The document summarizes how the author addressed and attracted their target audience for a dance/electronic music magazine. The magazine targets two age groups - 18-21 and 30-40 - who enjoy similar artists. Graphology, typography, color, and consistent branding were used to make the magazine visually appealing. The masthead was designed to stand out on shelves using a simple black font. Photographs on the front cover and inside featured attractive young male DJs in styles appealing to both audiences. The tone of the main article was informal to match the fun nature of the music genre.

1. How did you attract/address your audience?
My audience is split into two age groups which although are quite different,
go well together for my magazine. The first group is aged 18-21 which are
the more modern electronic listeners enjoying artists such as Avicii, Martin
Garrix, Disclosure and David Guetta. The second group is slightly older at
30-40. I have chosen to include this age group as I feel its necessary as well
as being fitting alongside my first group, as a lot of the things they would
look for to be attracted to a magazine are quite similar. They are interested
in in artists such as Fatboy Slim, Daft Punk, The Chemical Brothers etc. I
found it quite easy to be able to attract and address both groups within the
one magazine.
Graphology played a heavy part in making sure my magazines three layers -
front cover, contents page and double page spread - was consistently
attractive throughout. I organised my article into clearly spaced columns as
this meant it would be easy to read, and also not too clustered so my
audience wouldn't be overwhelmed or put off with too much
writing/writing all clustered together. Typography is also heavily used
throughout my magazine as this is what draws you in besides the imagery.
This includes using an easy to read font, making the headings, significant
wording and headings bold, italicising the heading of my article etc. Doing
this meant that each separate part stood out when needed too, add some
dimension into the text and made it more pleasing to look at. The colour of
the text also played an important role as it continued the colour theme of
the magazine (making it bright being a house / electronic music magazine)
so the audience would see consistency and professionalism throughout,
making them want to continue reading. As well as this, I used colour to
separate my DJ duos names so its easier for the audience to understand. As
my audience aimed to reach out to both genders I decided to use the
stereotypical colours of blue and pink as I feel this have a dual purpose of
both being fitting to the genders, but also being bright colours often
associated with dance and electronic so I think the audience would be
attracted through the association. This is because they will feel its
addressed and related to them. This colour scheme goes through the
magazine for consistency to keep the audience interested as stated in the
paragraph above.
My masthead is the one thing that would be noticed more than anything
when being on a shelf/counter in a shop. Therefore I felt this needed to
have a primary purpose of standing out and being eye-catching to attract
the audience. I did this by first keeping the name short with DNC as it will
stick in the mind of my audience well. Secondly, I stuck to keeping it as an
only black masthead because I feel this makes the boldest statement and
therefore would result in the being easier to spot over the others. I used a

2. simplistic font as its only three capital letters therefore meaning it didn't
need to be fancy; I just wanted it to be thick so it made a statement alone.
My font style follows the same style type as DJ Mag and Mixmag as I feel
they were successful with their own so it would be appropriate to follow this
style.
My DJ duo consists of two younger males as I feel this both follows the
typical male association with DJs so it would be something familiar with my
audience, and wouldn't make a gender divide as its a typical situation that
would be seen anyway so it wouldn't matter. The style I have chosen to give
them follows the sort of style my audience both 18-21 and 30-40 would
wear as the clothing style for both is quite relaxed and open. I know this
through my research and planning looking at where my audience like to
shop, the styles they enjoy and what their typical likes and dislikes are
though UK Tribes (www.uktribes.com) as this meant I had something to
follow when deciding my own. I feel these would attract the audience as
they are attractive young males who are well dressed therefore meaning
they suit the front of the magazine as well as suiting the genre also. As I
didn't want my magazine to have completely male photos featuring in it I
decided to asda female into my contents page as this meant it wasn't only
one decided so females didn't feel left out of the magazine limiting my
audience. As the front cover image is close up and of half of the face only, I
wanted them to pull a serious face as I felt a smile wouldn't look
appropriate / wouldn't fit in with how intense the image comes across. As
they are very covered I feel it comes across as quite mysterious therefore
meaning the audience will be drawn in to wanting to know more about it,
and will read on particularly to find out about their article. The image of my
models on the double page spread is much more playful and fun
representing the groups genre better and expressing a lot more personality
than the front photo. I did this because I feel it goes better with the age of
them, the age of my audience, with how modern artists are come about etc.
This would also attract my audience as its quite casually funny and means
that they would enjoy reading it.
My article was quite informal and low register as my genre is all about the
fun of the music and not taking things too seriously such as raves and
festivals. I wanted the article to be fun and appropriate to the fact my duo
members are both adolescents so it had to be representative of them. Also,
although my audience is older, this will be the language they are used to so
I feel it is appropriate for them. It isn't overly informal either so its not too
much to be bad for the magazines reputation and professionalism.