The SAS logo and merchandise effectively promote the organization's mission. The logo uses a simple yet eye-catching wave design in blue, representing the oceans. Merchandise items like beach towels, surf wax, and reusable bags directly appeal to surfers and ocean enthusiasts while spreading awareness of SAS. The bright colors and striking imagery in SAS posters also draw attention and encourage support through rhetorical questions and speculative illustrations about potential future ocean pollution. Overall, the documents show that SAS crafts its branding and visuals carefully to resonate with its target audience and promote action on its important causes.

1. Task 3- Existing Product
Research.
Jonah Adshead

2. SAS Logo
The logo is very simply
Designed.Main Graphical element of
logo is blue and a curved
shape like the one a crashing
wave would make. The blue
colours make sense as the
organisation is concerned
with the oceans. The colour
also helps to draw the eye of
a person.
The wave has a semi circle within it that
makes the wave look also like an eye. This
could have connotations or watchfulness
and give the impression that SAS will not
just sit back and watch the seas be
polluted.
The right of the logo is the
organisation’s name in a simple, bold
black font that is easy to read.
The logo is the front of the organisation and is often the first thing
someone will think of when remembering an organisation. Because of
this it needs to be eye catching, give a sense of what the organisation
does as well as displaying the name of the organisation or an acronym.
This logo does these things but I believe it could be a bit more eye
catching and exciting.
The logo is set out very simply and
uniformed, with the graphic on one
side and the text on the other. This is
an easy way to ensure all the
information is seen and understood.

3. Marine Conservation Society Logo
The main graphical element of this logo is the image of the
diving dolphin and mirrored below it a diving human.
This works very well as it gives the impression that the
animals and the humans are together. This is interesting as
the depiction of a marine associated image is shown here as
the dolphin and in the SAS logo as the wave. They both also
have a human element in them, here with the diver and in
the SAS logo the eye.
This is something I will try and work into the new logo
giving the sense that humans are together with the ocean in
making sure it stays clean.
As in the SAS logo the colour blue is
used. This works as the society is
concerned with marine wildlife in the
ocean which is blue.
Unlike in the SAS logo the Marine
Conservation Society use blue and
orange to colour their society’s
name. This makes the logo more
interesting to look at and does not
affect the ease of reading the words.
Another difference in the two
logos is the way the graphical
element is to the side and above
the society’s name. This gives the
logo more of an interesting, less
rigid look rather than just being
divided into a text and an image
side.
The dolphin is a well known and well loved species of
marine animal. Because of this it makes sense for the
Marine Conservation Society to use an image of one on
their logo.

4. Marine Stewardship Council
The colour blue is once again used for the
Marine Stewardship Council’s logo. It works
well as the colour blue has connotations of the
sea and these organisations all deal with issues
concerning the sea or the animals in the sea.
The main graphical element on this logo is in
the centre of the blue semi circle and is of
three shapes; a tick, a lined shape and a dot.
When all three are together it makes them
look like a fish.
The inclusion of a tick here is interesting and
effective as the the MSC is a certifier of
sustainable food. This means if some food
packaging is displaying this logo it has the
approval of the MSC, like a tick.
This logo is an oval shape, with
the text following the outline of
the oval at the top and the
bottom This gives the logo an
interesting appearance rather
than just being a standard square
or rectangle shape.
The text is white in this logo, as is the
fish graphic. This makes it look as though
the blue oval has cutouts in it which is
quite an interesting visual feature.

5. SAS Membership Form
(Front and Back of leaflet)
Image of surfer made
out of washed up
rubbish is eye catching
and makes the point that
there is a problem with
ocean littering and
pollution that we need
to stop.
The top of the poster
says “join surfers against
sewage” .The word
“Join” is much larger
than the rest and this
shows the SAS are asking
people to join and
underlines the purpose
of the leaflet.
An image of a surfer surfing catches the eye at the left
of the text and to the right of the text is the SAS
wave/eye logo graphic to let people know who's
publication they're looking at.
Again a large heading on the back of the
leaflet with the words “Join SAS” very large
making it clear that the society want people
to sign up and help.
The back of the
Membership form is
simply and clearly laid
out to make it as easy as
possible for new
members to fill out the
form and join.
It contains all the
relevant contact
information such as the
web address, and at the
bottom it shows the SAS
logo and things like the
FundRaising Standards
Board to show the
reader the SAS is
legitimate.
The leaflet is also 100%
recyclable and it states
this at the bottom
showing the recyclable
emblem.

6. SAS Membership Form
(Inside of leaflet)
Inside the leaflet there is lots of images showing
things such as the freebies you are sent on signing
up, people cleaning the beach, members together
holding banners and surf boards and people
surfing. This shows all the good things that happen
to members and the goods they are doing, this
will make people want to sign up.
Quotes from gold
medalists and
professional surfers
supporting the
organisation will make
people want to sign up.
One section of the leaflet
headed “members perks”
lists all the thins you will
receive or benefit from
on becoming a member.
These rewards will make
people more likely to
sign up.
Things like the short, bullet point style sentences,
small headed paragraphs giving quick to the point
information and the use of lots of images gives this
leaflet quite an informal, easy to read feel that will
attract people to it.

7. WWF leaflet
The front page of
the leaflet features
a large image of a
Panda, WWF’s
mascot. This image
will draw the
attention of a
person and spark
their interest as the
Panda is a well
loved animal.
The WWF logo is at the top of
the front cover showing
readers who's publication
they have picked up.
At the bottom of the front cover is a call
to help. The sentence tells people to
support WWF so that they can make a
difference in a very assertive way. This
will make people think that the cause is
very important for someone to be almost
commanding them to support it.
The headings on the leaflet are in different shades of green
as is a block on to make the text stand out. The colour green
makes the headings stand out well against the main bodies
of text but also has connotations that work well. The colour
green connotes nature and health, this works for the WWF
as they are campaigning for the wellbeing of animals. (The
same principle applies for the use of blue in a SAS publication)
The WWF show a list
and photographs of all
the different things you
will receive on joining
and supporting them.
This works well as a way
to convince people to
donate as they will
receive a thank-you and
some sort of recognition
for signing up and
people like this.
There are examples of
merchandising here
with the inclusion of
items such as the cuddly
toy and a panda pin.
These things will be
seen by others and so
the WWF brand will be
promoted further.
The leaflet has a very informative tone
that is quite formally written but things
such as the images, bullet points and the
way the headings break up the text into
small sections gives the leaflet as a whole
a nice feel that I feel invites you to read it.
Too much text in a large block often pts
people off reading something.

8. At the top of this poster is a
rhetorical question; “have you seen
one of these?”. This attracts the eye
of a person as they you
automatically want to know what
they are asking if you have seen.
This question and the small text
underneath it show what the
purpose of the poster is, a Basking
shark and Turtle watch.
Below the question are photos of
the two animals the MCS is looking
for sightings of. These photos are
very interesting and catch the eye of
the reader but also serve a more
practical purpose. They show what
the animals look like and an
additional photograph on each side
shows how the animal will appear
from above water. If people know
this information then more sightings
are likely to be reported.
The two tables of contact details
are quite formal but work very
well to simply and clearly lay out
all the information needed. This
will allow people to have all the
information to be able to report a
sighting and so the number of
reports will increase.
The leaflet uses different shades
of blue as the main colour. This
works well as it goes with the blue
colour in the two photos, and it
seems they’ve replicated the same
shades of blue in the photos
across the leaflet which works
nicely. They have also used the
same yellow as is in their logo. This
works well to tie everything in.
The MCS have included their logo
in the white strip at the bottom
alongside their slogan and web
address. This allows people to see
who’s poster they’re looking at
and ensures they know where to
go if they want to find more
information.
A small section near the bottom
gives details of where people can go
to find more information about the
animals or to get a reports card.
The text used on the leaflet is a
simple, clear one that allows
people to read the information
quickly and easily.
MCS Poster

9. SAS Poster
This poster is very bright and eye catching. These
bright colours will draw the attention of a
person and compel them to read the poster to
see what it is about.
Many surfers think that wearing a wetsuit is an
annoyance as they are hard to get on and off
etc. Because of this the sentence “And you
thought wearing a wetsuit sucked…” works
well as it makes it seem as though the SAS
know this fact within the surfer community and
strikes up a relationship.
This slightly strange opening sentence is
explained below with the striking illustration of
the surfer wearing a full body biohazard, here
the SAS are speculating what could happen if
pollution goes on in out oceans.
The relatively subtle inclusion of the litter in
the sea is striking and gives the impression that
maybe we wont see it coming and the problem
will just creep up until the sea is too dangerous
to enter.
The rhetorical question “What if the next wave
never comes?” is there to get people thinking.
The idea that one day the sea may be too unsafe
for anyone to enter and see a wave or that
pollution could get so bad even the tides were
effected is a sad one and the poster is supposed
to make you realise how bad the situation could
potentially get so that people want to ensure it
doesn’t happen.
The SAS logo is included in the white band at the
bottom to show people the organisation behind
this poster. Underneath the logo is more contact
information and the Facebook and Twitter logos
are shown to indicate the organisation can be
found on them.
In the white strip at the bottom of the poster is the SAS’ statement
of what they do. This will give people who have never heard of them
a good idea and will hopefully leave them agreeing that the SAS’
cause is an important one and make them decide to support it and
so signing up and donating.

10. SAS Merchandise-
•The SAS have many items of merchandise on offer and all these are used
to good effect.
•A lot of the items have been thought out very well in terms off what
surfers or supporters of the SAS are likely to be interested in. For example
on the image in the top left you can see a beach towel. Because the SAS is
about ocean and beach cleanliness someone who supports them is likely to
enjoy going to the beach, and so a beach towel will be useful to them.
Another good thing about this is that when laid on the beach it is like a
huge advertisement for the SAS that all the beachgoers will be able to see.
•In the same image you can see surfboard waxes and a wax comb, both
showing the SAS logo and both things that would be useful to a surfer.
•The SAS also have designed many “bags for life” all with their own cool
design and all including the SAS logo somewhere. These bags work
perfectly in conjunction with one of the SAS’ campaigns to get rid of plastic
bags because of the damage they do to marine wildlife and the
environment.
•Other merchandise just includes t-shirts, caps, mugs, car stickers and
posters that just show the SAS logo so that the owner can show their
support. It again also works as free advertisement for the organisation and
will spread the word of them quickly.