The document outlines the responsibilities and obligations of journalists as members of the National Union of Journalists (NUJ). It discusses the importance of representing people and groups accurately and without bias. It also covers issues like privacy, defamation, copyright, and the need for objective, truthful and balanced reporting. The NUJ provides guidelines and support to help journalists uphold high ethical standards in their work.

1. NUJ
Responsibilities & Obligations of Writers.

2. Who We Are
• We are the National Union of Journalists. An
independent Union with it’s own separate rules on
how we believe Journalists should act, in regard to
there responsibilities & Obligations of a writer.
• In this presentation, we will be training you what
we do here at NUJ, what we look at in particular
for our members to follow & examples of wrong
doings in past journalism.

3. Introduction
It is very important for journalists to be socially & culturally aware. One of the main reasons why journalists
need to be responsible in the area is because they are often writing about people that there readers do not
experience them in there own lives, so there opinions will be purely based upon how they are reported.
For this reason, the journalist should not use bias in his work as this can be very damaging to the group/person
they are talking about. An example of bias being used in the news was this cover. There is no factual evidence
to say that it was Putin’s missile that shot the plane out of the sky. If a consumer read this, they would believe
that Putin had done it. Although Putin has/had been in the news, there was no reason to add another reason
that wasn’t even fact onto the pile.

4. How People Are Being
Represented
People are represented in different ways in the media. A responsible journalist should never put a negative
spin on what they are writing. The representation of someone in journalism is important as it may only be the
only opinion they hear on the subject matter. It is also important to represent people with facts, not opinions in
responsible journalism. You are journalist and the people need to know the facts, not your opinion.There have
been problems with this in the past as opinion can often cloud a human’s judgement about facts, this then
conveys your opinion & not the fact. There are specific words that represent certain groups in negative ways
(more on this in the next slide). This article on BBC News http://www.bbc.co.uk/news/uk-26230410 really
highlights the negative representation of Young People & Teenagers in the media. In the article, the company
‘Demos’ found that the words that are commonly used to describe this demo as ‘yobs’. The article highlights
that 4/5th’s of young people that asked feel like there job opportunities are hindered because of the way they
are represented in the media, particularly in newspapers & magazines.

5. How connotation can influence the
response to a piece of writing:
Words have there initial meanings (denotations) & then the have there connotations, which means what
people think about when they hear/read/see something. It is important that when writing responsible
journalism that the words used in the work do not have negative connotations that can represent a
group/person in a bad way. For example, if you were to refer to young males as ‘lads’, you may think of a
group of young males getting drunk and causing havoc because they're being ‘lads’. There is an ethics hotline
(number below) that you can call if you are unsure whether you are being ethically correct or not. Once you
become a member, you will have access to many different guidelines that will show you how to report if you
are unsure of what words to use to talk about/represent a group. below you will find the list of some of the
guides that are included with your membership. We have to be careful with the words we use as journalists:
our choice of words influence many.

6. How Different Groups Can Have Alternative
Readings of a Piece of Writing:
If you are not initially part of a group, you will gain an alternative reading than others. For example, if we read
something negative about immigrants entering the UK, we will have a negative reading. Whereas if you have
a friend/family member who is an immigrant or you are one yourself, you will have a different reading. for
example, if you were reading an article and it said ‘over 1million immigrants are in the UK’. (I have just made
that fact up), you would have different readings. Some people would find this positive and some would find
this negative, depending on what side of the story you were on. Below you can find another headline which
really shows how alternative readings can change the mass opinions of people. If responsible journalism was
in place, this negative alternative reading wouldn’t of become the opinion of 6/10 british voters.

7. Objective:
The objective that journalism has is to be impartial, unprejudiced & unbiased. This is usually not the case
though. Many journalists will write an article based on their own agenda/the publication they are working for.
Most newspapers have a political agenda, whether that be right or left wing & this will be reflected in there
writing. They will gain facts and figures that only link to what they are reporting on. For example The
Independent are a left wing newspaper & would usually write in favour of labour. Journalists should be
reporting the facts, not there opinion, as that is not the objective of journalistic/factual writing when you are
part of this union. As a member of NUJ there lis a conscience claus that is part of your membership which
says that you are allowed & are entitled to not produce a piece of work if it doesn't work with the guideline a&
we will back you up & support you.

8. Accurate:
It is also very important for journalists to be accurate in what they are reporting. This means facts like names,
dates, times, quotes have to be correct. They should be correct, but sometimes this is not always the case.
For example, In the Daily Mail, the below complaint was made under clause 1 Accuracy. The accuracy is
important as if it is not accurate, undue harm & distress can be caused to the person you are writing about,
which should be the number one thing you are looking out for when you are writing a news article. You
wouldn't want lies being told about you in national & international stories, so why write them yourself?

9. Truthful:
The key to being truthful in your journalism is to be truthful throughout your work. Being clear about where you
got/gathered the information & facts in your work is the main way for your work to be seen as truthful. If you
are telling a lie in your journalism, it’s more than likely that you will be found out & the truth will come out
eventually. A lie can damage a persons life, as the lie will be written in a way that will make it seem like fact.
For example, in the Daily Mirror example below, you can see that they didn't fact check & were not being
truthful with what they were saying It was like they were creating a story & lying in it to get a large reaction
(also linked to accuracy). They were then made to update there story based on what they have been told.
Link to article:
http://www.dailymail.co.uk/news/article-2531440/Sold-Flights-buses-Romanians-Bulgarians-head-UK.html
Link to blogpost finding the irregularities in the article
http://www.britishinfluence.org/13-reasons-taking-daily-mail-press-complaints-commission

10. Fair & Balanced:
When you are a journalist, it is very important to be fair & balanced. This is another key way to be on your way
to being a responsible journalist. All articles that you write must be written open-minded & unbiased towards a
certain viewpoint. A clear argument between both sides is needed for a fair & balanced argument which allows
the audience to decide on there own who they want to side with. Being fair & balanced when writing for a
newspaper can have complications as a lot of these newspapers are either right or left wing. This will effect the
way you write stories on politics & immigration mostly. The issue of fair & balanced journalism work comes into
practice when referring to left & right wing journalism quite prominently.On the next slide, you can see see lists
of the orientation these newspapers swing towards.

12. Defamation
Defamation is to important stay clear of in this profession. When writing, you should stay clear of writing false
stories that include misrepresentation, false accusation, offensive & milieus writing that could possibly be
based on someones actions/words.
Defamation could lead to a libel case against you, which would then lead to possible court costs. Anyone can
make defamation cases against you, including celebrities, politicians & members of the public.
Keith-Smith v Williams was a large libel case in the UK, as it was one of, if not the first, internet libel cases.
The case was made about ex-teacher Tracy Williams after she accused UKIP member Michael Keith Smith of
being a racist bigot & sexual offender on a Yahoo discussion group.
Link to article: http://www.theguardian.com/media/2006/mar/23/digitalmedia.law

13. Copyright
What copyright does is cover the ownership of work that other people create. As journalists, we must me
careful not to use copyrighted work, as this would infringe on the copyright law. You cannot use another
persons copyrighted material without referencing where it is from & asking there permission. During the
London 2011 riots, many newspapers used photographs from Twitter & Facebook alongside there news
articles without asking permission of the Twitter/Facebook users. It is important as a member of the NUJ to
produce & use work that is yours & yours only, unless you have asked for permission & have reference where
you have got an image from.

14. Children & Young Persons
When you are dealing with young people & children in your writing, you must be very careful with what you
say about them. Our rules & the editors codes of practice are very clear on what is and isn't okay. One
example of a breach of these codes is J K Rowling over photographs of her son being taken without her
permission. As members of the NUJ, we are very particular over what is appropriate & inappropriate to be
reported in a case involving children. For example, when the child abuse case against Baby P was being
reported, you couldn’t name the child when reporting for legal reasons, as stated in the Editors Code of
Practice as well, which can be seen below.

15. Confidentially
Sometimes, as journalists, we have to talk to people that are breaking the law or a large part of events that
are illegal. You are protected to not tell the police what you have learnt about. There is a moral obligation for
the public to know about this. The Watergate scandal in America was a very large and well-known case of the
confidentiality law: the below paragraph from Wikipedia sums up the case.
“A famous instance of the use of an anonymous source is the series of articles by Washington Post reporters
Bob Woodward and Carl Bernstein which uncovered the Watergate Scandal, ultimately leading to the
resignation of US President Richard Nixon. Woodward and Bernstein relied extensively on information
provided by someone known to the world only under the nickname Deep Throat. Woodward and Bernstein
were not forced to invoke the protection of sources, since the US authorities made no attempt to uncover the
identity of "Deep Throat". In 2005 W. Mark Felt, who at the time had been Associate Director of the US
Federal Bureau of Investigation, revealed that he was "Deep Throat”."

16. Official Secrets
Official secrets act is a piece of law that protects certain secrets to be accessed to the public.This has been
used to get journalists to spill on some of the information they have been given as it could be a risk. In the UK,
the current Official Secrets act is from 1989 as it has been updated throughout the years. The below
paragraph sums up what the Official Secrets act is in place (from Wikipedia).
“People working with sensitive information are commonly required to sign a statement to the effect that they
agree to abide by the restrictions of the Official Secrets Act. This is popularly referred to as "signing the
Official Secrets Act". Signing this has no effect on which actions are legal, as the act is a law, not a contract,
and individuals are bound by it whether or not they have signed it. Signing it is intended more as a reminder
to the person that they are under such obligations. To this end, it is common to sign this statement both
before and after a period of employment that involves access to secrets (e.g. MI5/MI6).”
“In an episode of Yes, Minister, Sir Humphrey states that the Official Secrets Act is "not there to protect
secrets, but to protect officials”"

17. Editors
Codes
of
Practice

18. Privacy
The Editors Codes of Practice includes a section on privacy. You can see this to the right. In summary, it
states that everyone is entitled to a private life. This includes family, home, health. This also includes digital
communications, which as you will be aware, was breached during the News of the World phone hacking
scandal. Another large case on privacy was when Kate Middleton had topless sunbathing photographs taken
of her by paparazzi, using a long-range camera & she was sunbathing on private property, where it clearly
states that it is unacceptable to photograph individuals in private places without consent: which is what this
photographer did.

19. Intrusion
to the left, you can see the rules that the Editors Codes of Practice on intrusion. It basically sums up what is
appropriate and what is inappropriate. This article about Robin Williams death included details of how the
actor committed suicide, which, if you read the comments some people say it is inappropriate to write such
explicit details. This what the editors code of practice also states below. As journalists, we need to respect
family members & such so that we do not report excessive detail on grief, shock & deaths. In this particular
case, the person involved is famous, therefore leading possibly to more scrutiny, which should be considered
when writing a newspaper article.

20. Harassment
The Editors Code of Practice is very specific on this. An example of this would be the Sienna Miller when she
sued the paparazzi for harassment claims. We must not engage in the harassment of someone, especially if
the harassment is persistent or intimidating, we expect are members not to act in this way. If you gain material
this way, the editors of your magazine/newspaper should not be using it within their product. One of the main
ways we can harass people as journalists is being persistent in what we do, whether that be questioning or
taking photographs. These are the two main ways we harass people as journalists. If we are asked to stop,
we should stop. Although this rule usually isn’t followed because of the ‘interest in the public’ clause, you
should strive to be as clear cut as possible to be a respected journalist & a part of this union.