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TATA
- 1. A BUSINESS ORGANISATION AND ITS ANALYSIS
- 2. • Familiarise WithA 1 Business Organisation • Explore Various Aspects 2 Of Organisation • Conclude Its Current 3 Position
- 3. • Background • Hierarchy •Products & Services • Marketing Strategies • Current Position
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- 9. Businesses Entered Businesses Exited Textiles Printing Cosmetics Pharmaceuticals Insurance Home Hospitality Airlines Air-conditioning Control Systems Entertainment Steel Chemicals Commercial Vehicles Financial Services Drug Discovery Consumer Power International Trade Watches Realty Electronics Property Cement Tea & Coffee Oil Drilling Financial Services Development Information Soaps and Toiletries Locomotives Telecommunications Technology Passenger Cars Auto-components Retailing
- 16. Coffee Mobile Web Access Modem
- 17. Small Car Mineral Water
- 18. DTH Service Tea Products
- 19. GSM Mobile NetworkProvider Water Purifier
- 20. Luxury Car Salt Products
- 21. Mid Size Car Luxury Hotels
- 24. There Are TwoTypes Of Marketing Strategies Used For The Marketing Of TATA Nano: Online Marketing Offline Marketing
- 28. It Is AUseful Analysis That Takes Into Consideration Not Only Your Own Business But Your Competitors’ Activities And Current Industry Happenings As Well.
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- 33. •Goodwill Of Brand. •Lack Of Competence. •Existing Dealers & Service Networks. •Lack Of Reliable Technology In •Large Shareholder Base For Capital Automobiles. Needs. •Don’t Have Luxury Car Brand Of Its Own. • • •
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- 43. % Share inBSE % Share in BSE
- 46. From Our AnalysisOf Tata Group We Can Conclude That Tata Is A Very Strong Contender In Indian As Well As International Market. It Has Built A Very Strong Brand Of Its Own And With All The Ups And Down It Has Maintained Its Status And So It Will Do In Coming Future. It’s A Company To Watch In The Coming Years.
- 47. • Wikipedia www.wikipedia.org • Tata Group Official Website www.tata.com • Blogger www.blogger.com • Mayank Dhingra, Business Writer http://mayank.name • The Economist • Fortune 500 www.cnnmoney.com • And Many More…
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- 50. The major sectionsof the site are: Gallary Game Community Why Nano? Booking Details BACK
- 51. The Various SocialNetworking Sites Used: Blog Orkut Facebook YouTube
- 53. Orkut Is OneOf The Most Popular Social Networking Platforms In India. There's A User Profile For Nano Which Has A Few Pics And Videos Has Around 350 Friends. A Group Dedicated To The Care Which Has Around 11,000 Members, Started Back In May, 08.
- 54. Facebook Is ATop Networking Site Amongst Indians. There's A Fan Page For The Car With About 6000 Fans, A Few Videos And Picture Albums.
- 55. There's Also AYoutube Channel For Tata Nano Where You Can Subscribe To Videos. Has Managed To Generated More Than 10,000 Views On Videos Of The Car. BACK
- 56. The Online BookingOf TATA Nano Has Given Boost To The Sales As Now Due To Online Registration It Became Easier To Buy Nano. It Did Definitely Generate A Lot Of Excitement On The Web In General. BACK
- 57. The BlogosphereAnd Indian Media Sites Were Full With Ads For Tata Nano. The Ads Came In All Shapes And Sizes And Were Definitely Noticed. BACK
- 58. The GameBy Zapak Was A Great Move To Spread Word About The Car. There Are A Lot Of Claims That The Game Has Been Played Millions Of Times Since Its Launch. It's A Simple And Easily Accessible Game, Which Anyone With A Browser And Internet Connection Can Play. BACK
- 59. Tata Partnered WithA Few Banks For Releasing Application Forms. ICICI Bank For Example Initiated A Whole Campaign To Get Noticed And Spread The Word. BACK
- 60. As Is TheCase With Most Automobile Companies, Tata Too Ran A Series Of Promotional Activities On Malls To Get Nano In Front Of Perspective Buyers. BACK
- 61. Tata, A GiantBrand That It Is Has Leveraged It's Umbrella Groups To Market Nano. You Can Find Nano Merchandise, Application Forms And Demo Cars In Tata Indicom, Titan, Croma And Westside Stores. Tata Indicom Had Also Offered A Money-back Offer With Every Application Form. BACK
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