The document discusses how the author addressed and attracted their target audience for a dance music magazine. The audience is split into two age groups, 18-21 and 30-40, who both enjoy electronic artists. The magazine uses graphic design elements like typography, color, and consistent branding to attract and engage readers. Photos of attractive young male DJs on the cover and inside are intended to draw in both male and female readers. The tone of an article about an adolescent DJ duo is informal to suit the fun nature of dance music genres and language familiar to the audience.

1. How did you
attract/address
your audience?
Question Five

2. My audience is split into two age
groups which although are quite
different, go well together for my
magazine. The first group is aged 18-
21 which are the more modern
electronic listeners enjoying artists
such as Avicii, Martin Garrix,
Disclosure and David Guetta. The
second group is slightly older at 30-40.
I have chosen to include this age group
as I feel its necessary as well as being
fitting alongside my first group, as a lot
of the things they would look for to be
attracted to a magazine are quite
similar. They are interested in in artists
such as Fatboy Slim, Daft Punk, The
Chemical Brothers etc. I found it quite
easy to be able to attract and address
both groups within the one magazine.

3. Graphology played a heavy part in making sure my magazines three layers - front cover, contents
page and double page spread - was consistently attractive throughout. I organised my article
into clearly spaced columns as this meant it would be easy to read, and also not too clustered so
my audience wouldn't be overwhelmed or put off with too much writing/writing all clustered
together. Typography is also heavily used throughout my magazine as this is what draws you in
besides the imagery. This includes using an easy to read font, making the headings, significant
wording and headings bold, italicising the heading of my article etc. Doing this meant that each
separate part stood out when needed too, add some dimension into the text and made it more
pleasing to look at. The colour of the text also played an important role as it continued the
colour theme of the magazine (making it bright being a house / electronic music magazine) so
the audience would see consistency and professionalism throughout, making them want to
continue reading. As well as this, I used colour to separate my DJ duos names so its easier for
the audience to understand. As my audience aimed to reach out to both genders I decided to
use the stereotypical colours of blue and pink as I feel this have a dual purpose of both being
fitting to the genders, but also being bright colours often associated with dance and electronic
so I think the audience would be attracted through the association. This is because they will feel
its addressed and related to them. This colour scheme goes through the magazine for
consistency to keep the audience interested as stated in the paragraph above.

4. My masthead is the one thing that would
be noticed more than anything when
being on a shelf/counter in a shop.
Therefore I felt this needed to have a
primary purpose of standing out and
being eye-catching to attract the
audience. I did this by first keeping the
name short with DNC as it will stick in the
mind of my audience well. Secondly, I
stuck to keeping it as an only black
masthead because I feel this makes the
boldest statement and therefore would
result in the being easier to spot over the
others. I used a simplistic font as its only
three capital letters therefore meaning it
didn't need to be fancy; I just wanted it to
be thick so it made a statement alone. My
font style follows the same style type as
DJ Mag and Mixmag as I feel they were
successful with their own so it would be
appropriate to follow this style.

5. My DJ duo consists of two younger males as I feel this both follows the typical male association
with DJs so it would be something familiar with my audience, and wouldn't make a gender
divide as its a typical situation that would be seen anyway so it wouldn't matter. The style I have
chosen to give them follows the sort of style my audience both 18-21 and 30-40 would wear as
the clothing style for both is quite relaxed and open. I know this through my research and
planning looking at where my audience like to shop, the styles they enjoy and what their typical
likes and dislikes are though UK Tribes (www.uktribes.com) as this meant I had something to
follow when deciding my own. I feel these would attract the audience as they are attractive
young males who are well dressed therefore meaning they suit the front of the magazine as well
as suiting the genre also. As I didn't want my magazine to have completely male photos
featuring in it I decided to asda female into my contents page as this meant it wasn't only one
decided so females didn't feel left out of the magazine limiting my audience. As the front cover
image is close up and of half of the face only, I wanted them to pull a serious face as I felt a smile
wouldn't look appropriate / wouldn't fit in with how intense the image comes across. As they
are very covered I feel it comes across as quite mysterious therefore meaning the audience will
be drawn in to wanting to know more about it, and will read on particularly to find out about
their article. The image of my models on the double page spread is much more playful and fun
representing the groups genre better and expressing a lot more personality than the front
photo. I did this because I feel it goes better with the age of them, the age of my audience, with
how modern artists are come about etc. This would also attract my audience as its quite casually
funny and means that they would enjoy reading it.

6. My article was quite informal and
low register as my genre is all
about the fun of the music and not
taking things too seriously such as
raves and festivals. I wanted the
article to be fun and appropriate to
the fact my duo members are both
adolescents so it had to be
representative of them. Also,
although my audience is older, this
will be the language they are used
to so I feel it is appropriate for
them. It isn't overly informal either
so its not too much to be bad for
the magazines reputation and
professionalism.