TATA - CSR (SOCIAL & RETAIL MARKETING)

1. Yogesh Singh , Rajesh Shetty , Savio
Fernandes, Rahul Nair, Austin Trindade,
Khusali Mandalia,

2. 3.9million
Shareholder base
Over 100
operating companies
32listed
companies on BSE
5,81,000
No of employees
International
presence over
80countries
TATA MOTORS LISTED
ON NYSE
TATA STEEL Among the
top ten steelmakers in the
world
TATA MOTORS Among the
top five commercial
vehicle manufacturers in
the world
TATA GLOBAL
BEVERAGES Second-
largest player in tea in the
world
TATA CHEMICALS
World’s second-largest
manufacturer of soda ash
TATA
COMMUNICATIONS
One of the world's largest
wholesale voice carriers
 Started the first power plant
 Pioneered civil aviation
 Led commercial vehicle production
 Established the first steel plant
 Brought insurance to the country
 Pioneered software development
 Started the country’s first chain of luxury hotels
 Swach water purifier and Shubha Griha housing
 Provided affordable, innovative and inclusive solutions such as the
Tata Nano
 Manufactured the country’s first indigenous passenger car, the
INDICA
 Introduced labour welfare benefits long before they were enacted
by law
FACTS
Group revenues 2013-14: $103.27 billion
(around 624,757 crore)
I N I T I A T I V E S

3. RATAN TATA SPEAKS

4. Steel TeleCom Tea International Consulting Hotels Motors Power Chemicals
Tata Nano
CII Energy
Mgmt Award
EMS
standards
EARTH
Project
Ongoing
community
service
Community
literacy
Tata Swach
(H20 purifier)
Employee
generation
Animal
husbandry
Community
development
IIP
Certification
Tata Swach
(H20 purifier)
Innovation
Center
Carbon
mapping
Community
literacy
Health &
wellnessRecycling
program
Tetley Tea
Rainforest
Certification
Ethical Tea
Partnership
(ETP)
Combat
Climate
Change (3C’s)
Green Globe
collaboration
Sustainability
council
Imported Coal
TATA GROUP OF COMPANIES

5. CSR - TATA POWER
 Committed to ensuring social wellbeing of the communities
 Tata power’s 80:20 paradigm, of CSR provides them the flexibility
 Planning, Implementing & Evaluation
 Undertaken Activities as major thrust taken under,
Vidya
Arogya / Swatch Jal
Samriddhi & Daksh
Sanrachna
Akshay

6. CSR – TATA STEEL
 Tata Steel Rural Development Society- TSRDS
 Tribal Culture Society- TCS
 Tata Steel Family Initiative Foundation- TSFIF

7. CSR – INDIAN HOTELS
Building Sustainable Livelihoods around the Hotel”
 Skill Development
Training Centers (Hunar Se Rozgar)
Apprenticeship Programme
 Promote Arts, Craft, Culture & Social Enterprise
Encourage Craft
Venues for Cultural Activities & Exhibitions
Purchase from Local Market
 Malnutrition
Healthy Nutrition and Healthy Living

8.  Health and Wellness
 Literacy and Education
 Sustainable Livelihood
 Environmental Clean-up Projects
 CO2 Emissions Reduction
CSR - TATA COMMUNICATION

9.  Highest spend -Rs. 1,000 crores in 2013-14.
 Excluding the salt-to-software enterprise's philanthropic
trusts, spending was 660 crores.
 Tata Steel emerging as the biggest spender within the
group.
 Over the last decade, excess of Rs 8,000 crores spend by
Tata trusts and the Tata companies
S P E N D I N G S

10. S P E N D I N G S
Financial Comparison (In Rs. Crores) TATA Steel TATA
Power
TCS
Paid up Capital 971.22 237.30 195.87
Total Turnover 38,199.43 8627.04 83,446
Total profit after taxes (PAT) 5,062.97 954.08 19,163.8
Total spending on CSR as percentage of PAT 170.62 (3.37%) 15.26 (1.6%) 91.98
(0.48%)

11. KASHMIR FLOODS CASE STUDY
WATER LEVEL HEIGHT – RED ARROW
RELIEF AMOUNT SPENT
HELP FROM TATA GROUP EMPLOYEES’S OF J&K

12. C O N C L U S I O N
 Think deeply and act wisely about CSR.
 Devising new policies and effective implementation
 CSR Planning should match international & domestic structures of various government.
 CSR should be well supported and pushed by government & strict disciplines to be put in
place for checking the sincerity towards it.