ÔN TẬP BÀI THI: ADWORDS CƠ BẢN
Bài kiểm tra cơ bản về quảng cáo bao gồm các khía cạnh cơ bản của AdWords và quảng cáo trực tuyến, kể cả quản lý tài khoản và giá trị của quảng cáo tìm kiếm.
This document provides a guide to best practices for search engine optimization (SEO). It covers SEO planning and strategy, including goal setting, keyword analysis and selection, auditing current performance, and competitor benchmarking. It also discusses on-page optimization factors like keyword usage, page markup, and document-level factors. Additional sections cover index inclusion, link building approaches, a structured SEO process, and landing page conversion optimization. The guide is intended to help digital marketers, managers, and specialists implement successful SEO.
Designing for the scent of information (Jared M. Spool, Christine Perfetti & ...Nguyễn Thượng Đan
Doug was able to easily find the driver software he needed on HP.com by following the strong "scent of information" provided, clicking trigger words and being led to more specific pages. However, another user, Linda, had trouble finding the driver due to various "scent blockers" on the site, including content below the fold, non-link-like graphics, and an overwhelming search function. Proper design that considers the user's perspective and needs, such as clear labeling and relevant content, is crucial to enabling users to efficiently find information on a site.
This document provides guidelines for writing effectively for the web. It discusses key differences between writing for paper and online, including splitting content across multiple pages and making each page independent. It emphasizes writing in a scannable way using highlighting, headings, lists and short paragraphs. It also covers ensuring content is findable through search by optimizing titles, descriptions and keywords. Navigation both within and between pages should be clear. The tone should be informal while maintaining credibility.
1) The document discusses two paradoxes that arise when people learn to use computers: the production paradox and assimilation bias paradox.
2) The production paradox stems from users' strong motivation to be productive and complete tasks, which reduces their motivation to spend time learning new skills. This causes users to rely on familiar methods even if less efficient.
3) The assimilation bias paradox occurs when users apply existing knowledge to new situations, which can lead to incorrect understandings when old and new knowledge do not align well. These paradoxes mutually reinforce each other, exacerbating learning challenges.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
ÔN TẬP BÀI THI: ADWORDS CƠ BẢN
Bài kiểm tra cơ bản về quảng cáo bao gồm các khía cạnh cơ bản của AdWords và quảng cáo trực tuyến, kể cả quản lý tài khoản và giá trị của quảng cáo tìm kiếm.
This document provides a guide to best practices for search engine optimization (SEO). It covers SEO planning and strategy, including goal setting, keyword analysis and selection, auditing current performance, and competitor benchmarking. It also discusses on-page optimization factors like keyword usage, page markup, and document-level factors. Additional sections cover index inclusion, link building approaches, a structured SEO process, and landing page conversion optimization. The guide is intended to help digital marketers, managers, and specialists implement successful SEO.
Designing for the scent of information (Jared M. Spool, Christine Perfetti & ...Nguyễn Thượng Đan
Doug was able to easily find the driver software he needed on HP.com by following the strong "scent of information" provided, clicking trigger words and being led to more specific pages. However, another user, Linda, had trouble finding the driver due to various "scent blockers" on the site, including content below the fold, non-link-like graphics, and an overwhelming search function. Proper design that considers the user's perspective and needs, such as clear labeling and relevant content, is crucial to enabling users to efficiently find information on a site.
This document provides guidelines for writing effectively for the web. It discusses key differences between writing for paper and online, including splitting content across multiple pages and making each page independent. It emphasizes writing in a scannable way using highlighting, headings, lists and short paragraphs. It also covers ensuring content is findable through search by optimizing titles, descriptions and keywords. Navigation both within and between pages should be clear. The tone should be informal while maintaining credibility.
1) The document discusses two paradoxes that arise when people learn to use computers: the production paradox and assimilation bias paradox.
2) The production paradox stems from users' strong motivation to be productive and complete tasks, which reduces their motivation to spend time learning new skills. This causes users to rely on familiar methods even if less efficient.
3) The assimilation bias paradox occurs when users apply existing knowledge to new situations, which can lead to incorrect understandings when old and new knowledge do not align well. These paradoxes mutually reinforce each other, exacerbating learning challenges.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
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