The document is a formal proposal for a hip hop/rap music magazine called "OLDvNEW". The target audience is ages 16-22, with more male (60%) than female (40%) readers. The magazine will feature both new and established artists. Initial cover ideas include using striking images of featured artists while keeping the masthead noticeable. Contents pages will include images, editorial text, article subheadings, and a subscription offer. Double page spreads will pair large artist images with mini biographies and summaries of their interviews. Photographs throughout will portray artists in an authentic hip hop culture style relatable to readers.

1. Task 9 – Formal Proposal
Explanation for choice of genre
I have chose to produce a hip-hop/rap music magazine for the following
reasons. I have been listening to this genre of music myself since I was
around 7 years old and love the music and generally enjoy it. Also the hip
hop genre is popular and a lot of people also enjoy this type of music.
However for my magazine I aim to produce something new and innovative
that is different from magazines already out and published.
Title of magazine you wish to produce
I wish to name my magazine ‘OLDvNEW’, I have chosen this because in
my research I found that all hip hop and rap music fans like to read about
both old and new music and news. It is also suitable for the target
audience as it is short and memorable.

2. Target audience
The target magazine for my magazine is of the age 16-22, with 60% being
males and 40% being female readers. These readers are not willing to pay
over £2.00 for the magazine so fall into the B,C1 social category. This is
relevant as younger audiences tend to go to more gigs and concerts, this
will help me when choosing the articles I will feature in my magazine. The
readers are also interested in music news and varied artists. In my
research I found that the target audience like to read about different artists
not everyone picked one artist, the results proved that each reader liked
different artists.

3. Front page ideas
My initial ideas for the cover are to have
one striking image, that will attract the
reader, the image should be one of the
artist that will be featuring in the article this
makes the cover look appealing to those
who are interested in that particular artist.
However this image will not interfere with
the masthead as I believe the masthead
should be noticeable. In my research I
found that out of a choice of three
magazine covers the one with less writing
and one main image got higher marks out
of 10 than the other two.
The mise-en-scene will relate to my target
audience and the music artist, this is to
help create the feel of hip hop culture. I will
be using the selected colours purple, black
and white as these were the most popular
from my questionnaire results.

4. Contents page ideas
My ideas for my contents page are to use
the same masthead font as the cover to
bring an image and ethos to the magazine.
I will be using an image of a different artist
and under this will have editorial text. This
will enable the reader to get an insight into
what the magazine includes.
I would also like to include subheadings
under which relating articles will be listed,
this will help readers to navigate through
the magazine easily.
I would also have a subscription offer on
the contents page to offer to the readers,
because from my questionnaire I found
that 30% of the people asked (20) would
subscribe to the magazine, even though a
majority said no the small amount that will
subscribe have the option to.

5. Double page spread ideas
For my double page spread i would like to have one or two images
of the artist who is being interviewed and then along the bottom and
the second page, this will make the page interesting and different. I
would also like to include a by line underneath the image to give
picture credits and also to include a mini summary of who the artist
is and what they are going to be talking about.
Ideas about photographs Ideas about photographs pt2
I would like to have a close My I would like the images for
up image of my artist for the photographs the double page spread to
cover as I have found that must look be the artist in an
this is found interesting by professional environment that is relatable
readers. I also have found and ideal for to the audience. To do so I
that a lot of hip hop the article and will need to take a number
magazines use these types magazine of images that I can chose
of photographs. The genre from. I need to ensure that
photographs should entail a when taking the
hip hop culture to them so photographs that the artist
that they fit in well with the looks in a way in which the
magazine as a whole. reader will find unique.