The document discusses plans for an indie rock/pop magazine called "Chord". It will target young people aged 16-24, especially males. The magazine will have a vintage, retro style. Photographs will be a key visual element, including photos of musicians on the cover and in interviews. The layout will use a rule of thirds across pages and keep a consistent color scheme and fonts to create a cohesive house style.

2. I have decided to name my magazine ‘Chord’ because it relates to the music genre, being indie rock/ pop. This is relevant because a lot of indie music includes guitars, pianos and other string instruments. It will also be suitable for the target audience as they will be able to tell what kind of music that the magazine is based around. They may also be Interested in these instruments, or play them their selves, so it may interest them.

3. I have chosen to make a magazine about indie rock/pop music. This is because I generally enjoy listening to this style of music, and find it is a less popular type of magazine, and not many people tend to buy very many indie magazines. Most of the indie included magazines are about more than 1 genre. However, by making an indie rock/pop magazine, it will give my focus group a newer magazine to buy, and will fill the gap in the market where as there are no actual indie magazines.

4. My target audience is aimed at young people who are aged 16-24. It will be aimed at about 75% male, and 25% female. This is relevant because younger people are more likely to buy magazines such as Indie Rock/Pop. They are more interested in the media and listen to a lot more varied music. Also, younger people are more likely to be going to gigs and festivals, as they have the free time. They would be in the working class if in the older age group of 20+, and will have the spare money to purchase a magazine once a week or month.

5. For my front cover, I am planning to put a main photograph as the background, and will dominate the whole page. Instantly this will appeal to my target audience, especially if it is relevant to the music genre. I will also have a masthead which will be large and noticeable. However, the photo will interfere with the masthead and be in front of it. I will lay out my cover in the rule of thirds to keep it original and have a simple lay out, similar to many other music magazines. The mise-en-scene will relate to my target audience. I will be using more simple, relaxed colours to not be too contrasting with the front cover. Also, the fonts will be quite different, but can suggest the vintage side of indie style.

6. For my contents page, I am planning to use a masthead in the same font as the front cover, so that it doesn’t look too different. Also, I will be using a large photograph in the middle of the page, to appeal to the reader. I want to also include a small article underneath the photograph, telling about why it is there, and what it is from. I will have a rule of thirds lay out, similar to the front cover, and separate my contents into sections relating to their theme. Also, there will be a house style to match the front page and still look sophisticated and neutral in a way. I want to also have other images, of possibly photos from upcoming interviews or articles in the magazine. This will give my audience a clearer idea of what they can read about in this magazine.

7. For my double page spread, my initial idea is to have one page which is a photograph of the person being interviewed. On the right I will include an interview, and a main headline of who is being interviewed. Underneath will be a stand first, to give the reader an idea of what the interview is about. I also want to include a pull quote from the person, to attract the audience, and make it seem more interesting. The house style will be similar and match the front cover, throughout the whole magazine.

8. For my photographs, I am going to have a medium close up from the shoulders onwards of someone, in a particular pose with a unique facial expression. This will draw my audience in, and show the originality of the magazine. Also, I want my other photos to have a retro/vintage look to them, so this may mean editing them to get to this point. It will be suitable for my focus group because this is the kind of thing that they are going to want to look for in an Indie Rock/pop magazine. The other photos are going to need to be relevant, especially on the contents page where they are going to be smaller images of the content in the magazines, referring to articles. However, on my double page spread, I am going to need to take a few different photos of someone in different angles and see which looks best and most professional. I am going to need to think of what I want them to be doing to make it a unique and interesting interview to catch the readers eye, and especially to make them want to read more about it. I may also take other photos as they might need to go into my blog to show that they have been taken by myself. It will also look good as it will be added to my research and show how much work I have put into my blog and my magazine.