Ben Anderson conducted research to identify the target audience for his indie folk media product. He surveyed 10 people (5 men and 5 women) and found that the target audience for men is those aged 17-23, while the target audience for women is aged 16-23. Research on the indie folk genre and demographics of an indie music magazine called NME showed that the target audience is aged 17-25 and predominantly white British.

1. Ben Anderson Target Audience Research
An importantpartof a mediaproductisthat of understandingthe targetaudience andusingthat
informationtothenmake thatmediaproductas engagingandrelatable tothe audience aspossible.
To findoutwhat the age groupsof my target audience is andisn’tIconducteda surveyusingGoogle
Forms.The copyof the questionnaire isshownbelow;
Andfrom 10 responses(5frommenand 5 from womentoensure thatit isn’tbiased results due to
the gender) these are the results;
 For menthe age groupthat tendto be the targetaudience are those between 17 to23 years
old
 For femalesthe age groupthattendto be the targetaudience are those between16 and23
years’ old
One of the keyresultstobe notedhere isthat the genre of indie folkwhilstitisa rather new genre it
isas shownpopularamongthose askedwithrisingartistsbecomingwell known withinthisgenre.

2. Ben Anderson Target Audience Research
For the avatars I useda website calledDoppleme tocreate anexample of whatthe audience of the
genre indie folkwouldtypicallylooklike.
For bothof the differentgenderstheywouldshare acommoninterestintermsof theirlove of
music;showinganinterestinthe instruments maybeevensothattheyactuallyplay suchas often
foundto be acousticguitarsand alsothe overall meanings(intermsof lyricsandthe different
emotionsportrayed) thatare presentinthisgenre of music.Alsowiththe targetaudience’sclothes
theywouldbe more styledtobe more for comfort rather than to be fashionable withthe clothingbe
of lightaccentedcoloursreplicatingthe style thatiswornbytheirrole modelsintermsof the bands
that theylisten to.Theywouldbe particularlysociable people whoenjoysboththe mainstream
mediaproductsas well asthe much more small independentproductsmade fromfairlyunknown
artists.
Stereotypicallyforthe mentheywouldshop asexamples fortheirclothes;
 Topman
 Burton
 Fatface
All followingastylishbutsetaestheticintermsof the clothingpresentedsimilarlyasshownin the
avatar.
Stereotypicallyforthe womentheywouldshop asexamples fortheirclothes;
 Topshop
 Newlook
 RiverIsland
To back up and reinforce the popularityof the genre of indie folkwithinthe age groupsstatedas
well asthe genders,Iresearchedintoapopularindie folk/rock/altmagazine calledNMEandlooked
at theirdemographics. The demographicsof the NME magazine foundthatthe targetaudience is
agedbetween17and 25. Due tothe magazine havingatargetaudience thatisunisex itishowever
interms of the mainreadersmainlymale dominated,statisticsshowingthatonly27% of the readers
are female comparedtothe large proportionthatmake up73% of readersthat are male.
Furthermore, fromthisresearchitwasdiscoveredthataverylarge proportionof readerswhether
male or female are white BritishmeaningthatIwill mainlytargetthose of thisethnicityandnot
focusas much on targetingotherethnicitiessuchasBlack British,Asian,Mixedetc.

3. Ben Anderson Target Audience Research
Takenfrom mysurveyscompletedaswell asthe researchcompletedonthe genre includingthe
NME researchIhave foundthat my targetaudience wouldbe made up of mainlystudentsof whom
attendfull time educationhavingabackgroundfromtheirparentsof beinglowermiddleclass(C1)
or Middle Class(B) witha small proportionof the restof the targetaudience originatingfrom those
whohave passedthrougheducationandworkinginfull time work(C1).