The document analyzes three radio stations - BBC Radio 1, Heart Radio, and Capital - to identify the best placement for advertising a documentary on body image and plastic surgery. BBC Radio 1 is ruled out as it has no commercials. Heart Radio's average listener is older than the target demographic. Capital is selected because its target age range of 16-30 matches the documentary's, it attracts both sexes, and features multiple commercials that will provide multiple airings for the advertisement.

1. Research into Radio
Trailers

2. BBC Radio1
 Main target audience age is 16-30
 Plays a wide variety of genres such as rock and indie and includes the
chart hits throughout the day
 Includes interviews with artists
However, this radio channel does not have
any adverts so will definitely not attract
our target audience.

3. Heart Radio
 Average viewer is aged 30 +
 Includes a variety of different radio presenters
 Includes both new tracks and older more classic songs
 More discussions on topic
I don’t think this will be our main choice as the target audience
is of an older demographic as our target audience isn’t likely to
listen to this particular radio station.

4. Capital
 Age range is 16-30
 Plays all the newest chart music
 Often includes live performances from their Capital concerts
 Includes interviews with artists and fun games
Capital would be a good place to broadcast our radio
trailer as its demographic matches our target audience
age. Capital is a mixed sex radio station to attract as
many of our target audience as possible.

5. Conclusion
 To conclude, we have decided to use Capital to broadcast our Body Image:
Plastic Surgery documentary. Capital matches our target audience age
range which will be brilliant in terms of advertising to our target audience.
Our advert will attract both sexes as it is a mixed sex radio station and our
documentary will appeal to both male and females. Capital feature many
adverts within their channel, so our advert will be played multiple times
unlike the BBC which contains no adverts at all.