The SAS uses strong branding including a distinctive logo featuring a wave shape to promote awareness of their campaign against sewage pollution. Their branding incorporates both positive imagery like whales and negative imagery like plastic bags posing as sharks to draw attention. They target their messaging toward surfers but also educate children through materials using cartoons and games. The purpose is to both raise awareness and generate support through various mediums like posters, merchandise, and school programs. Facts and dramatic copy are included to legitimize the issues addressed and engage audiences emotionally.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
The document provides details about the development of a logo and branding for an organization called Surfers Against Sewage. It describes early logo concepts including using a surfboard or dolphins. Feedback was that the logos needed to be more complicated and say more about the organization. The final logo featured 3 dolphins in a brighter blue circle with writing above to make it recognizable. Further documents discuss merchandise like t-shirts, phone cases and mugs featuring the logo to promote the organization's campaigns against ocean pollution.
The Surfers Against Sewage organization uses a simple but eye-catching logo featuring dark and light blues in a wave shape to represent waves and their mission of protecting oceans. They sell a variety of branded merchandise on their website to raise funds. Their products use recycled and sustainable materials. They offer discounts to members to encourage support. SAS targets surfers, environmentalists, the general public, and students through educational programs to raise awareness of issues like pollution and promote behavior change and policy solutions. Their marketing uses powerful imagery and facts to get their message across in a visually striking way.
The document summarizes the logo, merchandise, and membership form the student designed for the charity organization Surfers Against Sewage. For the logo, the student used a typography technique with waves of different blue shades representing waves. Subtly, the word "against" takes the form of a fish. The merchandise includes new products like phone cases and surfboards, including a collaboration with a surfboard company. The membership form uses imagery and facts to encourage joining and support for protecting oceans from pollution.
The document discusses various products and marketing materials from environmental organizations Surfers Against Sewage (SAS), Greenpeace, and Friends of the Earth (FOE).
It analyzes a SAS t-shirt featuring marine litter, noting the environmentally friendly materials. It also examines SAS posters, including one using imagery of discarded surfboards to emphasize threats to waves. The document reviews Greenpeace logos and a campaign poster portraying future climate change. It also looks at FOE's online candle sales and a bee-focused campaign with bright, inviting design.
Patagonia began as a company making climbing gear for its founders and their friends. It grew into an outdoor apparel company known for its high quality, durable products. Patagonia has a strong online and social media presence where it promotes its lifestyle brand focused on adventure and the outdoors. It emphasizes its environmental and social missions. Patagonia's consistent quality has created loyal customers who continue purchasing its products. The company stands out through its commitment to self-improvement and sustainability initiatives.
Marketing and Public Relations Writing Portfoliosurabhimittal
The story profiles Karen Walrond, the author of the blog Chookooloonks, which features beautiful photographs she takes around her neighborhood in Houston paired with descriptive writing. Each morning, Walrond goes on a photography walk with her Nikon camera before returning home to post new images and writings on her blog, which has gained a following of over a thousand readers who are inspired by the visual and written content. The story provides an overview of Walrond's process of capturing scenic photographs and sharing them through her blog paired with written reflections.
This document is a portfolio by Jenna Engstrom showcasing her writing samples and accomplishments. It includes an introduction to her background and interest in public relations. It then presents samples of her work, including a strategy brief and press releases she created for a fictional company called Chameleon Kicks that makes environmentally friendly shoes. It also includes a feature article she wrote about her experience tutoring inner city youth in St. Louis.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
The document provides details about the development of a logo and branding for an organization called Surfers Against Sewage. It describes early logo concepts including using a surfboard or dolphins. Feedback was that the logos needed to be more complicated and say more about the organization. The final logo featured 3 dolphins in a brighter blue circle with writing above to make it recognizable. Further documents discuss merchandise like t-shirts, phone cases and mugs featuring the logo to promote the organization's campaigns against ocean pollution.
The Surfers Against Sewage organization uses a simple but eye-catching logo featuring dark and light blues in a wave shape to represent waves and their mission of protecting oceans. They sell a variety of branded merchandise on their website to raise funds. Their products use recycled and sustainable materials. They offer discounts to members to encourage support. SAS targets surfers, environmentalists, the general public, and students through educational programs to raise awareness of issues like pollution and promote behavior change and policy solutions. Their marketing uses powerful imagery and facts to get their message across in a visually striking way.
The document summarizes the logo, merchandise, and membership form the student designed for the charity organization Surfers Against Sewage. For the logo, the student used a typography technique with waves of different blue shades representing waves. Subtly, the word "against" takes the form of a fish. The merchandise includes new products like phone cases and surfboards, including a collaboration with a surfboard company. The membership form uses imagery and facts to encourage joining and support for protecting oceans from pollution.
The document discusses various products and marketing materials from environmental organizations Surfers Against Sewage (SAS), Greenpeace, and Friends of the Earth (FOE).
It analyzes a SAS t-shirt featuring marine litter, noting the environmentally friendly materials. It also examines SAS posters, including one using imagery of discarded surfboards to emphasize threats to waves. The document reviews Greenpeace logos and a campaign poster portraying future climate change. It also looks at FOE's online candle sales and a bee-focused campaign with bright, inviting design.
Patagonia began as a company making climbing gear for its founders and their friends. It grew into an outdoor apparel company known for its high quality, durable products. Patagonia has a strong online and social media presence where it promotes its lifestyle brand focused on adventure and the outdoors. It emphasizes its environmental and social missions. Patagonia's consistent quality has created loyal customers who continue purchasing its products. The company stands out through its commitment to self-improvement and sustainability initiatives.
Marketing and Public Relations Writing Portfoliosurabhimittal
The story profiles Karen Walrond, the author of the blog Chookooloonks, which features beautiful photographs she takes around her neighborhood in Houston paired with descriptive writing. Each morning, Walrond goes on a photography walk with her Nikon camera before returning home to post new images and writings on her blog, which has gained a following of over a thousand readers who are inspired by the visual and written content. The story provides an overview of Walrond's process of capturing scenic photographs and sharing them through her blog paired with written reflections.
This document is a portfolio by Jenna Engstrom showcasing her writing samples and accomplishments. It includes an introduction to her background and interest in public relations. It then presents samples of her work, including a strategy brief and press releases she created for a fictional company called Chameleon Kicks that makes environmentally friendly shoes. It also includes a feature article she wrote about her experience tutoring inner city youth in St. Louis.
The document discusses different camera settings including aperture, shutter speed, ISO, white balance, and post-processing techniques. It provides spaces under examples of each setting to explain the influence of that setting on the photograph. Settings discussed include wide, middle, and narrow apertures; fast, middle, and slow shutter speeds; low, middle, and high ISO values; and different white balance options. Post-processing topics covered are cropping, levels adjustments, dodging and burning, and color adjustments.
Hölzl is a four-piece indie rock/pop band promoting their second album. The objectives are to push them to the front of the indie scene and sell around 100,000 albums globally in the first week. The target audience is teenagers and young adults who like bands such as Haim and Chvrches. Social media will be heavily used to promote the new single and album, along with TV appearances, radio play, and a promotional tour. Merchandise will include an exclusive vinyl and fan-designed merchandise. The key messages are that the band has longevity and their music proves alternative music can be popular and catchy.
This document summarizes 6 case studies related to social action and community media projects:
1) A worldwide breast cancer awareness poster campaign that used fruit imagery to raise awareness and change attitudes in a lighthearted way. Evidence showed increased cancer diagnoses and improved survival rates over time.
2) An anti-racism campaign called "Un-Fair" that challenged dominant representations by featuring a white woman to spark discussion. Polls still show racism is perceived differently between races.
3) A Labour Party campaign poster criticizing the Conservatives for making people £1600 worse off. Recent polls now show the parties in a statistical tie.
4) The film company Keo Films produces documentaries on underrepresented groups to challenge
The document compares marketing materials from four different companies:
1. ScS focuses heavily on price in its advertisements, emphasizing deals and savings. It targets audiences looking to save money on furniture.
2. Nina Campbell emphasizes quality and image over price. It targets audiences wanting stylish, higher-end furniture.
3. Ikea offers a balance of quality products at affordable prices. It appeals to audiences wanting style on a budget.
4. Apple focuses on quality and innovation in its advertisements rather than price. It targets audiences willing to pay more for luxury brands and status.
This document provides moodboards and ideas for posters to raise awareness of marine litter. It discusses three potential poster ideas:
1. A collage of trash on a beach with the phrase "The beach is rubbish" to directly blame beachgoers for leaving trash. Images from the "dirty dozen" list would be included.
2. Inspired by mermaid tears campaigns, it could feature a mermaid cartoon surrounded by plastic balls that have been washing up on beaches.
3. General fonts were selected that would work for different text elements in any of the poster ideas. They are simple but professional fonts suited to convey information clearly.
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
4) Keo Films, a production company that creates documentaries focusing on underrepresented groups with the goals of changing attitudes,
The document discusses various camera settings that control aperture, shutter speed, ISO, white balance, and post-processing techniques like levels, cropping, dodging and burning, and color adjustments. It explains how each setting impacts elements like depth of field, exposure time, light sensitivity, and color temperature. Examples with photographs demonstrate the visual effects of different aperture sizes, shutter speeds, ISO values, and white balance presets. The document serves to educate photographers about technical settings and provide visual references for how settings can achieve various photographic effects.
This document appears to be correspondence arranging a photo shoot between Richard Burn and Olivia Bolt. It includes Richard Burn's contact information, as well as noting he is 17 years old, English, and white. The purpose of the photo shoot is described as a portraiture shoot that will take place on location.
The document contains evidence from an interview. While few details are provided about the interview itself, it seems to contain first-hand accounts or perspectives related to some topic or event. Overall, the document title "Interview evidence" suggests it contains information obtained through conducting an interview with someone.
Here's a step-by-step guide to launching your product or service. Includes a detailed case study of how I launched my product and made over $70k in sales.
The document analyzes the audience profile, images, words, colors, layout, and captions used in Kerrang! magazine to appeal to their target readership. It notes that the magazine's circulation is around 38,556 with a readership of 345,000 who tend to be younger (average age of 25) heavy music consumers. Images feature bands against simple backgrounds and use of color is typically black and white to convey the feel of rock music. The layout prioritizes photos and captions add humor to engage readers.
iPICK is a light-directed order fulfillment system that uses electronic displays to guide pickers to the correct bin locations and quantities. It can increase picking accuracy to 98-99% and reduce picking time by 38-50% compared to paper-based systems. The iPICK system uses durable LCD displays and embedded wiring to eliminate problems with other systems. It provides real-time instructions to operators to help them pick orders quickly and accurately.
This document contains an analysis of several experimental photomerge images created by the author using photographs of members of their family. The analyses discuss the aesthetic and technical qualities of the images, how well the images fulfilled the goals and brief, and ways the images could be improved. The earliest images were criticized for issues with sizing and blending, while later images improved as the author gained experience and used techniques like the clone stamp tool. The final image analyzed featured five family members and was praised for its high quality and professional appearance.
This document evaluates different techniques for creating a graphic novel: digital photography, illustration, comic book effects, rotoscoping. The author finds that comic book effects and rotoscoping on photographs produce high quality results similar to graphic novels. Illustration is better suited to children's books. They have practiced rotoscoping the most and feel confident using comic book effects and rotoscoping to create their graphic novel interpretation of Little Red Riding Hood.
- Surfers Against Sewage (SAS) uses various print advertisements such as posters and leaflets to raise awareness about waste and its harmful impacts.
- The posters and leaflets employ simple, bold imagery and text in colors that represent the ocean to clearly convey their message to different audiences.
- SAS's materials aim to both educate people and motivate behavior change through attention-grabbing negative imagery and messages about the consequences of waste and pollution.
This document discusses several posters and logos created by Surfers Against Sewage (SAS) to raise awareness about the dangers of littering and dumping waste in oceans and waterways.
The first poster uses imagery of a plastic bag shaped like a shark to personify the threat of litter to surfers. It aims to build relationships and raise awareness among the general public. Another poster employs dark colors and negative imagery like a piece of litter shaped like a noose to strongly impact viewers.
The document analyzes the visual design elements, intended messages, and effectiveness of SAS's branding over time as the organization worked to establish recognition and expand from a local to national initiative on a limited budget. It provides suggestions for experiment
The document discusses different camera settings including aperture, shutter speed, ISO, white balance, and post-processing techniques. It provides spaces under examples of each setting to explain the influence of that setting on the photograph. Settings discussed include wide, middle, and narrow apertures; fast, middle, and slow shutter speeds; low, middle, and high ISO values; and different white balance options. Post-processing topics covered are cropping, levels adjustments, dodging and burning, and color adjustments.
Hölzl is a four-piece indie rock/pop band promoting their second album. The objectives are to push them to the front of the indie scene and sell around 100,000 albums globally in the first week. The target audience is teenagers and young adults who like bands such as Haim and Chvrches. Social media will be heavily used to promote the new single and album, along with TV appearances, radio play, and a promotional tour. Merchandise will include an exclusive vinyl and fan-designed merchandise. The key messages are that the band has longevity and their music proves alternative music can be popular and catchy.
This document summarizes 6 case studies related to social action and community media projects:
1) A worldwide breast cancer awareness poster campaign that used fruit imagery to raise awareness and change attitudes in a lighthearted way. Evidence showed increased cancer diagnoses and improved survival rates over time.
2) An anti-racism campaign called "Un-Fair" that challenged dominant representations by featuring a white woman to spark discussion. Polls still show racism is perceived differently between races.
3) A Labour Party campaign poster criticizing the Conservatives for making people £1600 worse off. Recent polls now show the parties in a statistical tie.
4) The film company Keo Films produces documentaries on underrepresented groups to challenge
The document compares marketing materials from four different companies:
1. ScS focuses heavily on price in its advertisements, emphasizing deals and savings. It targets audiences looking to save money on furniture.
2. Nina Campbell emphasizes quality and image over price. It targets audiences wanting stylish, higher-end furniture.
3. Ikea offers a balance of quality products at affordable prices. It appeals to audiences wanting style on a budget.
4. Apple focuses on quality and innovation in its advertisements rather than price. It targets audiences willing to pay more for luxury brands and status.
This document provides moodboards and ideas for posters to raise awareness of marine litter. It discusses three potential poster ideas:
1. A collage of trash on a beach with the phrase "The beach is rubbish" to directly blame beachgoers for leaving trash. Images from the "dirty dozen" list would be included.
2. Inspired by mermaid tears campaigns, it could feature a mermaid cartoon surrounded by plastic balls that have been washing up on beaches.
3. General fonts were selected that would work for different text elements in any of the poster ideas. They are simple but professional fonts suited to convey information clearly.
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
4) Keo Films, a production company that creates documentaries focusing on underrepresented groups with the goals of changing attitudes,
The document discusses various camera settings that control aperture, shutter speed, ISO, white balance, and post-processing techniques like levels, cropping, dodging and burning, and color adjustments. It explains how each setting impacts elements like depth of field, exposure time, light sensitivity, and color temperature. Examples with photographs demonstrate the visual effects of different aperture sizes, shutter speeds, ISO values, and white balance presets. The document serves to educate photographers about technical settings and provide visual references for how settings can achieve various photographic effects.
This document appears to be correspondence arranging a photo shoot between Richard Burn and Olivia Bolt. It includes Richard Burn's contact information, as well as noting he is 17 years old, English, and white. The purpose of the photo shoot is described as a portraiture shoot that will take place on location.
The document contains evidence from an interview. While few details are provided about the interview itself, it seems to contain first-hand accounts or perspectives related to some topic or event. Overall, the document title "Interview evidence" suggests it contains information obtained through conducting an interview with someone.
Here's a step-by-step guide to launching your product or service. Includes a detailed case study of how I launched my product and made over $70k in sales.
The document analyzes the audience profile, images, words, colors, layout, and captions used in Kerrang! magazine to appeal to their target readership. It notes that the magazine's circulation is around 38,556 with a readership of 345,000 who tend to be younger (average age of 25) heavy music consumers. Images feature bands against simple backgrounds and use of color is typically black and white to convey the feel of rock music. The layout prioritizes photos and captions add humor to engage readers.
iPICK is a light-directed order fulfillment system that uses electronic displays to guide pickers to the correct bin locations and quantities. It can increase picking accuracy to 98-99% and reduce picking time by 38-50% compared to paper-based systems. The iPICK system uses durable LCD displays and embedded wiring to eliminate problems with other systems. It provides real-time instructions to operators to help them pick orders quickly and accurately.
This document contains an analysis of several experimental photomerge images created by the author using photographs of members of their family. The analyses discuss the aesthetic and technical qualities of the images, how well the images fulfilled the goals and brief, and ways the images could be improved. The earliest images were criticized for issues with sizing and blending, while later images improved as the author gained experience and used techniques like the clone stamp tool. The final image analyzed featured five family members and was praised for its high quality and professional appearance.
This document evaluates different techniques for creating a graphic novel: digital photography, illustration, comic book effects, rotoscoping. The author finds that comic book effects and rotoscoping on photographs produce high quality results similar to graphic novels. Illustration is better suited to children's books. They have practiced rotoscoping the most and feel confident using comic book effects and rotoscoping to create their graphic novel interpretation of Little Red Riding Hood.
- Surfers Against Sewage (SAS) uses various print advertisements such as posters and leaflets to raise awareness about waste and its harmful impacts.
- The posters and leaflets employ simple, bold imagery and text in colors that represent the ocean to clearly convey their message to different audiences.
- SAS's materials aim to both educate people and motivate behavior change through attention-grabbing negative imagery and messages about the consequences of waste and pollution.
This document discusses several posters and logos created by Surfers Against Sewage (SAS) to raise awareness about the dangers of littering and dumping waste in oceans and waterways.
The first poster uses imagery of a plastic bag shaped like a shark to personify the threat of litter to surfers. It aims to build relationships and raise awareness among the general public. Another poster employs dark colors and negative imagery like a piece of litter shaped like a noose to strongly impact viewers.
The document analyzes the visual design elements, intended messages, and effectiveness of SAS's branding over time as the organization worked to establish recognition and expand from a local to national initiative on a limited budget. It provides suggestions for experiment
Surfers Against Sewage Product Research (improved)cloestead
This document provides a review and analysis of various products and marketing materials from environmental organizations Surfers Against Sewage (SAS) and Greenpeace.
It examines a SAS t-shirt featuring marine litter, noting the simple but effective logo placement. It also reviews a SAS beach towel with a large prominent logo. For Greenpeace, it analyzes a children's whale magnet designed to educate and engage kids, and an adult-oriented mouse pad promoting the organization's name and website.
The review provides insights into the design elements, colors, imagery and messages used in each product and how they aim to promote the organizations and causes to different target audiences. Overall, the analysis offers a thorough breakdown of the marketing strategies employed
The document discusses branding and logos used by several environmental organizations, including Surfers Against Sewage, NRDC, WWF, and Trees for Cities. For each organization, 1-2 campaigns or pieces of merchandise are described in terms of imagery, intended audience, and purpose. The branding aims to raise awareness of environmental issues in an eye-catching way through shocking imagery and clear messaging. Logos incorporate symbolic imagery related to each organization's mission in an identifiable but not overly bold design.
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
The document discusses the logos and branding strategies of two environmental campaigns - Surfers Against Sewage (SAS) and Greenpeace. SAS uses a simple blue wave logo to represent surfing and the ocean. They produce diverse, colorful merchandise featuring their logo to raise awareness and funds across different audiences. Greenpeace also uses a simple green-colored logo with their name to be easily recognizable. However, they do not produce their own merchandise, unlike SAS which strategically uses branded goods as part of their outreach.
This leaflet from the World Wildlife Fund (WWF) aims to educate the public about the dangers of shark finning and overfishing of sharks. It uses bold colors and imagery related to oceans to draw attention. Statistics and comparisons to historical events are provided to emphasize the scale of the problem and threat to shark species. The copy highlights how many shark species are endangered and that finning is the biggest threat sharks face. It encourages supporting WWF's campaign by joining, donating, or boycotting shark fin consumption to help address overfishing.
The document provides ideas for a logo, membership form, campaign poster, and merchandise for an organization called Surfers Against Sewage (SAS).
For the logo, ideas include a wave incorporating an eye, surfboards overlapping to form a cross, or a surfer leaving an 'SAS' trail in water. For the membership form, ideas focus on attracting new members with imagery and concise information, or retaining current members by showing their impact.
Campaign poster ideas involve promoting a beach clean event, using shocking imagery and facts about litter impacts, or using hashtags on social media. Finally, merchandise ideas include badges, stickers, toys and clothing like t-shirts or hoodies targeted towards different audiences
Abby Downing created various materials to raise awareness about sewage pollution for her audience aged 16+.
Her logo clearly conveyed the organization's purpose of marine conservation through colorful repetition and a soft, calming font. Two membership forms used striking images of pollution and progress to persuade people to join and inform them of campaigns.
Two sets of campaign posters depicted litter damage in the ocean through photos of surfers amid trash and animal shapes made of waste, intending to make people think more about the problem. Merchandise featured positive beach scenes rather than negative images as t-shirts appeal more with an uplifting design.
The SAS logo and merchandise effectively promote the organization's mission. The logo uses a simple yet eye-catching wave design in blue, representing the oceans. Merchandise items like beach towels, surf wax, and reusable bags directly appeal to surfers and ocean enthusiasts while spreading awareness of SAS. The bright colors and striking imagery in SAS posters also draw attention and encourage support through rhetorical questions and speculative illustrations about potential future ocean pollution. Overall, the documents show that SAS crafts its branding and visuals carefully to resonate with its target audience and promote action on its important causes.
This document summarizes four promotional materials produced by the Surfers Against Sewage (SAS) organization:
1) The SAS logo uses a stylized crashing wave to represent clean oceans and features a subtle human eye looking out for coastal areas. It is used on promotional materials to spread awareness.
2) A membership leaflet informs the public about SAS activities and benefits of membership to recruit new members. It uses imagery of cleanups and testimonials.
3) An educational leaflet uses facts and comparisons to historical events to highlight how long litter takes to decompose and entice people to join the cause.
4) A dramatic poster depicts a surfing wristband hanging from a dead tree to symbolize the death
The document discusses several existing organizations that work to reduce ocean pollution and their advertising approaches. It analyzes Surfrider, which uses provocative imagery like a gun pointed at a sea animal to raise awareness. It also looks at Ondazul, which uses simple posters of people littering with consequences. Surfers Against Sewage focuses on images of surfers in polluted waters. WWF uses facts on posters with dark backgrounds. Greenpeace varies techniques, using both positive colors with negative messages or direct quotes. The client, Surfrider, was founded by surfers in 1984 and relies on donations and partnerships to fund campaigns addressing issues like beach litter and plastic pollution. Audience research showed people are aware of causes but
This document contains summaries of posters and merchandise from the Surfers Against Sewage (SAS) organization. The posters use negative photography with low contrast and saturation to convey serious messages about ocean pollution in a somber, emotive way. They aim to raise awareness, change attitudes, and encourage local/global change. The merchandise includes colorful, positive items like t-shirts and mugs that help spread awareness to wider audiences while fundraising. The SAS logo is simple yet distinctive, using shades of blue to represent water quality while also resembling a wave and eye.
The document compares campaign posters from Surfers Against Sewage (SAS) to posters designed for a younger audience. The SAS posters use dark colors and disturbing images to raise awareness about a serious issue, but the author feels they would be hard to distribute to children. The author's posters use brighter colors and a lighter tone to attract children's attention while still delivering a meaningful message. Both posters employ colorful fonts and layouts to make the text stand out, though the author's provides more information about an upcoming beach cleanup event. Overall, the document analyzes design choices between the SAS posters and the author's to evaluate which better suits different target audiences.
This document summarizes various logos and merchandise from environmental organizations like Surfers Against Sewage (SAS). It describes the logos of SAS, WWF, Greenpeace, and the Green Party, noting design elements like colors, images, and fonts used. It then analyzes several merchandise items sold by SAS, including t-shirts, stickers, mugs, surf wax, surfboard bags, and baseball caps, explaining how their designs appeal to audiences like surfers and promote the SAS brand and mission.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. The poster will use a cartoon style to appeal to children while also including photography of the sea to engage adults. Bright colors will be used to attract attention. The membership form will include the organization's logo, details about its work, facts about pollution impacts, and pricing on the front and back. Merchandise ideas will also be tested and developed for both child and adult audiences.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution impacts, and pricing for different levels of membership. Final merchandise designs will be tested and tailored for both younger and older audiences.
The document discusses plans for a poster and membership form for an organization aimed at raising awareness of ocean pollution. For the poster, the goal is to appeal to both children and adults with a cartoon style and images of the sea. Bright colors will be used to attract attention and promote an upcoming beach cleanup. The membership form will include the organization's logo, details about its mission and activities, facts about pollution harms, and pricing for different levels of membership. Merchandise ideas are also being developed to engage both younger and older audiences in the organization's cause.
The document discusses creating mood boards for different target demographics of a product range for Surfers Against Sewage (SAS). It analyzes including social media posts to appeal to younger audiences, using bright colors and professional/amateur surfers to inspire women, and focusing on challenges and competition to attract men. Color schemes and fonts are selected accordingly - bright for youth, pastel for women, and darker tones for men. Images of clean beaches and SAS advocacy are included to showcase the charity's goals and impact. The document emphasizes using clear, readable fonts and experimenting with combinations of imagery, colors and styles to determine the most effective design.
Tom Armstrong created an advertising campaign focused on raising awareness about ocean pollution. His campaign utilized posters, logos, merchandise, and other materials to communicate his message. Throughout the campaign development process, Tom refined his techniques and content to best suit his target audience of all ages. He aimed to clearly convey facts about ocean pollution without using overly graphic or disturbing imagery. Based on feedback, Tom's campaign effectively communicated its message and was deemed appropriate for all audiences. [/SUMMARY]
This document contains a list of 4 items: Logo, Poster, Membership form, and Merch. It appears to be an inventory or catalog of branding, promotional, and membership materials for an organization. In a concise list, it outlines core assets and resources.
The document lists various final products including a logo, poster, and merchandise such as t-shirts that were likely created for an organization. It also includes multiple copies of a membership form, suggesting the organization was working to recruit new members and track existing members. The assortment of finalized materials indicates a marketing or promotional campaign was nearing completion.
The document lists various final products including a logo, poster, and merchandise such as t-shirts that were likely created for an organization. It also includes multiple copies of a membership form, suggesting the organization was working to recruit new members and track existing members. The assortment of finalized materials indicates the organization or group was preparing various assets and documents for upcoming use.
The document discusses plans for a membership form for an organization called Ideas. It will follow the design of existing forms and promotional materials to maintain a consistent style. Two separate forms will be created - one for new members and one for renewals. Most elements will be in black and white with blue accents to save on printing costs. The same fonts used previously will be used for coherence. Sketches of potential layouts are provided, showing elements like the logo, member information fields, and explanatory text.
The document describes a campaign poster created for a "Dirty Dozen" campaign. The poster will feature a collage of trash and litter found on beaches, depicting the items as coming from the viewer. This is intended to raise awareness of the trash left by companies on the dirty dozen list and encourage the public to properly dispose of waste. The poster aims to change perceptions of beaches as places for trash and motivate people to pick up after themselves.
Richard Burn proposes several ideas for merchandise to promote the Surfers Against Sewage (SAS) campaign. These include hats, phone cases, t-shirts, stickers, and other apparel. He notes the importance of linking the designs to the campaign's house style. The first products he will make are t-shirts in two logo styles and colors. Additional items will be a snapback hat, bandana, and phone cases featuring the blue rubbish background. A limited edition phone case series using recycled materials will also be produced.
The document discusses logo work by Richard Burn. Burn provides design services related to logos and branding. His portfolio includes logo designs created for a variety of companies across different industries.
Task four // mind map & moodboards reuploadRichardBurnn
This document discusses ideas for two different energy drink concepts - a high-end sports energy drink targeted towards males, and an organic energy drink targeted towards females.
For the high-end sports drink, the designer proposes a simple black and colored bottle design inspired by other premium brands. They also include ideas for the flavor and branding graphics.
For the organic female-targeted drink, they propose using pastel colors and including fruit graphics to represent the flavors. The packaging would have striped or dotted patterns to appeal to style-conscious young women. Initial can/bottle designs and flavor options are presented.
This document compares a normal edition to a limited edition. It suggests there are two types of editions - a normal edition and a limited edition. However, no other details are provided to explain the differences between these two editions.
The document discusses an article the author is writing for Cosmopolitan magazine about Grace Helbig. It notes that Cosmopolitan is a good fit as its audience and topics are similar to Grace. The author examines layouts of existing Cosmopolitan articles to inform the design of their Grace Helbig piece, such as using color coordination, natural photos, and colored boxes to separate information. The author plans to follow Cosmopolitan's house style of bold titles, black text, and a color scheme that complements the photo.
The document outlines the responsibilities and obligations of journalists as members of the National Union of Journalists (NUJ). It discusses the importance of representing people and groups accurately and without bias. It also covers issues like privacy, defamation, copyright, and the need for objective, truthful and balanced reporting. The NUJ provides guidelines and support to help journalists uphold high ethical standards in their work.
This document outlines the responsibilities and obligations of journalists according to the National Union of Journalists (NUJ). It discusses the importance of representing people and groups in a fair, unbiased, and truthful manner by using accurate facts rather than opinions. It also covers specific ethical issues journalists should consider, such as privacy, accuracy, defamation, copyright, and representing vulnerable groups like children appropriately. The overall message is that journalists have a duty to report news in a socially responsible way and follow codes of conduct to avoid harming individuals or groups.
The document discusses different experimental photography techniques including out of focus photography, movement photography using zooming and varied shutter speeds, reflections, and photomontages. For out of focus photos, the photographer used a manual focus to blur lights and other objects. For movement photos, they used zooming and shutter speeds between 2-20 seconds. Reflection photos used aperture priority to control depth of field and capture reflections. Photomontages were created by taking close-up photos and merging them in Photoshop using the Photomerge tool.
This document provides an analysis of different types of factual writing, including leaflets, instructions, and advertisements. It examines the key elements that make these types of writing clear, concise, accurate, and avoid ambiguity. For leaflets promoting a theme park, images are used alongside copy to convey important information concisely. Instructions must be very clear through step-by-step processes and limiting ambiguity so the audience understands exactly how to complete a task. Factual writing aims to inform without bias and uses appropriate language for its audience.
The document describes the process of developing advertisements for a sports energy drink called "Beat". The designer started by creating a male and female version to get a feel for the design. Elements like a silhouette of a runner and a heart rate monitor line were included. Social media links were later added. Different versions were tested with adjustments to colors, sizes of elements, and inclusion of the drink bottle. The final advertisements included a running silhouette with an outer glow and the bottle enlarged without text. The designer felt the advertisements achieved a high technical and aesthetic quality suitable for the target audience.
This document discusses task three, which focuses on idea generation. The task involves coming up with potential concepts or solutions for a problem or project. Key details around brainstorming ideas, evaluating feasibility, and selecting top options are likely covered in task three.
This document provides an overview and analysis of three energy drink products: Organic Energy, Monster, and Red Bull.
Organic Energy targets health-conscious females aged 20-25 with its organic, natural ingredients marketed through a clean white can design. Monster targets males aged 16-24 with an edgy black and green color scheme and sponsorship of motor sports. Red Bull's target market is males and females aged 16-30 from socioeconomic class ABC1 interested in sports. It uses red and yellow in its simple logo of two bulls facing a sun to represent energy and aggression.
The student created a photomontage using photos of their family members. They aimed to improve upon previous attempts by refining their full body photomontage skills. Compared to earlier works, this photomontage had a higher technical quality with minimal changes between photos. The student was influenced by David Hockney but felt they achieved a more modern style through the use of Photoshop. They were pleased with the results and felt it was their highest quality photomontage so far.
This document contains an artist's analysis and evaluation of their experimental photography project. The artist created photomontages by merging multiple photographs using Photoshop. They analyzed three photomontages - a portrait, full body image, and second portrait. The artist assessed technical qualities like lines, colors, and tools used. They found the clone stamp tool worked better than eraser. Feedback will help strengthen final family photomontages, fulfilling the theme of experimenting with techniques for those images.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
3. Logo and use of branding
The SAS have a very strong logo that is used on most of their products. You can see one example that shows the logo clearly on a t-
shirt (which is part of their merchandising - one way they also make money). This use of the logo spreads the word about the
charity/social action campaign, as people that see someone wearing this t-shirt may ask them where they got it from or say that it
looks interesting. A strong logo that is distinctive from others is important when you are branding something: e,g, a social action
campaign. All of this works tougher to create a strong brand. Their original logo consists of a curved shape, that could be liked to a
backwards capital G. You can assume this is meant to look like a wave, which links strongly with what the SAS are all about. The logo
also has a shape in the centre, liken it to a upside down C, which makes this aspect of the logo look like an eye. This could of been
used to promote that the company is vigilant with what they do, which is to clear sewage from beaches. The shape was obviously used
as that is what surfers use to surf. It is clear that they wanted this theme to run in their logo & an aspect like this could be used in the
logo I will produce. The fact the logo links strongly with what the company is fighting to stay clean, or as an objective, again creates a
strong branding for the soil action campaign as, like mentioned before, the logo is distinctive for the company. The colour blue was an
obvious choice to use for something sea-related. They used to different tones: a lighter blue & a darker blue that have slight green
tones to them. Two tones make the logo catch the eye more. Although this is their traditional coloured logo, they also have different
variations of them, which use just one solid colour or design, but because the shape of the graphic itself (also by using SAS alongside
it) allow the consumer to still know who the product was produced by just with a simple glance.
Other social action campaigners, like SAS, take advantage of a strong logo. For example the WWF has a very basic yet incredibly
effective logo that most consumers will recognise for their company. Like with SAS, WWF feature a graphic as part of their logo that is
linked strongly to what the company does. In this case it is a World Wide Fund for Nature. The black & white logo works very well as
the colours are the perfect contrast, plus ver simple, with one another. The logo will be used on most, if not all, of their products, which
creates a very strong brand for the company.
With the SAS, they usually use the name of the social action campaign (Surfers Against Sewage) next to their logo. Although I believe
this can be useful to include, If I was to produce a logo for them, I wouldn’t include the name next to the logo as the logo should be
strong by itself. Their branding needs to be stronger if they feel the need to include the name right next to the logo. With their posters &
leaflets they produce, they could instead include the name written somewhere else within it, allowing then the logo to speak for itself
(like on the t-shirt on the previous slide).
4. Copy and use of facts
The use of copy & use of facts are very important to social action campaigns, as they are what legitimise what you
are saying & will get the backing of your campaign. You could easily say that their is sewage on beaches but you
need facts to back up this. The SAS include a lot of copy on their website that give you information. To the right, you
will find a paragraph that describes what the SAS does. The SAS have a section on their website that is specifically
to do with telling you the facts & gives you the ability to share these facts on social media like Twitter & Facebook,
which further spreads the facts (you can see three of these to the right.
On their posters (which you can see below) they will usually feature almost dramatic copy (that will be backed up by
facts, like seen to the right) that work well with the image(s) used. One example of the copy asks the question ‘What
if the next wave never comes?’ which is a very dramatic & useful way to draw someones attention in. The copy goes
on to say ‘sewage, litter and offshore developments are threatening to kill our waves. sign our petition to save them
at protectourwaves.org.uk’. This copy gives you a website to go look at if you want the facts (hopefully you will want
to find out the facts). The facts will have to be linked to what your social action campaign is about, that is why the
facts you can see to the right are about sewage and the beach.
Surfers Against Sewage also have teaching material that features copy & facts that are child-friendly & will make
sense to them. These teaching materials feature posters that are child-friendly, mostly focusing on graphics &
cartoons, that then work well with the text featured. For example, the poster you can see below, features the text
‘blooming plankton’ & ‘sewage in the water is like fertiliser for plants…it makes plankton (tiny plants in the sea) grow
quickly and in big numbers. This makes the sea out of balance’. The words used explain the fact simply to a younger
audience.
8. Imagery (positive, negative, aspirational,
emotive, photographs, illustration)
The imagery used is very important. The main way SAS use imagery is in their posters. Imagery can also be
found on their website, although the image used on the website are the same. For most of their posters, they
will use photography in the images that usually have been edited in post-production using software like
Photoshop. An example of this is the top right image. This shows part of the equipment used in surfing & the
way the image is set up, it almost looks like a nose (which is most commonly accosted with suicide). This is
very emotive as suicide is a very emotional subject matter & using it in this campaign poster effectively shows
how we are killing the environment ourselves (reference to suicide again). The way the photograph has been
edited to look very grey & dark, like a very gloomy day at the beach, links with the negatives of sewage in the
sea.
The next image looks like, at first glance, a plastic bag floating in the sea. Once you look closer, you can see
that the bag have teeth on them, made to replicate a sea life animal (like a shark). It is meant to show how
damaging & killing a plastic bag can be to sea life animals. This is for a specific campaign SAS had that also
included the hashtag #breakthebaghabit. The image clearly shows how negative the plastic bags are as they
have made a comparison between between sharks & plastic bags, as most people are afraid of sharks & they
are usually classed as the most dangerous animal in the sea.
The next image is a logo/sticker graphic that is very child friendly & works well for that audience. The whales
link well with the SAS campaign. It is also useful to have this graphic available for a younger audience as they
may be prompted to use the sticker, thus promoting the campaign more. The cartoon graphics and blue tones,
which connote the sea and water, work well together. The contrast between the imagery when something is
targeted towards a younger audience & an older audience are very different, but overall work effectively to gain
each audiences attention for the reasons mentioned above.
9. Intended audience
There is a very clear intended audience for the SAS. As is clearly says in the companies name, the SAS is for
surfers against sewage. It is quite a personal type of social action campaign as most of their posters target
specifically towards surfers, as they include surfboards (like the one you can see to the right). Although we know
beaches aren’t just for surfers, it is a crucial element for the surfers & is important for them to be clean. You can also
say another side to the posters if just telling people who are at the beaches who may cause sewage & rubbish to
happen their to not leave it their & to clean it up, as the posters give them a reason to do this. These posters are
quite dark in theme, as it shows the surfboard in a grave. The other posters in this series show a rope that is used
during surfing that looks like a nuse hanging on the tree & quite a few surfboards buried half way into the sand. This
kind of darkness pulls on emotions, which is typical for these kinds of posters & social action campaigns. For
example, below you can see that the MEDASSET that has created an advert similar to another SAS which is trying
to tell people the dangers of using plastic carrier bags as they look like jellyfish to marine wildlife. Strong imagery is
important to spark the audiences interest.
They don’t only target their products towards that group though, because they do go have a team that goes around
schools which give out leaflets/posters (like the one you can see below), which are targeted directly at children so
they understand what the social action campaign is all about. On the slide below, you will find pages out of the work
booklet that they give children to learn from during these visits which really does help kids in a fun way remember
sea safety and teach them about the importance of keeping the sea clean. There is a fishing game which is to do
with teaching kids about fishing and how important it is. The other game is to see if the kids have learnt about what
is good and bad thing sin the sea & where each marine life lives in the sea: It isn’t just about the surfers against
sewage.
11. Purpose (raising awareness, generating
money, education, promoting and event)
The purpose of all of these posters, merchandise & teaching leaflets/posters for children are aimed at raising awareness,
educating & promoting the social action campaign overall. The posters promote & raise awareness to the campaign,
which in a way is also education. This is all done to generate the money needs for the campaign to actually make the
difference they want to make, You will find that most social action campaigns will do things like what you have seen on
previous slides.
Education is a big part of teaching children about the sea & that it needs to be looked after. SAS have a purpose to
educate these kids from a young age on the topics they cover so that they grow up having an understanding and respect
for the sea.
12. Font, colour scheme, layout, tone
This is another poster created by the SAS to campaign against the sewage found on the beaches. The photograph shows mess and rubbish in human-form holding up
the surf board: I believe this is to depict how the rubbish had so much control over the surfing and the waves. The catch phrase on the poster is ‘stop this mess at
sas.org.uk’ which really works well with the image as the rubbish can be very easily described as mess. The copy used for this part of the poster is in capitals which
gives the slogan more impact, the font also extenuates this as it is bold and slightly longer than your usual font. Although the text is small, the poster itself makes you
want to find out more so you would be more likely to look further into the image & find out about the website. There isn’t a particular colour scheme to be found on this
poster, although their is a slight cool tone the whole image we can make it look more icy & chilling, which is important for a social action campaign to pull on these
factors because you need to gain an emotion from the audience, The layout is very simple as the main focus is on the image. In the image you can see the surfboard
and the human made of rubbish directly in the middle. The sand takes up the bottom third of the image, see and sky the other two (landscape) The writing is in the
right-hand third & the surfboard & rubbish man in the middle third. Rule-of-Thirds has been used.
This is a sticker and the logo for the children's education packs. As you can see, it is very
clearly targeted at a different audience than the poster to the left. The same font has been used
as the logo of the campaign, which creates a coherent piece of work. The colour scheme is
very much centred around mostly blues & greens, which are the two colours most associated
with the sea. The different blue & green tones work with one another well & allow different
sections to have attention drawn to them. The layout all fits into a circle which works nicely as a
logo & sticker. The eye/wave logo along with the copy ‘SEAS FOR LIFE’ are to the right of
sicker, next to this you will see two whales (one larger & two different blue tones). Both of these
elements take up the most space on the sticker. In the background you can see several
different shapes of various sea-life like plankton. in the left top hand corner it says ‘Surfers
against sewage’, which is the campaigns name. The tone overall is quite childish & draws the
attention of a child.