Tata Motors, an Indian automotive manufacturing company, acquired an 80% stake in Trilix Srl, an Italian design and engineering firm, for €1.85 million. Trilix offers design and engineering services for the automotive sector, including styling, architecture, and packaging. The vertical merger allows Tata Motors to increase its styling and design capabilities globally and leverage Trilix's existing understanding of the Tata brand and relationship with the company from prior projects.

1. Presented by:Vinay Bihari

2. 
A merger between two companies producing different goods
or services for one specific finished product.

A vertical merger occurs when two or more firms, operating at
different levels within an industry's supply chain, merge
operations.

Most often the logic behind the merger is to increase synergies
created by merging firms that would be more efficient
operating as one.

3. 
Tata Motors Limited is an Indian multinational automotive
manufacturing company headquartered in Mumbai,
Maharashtra, India and a subsidiary of the Tata Group.

4. 


.
Trilix Srl is a design and engineering company and design and
engineering services in the automotive sector, specifically
styling, architecture, packaging, surfacing, macro and micro
feasibility, and detailed engineering development.
The company is based in Grugliasco, Italy.
With a turnover of €4 million and net profit of €2,50,000, the
company offers design and engineering services in the
automotive sector.

6. 
As of September 2010, Trilix Srl operates as a subsidiary of
Tata Motors Ltd.

Tata Motors Ltd had acquired 80% stake in Trilix Srl, an
Italian design and engineering firm for €1.85 million
(Rs. 11.29 crore).

7. 
The acquisition is in line with the company’s objective to
enhance its styling and design capabilities to global standards.

Trilix has developed a strong understanding of the Tata brand
and excellent working relationships with the company in
several projects over the years.