The document provides an overview of the Tata Group's corporate branding framework. It discusses the Group's corporate mission to improve quality of life through stakeholder value creation. The core values that guide Tata companies are integrity, understanding, excellence, unity, and responsibility. Examples of innovative products from different Tata companies are mentioned, such as the Tata Nano car, Tata Swach water purifier, and aluminum body and silent track systems. The document also outlines marketing strategies, product offerings, employee perspectives, and analyses of the Tata brand image among different audiences.
This the slide of tata steel pvt ltd and will be very useful for anybody who want to give a presentation on tata steel and at last thank you very much for read and use this .
Ujjawal Kothari
student of Phonix International Business School
This PPT contains latest information about TCS (Tata Consultancy Services) to some extent which can be useful for the fresher to get a knowledge about the company to some level
This PPT is made by as a Student of Aegis Global Academy, Coimbatore under the guidance of Dr. Nagendra V Chow
This the slide of tata steel pvt ltd and will be very useful for anybody who want to give a presentation on tata steel and at last thank you very much for read and use this .
Ujjawal Kothari
student of Phonix International Business School
This PPT contains latest information about TCS (Tata Consultancy Services) to some extent which can be useful for the fresher to get a knowledge about the company to some level
This PPT is made by as a Student of Aegis Global Academy, Coimbatore under the guidance of Dr. Nagendra V Chow
Financial Analysis and characterization of Twitterriahsathe
Twitter Inc. emerged as a leader in real-time data distribution. With a great product, Twitter has a powerful brand image. However, the company has a weak financial status. In addition to $2.26 Billion in debt, Twitter Inc has low margins, stagnated growth and is heading to a financial decline.
In this report, we aim to provide a detailed analysis of the financial health of Twitter Inc. and the financial characterization of the business.
Financial Analysis and characterization of Twitterriahsathe
Twitter Inc. emerged as a leader in real-time data distribution. With a great product, Twitter has a powerful brand image. However, the company has a weak financial status. In addition to $2.26 Billion in debt, Twitter Inc has low margins, stagnated growth and is heading to a financial decline.
In this report, we aim to provide a detailed analysis of the financial health of Twitter Inc. and the financial characterization of the business.
Webinar: Positioning your product and your brandAli Zeeshan
To view recording: http://youtu.be/OE4TpzxEeo8 or watch the video at end of the slides
For other Informa Webinars: http://www.informa-mea.com/webinars
Positioning your product and your brand
Tata Group is world's renowned group with a group revenue of 83.3 Billion$. This Presentation is a brief summary of all about Tata Group as a whole and some of their major business sectors.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Winner: Best B2B brand initiative (for delegates)B2B Marketing
SITA is the air transport industry’s leading communications and IT specialist and its leading innovator. DNX’s task was to evolve SITA’s image in relation to the air transport industry to show them as pioneers. First, brand research was conducted amongst customers, partners and SITA staff to gauge current and desired perceptions of the brand. As part of the collaborative brand repositioning programme, a new brand proposition was developed, a strapline, a visual creative platform and an employee engagement programme.
TASMAC Management Training Resources (TMTR) Pvt. Ltd ‘TMTR’, based in Pune with 14 years of HR/ OD training experience, runs training programmes/ workshops across India on a daily basis with esteemed clients at reasonable prices throughout the country in various locations like Mumbai, Bangalore, Pune, Hyderabad, Chennai, etc with the best outcomes.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Tea with TiE session.
We introduce TiE Bangalore Chapter to our new members. More information about TiE and membership: https://bangalore.tie.org
Don't hesitate, join us!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Identity
CORPORATE MISSION
• To improve the quality of life of the communities Tata Group serves globally, through long-
term stakeholder value creation
CORPORATE PHILOSOPHY
• Operating in a manner which evokes trust among customers, employees, shareholders and the
community. Commitment to protect this heritage of leadership of trust through the way in
which TATAs conduct business
CORE VALUES
These five values continue to direct the growth and business of TATA companies:
• Integrity: We must conduct our business fairly, with honesty and transparency. Everything we
do must stand the test of public scrutiny
• Understanding: We must be caring, show respect, compassion and humanity for our
colleagues and customers around the world, and always work for the benefit of the
communities we serve
3. • Excellence: We must constantly strive to achieve the highest possible standards in our day-to-
day work and in the quality of the goods and services we provide
• Unity: We must work cohesively with our colleagues across the group and with our customers
and partners around the world, building strong relationships based on tolerance, understanding
and mutual cooperation
• Responsibility: We must continue to be responsible, sensitive to the countries, communities and
environments in which we work, always ensuring that what comes from the people goes back to
the people many times over
CORPORATE CULTURE
• Customer Centricity
• Sustainable Innovation
• Entrepreneurship
• Trustworthiness
• Business Excellence
• Future Thinking
Examples of Innovation: TATA Nano, TATA Swach, Aluminium body in JLR Cars and Silent Track
System of TATA Steel
Identity
4. Employees’ View of Identity
• Tata companies together employ over 581,470 people
• Tata Group aims at the following w.r.t. the people working for them:
– Long-term VALUE CREATION for all stakeholders
– TRUST among employees
– LEADERSHIP WITH TRUST in the manner of conducting business
• Initiatives for grooming employees at various junctions in their career:
– TAS is an entry-level induction programme which provides young managers multiple
opportunities for professional growth
– TMTC is an in-house training center which meets corporate learning and development
needs for Tata executives
– SCIP creates opportunities for women returning to the job market after a break by
offering live business projects with flexible schedules
– HRDP recruits HR post-graduates from B-Schools and trains them for a year with
rotations in recruitment , performance management system, employee relations, etc.
– Tata Business Leadership Award is also an endeavour to create awareness among
management students about the Tata brand
• What the employees say?
– ETHICAL PRACTICES/ STABILITY/ EMPLOYEE FRIENDLY/ LEARNING & DEVELOPMENT
5. Marketing Communications Strategy
• Titan (Positioning) – Attribute, User, Competitor, Price
• TATA Motors – Different ATL and BTL strategies
• TATA Power – IMC plan around emotional factor
• TATA Global Beverages – ‘Jaago Re’ | ‘Vrath Yatra’
• Taj Hotels – High end targeting (ET, CNBC, Travel)
• Pattern – Constantly portraying the emotional factor – loyalty, trust, pride
6. Products & Services
Company Products & Services
Tata Motors Heavy & Light commercial vehicles; cars & utility vehicles;
trucks & busses etc.
Tata Steel Flat products; tubes; sections; rods; structural steel roofs
Titan Watches; belts; wallets; eye gears; frames; lenses etc.
Tata Chemicals Consumer salt; water purifier; industrial salt; fertilizers etc.
Tata Consulting Services Banking & insurance products; knowledge products;
healthcare products; engineering products etc.
Tata sky Tata sky HD; multi tv connection
Voltas AC; deep freezer; water cooler; water dispenser etc.
7. Image – TATA Brand
• Associated with Trust – going on for 100 years
• Interfaces
– Symbol: The current blue 'T' designed after AC Nielsen sample survey about
their perception of the brand in 1999
– Communications: Association with activities like sporting events, music
concerts, knowledge events etc. which symbolized youth and energy to keep it
contemporary
• Image has always been of a mentor, but now also trying to be perceived as a
fighter and a winner
• Tata stands for one thing when it's on a car; something different when it is on a
watch and quite another when it's telecom
• Also going global has given the brand recognition according to the industry of the
TATA product
8. Image
Audience Motors Chemicals Steel TCS Titan Voltas AC
Customers Most valuable
award
Varied range
Tata Salt – One
of most
trusted brands
Highly recognized,
26 countries
Superior
customer
service and
intimacy
Varied
Range,
customer
service
Not
trustworthy
, bad
quality
Government Recognized
Fulfills
regulations
Supports R&D no major legal
issue
Govt. projects
e.g. ERP for
IRCTC
No major
legal issue
EC
complaints,
consumer
forum
Local
Community
CSR
Funds and
Trusts
Green
technologies
pioneer in
employee welfare
CSR champion CSR activities Trying to
minimize
carbon FP
Financial Trusted
Mostly
positive stock
Mostly positive
stock
2nd most profitable
company
7th Global
revenue rank
Market Cap.
5 yrs. of
growth,
slowdown in
topline
3 years of
stagnant
growth
Buyer-Supplier Joint ventures
Fiat
Cummins
Tata Kisan
Sansar,
Total Produce,
European
Europe-
Corus
First to offer
BPO service,
insurance in UK
32 counties,
efficient
managemen
t
Supplier
diversity
Media-
Influential
Grps
Popular - Environment
Protection Awards
Highly Ranted
and global
ranking
50+
prestigious
award
Not such
cordial
relations
