Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
CRM evolution, multi-channel integration and customer response managementrahuls30
From knowing and connecting with the customer to reaching them via multiple channels, we've come a long way. There are views, opinions, feedback and all kinds of data streaming simultaneously from a large number of channels. And with new channels opening up, we are forced to ask "What next?" Presenting an exclusive whitepaper that features the growing challenges of dealing with a multi-channel response interface, streamlining data from various sources and efficiently engaging with your customers…
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
CRM Life Cycle Phases And Project Management PowerPoint Presentation Slides SlideTeam
If you are wonderstruck on how to make crm and project management presentation, then look on further just try our ready-made 70 slides Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides deck example. A customer relationship management system is necessary for any business or company that aims to succeed and grow steadily. This project life cycle phases PPT templates will help you on various stages of the cycle such as customer initiatives, customer focus, core vs extended customer service, customer perceived value, transaction vs relationship marketing, CRM model, customer lifecycle management, CRM components, process of E-CRM, CRM capabilities, CRM dashboard etc. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation sample to get acquainted with similar topics. This project management life cycle presentation PPT sample also has slides like current lead status, leads by source, deals by expected close date, lead acquisition & deal acquisition, top Customers, marketing dashboard, intranet dashboard, and various types of bar graphs like stacked column, line chart, pie charts etc. just to name a few. A great crm strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides. Our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides encourage forward looking ideas. Keep the audience focused ahead.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
CRM evolution, multi-channel integration and customer response managementrahuls30
From knowing and connecting with the customer to reaching them via multiple channels, we've come a long way. There are views, opinions, feedback and all kinds of data streaming simultaneously from a large number of channels. And with new channels opening up, we are forced to ask "What next?" Presenting an exclusive whitepaper that features the growing challenges of dealing with a multi-channel response interface, streamlining data from various sources and efficiently engaging with your customers…
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
CRM Life Cycle Phases And Project Management PowerPoint Presentation Slides SlideTeam
If you are wonderstruck on how to make crm and project management presentation, then look on further just try our ready-made 70 slides Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides deck example. A customer relationship management system is necessary for any business or company that aims to succeed and grow steadily. This project life cycle phases PPT templates will help you on various stages of the cycle such as customer initiatives, customer focus, core vs extended customer service, customer perceived value, transaction vs relationship marketing, CRM model, customer lifecycle management, CRM components, process of E-CRM, CRM capabilities, CRM dashboard etc. It helps you to determine the impact of your customer relationship management program. You can also utilize this customer relationship presentation sample to get acquainted with similar topics. This project management life cycle presentation PPT sample also has slides like current lead status, leads by source, deals by expected close date, lead acquisition & deal acquisition, top Customers, marketing dashboard, intranet dashboard, and various types of bar graphs like stacked column, line chart, pie charts etc. just to name a few. A great crm strategy means customer satisfaction and tons of revenue for your company. If you wish to easily establish contact and maintain long-term relationship with your clients, then download our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides. Our Crm Life Cycle Phases And Project Management PowerPoint Presentation Slides encourage forward looking ideas. Keep the audience focused ahead.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Bridging the gap between crm and digital marketing - in 5 stepsLars Crama
Bridging the gap between online & crm
To create great customer experiences, CRM and Online marketing should not be viewed separately. If you combine transactional (CRM) data with realtime (online) behaviour, you are ahead of the game. Still, CRM/CVM and Online/Ecommerce often exist in silos. This presentation offers 5 tips to bridge the gap between online and crm. Illustrated by practical examples of leading organisations in various industries. In addition, it shares a practical toolset including a Customer Profiling Scorecard, a Digital CRM Strategy Roadmap and a process for continuous Marketing Performance Improvement.
Definitions
Concepts and context of relationship management
Evolution
Transactional Vs relationship approach
CRM as a strategic marketing tool
CRM significance to the stakeholders
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Critical thinking is the game that ensures your data science project will meet the requirements of Strategic Analytics Management. It coalesces various thoughts into a core need and then uses the power of predictive & prescriptive analytics to build the foresight and further optimize it.
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
Executive Summary
Business-to-business (B2B) marketing automation systems are among the hottest sectors of the technology industry. Vendor revenues have grown at 50% per year since 2009 and will probably top $1 billion in 2014. Leading vendors including Eloqua, Marketo, and Pardot have been acquired or gone public at tremendous valuations. Major software companies including IBM, Oracle, Salesforce.com, Adobe, and Teradata have purchased B2B or business-to-consumer (B2C) marketing automation products. Venture capitalists have invested several hundred million dollars in start-ups and existing firms.
Yet, despite this growth, fewer than 20% of B2B marketers have purchased an integrated marketing automation system (although many more use email, Web analytics, and other component technologies). Even more alarming, many past buyers do not use their systems fully and a significant portion report little benefit from their investment.
The lesson of these statistics is not that marketing automation doesn’t work. The same studies show that the majority of users are satisfied and productive. Rather, the point is that marketing automation works only when marketers deploy their systems effectively. This How-To Guide will help to ensure that you are among the successful majority of B2B marketing automation buyers, not the unhappy remnant.
This 15-page guide includes the following sections:
What is B2B Marketing Automation?
Core Functions
Specialty Functions
Key Considerations
Vendor Landscape
Best Practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Bridging the gap between crm and digital marketing - in 5 stepsLars Crama
Bridging the gap between online & crm
To create great customer experiences, CRM and Online marketing should not be viewed separately. If you combine transactional (CRM) data with realtime (online) behaviour, you are ahead of the game. Still, CRM/CVM and Online/Ecommerce often exist in silos. This presentation offers 5 tips to bridge the gap between online and crm. Illustrated by practical examples of leading organisations in various industries. In addition, it shares a practical toolset including a Customer Profiling Scorecard, a Digital CRM Strategy Roadmap and a process for continuous Marketing Performance Improvement.
Definitions
Concepts and context of relationship management
Evolution
Transactional Vs relationship approach
CRM as a strategic marketing tool
CRM significance to the stakeholders
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Critical thinking is the game that ensures your data science project will meet the requirements of Strategic Analytics Management. It coalesces various thoughts into a core need and then uses the power of predictive & prescriptive analytics to build the foresight and further optimize it.
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
Customer Relationship Management Process And Dashboard PowerPoint Presentatio...SlideTeam
Are you dreaming to deliver a stunning crm management PPT presentation? To quickly turn your spark into a flame here we are showcasing a pre built client relationship management PowerPoint presentation. With help of this PPT sample file you can motivate your employees for establishing enduring customer relations to fetch more and more business. Additionally, this PowerPoint show also supports to illustrate a thriving customer acquisition model as well as importance of crm in marketing to support employees for gaining new customers. Apart from this, using this PowerPoint deck to display data analysis you can enhance the comprehension of your sales work force about market position, trade inclination, money flow, customer loyalty, marketing strategy etc. Exclusive presentation slides like customer perceived value, why customers move away, transaction vs relationship marketing, economics of customer retention, crm components, basic crm and enhanced crm etc. are included in this visual communication to make it more precise. All you need to do is to get started with our readymade customer relationship management process and dashborad slide presentation.Our Customer Relationship Management Process And Dashboard PowerPoint Presentation Slides contain excellent graphics. Designed to enhance clarity of communication.
Infosys – Multi Channel Management StrategyInfosys
Learn how to drive profitable revenue growth in high tech domain with multi channel management and ways in which the right multi channel management strategy can be chosen
A prudent distribution, pricing and revenue strategy is the need of the hour! Get quick tips on your hotel channel management and distribution strategy from our experts
Beyond Omnichannel: Determining the Right Channel MixCognizant
Many companies believe that simply adding more customer channels or reducing the time it takes to handle customer queries will boost customer satisfaction and enhance the customer experience. Yet the proliferation of digital technologies and touchpoints have made it more difficult to track customer preferences and purchasing traits. By identifying customers’ preferred contact channels, companies can more effectively engage, serve, and retain them while driving profitable growth.
Building a Collaborative Multichannel Insurance Distribution StrategyCognizant
The insurance industry must embrace a hybrid multichannel distribution system for selling policies, one including sophisticated deployment of CRM analytics capabilities and social Internet media and requiring carriers to choose agencies carefully and collaborate on cross-channel insurance marketing and sales.
Afinium White Paper - It's All About the Customer June 2014Afinium
Customer centricity os often talked about but rarely implemented. What is it, what does it mean, why is it essential, how can cloud technology help you achieve it?
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing."
______
From 2003:
The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.
Innovative Customer Service for Building Loyalty - Mindtreesamirandev1
Mindtree provides innovative customer service by building loyalty among customers. It gives the best solutions and strategies for delivering the best customer service in this digital era. Click here to know more.
Best Innovative Customer Service | Mindtree AnikeyRoy
Mindtree provides all the innovative customer service by building loyalty among customers. It gives the best solutions and strategies for delivering the best customer service in this digital era.
To succeed companies should extend their visions of the customer journey beyond the front-end experience and take a deep dive through all major processes that touch the customer such as order-to-cash, availability-to-promise, plan-to-manufacture, overall supply-chain management as well as the underlying technology architecture.
Today’s customers aren’t interested in just buying products or services. They buy experiences. The best companies build communities to create relationships with customers that extend long after their initial purchase.
5 innovative ways to improve Omnichannel Customer Experience | BusinessezeeBusinessezee
Use the omnichannel marketing strategy for your company. This marketing increases client happiness and encourages loyalty. The five methods to enhance customer experience are listed below.
POS: The Future of Channel Loyalty by Abhinav JainAlmonds Ai
At Almonds.ai, we are excited to present our latest whitepaper "POS: The Future of Channel Loyalty" authored by our visionary Co-Founder and CEO, Abhinav Jain. This comprehensive whitepaper reflects our deep commitment to revolutionizing the channel loyalty landscape through innovative technology solutions.
In this groundbreaking whitepaper, we delve into the pivotal role that Point of Sale (POS) systems will play in shaping the future of channel partner loyalty programs. We explore how the seamless integration of POS systems with loyalty initiatives can drive business growth, foster stronger channel partner relationships, and elevate customer experiences to new heights.
Through in-depth analysis and industry insights, the whitepaper unravels the transformative potential of this integration, from real-time reward delivery and personalized interactions to data-driven insights that empower businesses to tailor their strategies effectively. We also address the challenges and considerations businesses must navigate, such as privacy and security concerns, technological hurdles, and the need for strategic adoption of new technologies.
With a forward-looking approach, the whitepaper outlines future trends and predictions, offering a glimpse into the evolving landscape of loyalty programs and the vital role POS systems will play in shaping it. We also showcase successful case studies from diverse industries, highlighting best practices and lessons learned.
At Almonds.ai, we believe that this whitepaper will serve as a valuable resource for businesses seeking to gain a competitive edge by leveraging the power of POS systems to enhance their channel loyalty programs. It reflects our commitment to providing innovative solutions that drive sustainable growth and foster mutually beneficial relationships between brands and their channel partners.
We invite business leaders, industry experts, and channel partners to explore this whitepaper and embark on a transformative journey with us, where technology and loyalty converge to create unparalleled experiences and lasting success.
Enabling Cross-Channel Marketing: Connecting Content Creation Processes to Dr...Saepio Technologies
Today’s marketing environment challenges marketers as never before. Distributed marketing is more complex. Customer and prospect data is available, but often unstructured. Marketing mediums are prolific, yet disconnected. Consumers no longer accept media messages; they expect to define and engage with them. And they expect consistent, relevant conversations with a brand, no matter when or where the conversation occurs.
Corporate marketers now realize that teams of creative talent or collections of tactical technologies thrown at a task will no longer achieve sustainable results. To successfully drive sales, marketing has to fundamentally change.
This guide is designed to help identify the opportunity and impact that embracing the idea of connecting with today's customers can have and provide the background on how to make this a reality. Included is information on:
* A community of ones
* Why current processes result in managed chaos
* How connected is better
* Where and how to start
* Three steps to a “connected is better” game plan
Data De-duplication and Unified View Creation with CC SingleViewCustomer Centria
CC Singleview - a powerful data preparation software that helps marketers gain a holistic
view of their customers while allowing them to transform large amounts of data into
cost-effective, highly targeted and marketable data with minimal IT intervention.
This factsheet takes you through the journey of discovering the customer within your data.
The finale of our series features the growing challenge of dealing with a multi-channel response interface, and how to streamline the data landing on your plate from various sources.
The national debate over Foreign Direct Investment (FDI) in retail in India is heating up with each passing
day. Even as opposing views clash from different centers of the society, FDI in retail is no doubt a matter of
contemplation, and cannot be rejected without a fair amount of thinking and reasoning. While the decision
makers battle it out on FDI in retail, this document presents a bird's eye view of the proposed move, and what it means for the consumers, marketers, suppliers and the country.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
Social Media Evolution: Impact of new Facebook on MarketersCustomer Centria
Most marketers were trying to learn and leverage on the 5th largest economy in the world – Facebook, only to realise that the rules of engagement recently changed and how fast!
So, What does Facebook’s bold and radical list of changes spell for marketers and corporates?
Goodbye to all the “digital agencies” who built their business on buying facebook fans. Its no longer How much- its only about HOW?
Videocon Mobile Services: Unleashing the power of Unica Campaign ManagementCustomer Centria
This document gives an introduction to Unica; benefits of Unica. Modules that can be added; challenges while deployment. Unica architecture design; best practices that could be adopted. It also explains how to leverage Unica for businesses; Integration with other channels and overall value addition.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
ICICI Bank: Fueling Interactive Marketing through AnalyticsCustomer Centria
The document sheds light on the needs of today's consumers; the marketing paradox and consumer touch points. Communication through various channels.
The document also elaborates on the concept of Marketing as a bridge, Customer Experience Management and the Customer Analytics framework.
Latency, Need based marketing, Channel innovation and the optimization process is also mentioned in the document.
Next Generation Internet Marketing-Transformational Customer ExperienceCustomer Centria
With the rapid evolution of technology, the virtual world will soon become indistinguishable from the real one, with virtual experiences gaining equal importance. The presentation expounds that it is imperative for companies to create pleasant and engaging virtual experiences for the consumers, in order to create a bond with them.
The financial meltdown of 2008 led to millions of customers losing faith in the banking system. The article gives a deep insight into how Indian banks can harness social media - use it to rebuild this lost trust, while creating an interactive and enriching customer experience.
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Multi Channel Customer Management
1. customer centria
The Customer Engagement & Experience Company
Multi-channel Customer Management
Date: 23/02/2012
www.customercentria.com
2. How to channel the process of Multi-Channel Integration
Moving on from Customer Relationship Management (CRM) and its significance in the lifecycle of an
organisation, the journey gets more challenging and innovative. With the evolution of CRM and Marketing
Automation, various factors came into play, affecting marketing decisions and campaign management. The
dynamics of the game have changed radically, and today technology, user expectations, and stiff competition, are
increasingly forcing enterprises to support their customer service operations through various effective delivery
channels. It all started with walk-ins, leading to a strong dependency on call centres – but in current times, the
proliferation of the Web has inflated customer expectations, as they want their requests – whether information
related or service related - to be fulfilled fast, almost real-time.
Considering these factors, managing customer relationships, is deeply connected to marketing strategies, with
an aim to generate a 360-degree view of the consumer.
Websites, email, direct mail, text messaging, and call centres are all key elements to an integrated marketing
program, but a coordinated multi-channel program takes it to the next level by incorporating data and new
marketing technology for better response rates. Technology, customer expectations, and competitive forces, are
increasingly compelling enterprises to support customer service operations through several delivery channels.
80% of shoppers are more likely to do business with a
retailer who offers them easy and flexible interaction
across all channels by means of Multi-Channel
Integration. At the same time, 70% of all retailers find
cross-channel customers more profitable because they
spend more - Recent NCR Poll
Multi-Channel Customer Management covers the design,
deployment, coordination, and evaluation of channels through which
enterprises and customers interact, with the goal of enhancing
customer value through effective customer acquisition, retention, and
development.
An enterprise comes across the following prominent challenges when
it comes to designing a multi-channel framework for customer
management :
www.customercentria.com
3. 1. Data Integration across Channels
Enterprises typically viewed each delivery channel as a separate entity. However, with each delivery channel being
separate and operating in isolation, each with its own data, leveraging information across a multitude of customer
contact channels was not possible. Neither was it possible to provide a consistent customer service experience. Due
to lack of a single information repository, companies traditionally spent large amounts of time and money writing
integration programs to communicate between disparate systems.
In such a complex setup, the systems will rarely operate in real time, delaying data synchronization. This can cause
embarrassment to companies and aggravation to customers, when updates to one channel are not reflected
immediately in the others.
The second issue is that it adds overhead. The integration must be implemented, administered, and maintained
independently of the actual customer service applications for each delivery channel. The problem, complexity and
costs are magnified each time a change is made to a channel application.
To resolve this issue, multi-channel integration is imperative. The ideal position for a firm would be to have
complete Customer Data Integration (CDI), or an integrated, single view of the customer across the channels. The
ideal database would depict which channel(s) each customer accessed during each stage of the decision process,
including competitors' channels.
In turn, CDI gives rise to the following questions:
Which data needs to be integrated?
Is it sufficient to integrate purchase data only, or should search data also be integrated?
Which marketing activities benefit from integration?
Cross selling is an obvious beneficiary, but what about other marketing activities benefit?
What is an acceptable level of data integration? Is it 100% necessary?
Does data integration pay off?
Is it worth the investment to derive a single view of the customer?
2. Understanding Customer Behaviour-time
Managers must understand how customers choose channels and what impact those choices have on their overall
buying patterns. Therefore, the key questions pertaining to customer choice include the following:
In turn, CDI gives rise to the following questions:
What determines customer channel choices? What channel attributes are important?
Do marketing communications influence channel choice?
Is a multi-channel approach means to segment customers? That is, are there distinct segments of
consumers who use various channels and combinations of channels?
Do customers make channel decisions according to the channel or the firm?
Does the customer first say, “I will check out a few websites of retailers that sell HDTVs,” or does he/she
say, “I will check out Sony’s website, then go to the store to get a better look”? Similarly, during the search
stage, do customers consider firms at all?
What is the impact of the multi-channel environment on customer loyalty?
Does a multi-channel strategy grow sales for the firm?
www.customercentria.com
4. 3. Channel Evaluation
When the firm has gathered data and obtained an understanding of the consumer decision process, it can
evaluate channel performance. The key questions in this step include the following:
What is the contribution of an additional channel to the firm? If the firm were to add a channel, what
impact would it have on sales and profits?
What is the contribution of each existing channel? This input can be difficult to assess when the
contribution of a channel emerges during the search phase and the company lacks an integrated database of
search and purchase across customers.
What channels synergise best with others? The full impact of the firm’s set of channels should be more than
the sum of the parts, and synergies should exist, but which are the best?
4. Allocation of Resources across channels
The firm's channel policy is manifested in its resource allocation. Therefore, key questions include the following:
What is the optimal channel mix?
How necessary is a web presence?
What is the impact when channels are removed or downsized?
How should marketing resources be allocated across channels?
How much should be spent designing and developing each channel, and should advertising and
promotional activities be designed to drive customers to specific channels, or should they be channel
neutral?
What determines the equilibrium of channel structure in an industry? Should all firms offer the same
channels to customers? Will firms differentiate their channel strategies?
5. Organisation Structure and Cross Channel co-ordination
According to US online marketers surveyed in June by an
interactive marketing agency Zeta Interactive, their
organisational structure was the top problem, suggesting
many companies are still keeping marketing activities
soloed rather than working to coordinate them.
Technology and the problems of working with multiple
vendors and agencies were also an issue, along with a
simple lack of cross-channel expertise.
While most marketers know the benefits of channel integration, the
limitations of a soloed organisation are currently the primary reason for
companies not integrating their marketing efforts. It’s tough for
managers to co-ordinate the objectives, design, and deployment of
channels. The dilemma is the degree of channel co-ordination that can
range from complete separation to full co-ordination.
www.customercentria.com
5. 6. Current Technology
Investment and extensive usage of technology is another major factor,
which impacts multi-channel integration, as many enterprises have
already invested profoundly in technologies that support separate
systems. To connect all of them would mean implementing
integration at the enterprise level, which might demand a technology
change that involves a major cost.
7. Cross Channel Expertise
An emarketer report revealed that 43.3% of senior marketers in the
United States consider cross-channel coordination of marketing
campaigns as extremely vital and 46.4% consider it as vital.
One of the major problems that marketers face when firms go for
enterprise-wide channel integration is lack of cross channel expertise
on part of marketers. This results in resistance to multi-channel
integration as touch points are not lucid and ease of moving from one
channel to another is not known.
Marketers must overcome their own organisations’ hurdles to cross-channel integration in order to effectively
achieve their goals, breaking down structural silos and educating themselves about integrated marketing best
practices to overcome other logistical challenges and achieve coordinated campaigns.
www.customercentria.com
6. Approach
A growing segment of customers, today demands lower prices, higher quality, better selection, and round-the-clock
access. They expect to reach organisations (banks, retailers etc.) through all possible channels. Organisations by
now have inferred the need for customer communication via multiple channels and realised the necessity of
reaching customers via multiple channels. But the challenge lies in setting up a centralised environment to develop,
execute and monitor campaigns across multiple channels which will allow them to achieve better visibility into
effectiveness of marketing spend.
As mentioned earlier in the document, websites, email, direct mail, text messaging, and call centres are all key
elements to an integrated marketing program, but a coordinated multi-channel program takes it to the next level by
incorporating data and new marketing technology for better response rates.
@ Campign
Management
Planning
(Marketing Calendar)
Direct Mobile
Mail E-Messaging Devices
Outbound channels Contact
Optimization
Centralized
Centralised
Offer decision engine
Management Budgeting
- Centralized business rules
Customers - Arbitration logic
- Business constraints
Inbound channels
- Customer contact policies
Interaction
Management
Branches/ Contact
Stores Centers Websites
Operational Analytical
Data Store Data Store
Source: Forrester Research, Inc.
Integrate Inbound and Outbound Marketing Programs
“Marketers know they need to execute multi-channel programs to reach their target audience
with a tailored message at the right time using the right media. Their biggest challenge to all but
the simplest of programs is architecting and executing in a manner that minimises the cost and
complexities that are inherent when you deploy with varied work flows, multiple data processes
and vendors for each channel.”
- Philip Chischportich, CEO of Conversen, a leading multi-channel technology firm.
www.customercentria.com
7. The challenges and complexity of multi-channel marketing can be overwhelming, but before organisations take
to an approach, there are four key steps which prove useful in laying a strong foundation to the approach –
Select a multi-channel strategy that creates an advantage and benefit for your consumers, such as the
ability to check the availability of an item prior to visiting the store.
Define a Multi-Channel network architecture that clarifies channel roles and investment priorities from
customer value-based perspective
Manage customer experience seamlessly on a cross-channel basis and consistently deliver the brand
promise
Build capabilities needed to market a multi-channel enterprise – this can be achieved by making sure that
CRM capabilities enable multi-channel management
Multi-Channel Customer Management Framework
Organisations must follow an approach, which will enable them to do the following:
Assess their present state of multi-channel capabilities to identify areas within their business and IT
landscape that can be optimised for improving the multi-channel capability.
Assess their present state of channel integration across people, processes and technologies to identify
potential gaps and challenges in the individual channels.
Define the future state, based on the current level of multi-channel maturity and customers' business goals
Evaluate the scalability and relevance of the existing systems/technologies with respect to the new multi-
channel requirements
Formulate a transformation and technical roadmap for implementation of the defined multi-channel
strategy
Implement the defined multi-channel initiatives
Monitor, support and perform continuous improvements
A typical approach that organisations can take to implement multi-channel integration is shown below -
A Framework for Multichannel Customer Management
Consumer Channel Perceptions and Preference
Search Purchase After Sales
Post
Evaluation
Channel Ak Channel Ak Channel Ak
Problem
Recognition
Channel Bk Channel Bk Channel Bk Data
Channel Strategy Channel
Evaluation
Channel Coordination Resource Allocation
- Price, Production, Promotion - Channel selection
- Design, Distribution, Service - Investment
SOURCE: Adapted from Blattberg, Kim and Neslin (2006).
www.customercentria.com
8. The above figure shows a framework that joins the customer's and the firm's decision processes.
Step 1 - Customer progresses through need recognition, information search, purchase, and after-sales service. For
example, a customer may realise he or she needs life insurance. The customer searches various channels for
information about life insurance, decides on which channel to make the purchase, and then receives sales support
(advice on increased coverage, etc.) via a particular channel.
Step 2 - First, customer perceptions and preferences drive channel choices (e.g., the customer may prefer the
Internet for search because it is easy to use).
Step 3 - Second, the customer learns from and evaluates his or her experiences, which feed back into the
perceptions and preferences that guide his or her next shopping task (e.g., the customer may learn that the Internet
search did not answer all the important questions).
Step 4 - Third, the customer chooses both channels (A or B) and firms (k), so from the customer's perspective, it's a
two-dimensional choice.
Typically, the management decision process starts with data generated by the customer decision process. These
data are at the customer level—what channel(s) did the customer use for which purpose, and what did he or she
purchase? Consistent with the emphasis on the customer, the firm's decision process is driven by such customer-
level data. After the data have been assembled, the firm evaluates its channels (Are they profitable? Are they serving
the purposes for which they are designed?).With this knowledge in hand, the manager can specify a multichannel
strategy (which channels to employ, how to design them, how to allocate resources across channels) and a
marketing plan (pricing, assortment, service levels) for implementing the strategy.
www.customercentria.com
9. Based on the challenges mentioned in previous section and the framework presented in this
section, organisations would want to follow an approach that covers the following -
1 Integration of customer data to create a Customer Data Integration (CDI) source, which
would provide a single customer view resulting in prompt analysis of customer data.
2 Understand customer behaviour based on customer data within CDI.
3 Once organisations get handle over customer behaviour, the next step would be to
determine customer's channel choice, there could be various variants like marketing
efforts, channel attributes, social influence, situational influence etc. which determines
his/her channel choice.
4 Once organisations get to know customer's choice of channel, it's important to evaluate the
profit contribution by all the channels used.
5 Based on valuation, organisations would want to allocate resources like marketing spend
and other resources to most valued channels, for e.g. if one particular channel valuation
indicates that that channel to be the most preferred and most profit contributing for
customer acquisition then allocate maximum resources to further increase the
acquisition.
6 Organisations should look to entail channel co-ordination strategies by developing
channel synergy based on aspects like customer segmentation and functions. For e.g.
some customers might use Internet to search about a product while another customer
might choose to use call centre services for product information. Organisations need to
ensure that profit-driving factors like product rice need to be consistent across channels.
This is a generic approach, which can be utilised across verticals, but the degree of overcoming the challenges could
be different for each vertical based on what all channels are applicable, customer segment, technology used and
other factors.
www.customercentria.com
10. Benefits
With a Multi-Channel solution and framework is in place, organisations will realise the following benefits–
Unified view of customer across multiple channels
Identification and capture of opportunities for increasing value per customer
Streamlined cross-channel order fulfilments' through integration of all management systems involved
Increased choice for customers in the way they can interact
Ability to switch between the channels depending on customer preference and interaction type
360-degree view of customers and unlimited personalisation and targeted promotions through cross-
channel customer data integration and analysis.
Increase of efficiency through sharing of process, technology and information
Increased customer loyalty through cross-channel loyalty programs, where customers can earn points or
credit that can be accumulated and redeemed from any channel.
24 x 7 customer support by leveraging increased customer touch time across the multiple channels
Consistent brand, product, price and promotional information across all channels
Increased convenience and improved experience to customer
Increased organisational flexibility
Increased efficiency in exploiting customer data to identify customer needs
Bottomline
By now, we realise that a multi-channel framework helps achieve a unified view of the customer. This leads to better
effectiveness and convenience for organisations in terms of capturing data coming via various channels. What next?
The incoming information or data comprises of feedback, criticism and many individual views and thoughts – all
these demand attention and action post analysis.
In the next and last part of the series, we will look at Customer Response Management, which is a key challenge in a
multi-channel environment due to the diverse nature of channels. The stress will be on how channels integrate and
how the response received from the customer is managed and exchanged by various channels to generate positive
brand value and higher business returns.
www.customercentria.com