The Mahindra Scorpio is a SUV manufactured by Mahindra & Mahindra Limited since 2002. It was the first SUV from the company built for the global market. The Scorpio comes in several models with different features and price ranges from 7-13 lakhs. It has found success in both domestic and international markets like India, Europe, USA, Brazil, and others. The Scorpio's power and performance, along with Mahindra's marketing strategies, have made it popular and a sales leader in the SUV segment.

1. MAHINDRA SCORPIO

2. MAHINDRA SCORPIO
Presented By :-
Sudhir Singh Rajput
Rohit Srivastava
Chandra Shekhar Chaurasia
Mhd. Parvez Akhtar

3. INTRODUCTION
 The Mahindra Scorpio is a SUV manufactured
by Mahindra & Mahindra Limited.
 It was the first SUV from the company built
for the global market.
 It Was Launched In June 2002.
 M&M Started Work On Project Scorpio From
1997.
 It Was Designed To Target Urban Market To
Fulfill The Demand Of Passenger Car As Well
As SUV Fans.

4. SCORPIO MODELS
Model Features
BS3
BS4
Price
T
Show Room
7,68,142
7,81,814
EX
2WD 8,38,017
4WD 9,41,869
GETAWAY

5. Cont…
Model Features Show Room
Price
4WD BS4 9,67,438
BS3 8,254,32
LX BS4 8,34,360
BS3 9,50,974
BS4 9,62,734
SLE

6. Cont…
Model Features Show Room
Price
2WD BS3 10,53,346
BS3 10,90,982
VLX BS4 11,89,025
BS4 2WD 11,30,912
BS4 4WD 12,74,746
VLXAT

7. FEATURES
 mHawk Engine
 5-Zone Cushion Suspension
 Digital Immobilizer
 Crash Protection Crumple Zones & Child Locks
 Power Steering & Power Windows
 Tubeless Tyres
 Mobile Charging Facility
 Roof top ski racks
 Central locking

8. What makes Scorpio Special?
mHawk Engine:-
The 2.2 litre, 4-cylinder mHawk
diesel engine is what makes the
Scorpio the powerhouse that it is.
It propels the new Scorpio
from 0 to 60 in 5.7 seconds flat.
 Micro Hybrid Technology:-
This technology enables the engine
to intelligently switch into
standby when not in use. So while it
helps conserves nature, it conserves
fuel too.

9.  Voice Assist System:-
The Scorpio has Voice Assist System that welcomes the
driver as soon as the door is opened and voices a
warning if the parking brake is engaged, fuel and oil
levels are low, engine temperature is abnormal, if any
door is partially open or the passengers forget to
strap in.
 Dual Front Airbags:- Safety always takes the
front seat in the Scorpio. In the event of a
collision, these dual airbags inflate instantly,
protecting you from serious
injury.

10. Cont…
 Anti-lock Braking System (ABS):-
When the situation demands hard braking on any
skid-prone surface, the Anti-lock Braking System
(ABS) will make sure the wheels don't lock up on
you. So, in a Scorpio, control is never
compromised.
 Audio Controls:-
Adjusting the volume, switching radio channels or
audio modes can now be done right from the
steering wheel, so your eyes
never have to leave the road.

11. Cont…
 Cruise Control:-
Rest your foot at higher speeds. Push a button and
let the Scorpio's Cruise Control take over. Once
engaged, you can command a constant speed without
any effort and even adjust your cruising speed with
the press of a button.
 Smart Rain & Light Sensors:-
Advanced sensors detect rain and automatically
turn the wipers on or off.
They even control the wiper
speed according to the intensity
of rain.

16. Interior View of Scorpio
• http://www.mahindrascorpio.com/mahindra-
scorpio-360spin-interior.aspx
Exterior
• http://www.mahindrascorpio.com/mahindra-
scorpio-360spin-exterior.aspx

17. Scorpio Evolution
2002:Scorpio STD and DX:

18. 2003:The new scorpio

19. 2004:Scorpio Slx

20. 2005:Scorpio Crde

21. 2006:43 new features

22. 2007:VLX

23. 2007:LX

24. 2008:Scorpio automatic

25. 2009:The new ICONIC
Scorpio

26. 201O Mahindra interior

27. 2011 SCORPIO LX 4×4

28. EXPORTS
 The Mahindra Scorpio is sold across the world in countries such as:
• India
• Italy
• France
• Spain
• Turkey
• Sri Lanka
• Nepal
• Bangladesh
• Egypt
• Russia
• Malaysia
• South Africa
• Qatar
• Brazil
• Chile: The Scorpio Pick Up is the first passenger vehicle of the Mahindra brand
to be offered in Chile, and both were presented to the press the night of July
25, 2007.

29. USA
PARTNER NAVISTAR INC.
PRICE 8-13 LAKHS
Models GATEAWAY,
MICRO HYBRID,
VLX, EX

30. BRAZIL
Bramont- Montadora
Industrial Comercial
PARTNER de Veiculos Ltd.
PRICE 7.5-12 LAKHS
MODELS GATEAWAY, EX, SLE

31. SRI LANKA
PARTNER Sells Under
Mahindra Name
PRICE 7.4 - 12.4 lakhs
MODELS Micro hybrid, LX
model
Sri Lankan Police has chosen around 485
units of Mahindra Scorpio LX model

32. CHILE
PARTNER GILDMEISTER
GROUP
PRICE 8.2- 13.7 lakhs
MODELS GATEAWAY, LX,
VLX, MICRO HYBRID

33. EUROPEAN MARKET
PARTNER MAHINDRA
EUROPE(European Branch
of Mahindra)
PRICE 8.7- 13.7 lakhs
Models SCORPIO GOA,
GATEAWAY, MICRO
HYBRID, mHAWK

34. The Success Story Of Launching
Scorpio
• It Was Launched With Three Models.
• 1000 Units Were Booked Within The Launch Of First
Week.
• In 2003 Companies Income Rose By 22%.
• Breaking The Tradition Of UV, Scorpio Is Being Used
Primarily As Personal Vehicle.
• Survey In 2004 Shows That Scorpio Byers Were
Satisfied.
• It Extensively Tested, so It Has No Run Time Defect
After Launching In Market.

38. MARKETING STRATEGIES ADOPTED
• First and foremost, they tried to provide a
status of Pajero in Scorpio at affordable
price.
• Advertising, Public Relation, Mass
media…nothing was left to make brand
popular.
• Scorpio adopted penetrative pricing strategy
positioned between 7-12 lakhs.

39. Cont …
• As they were targeting urban areas, stronger
distribution channels were needed.
• Scorpio was launched in phase manner i.e. first
in metros and then other cities were covered
so as to ensure the attention towards main
market first.

40. Competitors

41. Advertising and Promotion strategy
• 29 days 29 states
• “Nothing else will do”
• Scorpion king
• Speedster
• Media coverage on IDAM approach, people
behind Scorpio world class technology etc
• Images were shot in Australia to provide
international feel

42. OWN A SCORPIO FOR RS 9999 ONLY!

43. WATCH THE ACTION PACKED MOVIE!

44. WATCH ALL DLF IPL MATCHES NOW
ON YOUR CAR!

45. Social Media Marketing:-

51. Awards
Scorpio was awarded various from various
bodies such as
“CAR OF THE YEAR 2003”
- from Business Standard Motoring, CNBC
AUTOCAR
 “BEST SUV OF THE YEAR”
-BBC World Wheels
The Scorpio receive the Best Off roader
vehicle of the year 2009 award

52. Domestic Market Share for 2010-11

53. Indian Budget SUV/MUV Market Share

55. SWOT ANALYSIS
Strengths Weakness
Opportunities Threats

56. Strengths :
 Good performance for long distances.
 Powerful player in the taxi/rental segment .
S
 Good presence in the rural and tier-2 cities segment.
 Maintenance cost is low.

57. Weakness :
 Limited international market.
High Interest Costs and high overheads make
the production uncompetitive.
W

58. Opportunities :
 Increasing purchasing power and growing target
base.
 Leverage strong brand name by more advertising.
O
 Newer innovations.
Rising Rural Demand

59. Threats :
 Intense competition.
T
 Government regulations and increasing fuel prices.
 Maintain Low Cost
Rising Input Costs.

60. CONCLUSION:-
 Thus „Scorpio‟ has proved as a Milestone for
M&M and the Indian Automobile Industry.
It has given a unique place To M&M in Indian T
market because ,It was innovated with High quality,
Reliability, flexibility, Style , Driving Comfort etc.
In short it offered a customized product. hence,
again Operation‟s components: Time, quality &
technology made A Success story.