The document outlines plans for a new grime music magazine called "Grime Weekly". It will target 17-year-old black males who enjoy grime artists like Skepta and Stormzy, wear tracksuits, and have some disposable income. The magazine will have a cover photo of someone in a tracksuit looking at the camera, with yellow, orange, and black as the main color theme. Interior pages will feature pictures surrounding a list of articles in the middle, and a double page spread with a black and white photo on one side and an article on the other.