This document is a portfolio by Jenna Engstrom showcasing her writing samples and accomplishments. It includes an introduction to her background and interest in public relations. It then presents samples of her work, including a strategy brief and press releases she created for a fictional company called Chameleon Kicks that makes environmentally friendly shoes. It also includes a feature article she wrote about her experience tutoring inner city youth in St. Louis.
Marketing and Public Relations Writing Portfoliosurabhimittal
The story profiles Karen Walrond, the author of the blog Chookooloonks, which features beautiful photographs she takes around her neighborhood in Houston paired with descriptive writing. Each morning, Walrond goes on a photography walk with her Nikon camera before returning home to post new images and writings on her blog, which has gained a following of over a thousand readers who are inspired by the visual and written content. The story provides an overview of Walrond's process of capturing scenic photographs and sharing them through her blog paired with written reflections.
This is my latest communications portfolio that contains examples of internal and external communications. Included: branding campaigns, employee communications, sales enablement, press releases, social media, video, media relations, and presentation design. Communications samples are from my work at Xerox, TV news stations, and a digital content and media services company. If you're looking for ideas for a visual resume, portfolio, visual CV, or bio... this may provide some ideas or inspiration..
THANATOS Digital Agency was founded by digital art directors Dario Moriconi and Roberto Savino after several work experiences.
Their vision was to create a place where the client is put into direct contact with creatives who will realize its project, whether from inside or external to the agency.
See the Italian version: http://www.slideshare.net/thanatosdigital/thanatos-digital-agency-company-profile-ita
Siren-Communication is an integrated communications consultancy launched in 2010. It focuses on putting brand reputation at the heart of commercial success through strategic communications, research, message development, marketing, and stakeholder engagement. The agency's consultants have experience across industries including technology, consumer products, finance, and tourism. Services include corporate positioning, issues management, media relations, digital PR, social media strategy, and event organization. Current and past clients are not named for confidentiality. Biographies of the principal consultant and members of the consulting team are provided.
My portfolio - Communications consultant; content/editorial specialistAnjana Bhaskar
This portfolio is a representation of my work as a freelance communications consultant and content/editorial specialist (since Feb 2017). I also have nearly a decade of experience in the corporate sector. Due to confidentiality agreements with my previous employers, work samples from my corporate tenure are not included here.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
This document provides information about an agency called Advanced Ideas Studio. It discusses why the agency exists, who the people are that work there, and what types of services they provide. The agency has a passion for ideas and helping ideas come to life through various expertise in technology, campaigns, online platforms, and social media. They have experience developing websites, platforms, and digital campaigns for various clients across different industries.
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
Marketing and Public Relations Writing Portfoliosurabhimittal
The story profiles Karen Walrond, the author of the blog Chookooloonks, which features beautiful photographs she takes around her neighborhood in Houston paired with descriptive writing. Each morning, Walrond goes on a photography walk with her Nikon camera before returning home to post new images and writings on her blog, which has gained a following of over a thousand readers who are inspired by the visual and written content. The story provides an overview of Walrond's process of capturing scenic photographs and sharing them through her blog paired with written reflections.
This is my latest communications portfolio that contains examples of internal and external communications. Included: branding campaigns, employee communications, sales enablement, press releases, social media, video, media relations, and presentation design. Communications samples are from my work at Xerox, TV news stations, and a digital content and media services company. If you're looking for ideas for a visual resume, portfolio, visual CV, or bio... this may provide some ideas or inspiration..
THANATOS Digital Agency was founded by digital art directors Dario Moriconi and Roberto Savino after several work experiences.
Their vision was to create a place where the client is put into direct contact with creatives who will realize its project, whether from inside or external to the agency.
See the Italian version: http://www.slideshare.net/thanatosdigital/thanatos-digital-agency-company-profile-ita
Siren-Communication is an integrated communications consultancy launched in 2010. It focuses on putting brand reputation at the heart of commercial success through strategic communications, research, message development, marketing, and stakeholder engagement. The agency's consultants have experience across industries including technology, consumer products, finance, and tourism. Services include corporate positioning, issues management, media relations, digital PR, social media strategy, and event organization. Current and past clients are not named for confidentiality. Biographies of the principal consultant and members of the consulting team are provided.
My portfolio - Communications consultant; content/editorial specialistAnjana Bhaskar
This portfolio is a representation of my work as a freelance communications consultant and content/editorial specialist (since Feb 2017). I also have nearly a decade of experience in the corporate sector. Due to confidentiality agreements with my previous employers, work samples from my corporate tenure are not included here.
SmartNewSolutions is a digital agency founded in 2007 that provides digital solutions and advertising campaigns. They have over 160 campaigns, 85 projects, and 31 specialists. The agency focuses on developing communication platforms and technological innovations to build brand-consumer relations. Key departments include research and measurement, strategy and creative, media propagation and engagement, and an in-house production studio.
This document provides information about an agency called Advanced Ideas Studio. It discusses why the agency exists, who the people are that work there, and what types of services they provide. The agency has a passion for ideas and helping ideas come to life through various expertise in technology, campaigns, online platforms, and social media. They have experience developing websites, platforms, and digital campaigns for various clients across different industries.
This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.
HYPE is a creative agency focused on digital marketing, content creation, and technology solutions. They help brands develop digital strategies, create engaging content across various formats, and run marketing campaigns to attract customers and generate ROI. HYPE offers services such as social media management, web development, copywriting, product photography, and more to serve clients across various industries.
The document discusses an agency that brings people and brands together in new ways through creative ideas, planning, and technology. It provides services across advertising, design, content creation, production, data, and measurement. The agency has over 2,200 employees working in 32 global markets for clients like Toyota, Visit Sweden, Fiat, Nokia, and Adidas.
- 121 Creative is a full-service creative agency with design studios across Australia that provides local, responsive service backed by national resources.
- They immerse themselves in clients' brands through in-depth research to understand what makes them great and focus messaging accordingly, adding to brands rather than ignoring their work.
- Their collaborative process allows them to work efficiently in tandem with clients as "double bubble" to quickly produce high-quality, on-brand results.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
We believe, the competitive superiority is for those who are daring enough to challenge the customary, for those who own skills & expertise to put up the question “Why” and for those who are passionate enough to generate great ideas & business
solutions that can bring-in great value.
Dtech o ers Innovative IT Solutions to Small, Medium and Large Scale Industries with the mission of Digital Transformation. Dtech is working on latest technology and develops quick methods in the field of enterprise mobility, IOT, cloud and digital. Being a digital services agency our focus is to provide innovative solutions to boost our clients business to a new level of success.
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
Portfolio of Corporate Communication for private, public and non profit organizations in different sectors: Civil Construction, Telecommunication, Health, Agriculture, housing, Real state, Opinion maker, volunteer, etc..
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
EMBRACE Entertainment is a leading music event marketing agency that connects brands to the youth demographic. It produces various music festivals and concerts across North America that attract over half a million people annually. EMBRACE also operates multiple live music venues and manages electronic music artists. The agency helps brands engage with youth culture through music sponsorship, branded activations at events, and custom content creation leveraging its artist relationships.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
This document provides an integrated marketing proposal from Dark Matter Strategic Brand Laboratories to Leica Camera AG. It includes a situation analysis of Leica, target audiences including Generation X, a SWOT analysis, brand analysis, integrated communications strategy, and proposed marketing campaign. The campaign would utilize various channels including print and digital advertising, social media, events, and guerrilla marketing tactics. The goal is to inspire Generation X to embrace Leica as the premier outlet for their creativity.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
Mai Creative is a creative agency that provides services such as branding, advertising, digital, social media, and communications. They work with both full-time in-house creatives as well as freelance "Gig Men" to bring value and expertise to client projects. Mai Creative has a team of highly skilled freelance professionals with specialized creative and communications expertise. They ensure quality work from industry experts and have the right team for projects of any size while optimizing costs. Their services include brand strategy, design, advertising, digital, social media, public relations, production, and media. They have a portfolio of work for clients in various industries.
Andrea & Associates is announcing Magdalena Georgieva as their PR intern for the winter of 2007 and summer of 2008. Magdalena Georgieva worked as a PR intern at Andrea & Associates during the winter of 2007 and summer of 2008. Magdalena Georgieva can currently be found on Twitter under the handle @mgieva.
HYPE is a creative agency focused on digital marketing, content creation, and technology solutions. They help brands develop digital strategies, create engaging content across various formats, and run marketing campaigns to attract customers and generate ROI. HYPE offers services such as social media management, web development, copywriting, product photography, and more to serve clients across various industries.
The document discusses an agency that brings people and brands together in new ways through creative ideas, planning, and technology. It provides services across advertising, design, content creation, production, data, and measurement. The agency has over 2,200 employees working in 32 global markets for clients like Toyota, Visit Sweden, Fiat, Nokia, and Adidas.
- 121 Creative is a full-service creative agency with design studios across Australia that provides local, responsive service backed by national resources.
- They immerse themselves in clients' brands through in-depth research to understand what makes them great and focus messaging accordingly, adding to brands rather than ignoring their work.
- Their collaborative process allows them to work efficiently in tandem with clients as "double bubble" to quickly produce high-quality, on-brand results.
How Social Media Can Impact Your BusinessMBA & Company
Social media has grown to the point where it is easily the most pervasive, effective and dynamic of all business channels. Twitter and Facebook have democratised the world of communications, meaning that we are all now part of one big conversation, and that consumers potentially have as much of a voice as brands do...
We believe, the competitive superiority is for those who are daring enough to challenge the customary, for those who own skills & expertise to put up the question “Why” and for those who are passionate enough to generate great ideas & business
solutions that can bring-in great value.
Dtech o ers Innovative IT Solutions to Small, Medium and Large Scale Industries with the mission of Digital Transformation. Dtech is working on latest technology and develops quick methods in the field of enterprise mobility, IOT, cloud and digital. Being a digital services agency our focus is to provide innovative solutions to boost our clients business to a new level of success.
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
Portfolio of Corporate Communication for private, public and non profit organizations in different sectors: Civil Construction, Telecommunication, Health, Agriculture, housing, Real state, Opinion maker, volunteer, etc..
Mad Mind Studios is a full-service branding agency located in Los Angeles. They provide branding, marketing, web design, and other creative services to help clients become more successful. Their team combines creative and analytical minds to craft beautiful and functional brands that increase profits. They have 10 years of experience providing great customer service and go to extreme lengths to ensure client success.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
EMBRACE Entertainment is a leading music event marketing agency that connects brands to the youth demographic. It produces various music festivals and concerts across North America that attract over half a million people annually. EMBRACE also operates multiple live music venues and manages electronic music artists. The agency helps brands engage with youth culture through music sponsorship, branded activations at events, and custom content creation leveraging its artist relationships.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
This document provides an integrated marketing proposal from Dark Matter Strategic Brand Laboratories to Leica Camera AG. It includes a situation analysis of Leica, target audiences including Generation X, a SWOT analysis, brand analysis, integrated communications strategy, and proposed marketing campaign. The campaign would utilize various channels including print and digital advertising, social media, events, and guerrilla marketing tactics. The goal is to inspire Generation X to embrace Leica as the premier outlet for their creativity.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
Mai Creative is a creative agency that provides services such as branding, advertising, digital, social media, and communications. They work with both full-time in-house creatives as well as freelance "Gig Men" to bring value and expertise to client projects. Mai Creative has a team of highly skilled freelance professionals with specialized creative and communications expertise. They ensure quality work from industry experts and have the right team for projects of any size while optimizing costs. Their services include brand strategy, design, advertising, digital, social media, public relations, production, and media. They have a portfolio of work for clients in various industries.
Andrea & Associates is announcing Magdalena Georgieva as their PR intern for the winter of 2007 and summer of 2008. Magdalena Georgieva worked as a PR intern at Andrea & Associates during the winter of 2007 and summer of 2008. Magdalena Georgieva can currently be found on Twitter under the handle @mgieva.
Rachel Devenport has worked in the film and entertainment industry for 7 years and as a freelance publicist and consultant since 2008. During this time, she has collaborated with independent filmmakers, festivals, and leading PR agencies and studios. She has expertise in independent film clients, studio campaigns, events, festivals, and has secured press examples for films like I Am Number Four in magazines like Sugar and for LadMag.
Constructing a public relations portfolio
- A PR portfolio demonstrates your expertise and skills to potential employers through samples of your work like writing samples, event planning materials, and results of PR campaigns.
- The portfolio should be organized clearly and highlight your strongest work through a variety of media like print, online, and broadcast samples that show your skills in areas like writing, media relations, and strategic planning.
- Employers will only briefly glance at a portfolio, so materials should be clean, well-designed, and highlight the most relevant experience for the potential position.
Tales Ponce provides a portfolio of his main PR achievements over the last two years. This includes promoting the CEO of an e-commerce coupon portal, generating traffic for Black Friday sales that broke records in Brazil, establishing an online medical scheduling service and real estate sales platform as references, and promoting a startup incubator and its director. Contact information is provided to discuss further opportunities.
Mecca Elizabeth Howe is seeking a career in public relations. She has a Bachelor's degree in Journalism from Indiana University where she took courses in public relations writing, campaigns, planning and research. Her experience includes developing marketing content and increasing online presence as a leasing and marketing consultant, and interning in public relations for a non-profit where she created social media content and a website. She has strong skills in Microsoft Office, Adobe, web coding and social media platforms.
This career portfolio belongs to Austin Hamilton, a student at Northwood University majoring in Health Care Management with a minor in Spanish. The portfolio includes Austin's 1, 2, and 5 year goals, as well as his resume highlighting his education, work experience, accomplishments, and volunteer activities.
This document is a social media portfolio for Kalyn Baldwin that outlines her experience and work samples. It summarizes her 3 years of social media experience creating and maintaining social networks for brands and developing strategies for businesses. It shows the growth of social media networks at her previous company from 2009 to 2011. The portfolio includes examples of her internal work writing samples and client work developing social media strategies and customizing Facebook pages and campaigns for various companies. It provides her contact information and a link to her full portfolio on SlideShare.
Sample 21Communication studies I.A / S.B.AAkiem Forgenie
This document is a student's portfolio on global warming. It includes an introduction outlining the portfolio sections, a rationale for choosing the topic, a poem titled "Warmth" reflecting on global warming in the reflective section, and an analysis of the poem. The portfolio was created for a Communication Studies class and addresses the causes and effects of global warming in Trinidad and Tobago.
The student teacher had a positive but challenging experience during her classroom teaching. She was initially nervous but found enjoyment in applying what she had learned. Her cooperating teacher utilized traditional teaching methods but encouraged the student teacher to develop her own strategies. While adjusting to new topics was difficult at first, the student teacher improved over subsequent weeks in managing the classroom independently and developing clearer instruction. The experience provided valuable lessons for developing teaching skills.
This document is Emily Bagwell's career portfolio, which includes sections about her elevator speech, personal mission statement, course descriptions, academic transcript, resume, recommendations, references, awards, volunteer history, professional affiliations, professional development goals, work samples, skills, and a statement of originality. The portfolio provides information on Emily's education and experience in entertainment and sports promotion management, as well as her leadership roles in campus organizations like Circle K International.
The document outlines Ryan Stiles' career portfolio which details his educational and work experience goals of becoming a registered pharmacy technician. It includes sections on his resume, academic studies in the pharmacy technician program, and samples from his high school diploma and other certificates. The introduction expresses his determination to succeed in the pharmacy field through hard work and a calm demeanor.
Essay Writing On My School For Class 1. Online assignment writing service.Karen Knowles
The document provides instructions for requesting an assignment writing service from HelpWriting.net in 5 steps: 1) Create an account with a password and email. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions until fully satisfied, with a refund option for plagiarism.
Argumentative Essay Cell Phones In SchoolBria Davis
(DOC) Argumentative Essay on the Use of Mobile Phones in Schools .... Education Essay: Linguistic Assignment Writer with nationwide .... 021 Should Cellphones Allowed In School Argumentative Essay ~ Thatsnotus. 004 Cell Phone Usage In Schools Essayerm Paper Academic Writing Phones .... Argumentative essay about cell phones refurbished - llmdissertation.web .... Essays on why cell phones should be allowed in school - reportz924.web .... Argumentative Essay on Cell Phones: Should They Be Allowed in School .... Reflection Essay: Persuasive essay on cell phone use in school. Cell phones should be banned in schools essay in 2021 | School essay ....
The document discusses a marketing campaign for an Easter chocolate brand focused on being environmentally friendly and engaging children. It lists team members and provides a SWOT analysis. A questionnaire was conducted to understand effective "green" campaigns and communicating environmental messages. The marketing plan involves launching a "Where's Bluebell?" competition from May to April across websites, events, schools and advertising to promote recycling and sustainability while boosting the brand.
TOMS Shoes Company was founded in 2006 by Blake Mycoskie with a "One for One" business model where for every pair of shoes sold, the company donated a pair of shoes to a child in need. The company grew rapidly using word-of-mouth marketing and celebrity endorsements. By 2010, TOMS had donated over 1 million pairs of shoes globally and expanded its product line while maintaining fair labor standards in factories. The CEO ensured strong leadership while allowing him to travel and promote the mission of the company.
TOMS Shoes is a for-profit company founded in 2006 that follows a "One for One" business model where for every pair of shoes sold, the company donates a pair of shoes to a child in need. The company's founder, Blake Mycoskie, was inspired to start the company after visiting Argentina and seeing children without shoes. TOMS uses low-cost marketing strategies and relies on word-of-mouth promotion from customers, volunteers, and celebrity endorsements to grow its social enterprise. By 2010, TOMS had donated over 1,000,000 pairs of shoes globally and had 85 employees plus many volunteers supporting the company's mission.
The document discusses how emotions play a crucial role in how humans understand the world and learn new things. It provides examples of how aesthetically pleasing objects appear more effective due to the emotional connection formed with users. Advertisements aim to trigger emotions like fear, excitement and belonging to appeal to audiences. A neuroscience study found that people preferred drinks labeled as Coke over Pepsi, even when the drinks were identical, because the Coke brand triggered stronger emotional responses in the brain. Effective products are often those that people feel an emotional bond with.
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docxzebadiahsummers
Case 4.2 TOMS’ One-for-One Business Model: Is it Sustainable for the Future?
• Web: www.toms.com • Facebook: TOMS • Twitter: @TOMS
Bruce R. Barringer, Oklahoma State University
R. Duane Ireland, Texas A&M University
Introduction
In 2005, Blake Mycoskie, a serial entrepreneur, needed a break. After starting 5 companies in 12 years, he traveled to Argentina looking for some time to relax. He met some expatriates who were doing social work in villages on the outskirts of Buenos Aires and asked if he could tag along. In one village in particular, he noticed that most of the children didn’t have shoes. He stopped a few of the kids to look at their feet and saw cuts, abrasions, and infections. He knew the villagers were poor and couldn’t afford to buy their children shoes and wondered what he could do to help. He also knew there was an inexpensive shoe in Argentina called the alpargata. What would be the best way to provide poor Argentinean children alpargata shoes?
Mycoskie thought about starting a charity but felt the charity model wouldn’t work. He envisioned himself asking his family and friends for contributions, and knew they would contribute once, or twice, or maybe even several times. But it would be hard to continue to ask. What he needed was an approach that would sustain itself by selling a product that people needed to buy anyway. The approach Mycoskie came up with he later dubbed “one-for-one.” He would create a for-profit business to sell alpargata shoes, and for every pair sold he’d donate a pair to a child in need.
Mycoskie returned to the United States and set up shop in Santa Monica, California. He started TOMS with no shoe industry experience. The company was originally called Shoes for Tomorrow but was quickly shortened to TOMS. To get started, Mycoskie went from one retail store to another with his unique business idea. A few Los Angeles boutiques agreed to sell the shoes. His first break came when the Los Angeles Times ran an article about his business. To Mycoskie’s surprise, the article spurred $88,000 in orders in a single weekend.
Fast forward to today. TOMS is now an international brand. Its one-for-one model has been expanded to include shoes, eyewear, coffee, and bags. As of early 2017, TOMS had given away 60 million pairs of shoes in 75 countries, had helped restore sight for 400,000 people in 13 countries, and has helped provide over 335,000 weeks of safe water in 6 countries. The one-to-one model has been tweaked some, but the intention is the same. TOMS still gives away a pair of shoes for every pair it sells. Eyewear was added in 2011. Rather than donating a pair of glasses for every pair its sells, TOMS donates an equivalent amount of money that is used for sight-saving measures, such as eye surgery, medical treatment, or a new pair of prescription glasses. Coffee was added in 2014, under the “TOMS Roasting Company” brand. For every bag of coffee that’s sold, TOMS Roasting Company works with its Giving Partners to.
This document summarizes Baylie Stillwell's experiential marketing plan for the Port Discovery Children's Museum. The plan aims to increase awareness and attendance by placing interactive play experiences like hopscotch and puzzles at bus stops and on billboards. These experiences are meant to stir childhood memories in adults and encourage them to create new memories by visiting the museum with their children. Stillwell analyzes the plan using lexicon terms like accessibility, audience, and play. The goal is to spread awareness through low-cost, memorable experiences that audiences can participate in, with the hope that word-of-mouth will increase attendance and membership sales. Constraints include the unpredictability of adult participation and difficulty measuring the success of visual-only ads
If you attend a Fringe Festival, you’ll be delighted to a hodge-podge of artistic
expression- an endless performance buffet, with too many options to choose from. Despite the
variety, nevertheless, it’s likely they’ll all share one thing in common: at the end of the show,
the performer(s) will take their bow
Though marketing and advertising has existed for hundreds of years, one marketing strategy has recently become a front-runner in major companies like Coca- Cola, Pepsi, and Febreze. Experiential marketing, a type of guerilla marketing, invites consumers to use all senses to experience a brand, ultimately facilitating a deeper connection between the audience and the company
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio spots, and a television commercial to promote the soap. The project integrated knowledge and skills from various subjects like economics, law, communications, sociology, and psychology. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam. Students researched the market and consumer preferences. They created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address the real-world problem of water pollution caused by soap foam.
Tosheka Textiles is a social enterprise based in Kenya and the US that produces bags and accessories from recycled plastic bags. It has established a system to collect clean plastic bags from major retailers in Kenya and produce handcrafted products. This provides sustainable employment for hundreds of women while reducing plastic waste. The pitch deck outlines Tosheka's product line, market strategy, competitive advantage, and sales targets like wholesaling to Anthropic and securing online orders. It emphasizes the environmental and social impact of recycling plastic bags into high fashion products.
Tosheka Textiles is a social enterprise that produces bags and accessories from recycled plastic in Kenya. Their 11-slide pitch deck seeks $35,000-$50,000 in funding to expand production and sales. They currently produce bags sold in 18 supermarkets, grossing $1,500/month. Funds would restart producer training, fulfill larger orders from Anthropic and Walmart, and support U.S. marketing and administration. Their recycling model involves retailers collecting plastic for bags sold, providing sustainable employment while reducing plastic waste.
TOMS is a company founded in 2006 that follows a one-for-one business model where for each product sold, one product is donated to someone in need. The company was started by Blake Mycowskie after witnessing children without shoes in Argentina. TOMS has since expanded beyond shoes and now partners with organizations to provide eyecare, water purification systems, and support for safe childbirth. The company utilizes social media, brand ambassadors, and awareness days to promote its mission and engage customers. While critics argue TOMS model does not address root causes of poverty, the company has positively impacted many lives through its donations.
Motivating Students & Consumers: What WorksEric Bryning
Whether you need someone to buy into your brand of thinking or your brand's promise, a creative, engaging presentation can change minds and behavior. These case studies and executions detail how I apply insights, discovery, humor and reflection to motivate students and consumers.
SEU Strategic Management for TOMS Shoes Company Case Study.docxwrite5
TOMS Shoes was founded in 2006 by Blake Mycoskie to address the lack of shoes available to children in developing countries. For every pair of shoes sold, TOMS donated a pair of shoes to a child in need. This "One for One" model aimed to be economically sustainable while also improving society. TOMS experienced rapid growth through word-of-mouth marketing and partnerships. By 2010, TOMS had donated over 1 million pairs of shoes across 20 countries and expanded its product line while maintaining its social mission.
SEU Strategic Management for TOMS Shoes Company Case Study.docx
PR Portfolio
1. A compilation of writing samples and accomplishments By: Jenna Engstrom My Public Relations Portfolio
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6. Traditional Press Release Jenna Engstrom Writing for Public Relations Professor Finkel December 10, 2009
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8. SEO Version of Press Release Jenna Engstrom Writing for Public Relations Professor Finkel December 10, 2009
9. FOR IMMEDIATE RELEASE CONTACT : Jenna Engstrom 309/737-5650 [email_address] GREEN SHOES WITH A COLOR CHANGING TWIST SOON TO HIT THE MARKET ENVIRONMENTALLY FRIENDLY “CHAMELEON KICKS” TO BE LAUNCHED ONLINE ST. LOUIS, Oct. 1, 2009 — Chameleon Kicks Co. will launch its new eco-friendly , color changing shoe line on its Web site Saturday, October 17. The interactive Web site allows individuals to design their own green shoes with images that will appear and disappear with changes in temperature. “ Chameleon Kicks Co. has given us a unique opportunity to re-energize the public about the environment through an interactive green shoe ,” said CEO Michelle Lewis. “We are proud to introduce our new product, and we’re confident that it will revolutionize the way people look at footwear.” Made out of all recycled material , this eco-friendly product strives to be a reminder that everyone has a responsibility to future generations. The images that appear on shoes in temperature-sensitive color-changing ink will include classic environmental symbols such as plants, animals and other representations of nature. The Chameleon Kicks Web site will include interactive eco-games for children as well as fun facts about the environment. Other tabs will include a fact page on how the color changing leuco dyes work as well as simple ways that we can keep our Earth green . There will also be a link to a page that explains the process of how the color changing dyes work. Chameleon Kicks Co. has done extensive research to make sure that its leuco dyes are 100% eco-friendly and do not use any harmful chemicals. Lewis said that the goal of the company is to distribute a product that is not only innovative and exciting for children, but also serves as a tool for teaching them about the impact they can have on the world around them from a young age. On the inside of every shoebox there will be a different fact about the environment including geographical facts about how global climate change affects other parts of the world. As kids learn to navigate the newly launched Web site, they will learn about the ecosystem along the way. Chameleon Kicks are made in the U.S. with the primary warehouse based in St. Louis. Shoes will be sold in limited shoe stores located in Missouri, Illinois and various locations throughout the Midwest starting November 1. Prior to the official in-store release date, these green shoes will be sold online at www. chameleonkicks .com . # # #
11. I had never seen a stop sign wrapped with teddy bears and decorated with ribbons before coming to St. Louis. The image will haunt me forever. My freshman year at Saint Louis University I decided on a whim to get involved with a tutoring program for inner city kids. It was just another community service activity to add to my resume…until I saw my first teddy bear stop sign. And then another, and another. We were driving into the North Side, a part of town known for its gang activity. We passed three memorials for children who had recently been killed in gang crossfire. Imagine witnessing your 7-year-old best friend bleed to death in front of a bus stop. Innocence does not last long in the North Side. I hadn’t met a single child yet, but suddenly tutoring became more to me than a resume builder. We pulled up to our destination in the dented church van with duct tape windows. A weathered Catholic church loomed ahead, eerie in the dusk shadows, the windows barren of any ornamental design. I asked the pastor and leader of our modest group where the stained glass was. He said those windows were sold along with the pews in the abandoned church. Apparently red dye in stained glass windows is often made with melted gold. “ Good thing most people don’t know that, or these windows would have been stolen long before they were ever sold,” he told me casually. I wondered if it would be safe enough for us to cross from the church van into the church in this neighborhood. The church windows were dirty, and some were smashed in. I was scared and oddly excited. The basement door to the church was propped open with a block of wood, and the noises of chaos inside leaked into the night air through the propped door. We entered, and without introduction were encouraged to pick a table and start helping the kids, ages K-12, with their homework. There were 40 of them and ten of us. “ Don’t take it personally if they aren’t receptive right away,” a tutoring veteran warned me. “Your first time can be difficult.” I brushed the warning aside but quickly found that I should have taken it more seriously. My first student’s name was Tanaya. She didn’t like to talk. I was informed that most of the students came for the free food and fellowship and suffered through the homework as a consequence. As I introduced myself and tried to show Tanaya how to do her multiplication problem, she wouldn’t look me in the eye. I could tell she had tuned me out, and eventually she put her head down and turned away. I felt inadequate. I wanted to help so badly but I couldn’t even get through to my first student. Everything I said to her fell on deaf ears, and tears welled up in my eyes. I blinked them back, embarrassed, before anyone could see, and tried helping another student until it was time for dinner. Jacob was in 7 th grade and couldn’t read words with more than two syllables. We sounded them out together and struggled through the homework. I couldn’t imagine being in 7 th grade and not being able to read fluently, but he was an average student in his class. “ My teacher tries to get me to read out loud in class but I pretend I don’t hear her, and she calls on someone else. I hate reading,” he said. I smiled and calmly explained that I’m not his teacher, and we would finish his assignment together. He continued to sound out the words reluctantly. I had a lot to think about on the way home that night. It was a crash course on inner city politics and lifestyles that I knew nothing about. How could the teachers pass
12. these students from grade to grade without noticing that they couldn’t read or do basic math? Over the course of my freshman tutoring experience I would come to learn the names of all 40 kids, and some would even open up to me. Their stories were often tragic, but some were hopeful. I wondered how many would ever make it to college. I remember one girl very distinctly. Her name was Xai, and she wanted to be a writer. “ Can I bring you my stories to read next time, Miss Jenna?” My response was of course an enthusiastic yes. She didn’t come back the next week, though. She left to live with her aunt in a different part of the city and changed school districts. I still think about Xai and her stories from time to time. She had a fierce spark of ambition that gave me hope for the rest of the children. I was so profoundly impacted by the kids I tutored that I continued to tutor inner city students throughout the rest of my college career, culminating in a job with the Salvation Army as a full time counselor this past summer. We started a reading program and ran into the same old problems, but with a little patience we discovered just how much these overlooked children actually wanted to learn. Many of them had a keen sense of self-awareness and knew that they should be learning more than they were taught in class. I was helping a student with his homework during my volunteer time with the Salvation Army in the fall when his brother peeked over our shoulders. “ Man! How come we learning the same things in my class that my brother’s learning now? I’m three years older!” His observation was more astute than he realized. Four years of college affect everyone in a different way. For some, college is a trial-and-error experience of how to drink oneself as close to the brink of death as possible at a frat party without actually crossing over. For others, it’s a lesson in time management and becoming acquainted with every 24-hour coffee shop within driving distance. For me, it was something a little more unconventional. I threw myself into a world where few ever get to experience the college culture. I experienced the trials, the heartaches, and the hopes of the forgotten children of inner city St. Louis, and they changed my life forever.
13. Opinion Editorial The Forgotten Jive of St. Louis Link to Article in Saint Louis University Newspaper This year, PR club chose to team up with the Sheldon Concert Hall in an effort to raise awareness on SLU’s campus and abroad about the jazz series being held at the concert hall. After attending one of the concerts in their jazz series, I wrote an article emphasizing the importance of jazz in St. Louis’s heritage and encouraging SLU students to attend one or all of the rest of the concerts in the jazz series. My commentary was published in the University News in January of this year.
14. Jazz music is quickly becoming just another homeless soul to haunt the streets of St. Louis. A genre that used to have a secure place in every cool club in town has become nearly obsolete. Sure, we pay tribute with the Big Muddy Blues Festival once a year, and there is a spattering of clubs and performance halls that feature jazz artists, but the following isn’t there anymore. I went to a bar known for its New Orleans flare last weekend. The fried alligator was to die for, but the live band disappointed me with its rock covers…nothing at all like the sweet tones of classic big band jazz that I would expect from a restaurant that’s trying to pull off the flavor of New Orleans. Jazz is American, and jazz is beautiful. When it started becoming popular in the early 20 th century, jazz music finally gave a voice to those who didn’t have one. It could be soulful, upbeat or controversial, and it didn’t see the color of anyone’s skin. Everyone was welcome. In 1926, a musical legend was born to this city who would later be known for his passion, his sound and his ability to literally see the music he played. Miles Davis said that he could see distinctly different colors for each chord that he heard. Every day in the St. Louis History Museum he can be heard explaining the phenomenon of playing the notes of the rainbow. Sadly, although the tribute may be flattering, he never would have wanted his memory to live alone in a museum. As if predicting his own fate, Miles Davis was once quoted saying, “I never thought that the music called ‘jazz’ was ever meant to reach just a small group of people, or become a museum thing locked under glass like all other dead things that were once considered artistic.” He wanted his legacy to live on through his music and his passion to live through the musicians who play to keep jazz alive today. Before last weekend, jazz was nothing for me to be particularly passionate about. I’ve always enjoyed the unusual beat, but my bitterness runs deep with the genre. After all, it’s tough being an overeager high school band geek whose band director says that clarinets don’t belong in jazz band. (Benny Goodman would roll over in his grave.) I know, after seven years I should probably have let that one go. But this last weekend I did let it go, and I had the opportunity to see an incredible live jazz trumpeter perform at the Sheldon Concert Hall. Nicholas Payton, suave and cool in his pinstripe suit, face shadowed by his fedora, played a show that gave me chills and reminded me of how much I love jazz music. My favorite part of the night, however, wasn’t the music. It was seeing a father and son bonding over one jazz trumpeter. Both were dressed in the same style of black suit and fedora that Payton sported, and the boy couldn’t have been more than nine years old. In an age that perpetuates a kind of unrefined rap culture through baggy clothes, white gold chains and violent, sexually explicit lyrics, this kid’s father brought him to a jazz concert and gave him an experience that not many city youth get the opportunity to have. The combination of music, atmosphere, and presence of his dad created a very memorable night for the boy who looked like he could be a young Nicholas Payton himself. It’s time to bring jazz back home to St. Louis and make this city bright and exciting again. The closest I’ve come to reinventing what I imagine to be St. Louis during the jazz era is Beale Street in Memphis. A mix of jazz and blues pours out of the bars and onto Beale Street every night to recreate a moment in time when music took talent and had flavor. Although I can’t speak for any of the jazz and blues clubs throughout St. Louis, I hope to experience them soon. I can speak for my experience at the Sheldon Concert Hall, however, and their jazz series could be part of a movement to show this city what it has forgotten. With
15. Eliane Elias, the Cyrus Chestnut Trio, and Steve Tyrell all coming up starting in January, I plan to repeat my experience at the Sheldon and encourage everyone else to do the same. Located on Washington Street, it’s a short walk from the Saint Louis University campus and the Fox Theater. Let’s support jazz music and bring some rhythm and class back to St. Louis.
16. Additional PR Work Included here is a press release from my public relations internship at the Saint Louis Science Center along with three radio public service announcements for a Rams charity event.
17. FOR IMMEDIATE RELEASE For further information, contact: March 20, 2008 Beth Bishop McClure Saint Louis Science Center 314.289.1455 or 314.267.9916 [email_address] DINO EGG HUNT AT SAINT LOUIS SCIENCE CENTER OFFERS CHANCE TO MEET “SUE” IN CHICAGO ST. LOUIS – First Fridays at the Saint Louis Science Center continue with a free Dino Egg Hunt on Friday, April 3. Participants may search the Science Center for hidden dino-sized eggs with fabulous prizes inside. With the exhibition A T. Rex Named Sue coming to a close on April 12, the Dino Egg Hunt will serve as a farewell to the cast of the largest, most complete and best preserved Tyrannosaurus rex ever found. “ Friday, April 3, is one of the last chances for visitors to see Sue, and we wanted to offer a little extra fun during the final days,” said Brad Nuccio, senior vice president of the Science Center. “This is a twist on the traditional egg hunt. We’ll honor the discovery of Sue by encouraging our visitors to make some discoveries of their own.” The egg hunt headlines the second First Friday at the Science Center . The oversized eggs will be “hidden” throughout the building, including the James S. McDonnell Planetarium, so hunters can explore the museum while searching. In addition to a trip for two to Chicago to see Sue the T. rex ’s real skeleton, visitors may also discover a free birthday party at the Science Center, free Science Around Town trips, a free week of Summer Science Blast camp, two free spots on a spring Amazing Challenge , free Science Center memberships , discount coupons and more. The hunt begins at 6 p.m., is free, and participants may roam the Science Center until all the eggs are found or the museum closes at 9:30 p.m., whichever comes first. More information about the hunt and First Fridays is available at slsc.org # # # Trademarks: Thank you for your interest in covering the Saint Louis Science Center. We ask that you include the full names of our institution: Saint Louis Science Center, OMNIMAX Theater, and James S. McDonnell Planetarium when writing your story. Saint Louis Science Center The Saint Louis Science Center is one of the top five science centers in the United States, serving 1.2 million visitors annually. Recently named one of the “10 Best Science Centers for Families” by Parents magazine and one of “America’s Most Visited Museums” by Forbes Traveler Magazine , - the only museum in Missouri to be named to either list - the Saint Louis Science Center complex includes a four-story OMNIMAX® Theater, the air-supported EXPLORADOME and the James S. McDonnell Planetarium. The center’s mission is to ignite and sustain lifelong science and technology learning.