The document describes the process of creating a hip hop magazine. Some key points: - The author incorporated conventions of music magazines like a bold masthead and central cover image. - Sections, images, and text sizes are used strategically to guide the reader and emphasize important pieces. - The target audience of young women is considered in choices of models, topics, and language complexity. - Research into existing magazines informed design choices like layout, section headings, and pricing. Attention to conventions helps make the magazine appealing and accessible.

2. I have included many of the conventions of a typical
music magazine into my own creation of a Hip Hop
magazine.
One of the conventions I have incorporated into my
magazine is having a bold and memorable masthead.
The masthead ‘Hype’ shows that this magazine is going to
be the ‘hype’ of the season, everybody is going to be
talking about the magazine as it is going to be the new
“fashion accessory for everyone. As the masthead is in
big, bold writing it stands out to my target audience so
that when the magazine is placed on the shop shelves
they would be able to notice it and want to read this
specific magazine
as they have read or heard about the magazine previously and found it appealing to them.
I decided to place main image in the centre of the front cover as this is another convention of a music magazine. I
chose specifically chose my model to look directly into the camera (direct mode of address) as many of the music
magazines I had researched had done this as well.. This is so that you can clearly see the main model of the
magazine and this allows interaction with the audience as it feels like she is looking at them.
The majority of magazines have a multiple number of sell lines around or overlapping the image. I have my main
sell line in a big, bold font with a banner. This is to bring attention that it is my main story line and make it stand out
from the others. The importance of my sell lines go from the biggest font to the smallest font and this is clear as the
reader will be more likely to read this larger fonts from the smaller fonts. I have put in the price of my magazine quite
small next to my barcode as it is a reasonable price for a music magazine as the target audience does not get that
much disposable income but enough to pay £2:50 for a magazine/
The magazine on the right really inspired me on the layout of my magazine as I really like how the main image
stands our and the sell lines fall around it.

3. I have used many of the conventions of a music
magazine into my contents page. I have split up
the sell lines into different sections as I have
seen this in a number of contents pages in music
magazines. I have split them into features, regulars
and gigs and give aways as my sell lines fall into
these categories . This will be easier for the reader
when looking for a specific page as they will be
able to go straight to the section they are looking for
and find their page quicker.
I have also added a circular banner with the main
story on top of the image as this double page
spread article is about the model on my contents
page. This is so that if the readers are mainly
interested in her article as she is a new artist they
will see the banner straight away and go to page 3.
I have broke the conventions of a typical contents
page as I placed a banner of several images at the
top of the contents page. In other contents pages I
have seen images close together going horizontally
down the page however, I thought it suited my
contents page better if the images were going
vertically across the page.

4. Another convention I used for my music magazine is in the contents page
I have left a large space for the image of the artist . This allows the image
to be quite large as I want the audience to recognise her face and show
the importance of her. There is also another smaller image on the bottom
right hand corner so that the artists face is constantly reminded of so the
audience will be able to recognise her elsewhere from the magazine. I
have kept the article to a minimum amount so that when the readers are
reading the article they are not overwhelmed by the amount of writing and
will not get bored of it. As my target audience are young adults they are
not that used to reading magazines that often therefore they may want to
pick and choose what sections of the article they want to read, for this
reason I have chosen to put the questions in orange so it is clear to the
readers.

5. Gender – I specifically chose to target my magazine at women as I
strongly wanted to break the convention that in Hip Hop magazine women
are portrayed in a sexualised manner and always have their flesh on
show. It is rare to see women covered up on he front cover of Hip Hop
magazine as they attract a large population of the male audience. I chose
to put a young female aged seventeen on my front cover, the majority of
her skin is covered up except for her arms. I wanted to show that females
can feel beautiful without posing or looking sexual and the way I did this
was to make sure her body posture shows that she is powerful.
This is an example of a Hip Hop magazine hat objectifies women. Her
body posture shows that she is weak as she is bending down with most of
her flesh on show. Because of images like this the status of women is
going down and it seems as she is not taking herself seriously.
I have asked my media class what picture they think is more appealing to
them, 90% of them said that they prefer the image I have taken for my
magazine to the one on the king magazine.
Social class – As my target audience is aimed at young adults I have
stereotyped my audience and decided that an average female aged 16-21
may not have large amounts of disposable income coming in
however, from the research I had conducted previously it states that the
average amount Hip Hop fans are willing to pay for the magazine will be
£2:50.

6. IPC Media would be a great media publishing company to distribute my Hip
Hop magazine as it is one of the UK’s leading consumer magazine, it
engages with 26million UK adults specifically two thirds of women.
In particular my target audience is at young women as I specifically wanted
to increase the amount of women that buy Hip Hop magazine. Many hip
hop magazine represent women in a sexualised way and portray them as
objects as I stated in the previous slide. My aim was to break the
convention of the way women are portrayed in Hip Hop magazine so that it
hopefully encourages females who are interested in Hip Hop to buy this
magazine so that they feel comfortable reading it.
Even though IPC does not specifically distribute Hip Hop magazine I
strongly feel that there is a gap in the market for Hip Hop magazine
especially aimed at women.

7. As I beefy stated in the previous slides the target audience for my Hip Hop
magazine is young females aged between 16-21. I chose this specific audience as
I feel that there is a gap in the market and not many magazine are aimed at this
particular audience
Throughout my magazine I feel that I have met this specific target audience as the
type of vocabulary I have used is not too complex and is suitable for those over the
age of 16 to read, putting complex language may complicate the readers therefore
I have kept it to a minimum. I have also tried to relate the topics to my audience as
much as I can, I have put in places were they can go to get cheaper tickets to see
their favourite artist perform as the majority of Hip Hop fans enjoy going to
concerts.
The demographic profile of a stereotypical fan of Hip Hop fan would be a young
female aged 17 studying in college and may have a part time job. Her hobbies and
interest would be that she enjoys going to concerts, socialising with her friends
rather that staying at home but when she is at home she will be up in her room
writing lyrics as she is interested in becoming a music artist in the future.

8. I think that the title ‘Hype’ attracts the audience
because as soon as I hear the word hype I think of
something exciting, as if there is something new and
interesting in that season . Young adults are
energetic the majority of the time therefore it reflects
there personality through the title.
I thought I could attract my target audience
through the sell lines as I put free things in the
magazine. This is because they may not
reverie that much disposable income therefore
they may benefit from free items in the
magazine and cheap ways to see their
favourite artist. A typical young hip hop fan
likes going to concerts to see their favourite
artist perform therefore this may encourager
them more to buy the magazine.
To address the audience though my image I
made sure that the mage of the artist brought
through type of clothing a typical hip hop fan
would wear therefore they will feel interacted
with artist.

9. Throughout the process of creating the magazine I have
learnt many skills, techniques and my knowledge in using
Photoshop and blogger has increased.
Whilst constructing my magazine Photoshop has a massive
impact on the outlook of the magazine as it helped me with
making the magazine look more realistic for instance I had
learnt how to manipulate images so that I was able to erase
the unnecessary backgrounds and only have the model in the
image. I had learnt to use many tools that helped me with this
process. Photoshop allowed me to play around with the
different features it had so that the
contrast and brightness of my images were perfect. It also brought out
my creative side when deciding the layout of my magazine as any type
of layout is possible.
My knowledge on blogger has increase during this process as I had to
constantly upload images/research/text to show proof of my research
and planning, I learnt the importance of research , keeping up to date on
the process of my magazine and how to organise my posts into different
categories so that when the examiner is going through my blog they are
able to go straight into the section that they need to look at.

10. Looking at the front cover of my preliminary task I feel that I have learnt a lot about the
construction of magazine front covers and found that it helped me want to make my music
magazine look more realistic as I failed to do so in my preliminary task. Some of the things I have
learnt :
•The main images needs to reflect the genre of the magazine, the ‘hype’ magazine is a hip hop
magazine and the artist on the front cover reflects a hip hop artist however, for my school
magazine the main image was not thought through properly as the model is not looking at the
camera therefore it lacks some sort of interaction with the audience.
•There isn’t a constant colour theme throughout the school magazine however, I Carefully thought
about the colours I wanted to use for my hip hop magazine,
•The way the sell lines are set out on my
hip hop magazine looks more
professional than on the school
magazine, not much research was done
on the layout of front covers for school
magazine therefore the sell lines were
put all over the place and did not vary
with different fonts and sizes..
Because my school magazine did not
look realistic and professional I had to
do more research on how magazines
look and the conventions of them.

11. In the progression from my preliminary task to my hip hop
magazine, there is a big different on the outlook of both contents
pages. When constructing the list for the contents page I was not
aware that the order of pages did not go chronologically but were
split up into sections so that it is easier for the readers to pick what
topics they wanted to read. The main article was put on a banner
on the image of the model, this instantly attracts the readers
attention and informs them what page to go if they want to read
that specific article. I did not think about these features when
producing my school magazine but when I was aware of this I put
it onto my contents page.
For my school magazine the layout looks too simple and the colour
scheme was not constant for the front cover and the contents
page however, the colour scheme was constant throughout the
whole magazine which makes the layout look appealing and
though through.