14. Sales Force Automation Benefits
14
10%
15%
20%
24%
26%
30%
48%
52%
68%
89%
0 20 40 60 80 100
Customization
Mobile support
Task management
Reporting/forecasting
Email integration
Calender integration
Alerts & notifications
Lead management
Note-taking
Contact management
Reduces sales cycle by 18%
Increases deal closure by 30%
Cuts down the sales
administrative time by 14%
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Sales Force Automation enable
businesses to provide support
to their customers and
employees leading to faster
growth.Below is an example
showing the improvement in
customer acquisition process
by implementation of Sales
Force Automation
15. Customer Acquisition Strategies
15
Customer Acquisition Framework
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Customer Acquisition Funnel
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Customer Acquisition Process
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audience's attention.
16. Customer Acquisition Framework
16
Content Strategy
› Tweets
› Blog Post
› White Papers
› Sales Page
Customer Lifecycle
› Visitors
› Prospect
› Active Users
› Customers
Sales Funnel
› Leads
› Qualified Leads
› Opportunity
› Closed
› Onboarding
Customer
Acquisition
Framework
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audience's attention.
We have listed down the
key strategies which help
in developing customer
acquisition framework.
These strategies have
been explained in the
subsequent slides.
17. Content Strategy
17
Awareness
› Blogs
› Articles
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capture your audience's
attention.
Education
› Whitepapers
› eBooks
› Webinars
› Industry Research
› Thought Leaders
Interviews
This slide is 100% editable.
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capture your audience's
attention.
Selection
› Sales Presentations
› Competitive Analysis
› Product Specs
› Implementation Plan
› Case Studies
This slide is 100% editable.
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capture your audience's
attention.
Training
› Workshops
› Product Webinars
› Product Manuals
› Support
Knowledgebase
› FAQ
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
It is important to understand the
steps a potential customer may
take in going through the
content and become customer
from passer-by to paying
product evangelist. Various
ways of Content Strategy have
been listed. You can choose
the suitable ways as per your
requirement
18. Sales Funnel
18
People
10,000
9,500
8,500
7,000
6,800
6,000
6,000
5,200
Leads(inbound/Outbound)
Filtering Bad Data
Marketing Qualified Lead(mql)
Lead Scoring/Nurturing
Sales Qualified Lead(sql)
Qualification: Budget / Authority / Need /
Timeframe
Opportunity
Free Trial or Demo: Success Metrics
Proof Of Concept(pop)
Proposal / Negotiation
Closed
Product Setup
Onboarding
Training
Renew/Upsell
Marketing Team
Sales Team
Marketing to sales Handoff
Customer Success Team
Churn Rate
It is a framework
indicating all the key
aspects of Sales Funnel.
You can edit the
framework by adding
numbers of your
company
19. Customer Lifecycle
19
People Rate
10,000
9,500
8,500
7,000
6,800
6,000
Visitors
Conversion
Prospect
1st Value unit delivered
Activated users
Paid
Customer
Daily Monthly User
Active Customer
Renew / Upsell
Loyal Customer
Referrals / Net
Promoter Score
Conversion
Activation
Close
DAU
Renewal
It is a framework
indicating all the key
aspects of customer
Lifecycle. You can edit
the framework by adding
numbers of your
company
20. Customer Acquisition Funnel
20
Needs identification
Purchases become loyal,
repeat customers
Web site shoppers
Complete their purchases
Web site visitors
become shoppers
Ad viewers become
Web site visitors
Ads are shown on
Web pages
Search for and gather information
about alternative products or services
Evaluate alternatives &
make selections
Purchase
Conversion of shoppers into loyal
supporters of product, service, & brand
500,000
10,000
80
500
900
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audience's attention.
It is a framework
indicating all the key
aspects of customer
acquisition funnel . You
can edit the funnel based
on your requirement
21. Customer Acquisition Process
21
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audience's attention.
SEO
Analytics
Market Research
Blog
Social Network
Social News
Option1
Option2
Clients
Visit Web-
Presence
10,000
Leads
9,800
Customer
Relationship
Management
Cold Leads
Hot Leads
5,800
4,000
Send Email
Again
Follow up
process
Send Email
Again
Follow Up
Process
4,000
New
Customer
Acquired
CRM
No Response
Positive
Response
No Response
2,000
Positive
Response
2,000
No Response
2,800
Positive
Response
3,000
No Response
Positive
Response
Email
Campaign
Call
Center
Option 1
Option 2
It is a framework
indicating all the key
aspects of customer
acquisition funnel . You
can edit the funnel based
on your requirement
22. Customer Lead Framework
22
Generation Strategy
Nurturing Lifecycle
Nurturing Process
Scoring
Conversion Process
L E A D
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audience's attention.
23. Lead Generation Strategy
23
Blog
Posts
Call to
Action
Web
Pages
Landing
Pages
On-Page
SEO
Off-Page
SEO
Keywords
Publish
Social
Social
MediaManage
Email
Lead
Generation
Reach
Blog
Analytics
Competitors
Sources Page
Visits
Analytics
Strategy
Leads
Nurture
lead
Prospects
Segment
List
Conversion
Strategy
Promotion
Strategy
SEO
Strategy
Content
Strategy
We have identified 5 key
strategies for generating
lead. You can highlight
the tactics which your
company might
implement, under each
strategy
24. Lead Nurturing Lifecycle
24
Cross-sell
Acquire Activate Keep
Customers
Up-sell
Next-sell
Referrals
Contests,
Events
Loyalty
Programs
Blogs, RSS
Emails
Outreach
Programs
Product
Updates
Viral Loop
Get Customers Grow Customers
Social Media
Media
Articles
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audience's attention.
With lead nurturing, however,
you can bring those leads
through your sales funnel and
garner increased response rate.
We have mentioned some
possible tools at each stage
which would be helpful in
nurturing customers
25. Lead Nurturing Process
25
Intro Phone Call (VM)
Linkedin
Connect/InMail
Intro Email
Nurture Email #1
Follow Up 2nd phone
Call-Validate Ifo
Received
Follow Up 3rd phone
Call-Offer Similar
Content
Nurture Email #2
4th phone Call w/CTA
(Such as Webinar
Invite)
CTA Email Follow Up
5th Phone Call
If first contact is not
achieved after 3 weeks
of one-to one nurturing,
review with LDR
Manager regarding
appropriate next steps
Email-Break Up Email
(If no Response)
Day 1
Day 5
Day 9
Day 13
Day 17
Mail Latter
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audience's attention.
Change the days and
your strategy as per
requirement and build
an impressive lead
nurturing process
26. Lead Scoring
26
Prospects
Returning
Visitor
Time on site is
more than 5 min
Country is USA Score
95
75
25
Age: 30-40
Gender: Male
Age: 18-30
Gender: Male
Age: 20-35
Gender: Female
It is used to rank prospects
against a scale that represents
the perceived value each lead
represents to the organization.
The resulting score is used to
determine which leads a
receiving function will engage,
in order of priority
27. Lead Conversion Process
27
Leads
Pipeline
Sales
The # of new
leads you bring in
The # of leads you quality
for sales follow-up
The number of leads who
convert into customers
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audience's attention.
Enter the number of leads that
were generated this year,
followed by those which
qualified for follow-ups and
finally got converted into paying
customers. This slide will
determine whether you have a
high or low conversion rate
28. Your Title Here
28
Customer
Acquisition Tools
Customer Acquisition
cost by Channel
Client Referral
Report
Social Media
Marketing
Acquisition
Channels/Tools
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audience's attention.
29. Customer Acquisition Tools
29
6%
9%
10%
14%
15%
17%
24%
28%
28%
31%
42%
64%
Social Media
PR, Blogging, Customer Case Studies
Webinar/Virtual Events
Search
E-newsletters
Whitepaper
Display/Ad Banner
Mobile
Video Portals
Custom Publishing
Email
Microsites
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Below are the most
commonly customer
acquisition tools which are
sorted based on
effectiveness. Modify this
graph as per your
requirement
30. Customer Acquisition Cost by Channel (1 of 2)
30
$8.50
$20.00
$50.00
$60.00
$70.00
$0
$10
$20
$30
$40
$50
$60
$70
$80
Search Online Email Direct MailYellow Pages
Mention your top
customer acquisition
channels along with
their respective cost
31. Customer Acquisition Cost by Channel (2 of 2)
31
Total customers
2,000 customers
$17 CPA
New
customers
1600 $20 CPA
Repeat
customers
400 $5 CPA
800 $35 CPA
Paid
channels
800 $5 CPA
Free
channels
100 $35 CPA
Paid
channels
300 $4 CPA
Free
channels
600, $35 CPA
SEM
(excluding SEM
on brand)
100, $25 CPA
Affiliate
100, $45 CPA
Offline ads
400, $1 CPA
Direct to site
(including SEM
on brand)
400, $9 CPA
SEO
50, $35 CPA
SEM
(excluding SEM
on brand)
30, $25 CPA
Affiliate
20, $45 CPA
Offline ads
100, $1 CPA
Direct to site
(including SEM
on brand)
100, $3 CPA
CRM
100, $9 CPA
SEO
Customer acquisition costs for last 3 months
33. Client Referral Report
33
(70%)
Contacted
(10%)
Proposal converted
(20%)
Proposal sent
$6,450 $3,650
Received referral revenue Generated by sent referrals
Received referrals
Sent referrals
Calendar events
14
9
4
Input your data to
generate a referral
report to formulate
further strategies your
client referral program
35. Social Media Marketing
35
Snap chat
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and capture your audience's attention.
Instagram
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and capture your audience's attention.
YouTube
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needs and capture your audience's attention.
Blog
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needs and capture your audience's attention.
Linkedin
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needs and capture your audience's attention.
Chat
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needs and capture your audience's attention.
Facebook
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and capture your audience's attention.
Twitter
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and capture your audience's attention.
Mention the social
media acquisition
channels which you
will be using for your
company
36. Marketing, Campaigns & Promotion (Option 1 of 2)
36
1
4
Marketing Campaigns
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needs and capture your audience's attention.
Customer Acquisition
Campaigns
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needs and capture your audience's attention.
Marketing Reach by
Channels
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needs and capture your audience's attention.
Marketing Growth Strategy
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needs and capture your audience's attention.
Word of Mouth Marketing
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needs and capture your audience's attention.
Marketing Roadmap
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needs and capture your audience's attention.
37. Marketing, Campaigns & Promotion (Option 2 of 2)
37
Marketing Campaigns
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audience's attention.
Customer Acquisition Campaigns
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audience's attention.
Marketing Reach by Channels
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audience's attention.
Marketing Roadmap
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audience's attention.
Word of Mouth Marketing
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audience's attention.
Marketing Growth Strategy
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audience's attention.
38. Marketing Campaigns
38
Print Ads
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Online Advertising
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Trade Fairs
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Tele Marketing
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Canvassing
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Referrals
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Direct Mail
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These are various
mediums undertaken
for a marketing
campaign, you can
choose any basis your
requirements
39. Customer Acquisition Campaigns
Target
Audience
Offline Marketing
Events
Print Ad
Sponsorships
Radio
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
We have listed down a
few ways through
which you can acquire
customers, you can
choose any basis your
requirements
39
40. Marketing Reach by Channels
40
25%
30%
21%
6%
8%
10%
Top Performing Channels
Non-Scalable Channels
Online Media EmailsPrint Ads
Referrals Trade Fairs Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
Tele Marketing
Last Year’s Acquisition Sources
We have mentioned
the best and worst
channels for marketing
reach, you can edit the
data as per your
requirements
41. Marketing Roadmap
41
s
2016 Jan Feb Mar Apr May Marketing Review
May 20,2016
Whitepaper Development Content Creation Initiative #6Webinars
Content
Newsletter Sign Up Plugin Blog Post Developments Video w/ Load Capture
Home Page Redesign
Paid/Organic Search
Analytics implementation
SEM Feb Audit
Mar 1,2016
On-site SEO improvements
Drip campaign overview
Apr 2, 2016
Email Marketing
Social Media
Influencer outreach program Social media initiative #4
In trail drip campaign A/B message testing Conversation initiative #4
On boarding optimization
Competitive analysis Keyword research
AD/Roll campaign iteration Paid/organic search initiative #6
Display advertising analysis
Lifecycle Goal
New Traffic Acquisition Lead Nurture Conversion Increase Product Viability
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements
42. Word of Mouth Marketing (Wom)
42
POSITIVE
(promoter)
NEGATIVE
(saboteur)
NEUTRAL
(passive)
Brand Awareness
15% people had neutral opinion and were not sure about a particular brand
Brand Advocate
55% people recommended the product to others
Brand Detractors
25% people did not like the product and communicated about bad experience
Experience
Good
Bad
This slide shows how
effectively WOM as a
strategy can be used,
you can edit the text as
per your requirements
43. Satisfaction With Word-of-Mouth Marketing & Social Media Tactics
43
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
Enlisting influencers
Enlisting advocates
Encouraging customer-created…
Creating/managing shareable…
Creating/managing "brand…
Monitoring offline WOM
Having WOM/social ad objective
Engaging bloggers
Managing customer referrals
Managing customer reviews
Using agents for sampling
Creating visual content
Monitoring online social
Responding to online social
Building/managing pages/profiles
Organizing parties or events
Very satisfied Somewhat satisfied
% of marketers, among those using tactics
April 2014
We have listed some
key Statistics indicating
satisfaction level
through WOM and
other social medias
44. Marketing Growth Strategy
44
› Online marketing inc.SEM, SEO,
SMM, daily deals
› Refer-a-friend discounts for
consumers
› Volume/loyalty discounts for
consumers & detailers
› Incentive programs for HR &
office managers
› Dedicated customer service reps
for each DMA
› Gleamr staffed community
message boards for consumers
(public) & detailers (login
required)
› Consumer Product Advisory Board to drive
consumer features
› Detailer product Advisory Board to drive
detailer features
› Add Android App
› Add Website
Marketing & Sales
Acquiring customers
Customer Service
Keeping customers
Product Development
Staying competitive
Below are some of the
strategies undertaken
at various stages of
customer acquisition,
you can alter them as
per the need
45. Customer Acquisition Cost
Ideal Acquisition Cost
Model
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audience's attention.
Cost Model for Web
based Business
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it to your needs and capture your
audience's attention.
Cost Model for
Direct Salesforce
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it to your needs and capture your
audience's attention.
45
46. Ideal Acquisition Cost Model
46
A well balanced business model
Monetization
(LTV)
Cost to
Acquire a
Customer
(CAC)
Monetization
(LTV)Cost to Acquire a
Customer (CAC)
› Viral effects
› Inbound marketing
› Free or freemium
› Open source
› Free trials
› Touchless conversion
› Inside sales
› Channels
› Strategic partnership
› High Churn Rates
› Low customer
satisfaction
› Recurring Revenue
› Scalable Pricing
› Cross Sell/Upsell
› Product line expansion
› Lead Gen for 3rd parties
› Field sales
› Outbound
Marketing
This slide reflects the
ideal cost model for
Customer Acquisition
and the factors which
can help in bringing out
the balance
47. Customer Acquisition Cost (1 of 2)
47
Total Web Visitors 10,000
SEM cost per click $ 0.50
Conversion to Trial % 5%
Trial conversion % 10%
No of Sales & Marketing Staff 3
Cost per employee per month $ 16,500
Input Variables
Total paid Web Vistors 10,000
Trials 500 5%
Customers 50 10%
SEM Marketing Spend $ 5,000
Total Headcount Costs $ 49,500
Cost of Customer Acquisition
Without headcount costs $ 100.00
With headcount costs $ 1,090.00
Flow Qty Conversion %
For a Web
driven business
These are some of the
factors undertaken to
calculate the Customer
Acquisition Cost, you
can modify them as per
your requirements
48. Customer Acquisition Cost (2 of 2)
48
Sales
Team composition 1
On target earnings $ 230,000
Salary Cost $ 230,000
Salary + Overhead $310,500
Total Team Cost $560,250
Avg. team Failure Rate 25%
Adjusted Team Cost $ 747,000
No. of Marketing people 0.5
Average cost per person $ 200,000
Marketing programs spend $ 150,000
Total Marketing Costs $ 350,000
Total Sales & Marketing spend $ 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition $ 109,700
For a direct salesforce
These are some of the factors
undertaken to calculate the
Customer Acquisition Cost, you
can modify them as per your
requirements
49. Customer Retention
49
Customer Retention Strategies
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audience's attention.
Customer Retention Benefits
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audience's attention.
Customer Retention Impact
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audience's attention.
50. Customer Retention Strategies
50
01
02
0304
05
06
Key
Strategies
Questionnaire/ Surveys
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needs and capture your audience's attention.
Premiums & Gifts
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needs and capture your audience's attention.
Overcome Buyers Remorse
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and capture your audience's attention.
Loyalty Programs
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and capture your audience's attention.
Regular Reviews
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and capture your audience's attention.
Personal Touches
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and capture your audience's attention.
51. Customer Retention Benefits
51
Increasing customer
retention rates by
5% increases
Profits by 25%
to 95%
A 2% increase in customer
retention has the same effect
as decreasing
Costs
by 10%
On average, loyal customers are
worth up to 10 times as much as
their first purchase
Worth 10X as
much
10X
10%
52. Customer Retention Impact
52
Impact
Capabilities
Results
Improved
Operational
Efficiency
Deeper
Business and
Market Intelligence
Better
Customer
Experience
Example: Pinpoint
compliance &
process issues
Example: Timely
analysis of
customer feedback
Example: Standardize
call quality for coaching &
recognition purposes
› Reduce Costs,
mitigate risks
› Increase incremental
revenues
› Improve product quality
› React to market
opportunity
Increase customer
satisfaction, retention
& loyalty
How it can be achieved
55. Customer Loyalty Lifecycle
55
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
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audience's attention.
Attract
This is a framework for
loyalty lifecycle, you
can modify it basis
your requirements
56. Loyalty Program Performance Dashboard
56
0
1000
2000
3000
4000
No Yes
AxisTitle
Enrolled in awards program
Average sale by loyalty member type
Active contents
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
Average sale by loyalty segement
Active contents
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Sales by channel
Award related orders
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
Average Award by customer
Active award transactions
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
All orders products
All orders by promotions
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
Top $ loyalty program members by lifetime sales
Active loyalty contact members
This slide evaluates
the loyalty performance
on the basis of certain
parameters, you can
alter them as per your
requirements
57. 57
Customer Feedback
Framework
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and capture your audience's attention.
Customer Feedback
Infographics
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and capture your audience's attention.
Key Satisfaction
Indicators
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and capture your audience's attention.
Customer
Satisfaction &
Feedback
58. Feedbacks
58
Elevate
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audience's attention.
Suggest
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audience's attention.
Inquire
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audience's attention.
Reflect
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audience's attention.
Obtain customers opinion
about the company’s
products and make changes
accordingly. Below is the
process of obtaining
feedback and resolving
queries, you can alter it as
per your requirements
59. Your Text Here
Your Text Here
Your Text
Here
Your Text
Here
Your Text Here
Your Text Here
261
Happy
Clients
1700
Customers complaints
received
Complains
resolved
1250
Working Hours towards
customer service
120
Customer Feedback
59
Enter the feedback
results in this
infographic slide to
create an everlasting
impact on the audience
60. Customer Satisfaction (1/2)
60
Key Performance Indicators
Overall Satisfaction with
Service
7.5
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it to your needs and capture your
audience's attention.
Satisfaction with value
for money
6.5
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it to your needs and capture your
audience's attention.
7.5
Overall Satisfaction with
Relationship
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it to your needs and capture your
audience's attention.
This slide indicates the
customer satisfaction
level, you can alter it
basis your
requirements
61. Customer Satisfaction (2/2)
61
Very
dissatisfied
Dissatisfied Neither satisfied
nor dissatisfied
satisfied Very satisfied
1 2 3 4 5
Satisfaction measure
Loyalty(retention)(%)
20
40
60
80
100
Below graph displays the
relationship between
customer loyalty &
satisfaction. You can use
it basis your requirements
and reflect the customer
satisfaction level.
62. Key Metrics
62
New Customers per month
500
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On-time delivery
95%
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Customer Satisfaction
90%
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Customer Retention Rate
80%
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Lead Conversion Rate
30%
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Monitor the
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
63. Ansoff Matrix For Growth Strategy
63
Existing New
NewExisting
Markets
Product
Development
Market
Development
Diversification
Market
Penetration
4
Growth
Strategies
Products
Framework shows the
growth opportunities and
risk level in new and
existing market. You can
choose any of the
strategies as per your
company’s requirement
64. Customer Acquisition Strategy
64
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User Experience
Organic Lead
Awareness
Information
Acquisition
Commercial Levers
Transactions
Turnover
Conversion
Click Through
Customer Thrust
Traffic
Reactivation
We can influence the visitor volume using
different acquisition channels &
performance strategies
The conversion rate is influenced by a mix
of commercial & UX elements
The average ticket is influenced by
assortment strategies
Customer reactivation is strategic
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy.
65. 65
Coffee Break
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(11:00- 11:30)
67. 5
20
10
9
35
15
26 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Inmillions
Line Chart
01. Product
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02. Product
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67
68. Donut Pie Chart
40%
20%
30%
10%
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68
69. 0
10
20
30
40
50
60
70
0 10 20 30 40 50
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Just left click on it and select “Edit Data”.
Bubble Chart
01. Product
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02. Product
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03. Product
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69
71. 71
Mission
&
Vision
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72. Our Team
72
Designation
Designation
Designation
Designation
Name Here
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Name Here
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Name Here
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Name Here
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73. Financial
73
Third feature
Second feature
First feature
Fourth feature
$230 This slide is 100% editable. Adapt it to your needs and
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Silver
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Gold
First feature
Second feature
Third feature
Fourth feature
$450
74. Location
74
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USA Map 80%
75. Target
75
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01
02
03
04
05
06
07
08
76. Mind Map
76
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77. 77
Thank You
Address
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Contact Numbers:
0123456789
Email Address:
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