Influencer Manaement Programme of TATA SHAKTEE To Increase the Sale of TATA SHAKTEE through the Fabricators.

1. Summer Project Report
On
Influencer Management Programme of TATA SHAKTEE
(To increase the sales of Tata Shaktee by 10% through the Fabricators)
At
TATA STEEL
Submitted in partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION
To
Aryabhatta University,Patna
Submitted by
ASHUTOSH KUMAR
Roll No.-18232
Session: 2018-2020
Under the Guidence of
SANTOSH K PRASAD
HEAD SALES MANAGER
TATA SHAKTEE & DURASHINE
1, Jawaharlal Nehru Marg, Bailey Road, Patna – 800 001
Tel : 0612 – 2505200, 2504500
Fax : 0612 – 2504600
Email : lnmipat@gmail.com

2. DECLARATION OF ORIGINALITY
I hereby declare that the project report entitled “Influencer Management Programme of
TATA SHAKTEE
(To increase the sales of Tata Shaktee by 10% through the Fabricators)”.
submitted for the degree of MBA-IB at L.N. Mishra Institute of Economic
Development & Social Change Studies is my original work and the project report
has not formed the basis for the award of any diploma, degree, associate ship,
fellowship or similar other titles. It has not been submitted to any other university or
institution for the award of any degree or diploma.
Place: Kolkata ASHUTOSH KUMAR
Date: 31/07/2019

3. CONTENTS
 Acknowledgement
PART 1
 History Of Tata Steel
 Tata Group Profile.
 Awards and Recognitions.
 Tata Steel and Product Profile.
PART 2
A: Tata
Shaktee B:
Roof
Junction.
PART 3
A: Overview of Fabricators Loyalty Programme
 Objectives
 Research problem.
 Research objectives.
 Sample design.
 Data collection.
 Data analysis.
 Fabricators report analysis.
PART 4
A. Club Shakteeman
B. Shop branding
C. Promotion support
D. Testimonials.
E. Recommendation.
F. Conclusion

4. ACKNOWLEDGEMENT
A task or project cannot be completed alone. It requires the effort of
many individuals. I take this opportunity to thank all those who helped
me directly or indirectly in the completion of this project.
I would like to first of all thank :
Ms. Soumendu Sanyal (Manager, Cadre & Special Training Capability
Development, HRM At Tata Steel Limited, SNTI,N-
Road,Bistupur,Jamshedpur 831001) for giving me opportunity to work
on this project.
Mr. Santosh K Prasad (Head Sales Manager, Tata Shaktee & Durashine
At Tata Steel Limited, Kolkata Sales Office) for his continuous support
and guidance.
Mr. Amit Pandey (Senior Marketing Manager, Tata Steel Limited, Patna)
for his continuous supportand guidance.
This project study in the field of market research, carried out for Tata
Steel Limited, would not have been possible without the help and
valuable guidance of my mentor Mr. Rajesh Sinha (Business Manager,
Retail Sales, BMW Ventures LTD. Patna), for briefing us on their
organization and providing us with all the required information needed to
complete the project.
I would also like to thank Mr. S.B Giri (ASO, BMW Ventures LTD.
Patna ,Tata Shaktee & Durashine Products) for providing us every kind
of facilities and a lot of information about the products and services,
required during the project. And his co- operation has made the project
successful.

5. HISTORY OF TATA STEEL
Backed by 100 glorious years of experience in steel making, Tata Steel is
the world’s 6th largest steel company with an existing annual crude steel
production capacity of 30 Million Tonnes Per Annum (MTPA).
Established in 1907, it is the first integrated steel plant in Asia and is now
the world`s second most geographically diversified steel producer and a
Fortune 500 Company.
Tata Steel has a balanced global presence in over 50 developed European
and fast growing Asian markets, with manufacturing units in 26
countries.
It was the vision of the founder; Jamsetji Nusserwanji Tata., that on 27th
February, 1908, the first stake was driven into the soil of Sakchi. His
vision helped Tata Steel overcome several periods of adversity and strive
to improve against all odds.
Tata Steel`s Jamshedpur (India) Works has a crude steel production
capacity of 6.8 MTPA which is slated to increase to 10 MTPA by 2010.
The Company also has proposed three Greenfield steel projects in the
states of Jharkhand, Orissa and Chhattisgarh in India with additional
capacity of 23 MTPA and a Greenfield project in Vietnam.

6. Through investments in Corus, Millennium Steel (renamed Tata Steel
Thailand) and NatSteel Holdings, Singapore, Tata Steel has created a
manufacturing and marketing network in Europe, South East Asia and the
pacific-rim countries. Corus, which manufactured over 20 MTPA of steel in
2008, has operations in the UK, the Netherlands, Germany, France, Norway
and Belgium.
Tata Steel Thailand is the largest producer of long steel products in
Thailand, with a manufacturing capacity of 1.7 MTPA. Tata Steel has
proposed a 0.5 MTPA mini blast furnace project in Thailand. NatSteel
Holdings produces about 2 MTPA of steel products across its regional
operations in seven countries.
Tata Steel, through its joint venture with Tata BlueScope Steel Limited, has
also entered the steel building and construction applications market.
The iron ore mines and collieries in India give the Company a distinct
advantage in raw material sourcing. Tata Steel is also striving towards raw
materials security through joint ventures in Thailand, Australia,
Mozambique, Ivory Coast (West Africa) and Oman. Tata Steel has signed
an agreement with Steel Authority of India Limited to establish a 50:50 joint
venture company for coal mining in India. Also, Tata Steel has bought
19.9% stake in New Millennium Capital Corporation, Canada for iron ore
mining.
Exploration of opportunities in titanium dioxide business in Tamil Nadu,
ferro- chrome plant in South Africa and setting up of a deep-sea port in
coastal Orissa are integral to the Growth and Globalization objective of Tata
Steel.
Tata Steel’s vision is to be the global steel industry benchmark for Value
Creation and Corporate Citizenship.
Tata Steel India is the first integrated steel company in the world, outside
Japan, to be awarded the Deming Application Prize 2008 for excellence in
Total Quality Management. (tatasteel.com)

7. TATA GROUP PROFILE
The Tata Group of Companies has always believed strongly in the concept of
collaborative growth, and this vision has seen it emerge as one of India's and the
world's most respected and successful business conglomerates. The Tata Group
has traced a route of growth that spans through six continents and embraces
diverse cultures. The total revenue of Tata companies, taken together, was 67.4
billion USD (around Rs319,534 crore) in 2009-10, with 57 per cent of this
coming from business outside India. In the face of trying economic challenges in
recent times, the Tata Group has steered India’s ascent in the global map through
its unwavering focus on sustainable development. Over 395,000 people
worldwide are currently employed in the seven business sectors in which the
Tata Group Companies operate. It is the largest employer in India in the Private
Sector and continues to lead with the same commitment towards social and
community responsibilities that it has shown in the past. The Tata Group of
Companies has business operations (114 companies and subsidiaries) in seven
defined sectors – Materials, Engineering, Information Technology and
Communications, Energy, Services, Consumer Products and Chemicals. Tata
Steel with its acquisition of Corus has secured a place among the top ten steel
manufacturers in the world and it is the Tata Group’s flagship Company. Other
Group Companies in the different sectors are – Tata Motors, Tata Power, Indian
Hotels, Tata Global Beverages and Tata Chemicals. Consultancy Services (TCS),
Tata Communications, Tata

8. Tata Motors is India’s largest automobile company by revenue and is
among the top five commercial vehicle manufacturers in the world.
Jaguar and Landrover are now part of Tata Motor’s portfolio.
Tata Consultancy Services (TCS) is an integrated software solutions
provider with delivery centres in more than 18 countries. It ranked fifth
overall, and topped the list for IT services, in Bloomberg Business week’s
12
th
annual 'Tech 100', a ranking of the world's best performing tech
companies.
Tata Power has pioneered hydro-power generation in India and is the
largest power generator (production capacity of 2300 MW) in India in the
private sector.
Indian Hotels Company (Taj Hotels, resorts and palaces) happens to be
the leading chain of hotels in India and one of the largest hospitality
groups in Asia. It has a presence in 12 countries in 5 continents.

9. AWARDS AND RECOGNITIONS
 Tata Steel India awarded the Deming Application Prize 2008 for
excellence in Total Quality Management. It is the first integrated
steel company in the world, outside Japan to get this award.
 World Steel Dynamics has ranked Tata Steel as the world's best
steel maker (for two consecutive years) in its annual listing in
February 2006.
 Tata Steel has been conferred the Prime Minister of India's Trophy
for the Best Integrated Steel Plant five times.
 It has been awarded Asia's Most Admired Knowledge Enterprise
award five times in 2003, 2004, 2006, 2007 and 2008.
 Conferred the prestigious Global Business Coalition Award for
Business Excellence in the Community in recognition of its
pioneering work in the field of HIV/ AIDS awareness.
 Tata Steel works has been conferred the prestigious social
accountability (SA) 8000 certification by social. Accountability
international (SAI), USA. It is the first steel company in the world
to receive this certificate.
 Corporate Sustainability Report of Tata Steel hailed by United
Nation's Environment Programme (UNEP) and Standard and poor
as strongest, submitted by any corporate house from emerging
economies.
 Best governed company Award 2006 for setting high standards in
governance practice.

10. Tata Steel - Product Profile
• Steel
• Tubes
• Bearin
gs
• Hot Rolled Coils and Sheets
• Cold Rolled and Galvanised Coils and Sheets
• Wire Rod Coils
• Rebars and Light Structurals
• Forging Quality Steels
• Semis
• Precisiontubes
• Black/Galvanized tubes
• Ball bearings
• Engineering Equipment
• Steel plant equipment
• Non-ferrous plant equipment
• Material handling equipment
• Rings and Agrico
• Bearing Rings
• Automotive forgings
• Agricultural implements

11. Tata Shaktee GC Sheet Tata Bluescope CC
Sheet
Tata Steelium Galvano (Galvanized Steel Sheet)
Tata Tiscon (re-bars) Tata Pipes

12. Tata Bearings Tata Wiron (galvanized wire products)
Tata Structura Tata Agrico
Tata Pravesh Doors

13. TATA SHAKTEE
Tata Shaktee is Tata Steel's flagship brand in the field of galvanized
corrugated sheets. Launched in the year 2000, the brand has recently
completed 20 years of its journey. Over the years, TATA Steel has
altered the landscape of the roofing industry in India. The company
has been a pioneer in the field of manufacturing superior quality
TATA Shaktee Galvanised Corrugated (GC) sheets. Manufactured
with world class technological expertise, these GC sheets are
stronger and longer lasting than any other ordinary GC sheets.
TATA Shaktee GC Sheets are not only made of virgin steel
processed at TATA Steel's state-of-the-art Cold Rolling Mill but also
have uniform Zinc coating on them, which gives them the required
strength in fighting the weather and to last longest. Living up to the
company's assurance of good quality and trustworthy products, these
sheets are manufactured to exact parameters of thickness, length,
width and Zinc coating as per the specified requirements. In addition
to this, TATA Shaktee GC sheets are ISI certified under Bureau of
Indian Standards (BIS). (IS 277) All in all, TATA Shaktee GC
sheets give more value for money and are the best choice for anyone
looking for a product that will perform year after year.

14. WHY TATA SHAKTEE GC
SHEETS?

15. TATA SHAKTEE GC SHEETS EDGE
Hardness in Roofing
Sheets
Accurate tempering resists cracks
and fissures.
Uneven tempering causes cracks during installation.
Tensile Strength High tensile strength resists
external forces.
Zinc Adherence Superior technology and process
control leads to cleaner steel
surface that enhances sheet life.
Low tensile strength results in damage and dents.
Inferior and outdated technology results in unclean steel
surface leading to Zinc peel-off and reduced sheet life.
Zinc Coating
Technology
Uniform 120 gsm Zinc coating
through 'Feed Forw ard X-Ray
Coating Gauge' ensures even
surface protection.
Non-uniform Zinc coating causes parts of GC sheet to corrode
faster.
Zinc Mass Correctly printed thickness and
Zinc coating on sheet assures true
value for money.
Overlapping Even corrugations ensure Perfect
overlapping that results in a neat
roof structure.
Physical Dimension Length of sheet equal or more than
standard specified length.
Chromating Usage of the best and adequate
chromate solution prevents
formation of w hite rust.
Thickness Thickness of the sheet is equal to
or more than the standard
specified thickness printed on the
sheet.
Packaging Packaged w ith Blue Woven HDPE
(450 microns) and LDPE (250
microns) plastic and shielded by
the edge protector that preserves
sheet quality.
Pricing The Recommended Consumer
Price (RCP) ensures that prices
are uniform and transparent across
the state.
Distribution Network A netw ork comprising 3500 dealers
and 28 distributors ensures
excellent and regular supply.
Low Zinc coating, not verifiable through naked eye w hile buying
new GC sheet, results in low er sheet life.
Uneven corrugations lead to gaps in overlapping that ensures a
badly fabricated roof and poor w eather proofing.
Length of sheet low er than standard specified length.
Inadequate chromate solution results in formation of w hite rust.
The thickness printed is very often incorrect and low er to the
standard specified thickness.
Ordinary sheets are packaged in a poor quality plastic that
results in damage to sheets.
Pricing of ordinary GC sheets is opportunistic and unfair, w hich
means that prices are unstable and
prone to opportunism
A poor distribution netw orkin absence of distribution guidelines
results in irregular supply of GC sheets.
GC Sheet Attributes Tata Shaktee GC Sheet Ordinary GC Sheet

16. Why roofing solution?
(a) Scarcity of time with customers
(b) Economical as in most cases the multiple agencies involved in
doing estimation, fabrication and sheeting , increase the labor cost
and quality of the work
(c) Less rework
(d) Hassle free service to customer
(e) After sales service
(f) Robustand quality work

17. Roofing Solution guidelines
Standard offer:
 Tata Shaktee GCsheets or Durashine Colour coatedsheets
o Purlin: Tata Structure pipes/ Durashine C/Z purlin
o Ridge Caps
o Gutters
o Gable Flashing
o Self-drilling Fasteners
o Communicate assured timelines
o Rate to be quoted in per square feet
o Fabricator willnot provide BoM directly tocustomer.
He willpass ontheBoM todealer. Dealer will give
theBoM to Customer.
o Costbreak-uptobeprovided intermsofmaterial
cost& Service cum installation cost only.
o Service Cum installation charges to include
Transportation + unloading cost, fabrication + labour
cost, One-year maintenance charges & Dealer
margin
o Site visit and Consultancy charges will be
charged to customer toeliminate Bogus
customers.
o Use of safetyequipment.

18. BENEFITS TOTHE CUSTOMERS
 The customers will be provided with the complete
roofing solution.
 House will be built at a low investment with best
raw materials.
 Tata Steel is a trusted company so customers have
full confidence that they will be provided with the
best engineering practices in the whole project.
 Dealer would stock the entire range of products:
Single destination for roofing products.
 Service of well trained & certified fabricators.
 Power of a reputed brand the offer.
 Best Quality branded accessories arepartofthe
Standard offer.
 Assured Job completion schedule.

19. Significant role of fabricators in this
model
 Face of thebrand
 Provide uniform standard ofservice as perguideline
 Fabricationusing modernaccessoriesandequipments
 High level of workmanship
BENEFITS TO DEALERS

20. OVERVIEW OF INCREASE
THE SALE OF TATA
SHAKTEE BY 10%
THROUGH THE
FABRICATORS

21. OBJECTIVES
 TATA Shaktee GC sheets give more value for money and are
the best choice for anyone looking for a product that will
perform year after year.
 The Club Shakteeman main objective is to provide a complete
roofing solution to the customers.
 Secondly, it will give a distinct recognition to the fabricators
working for the company.
 Nowadays the families are being nuclear, where people
demands house that has low investment. The Club
Shakteeman with the dealers provides a complete house to
the people on the basis of their level of investment.
 TATA Shaktee GC sheets are serving for the last 10 years.
Competitors are taking away the market shares slowly. To
rule the market with a higher number of shares the company
has planned to launch “Club Shakteeman”, so that the
company can provide extra service to the customers..
 TATA Steel has always been a responsible company towards
the society and the people. Keeping this in mind the Club
Shakteeman is going to provide a respectful job to the
fabricators who doesn’t have a strong identity.
 People have a strong believe on TATA and this believes is
turned into reality by proving the customer the best GC
sheets with a complete roofing solution by the launch of the
“Club Shakteeman”.

22. RESEARCH PROBLEM
Though Tata Steel is the largest manufacturer of steel in the country,
there has not been much focus on the after sales service related to the
selling of roofing products like Tata Shaktee, Durashine. Therefore
the market knowledge about this service was incomprehensible for
the future exploration. The management was interested to know
whether apart from buying the sheets are customers really interested
to buy complete roof if offered by Tata Steel. Complete roof means
making the entire roof of the customers from structure to sheeting.
This management objective was transformed into the management problem:
“Market study on the need of complete roofing solution in the metal roofing
segment”
The problem was to be answered not only in terms of the
quantitative aspect but also in terms of the qualitative aspect to seek
information about the consumption pattern, product and service
requirements, brand awareness and perception of Tata Steel in the
mind of the customers.
The right answer to this problem would help Tata Steel to locate the
target segment and decide if it is viable to provide the customers
with the complete roofing solution.

23. RESEARCH OBJECTIVES
 To study the market need for complete roofing solution
 To understand the point of view of the dealers regarding roofing
solution
 To record the fabricators views on the roofing solution
 To make the customers understand roofing solutions and
record their views on it.
 To propose a model for the roll out of the complete
roofing solution based on the views of the customers,
dealers and fabricator.

24. QUESTIONNAIRE DESIGN
The ultimate and most important effect of marketing intelligence is
reflected in business decision making. To get the right information to
make the right decision, one has to ask the right question to the right
audience. Questionnaire construction is properly regarded as a very
imperfect art. The questionnaire was constructed appropriately
keeping the target respondents in mind.
Three different questionnaires were prepared for the dealers,
fabricators and customers respectively. The questionnaires started
with administrative questions which were used for collecting
identification information. These questions were filled by directly
asking the respondents face to face and sometimes by gathering
information from the dealers.
Then we had investigative questions to get the responses from
dealers, fabricators and customers based on their past experience and
their future plans.
A major part of all the three questionnaires consisted of measurement
questions which were basically closed ended like dichotomous questions
which seek Yes/No response, multiple choice and multiple rating scale.
Multiple rating scale was used to collect the feedback of the dealers,
fabricators and customers on quality and service of Tata Steel and its
competitors. The subjective or open ended questions whose variables were
recorded from the respondents were later transformed in the form of
multiple choice questions. Likert scale was also used to measure the
satisfaction level of the respondents. Paired comparison was also used.

25. SAMPLE DESIGN
Target Population
Element: The information was mainly collected from the
dealers, the head fabricators and the customers
Sampling Unit: The sample consisted of mainly the authorized
dealers of Tata Shaktee, Durashine in southern Bengal. The
respective fabricators of the dealers were also taken into the
sample and the customers of these dealers were also taken.
Sampling Frame: The references of the dealers were taken
from the authorized distributor of Tata Shaktee, Durashine in
West Bengal. The database of the fabricators and customers
were being provided by the dealers.
Sampling Technique: The sampling technique used here was
Quota sampling as we had covered the respondents only in the
southern part of West Bengal
.
Sample Size: The sample size consisted of 17 dealers, 51
fabricators and 18 customers.

26. DATA COLLECTION
Data are of two types: Primary data and Secondary data. As we
had no secondary data available with us we collected primary
data by going directly to the field for close to six weeks. About
20 dealers, 18 customers and 33 fabricators were covered the
details of which are being given on a separate data sheet.
The final data has been also compiled in a data sheet which can
be easily accessed in the future. It is in the form of an excel
sheet. The data has been compiled in the form of pie- charts and
bar diagram which has been shown in the analysis portion. The
analysis portion is being divided into three portions- dealers
report analysis, fabricators report analysis and customers report
analysis

27. DATA ANALYSIS
Data of any form has to be given a right platform to make a
meaningful understanding for the decision makers. As
mentioned above the data has been maintained and recorded in
the excel sheet. The data has been compiled and arranged in
tabular and graphical forms. The graphical form includes pie-
charts, bar diagrams and tables for quick reference. Graphs have
been used for analysis part.
In some places the likert scale has also been used and the data
recorded has been transformed into pie-charts to show the
satisfaction level of the customers. The bar diagrams have been
used to compare the records of the respondents. All the details
of the dealers, fabricators and customers have been recorded in
the data sheet in excel format.
The analysis portion has been divided into three categories-
Customer report analysis, Fabricator report analysis and Dealer
report analysis given below.
Product includes: TATA Shaktee GC Sheets, TATA Shaktee
RIDGES & GUTTER.

28. FABRICATOR REPORT ANALYSIS
The total number of fabricators in the sample was 51.
A. Upon asking the fabricators about how many years of
experience they have working in this field, 55% of the
fabricators said that they have more than 15 years of
experience, 24% of the fabricators said that they have 10-15
years of experience, 15% of the fabricators said that they have
5-10 years of experience and 6% of the fabricators said that
they have less than 5 years of experience as a fabricators. The
pie chart has been given below.
Inference; Most of the dealers have experienced fabricators. More
experienced fabricators means quality work can be imparted to customers
and it would be easier for these fabricators to train.
A. When the fabricators were asked that what has been their
maximum area of sheeting, 21% of the fabricators replied that
it is upto 1000 sq ft, 46% of the fabricators replied that it is
upto 2000 sq ft, 15% of the fabricators replied that it was upto
5000 sq ft, 9% of the fabricators replied that it was upto 10000
sq ft, 95 of the fabricators repliedthat it more than 10000 sq ft.
The pie chart depicting the figures has been shown
below:

29. Inference: This pie chart shows that a majority of the
fabricators work on small scale projects which are mainly
under the area bracket of 1000 to 5000 square feet. Most of
the fabricators do not want to do projects which involve
bigger areas
i.e. more than 5000 square feet as they do not have the proper
training to do so. So training of the fabricators is an important
aspect of roofing solution.
B. When the fabricators were asked whether they only fix
roofs or structure or both, 97% of the fabricators said that
they do both sheeting and structure and only 3% of the
fabricators said that they do only sheeting. The bar
diagram has been depicted below:

30. Inference: As almost all of the fabricators can do both the
sheeting as well as structural work, so the fabricators can be
pooled together according to their
respective dealers and train them properly so that they
provide better quality work to the customers.
A. When the fabricators were asked about the number of
roofing solutions they had provided in a year, 50% of the
fabricators said that it was between 20-30, 16% of the
fabricators said that it was less than 20, 6% of the
fabricators said that it was between 30-40, 28% of the
fabricators said that it was above 40. The pie chart has
been shown below:
Inference: It can be said that a majority of the fabricators are
providing 20-30 roofing solutions per year which can be
increased with proper training and linking them to the
dealers.

31. “CLUB SHAKTEEMAN”

32. THE DEALER AND FABRICATOR MEMBERSHIP

33.  Fabricators would be able to earn Rewardpoints by uploading all their
TATA Shaktee purchases at www.shakteeman.in portal to redeem against
rewards and benefits.
 The rewards could be Gifts , GVs, Insurance, etc.
Awards
 Praiseworthy workmanships and Customer Support initiatives would also
get official recognitions through the ‘Shakteeman Roofing Awards’.
 Award-worthy pictures could be uploaded in the Gallery section of the
Portal to get noticed.
Training
 Shakteeman Roofing Academy would soon rollout the necessary skill-
development and Training programmes to bring in world-class practices
into our application area.
Engagement
 There would be lots and lots of fun when we would meet together with your
family to celebrate our successes…that would be the true Entertainer.

34. Rewards Points & Redemption
 TATA Shaktee GC Sheet Purchase:
 Rs. 1000/- = 1 Point
 TATA Shaktee RIDGES & GUTTERS:
 Rs. 500/- = 1 Point
 Redemption
 300 Points to start Redeeming.
 100 Points = Gift Voucher of Rs. 500/-
 More gifts like Cycle, Smart Phone Watches and Make-up items …
Coming Soon!
Shakteeman-RKS
Engagement Programme
through a Web Portal
 This engagement programme would be managed by
a web portal - www.shakteeman.in
Who can use this Portal?
 TATA Shaktee Dealers
 Dealer Nominated Fabricators
 Shakteeman Admin Team and…
 TATA Shaktee Management.

35. How to use the Web Portal
 Use any browser (Desktop, Tab or Phone)
 Go to the url - www.shakteeman.in
Dealers Access
First time users (Dealers)to Register
 TATA Shaktee Dealers can register by providing
 TATA Steel - Dealer Code / Regd. Mobile No.
 Name
 Mobile No.
 State &
 District
An OTP would be sent to confirm the Mobile No.

36. Data entry by Dealer
 Enter all the key Info as asked
 Complete the Captcha
 … We are ready to go.
Duplicate Dealer Code or Mobile
 In case, there is a Dealer code or the corresponding Mobile No. already
registered in the database, This message would come…

37. Setting Password
 After the first step, the next screen would allow the Dealer to set a Password
by entering the OTP Received.
 We are now ready for the first Sign In…
The Sign In Section
 Need to enter TATA Dealer Code or Registered Mobile No. and
 Password
 Then just click the Sign In

38. First Screen After Login
 After the Sign-in, the main page with ‘Profile’ section would open.
 Dealer has to complete this section first.
Menu Items
 Profile (Personal details)
 Fabricator (Add and mange Fabricators)
 Purchase (Mange all Fab. Purchases)
 Redemption (Fabs. to claim gifts using the points earned against purchases)
 Message (Exchange messages Dealer – Fabricators – Admin)
 Gallery (Upload praiseworthy Project pictures)
 Settings (Change Password and edit Profile, etc.)
 Help (Imp. Helpdesk info).

39. Edit Profile
 One can change your password from here.
 Edit Profile from the Profile Section here.
 After the first sign in, The Dealer needs t0 complete the Profile section by
providing additional information as shown here.

40. Add and View Fabricator
 Add Fabricator from here.
 Listed Fabricators could be seen here.
# Fabricator would receive a SMS confirming the enrollment with User Id &
Password.

41. Fabricator Details
 The key details are marked as:
 Mobile No. (Send SMS and confirm OTP)
 Govt. Photo ID
 Picture
 State
 District
 PIN …
# Fabricator could be present at the Dealer point
For instant account creation.
Entry and view Fabricator Purchases
 Add purchase data here.

42. Adding purchases of the Fabricators
 Very simple, we have to enter the followings:
 Choose Fabricator (Dropdown)
 Enter Invoice No.
 Invoice date
 Invoice Value (Rs.)
 Invoice Pix
 No. of TS Sheets purchased
 Approved: Yes (default)
 Then submit….
# Fabricator would receive SMS confirming every Purchase posted when
approved.
Purchase Summary
Get to see the:
 Month Till Date (MTD) Summary here
 And YTD here

43. Redemption
 The Fabricators would be able to request for various benefits / gifts by
encashing the points earned.
 Every Rs. 1000/- purchase would earn 1 Shakteeman Point*.
Point system and Redeemable gifts to be decided by the TATA Shaktee
Management
Messaging
 Through this section the Dealers can send messages to:
 Enrolled Fabricators
 Programme Admin
 Same for the Fabricators.

44. Gallery
 The Dealer would be able to create folders and add photographs of various
projects to be seen by
 Fabricators
 Shakteeman Admin
Fabricator’s Entry
Fabricator Sign In
 To choose Fabricator from the Dropdown menu
 Enter the registered Mobile
 Enter passcode received through SMS when the Dealer enrolled him/her.
 Click Sign In

45. Fabricator First Entry View
 Fabricator would be able to see the basic Profile data previously entered by
the Dealer here.
 This has to be further upgraded with additional data
 The full Menu could be accessed now.
The Fabricator Menu
 Profile (Personal details)
 Purchase (Mange all Fab. Purchases)
 Redemption (Fabs. to claim benefits / gifts using the points earned against
purchases)

46.  Message (Exchange messages Dealer – Fabricators – Admin)
 Gallery (Upload praiseworthy Project pictures)
 Settings (Change Password and edit Profile, etc.)
 Help (Imp. Helpdesk info)
Fab. Profile View & Edit
 The Fabricator would be able to view and edit his her profile from here
 Also Password changes could be done from this section
 The Fabricators personal data to be uploaded here to complete the Profile
section.

47. Fabricator Purchases
 Fabricators would be able to add and view all the recorded purchases from
this section.
Fab. PurchaseEntry
 The data fields:
 Choose Dealer
 Enter Invoice No.
 Invoice date
 Invoice Value (Rs.)
 Invoice Pix (Optional)
 No. of TS Sheets purchased
 Then submit….

48. The approval status would remain Pending , till the Dealer okays it
Fabricator SMS
 The Fabricator would receive SMS every time the Purchase is approved by
the Dealer.
Redemption
 Fabricator can directly through this section request to redeem his/her
accumulated points.
 Also -
 can ask the Dealer to send request through the App
 Or can call the Helpdesk numbers to give request.
 On receiving the request , the Helpdesk is to verify the same by sending an
OTP to the Fabricators regd. Mobile.

49.  Once the Fabricator tells the OTP over phone the request is booked for
delivery.
# TS Management is to approved the request, basis sales verification
Gallery
 The Fabricator would also be able to showcase his/her best projects to the
dealers and the Admin team through this section.
# These photos to be considered for various Awards
Shakteeman
Fabricator Training Academy
 Fabricator Training Academies (on wheels) would soon cover various
districts and impart trainings both technical and soft skills to Fabricators …
 Certificates to be issued on successful course completion

50. Q & A

51. REGISTRATION CRITERIA

52. SHOP BRANDING

53. PROMOTION SUPPORT

54. FEEDBACKS:
“Mein jaanta hun ki Tata ki quality bahut achhi
hai, par usko khareedne ke liye paise kahan se
laaun. Bahut mehnat karke do waqt ki roti
naseeb hoti hai”
..... Sanket Das, Patna Dist. Bihar
“Apne naye ghar mein maine Tata Shaktee GC
sheet lagayee hai kyunki main sirf Tata ki quality
pe hi bharosa karta hun”
.....Ramesh Chaudhary Gaya
Dist.,Bihar
“RCP ke hone se hum TATA ki sheet ka
sahi daam jaan patey hain. Dealer kabhi
humein dhokha nahi de sakta”
.... Shivshiankar Mishra, Gaya Dist. Bihar

55. RECOMMENDATION MAINTENANCE
Storage:
Due to capillary action, moisture easily enters between the
surfaces of stacked sheets. In areas of high humidity, wind takes
them between the sheets. The trapped moisture between the
sheets cannot evaporate easily leading to deterioration of the
surface coating, a phenomenon known as White Rusting. This
leads to reduced life of sheets and poor appearance. In areas of
high humidity levels, it is advisable to have exhaust
fans to reduce humidity level inside the sheet storage point.
If the sheets are not required for immediate use, it should be
stacked neatly and clear of the ground at covered space. It is
advisable to protect them with waterproof covers.
If stacked sheets become wet, separate it without delay, wipe it
with a clean cloth or saw dust and stack it under sun till it dries
thoroughly

56. Marking, cutting and drilling during installation:
Avoid usage of black pencils, i.e. lead pencils; to mark a galvanized
surface as the graphite content can create an electric cell when wet
and this may cause deterioration of the finish of surface. One can
use colored pencils or a fine felt-tipped marker.
For cutting thin metal sheets:
It is recommended to use a hand or electric saw with a metal-
cutting blade since it produces lesser damaging metal particles
and burr on the sheets.
Holes on the sheets;
Holes should be made by drilling. Use of punch in making holes
should be avoided as it may not produce a clean cut hole and may
even damage the profile of the sheet.
Maintenance:
Besides roof design and the environment, maintenance also plays an
important role on the life of a roof or wall.
Maintenance includes the following:
Preferably, washing should be done at least every six months and
more frequently in coastal areas where moisture in atmosphere
contains high level of salt. Washing of roof is also recommended in
areas of high industrialization, which have higher content of oxides
of sulphur, nitrogen and chloride salts along with humidity in the
air.
Regular inspection of roofs and walls for problems before
they become major corrosion sites.

57. CONCLUSIONS
After the extensive survey conducted in the market and speaking
to distributor, dealers and fabricator, I believe the initiative by
TATA STEEL LIMITED to offer Complete Roofing Solution in
the steel roofing market is a step in the right direction and will
go a long way in securing the customer delight and ultimately
share of business.
Secondly, after going through the data and fabricators form it
was found that most of the fabricators are self employed and
they can be brought under one roof named SHAKTEEMAN
(RISTON KI SHAKTEE)
Club Shakteeman is the next step taken by TATA STEEL
LIMITED to move one step further than its competitors. This
will given recognition to the fabricators and will be a service to
the customers in the roofing solution.

58. SOME PROJECT PICTURES
At Kumhrar Park, for meeting a customer.

59. At Patna for meeting a fabricator
.