The document provides an overview of the Tata Group, one of India's largest conglomerates. It discusses the group's founding in 1868 by Jamsetji Tata, its expansion into multiple industries over the decades, and its current business sectors. The group has a presence in over 150 countries and operates in over 100 countries. It is focused on growing globally through mergers and acquisitions. The Tata Group also has a strong commitment to corporate social responsibility and investing in India's future through sectors like technology, sustainability, and smart cities.
the Tata group is on of the biggest market share holder in various industries in india. here we are focusing on the its marketing strategies which makes it grow in national and international platform.
The Tata Group (Hindi: टाटा समूह) is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.[3][4] It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors [5], 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globality.[7] The company is currently in its fifth generation of family stewardship. [8]
The beginnings of Tata Group can be traced back to 1868,when Jamsetji Nusserwanji Tata established a trading company dealing in Opium in Bombay.
Following the unforeseen disruption of the coronavirus pandemic, companies are now resorting to intelligent automated systems that offer virtual screening environment and interviewing experience, instead of conducting in-person interviews.
Companies have taken the rising global health crisis very seriously and are concerned about the health of their employees and until this public health emergency is contained, corporates are shifting their entire recruitment strategy to virtual platforms
the Tata group is on of the biggest market share holder in various industries in india. here we are focusing on the its marketing strategies which makes it grow in national and international platform.
The Tata Group (Hindi: टाटा समूह) is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.[3][4] It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors [5], 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globality.[7] The company is currently in its fifth generation of family stewardship. [8]
The beginnings of Tata Group can be traced back to 1868,when Jamsetji Nusserwanji Tata established a trading company dealing in Opium in Bombay.
Following the unforeseen disruption of the coronavirus pandemic, companies are now resorting to intelligent automated systems that offer virtual screening environment and interviewing experience, instead of conducting in-person interviews.
Companies have taken the rising global health crisis very seriously and are concerned about the health of their employees and until this public health emergency is contained, corporates are shifting their entire recruitment strategy to virtual platforms
-.............-188 International Business StrategyCA.docxhoney725342
-.....:......:..-
188 International Business Strategy
CASE 18
Tata Motors in 2014: Its Multibrand
Approach to Competing in the
Global Automobile Industry
David L. Turnipseed
University of South Alabama
Tata Motors, Ltd.• was India's leading automo-biIe manufacturer by revenue and the number-three passenger-vehicle brand in India in 2012.
However, in 2013 and 2014, the company's name-
sake brand slid into a decline, hath domestically and
internationally, with the company eventually losing
its number-three rank in automobile sales in India
to Honda. Also, the company's sales of commercial
vehicles declined in 2013 and 2014, causing the
company to drop from fourth-largest seller of com-
mercial vehicles to fifth.
Some of the company's poor performance could
be attributed to poor macro-economic conditions
in India, increasing competition, and a variety of
other external factors such as the possible elimina-
tion of diesel subsidies by the Indian government.
However, much of the company's poor performance
was a result of a flawed strategy and poor execution.
For example, it was imperative that the company's
managers consider how to expand the market for
its low-priced Nano, which had required substantial
investment during its development and had fallen
far short of sales expectations. Plus, the company's
entire strategy for its Tara-branded vehicles seemed
to be in disarray.
However, the company's Jaguar Land Rover divi-
sion was achieving great success, with a 23 percent
year-over-year increase in revenues and a 55 percent
year-aver-year increase in profit after tax in fis-
cal 2014. In fact, Jaguar Land Rover accounted for
88 percent of the company's total automotive rev-
enues in fiscal 2014 and 89 percent of its income
John E. Gamble
Texas A&MUniversity-Corpus Christi
before other income, finance cost, tax, and excep-
tional items in fiscal 2014. Tata Motors' manage-
ment would be forced to evaluate its strategy for its
Tata passenger cars, Tata commercial vehicles, and
Jaguar Land Rover division if it was to compete
successfully with the world's leading automobile
producers.
THE HISTORY OF
TATA MOTORS
Tata MOlars was a division of the Tata Group, which
was India's largest corporation, owning more than
90 companies spanning seven business sectors
(chemicals, information technology and communi-
cations, consumer products, engineering, materials,
services, and energy). In 2012, the corporation had
operations in over 80 countries, and it had gross rev-
enues of $83.5 billion in 2011. The company's gross
revenues dipped to $96.8 million in fiscal 2013,
after having reached $100 million in 2012. Nearly
60 percent of the Tata Group's revenues were gener-
ated outside India. The Tara Group was a powerful
symbol of India's emergence as a world economic
powerand was India's largest private-sector emplo-
yer, WIth over 425,000 employees. A financial sum-
mary for theTaraGroup for fiscal 20 I0 through fiscal
2013 IS presented in Exhibit I.
COh ...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
-.............-188 International Business StrategyCA.docxhoney725342
-.....:......:..-
188 International Business Strategy
CASE 18
Tata Motors in 2014: Its Multibrand
Approach to Competing in the
Global Automobile Industry
David L. Turnipseed
University of South Alabama
Tata Motors, Ltd.• was India's leading automo-biIe manufacturer by revenue and the number-three passenger-vehicle brand in India in 2012.
However, in 2013 and 2014, the company's name-
sake brand slid into a decline, hath domestically and
internationally, with the company eventually losing
its number-three rank in automobile sales in India
to Honda. Also, the company's sales of commercial
vehicles declined in 2013 and 2014, causing the
company to drop from fourth-largest seller of com-
mercial vehicles to fifth.
Some of the company's poor performance could
be attributed to poor macro-economic conditions
in India, increasing competition, and a variety of
other external factors such as the possible elimina-
tion of diesel subsidies by the Indian government.
However, much of the company's poor performance
was a result of a flawed strategy and poor execution.
For example, it was imperative that the company's
managers consider how to expand the market for
its low-priced Nano, which had required substantial
investment during its development and had fallen
far short of sales expectations. Plus, the company's
entire strategy for its Tara-branded vehicles seemed
to be in disarray.
However, the company's Jaguar Land Rover divi-
sion was achieving great success, with a 23 percent
year-over-year increase in revenues and a 55 percent
year-aver-year increase in profit after tax in fis-
cal 2014. In fact, Jaguar Land Rover accounted for
88 percent of the company's total automotive rev-
enues in fiscal 2014 and 89 percent of its income
John E. Gamble
Texas A&MUniversity-Corpus Christi
before other income, finance cost, tax, and excep-
tional items in fiscal 2014. Tata Motors' manage-
ment would be forced to evaluate its strategy for its
Tata passenger cars, Tata commercial vehicles, and
Jaguar Land Rover division if it was to compete
successfully with the world's leading automobile
producers.
THE HISTORY OF
TATA MOTORS
Tata MOlars was a division of the Tata Group, which
was India's largest corporation, owning more than
90 companies spanning seven business sectors
(chemicals, information technology and communi-
cations, consumer products, engineering, materials,
services, and energy). In 2012, the corporation had
operations in over 80 countries, and it had gross rev-
enues of $83.5 billion in 2011. The company's gross
revenues dipped to $96.8 million in fiscal 2013,
after having reached $100 million in 2012. Nearly
60 percent of the Tata Group's revenues were gener-
ated outside India. The Tara Group was a powerful
symbol of India's emergence as a world economic
powerand was India's largest private-sector emplo-
yer, WIth over 425,000 employees. A financial sum-
mary for theTaraGroup for fiscal 20 I0 through fiscal
2013 IS presented in Exhibit I.
COh ...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
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This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
4. • The Tata group is an Indian multinational conglomerate
headquartered in Mumbai.
• Established in 1868, it is India's largest conglomerate, with
products and services in over 150 countries, and operations in
100 countries across six continents.
• It is founded by Jamsetji Tata and he is know as father of Indian
industry.
• Philanthropic trusts control over 66% of the Tata holding
company Tata Sons, while the Tata family s a very small
shareholder.
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6. • The Tata Group was founded as a private trading firm in 1868 by entrepreneur
and philanthropist Jamsetji Nusserwanji Tata.
• In 1902 the group incorporated the Indian Hotels Company to commission the Taj
Mahal Palace & Tower, the first luxury hotel in India, which opened the
following year.
• After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the
Tata Group.
• Under Dorab’s leadership the group quickly diversified, venturing into a vast
array of new industries, including steel (1907), electricity (1910), education
(1911), consumer goods (1917), and aviation (1932).
• After Dorab’s death in 1932, Sir Nowroji Saklatwala became the group’s chair.
• Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position.
• His continued expansion of the company into new sectors—such as chemicals
(1939), technology (1945), cosmetics (1952), marketing, engineering,
and manufacturing (1954), tea (1962), and software services (1968)—earned Tata
Group international recognition.
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7. • In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to
manufacture engineering and locomotive products; it was renamed Tata Motors in 2003
• In 1991 J.R.D.’s nephew, Indian business mogul Ratan Tata, succeeded him as chairman of the
Tata Group.
• Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and
increasingly he focused on globalizing its businesses
• In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-
manufacturing operations of South Korea’s Daewoo Motors.
• n 2001 Tata Group partnered with American International Group, Inc. (AIG) to create
the insurance company Tata-AIG.
• After sir Ratan Tata take the chair then the revenue, profits, and economy increases.
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9. Tata’s 7 main sector of activities
MATERIALS
21%
ENGINEERING
30%
INFORMATION & TECHNOLOGY
25%
CONSUMER PRODUCTS
5%
CHEMICALS
6%
ENERGY
6%
SERVICES
7%
BUSSINES SECTOR.
MATERIALS ENGINEERING INFORMATION & TECHNOLOGY CONSUMER PRODUCTS CHEMICALS ENERGY SERVICES
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10. Market capitalization of Tata co.
Name of the company Billion (INR)
• Tata consultancy service ltd. 12140
• Tata steel ltd. 1290
• Tata motors ltd. 1520
• Titan company ltd. 2310
• Tata chemicals ltd. 264.48
• The Tata power company ltd. 704.09
• The Indian hotels company ltd. 449.56
• Voltas ltd. 270.58
• Tata communication ltd. 367.65
• Tata steel long products ltd. 28.64
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11. Continue:-
• Trent ltd. 500.17
• The consumer products ltd. 16.67
• Tata investment corporation ltd. 118.24
• Tata Elxis ltd. 424.42
• Nelco ltd. 17.24
• Tata coffee ltd. 42.22
• ESTIMATE REVENUE OF THE
TATA GROUP (2022)
20,463.88
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12. Tata international
diversification plan
Merges and acquisitions.
• Jaguar & land rover from motor company:- $2.3 Billion (march 2008)
• Corus group :- $12 Billion (January 2007)
• Millennium steel, Thailand:- $167 Million (December 2005)
• Daewoo commercial vehicle company:- $102 Million (march 2004)
• Tetley tea company :- $407 Million (February 2000)
• Big basket:- $1.2 Billion (May 2019)
• Air India :- $2.4 Billion (January 2022)
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14. In FY19, the group has spent INR 1,095 crore on CSR
expenditure and has positively impacted 11.7 million lives.
• EDUCATION AND HOLISTIC DEVELOPMENT
• LIVELIHOODS AND SKILL DEVELOPMENT
• RURAL DEVLOPMENT
• WATER AND SANITATION
• HEATHCARE
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16. Future of Technology:-
Tata Communications, leading digital infrastructure provider, recognises the importance of
connectivity and has built the world's largest IoT network based on LoRa WAN™ technology,
spanning nearly 2,000 communities and touching over 400 million people. To date, the company
has deployed the LoRa WAN™ network in 38 cities in India and intends to cover most of the
country by 2019.
LoraWAN is also being used to deploy other Smart City applications across Jamshedpur,” said Mr
Jayanta Banerjee, chief information officer, Tata Steel. “A POC has been developed to monitor the
fill-up of garbage bins placed across the city thereby enabling efficient planning of garbage
retrieval. A smart parking POC has also been developed and are being scaled up.”
These can work in plants and assembly line jobs,” says K Ananth Krishnan, executive vice
president and chief technology officer, TCS.
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17. Future of Workplace:-
• Manpower intensive, high-risk jobs, especially in the manufacturing sector, may soon be a thing
of the past. Companies across the board are realigning their workforce and customer facing
processes, using IoT, AI, automation and robotics to enhance productivity, upgrade talent and
create safer work spaces and customer engagement. But for companies like Tata Chemicals and
Tata Steel — with a legacy, both in terms of value and property — digitising operations and
plants takes on a very different hue. Different plants are of differing age and so is their
functioning.
• “We are taking large pieces of our key manufacturing processes and creating a digital twin by
simulating it digitally and observing how that operates to optimise a particular operation,” says
Zarir Langrana, executive director and president - Global Chemicals Business, TCL.
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18. Future of Travel:-
• Tata Motors is at the forefront of future-ready travel. Electric vehicles (EVs) and autonomous
vehicles aren’t just trending hashtags of the auto industry, they are big-money investments that
are set to change the journey ahead, and Tata Motors is leading the electric mobility evolution in
India. They have delivered 330 Tigor EVs and the Tata Starbus hybrid electric bus is set to be on
the roads in six Indian cities.
• “Our facilities are evolving towards seamless human-machine connectedness. At our
Engineering Research Centre, we are doing R&D on advanced driver assistance systems
(ADAS) as well as full vehicle autonomy, to be future ready. Autonomy will be a consideration
for the future in India. As the UK has published a code of practice for testing autonomous
vehicles safely and legally, it provides us with the ideal platform to enable us to challenge our
self-driving vehicle capabilities,” says Rajendra Petkar, chief technology officer, Tata Motor,
noting that their ongoing trials on the HEXA have yielded rewarding insights.
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19. Future of Sustainability:-
• Tata Power, India’s largest integrated power company and one of the country’s largest alternative
energy companies, has already installed 15 EV charging units across Mumbai and Delhi while
ensuring that grid stability is not adversely affected during vehicle charging.
• Tata Power is meeting the future of energy head on with ‘smart’ offerings like a ‘behind-the-
meter’ solution for residential consumers that automates the operation of energy-consuming
appliances and devices at home. The consumer can monitor the energy consumption live, switch
on/off appliances and devices and receive suggestions on optimising energy consumption to
achieve reduction in energy bills. This solution is not restricted to Tata Power’s distribution
license areas; the company has made it available to consumers anywhere in India.
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20. Future of Experience:-
• Vistara, the Tata and Singapore Airlines joint venture, understands the need to innovate
and make air travel seamless and personalised. It introduced India’s first robot RADA, to
assist and interact with travellers at airports and, in turn, redefine the on-ground
experience. For now, RADA provides flight information, destination city, flight updates,
basic customer queries and entertains travellers at the airline’s exclusive lounge at Delhi
airport’s Terminal 3. The airline wants to develop RADA to perform more advanced
interaction with passengers in future.
• “At a time when ‘experience’ has become more important than ‘things’, the basic
premise behind RADA was to develop a simple and extremely cost-effective robot that
can engage in basic human interaction to begin with and can be further developed to
perform more complex tasks. Another key focus area for us was to create RADA
indigenously — to make in India with all things Indian,” says Ravinder Pal Singh, chief
information and innovation officer, Vistara.
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21. Future of Life:-
• The world we live in is only going to get smarter. Smart phones will
extend to become smart homes, smart cities and smart nations. The
trials have begun, and the House of Tata has already made its move. In
fact, several Tata companies have played pioneering roles in smart city
projects across the country and the globe.
• Among the key players in this space is Tata Elxsi. The design
company has worked on several projects, which include the Kochi
metro, India’s first award-winning integrated transport system;
autonomous car projects with auto majors, including JLR.
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22. Future of India:-
• The Tata group has always been part of India’s growth story and the future is no different. In September
2018, Tata Aerospace & Defence signed the landmark agreement with Lockheed Martin Aeronautics to
manufacture the complete wing for the F-16 Block-70 fighter aircraft in India for export — putting
India on the world map as a hub for sourcing complex aerospace assemblies. TASL is also one of only
three companies chosen to build satellites for the Indian Space Research Organisation for various
applications, including communication, remote sensing and navigation services in areas like tele-
education, tele-medicine and disaster management support.
• Tata A&D is also one of the two development agencies nominated by Defence Research and
Development Organisation to design and develop an indigenous 155mm 52 calibre Advanced Towed
Artillery Gun System. This gun system incorporates futuristic technologies in electrical, electronics,
mechanical design and analysis and is likely to replace an ageing inventory of guns currently with the
armed forces.
• And India’s first indigenously developed robot — TAL BRABO is finding newer applications in
various sectors, including automotive, electronics, software testing, plastics, logistics, aerospace and
heavy engineering. This ‘Made in India’ industrial robot has catered to manufacturers ranging from
micro to large scale.
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24. Sir Dorabji Tata Trust and Allied Trusts:-
• Sir Dorabji Tata Trust
• Lady Tata Memorial Trust
• JRD Tata Trust
• Jamsetji Tata Trust
• Tata Social Welfare Trust
• JN Tata Endowment
• Tata Education Trust
• RD Tata Trust
• The JRD and Thelma J Tata Trust
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25. Sir Ratan Tata Trust & Allied Trusts:-
• Sir Ratan Tata Trust
• Tata Education and Development Trust
• Navajbai Ratan Tata Trust
• Bai Hirabai J. N. Tata Navsari Charitable Institution
• Sarvajanik Seva Trust
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