The target reader for the magazine is ages 16-22, who enjoy reading about various artists from both past and present. They like to keep up with music news and charts, as well as information about upcoming concerts. The reader enjoys underground music genres and going to live shows. To attract this audience, the magazine cover features a current hip hop artist in headphones, and the contents include a mix of images and text about both established and new artists that the target reader listens to.

1. 4.Who would the audience be for your media product?
Age: 16-22
Social Group: C1 Manual Workers
My magazine targets the aspirers category in psychographic profiling,
these are people who want to be like the people included in the
magazine in this case like the artist featured in the magazine.
The target reader is interested in music news and varied artists from older times and in the
current news. In my research I found that the target audience like to read about different artists
not everyone picked one artist, the results proved that each reader liked different artists. I also
found that the target reader is someone who likes to read the charts and see which artists are in
concert at the moment.
The target audience will want to read my magazine as it features all the artists that people like
to listen to, I know this from my audience research. My magazine also features all that a good
hip-hop magazine should feature such as Charts, concerts, artist information, fashion and much
more.
HOWEVER: My magazine can The audience I
The reader likes to aimed for was one
go to concerts or appeal to a wide range of readers
out of the age or social class I that enjoy reading
underground gigs about the stories of
that artists they like have tried to target, There is
nothing on my cover, contents or the artists they listen
perform. They are to in my magazine I
rebellious and live article that restricts others from
reading them, this is a good way have included the
life according to success story of a
their music. to appeal to a wider audience and
gain a larger readership. ‘rap’ artist.

2. Links to the type of music, tv shows and films my target audience
would watch…
Tv Shows – Nick Cannons Wild n Out Films – Get Rich Or Die Trying
http://www.youtube.com/watch?v=U10H5ypZoLg http://www.youtube.com/watch?v=lrLEvrKywxY
Tv Shows – The Money And The Power Films – A Bronx Tale
http://www.youtube.com/watch?v=pZqdxYu0ZTI http://www.youtube.com/watch?v=1bkIqZfviXU
Music Videos – Nicki Minaj – Superbass
http://www.youtube.com/watch?v=4JipHEz53sU
Music Videos – Nicki Minaj – Superbass Music Videos – Nicki Minaj – Superbass
http://www.youtube.com/watch?v=P3oBZ4_TNys http://www.youtube.com/watch?v=vfhVbEaMQEg

3. 5. How did you attract/address your audience?
I used an current artist that The title of my magazine
my target audience will be “OldVsNew” attracts my
fans of target audience, this is
because during my
audience research I found
that the audience like to
read about old hip hop
news just as much as
current news.
To appeal to my target
audience I chose to shoot
the artist in headphones
that I knew would attract the
attention of the target
audience. Using a particular My target audience reader is one that
type of style on the cover is quite outspoken and rebellious,
model makes the magazine having this in mind using a cover line
fit into the genre of hip hop such as “Music Is My Drug” would
and catch the attention of catch the readers eye. The type of
the target audience. stories that feature in a magazine
affect the readers decision of actually
buying the magazine.
The person on the cover is
female, although this will
attract a lot of female To appeal to my target audience I chose to
readers I think that this will keep the cover very bare and minimal. This
also attract the males too. has worked in previous magazine I looked at
such as ‘The Source’.

4. I chose to use the images of
a male and a female in and To appeal to my target
commercial fashion style, I audience I used the same
did this so that I could have house style colour of purple
an article that would fit into but also have other colours
the magazine genre of hip on the cover to make it look
hop. interesting
The contents page is
I edited the images to look organised so I think that this
professional and edgy I will attract my target
think that this will attract the audience as they will have
audience too. no problems navigating
through my magazine
I have got a subscription I used a coloured
option at the bottom of the background on this page of
page, I think this will entice my magazine to make it
readers and may even look different to the cover,
make them subscribe to the this will make the magazine
magazine look more interesting
During my audience
research I found that my
audience wanted a balance
of both text and images so I
tried to have this in the
contents.

5. I chose to use images that I have put the picture To appeal to my target
were of the artist in a group credits on the corner of the audience I used two
of friends, I did this because page like a flash, this different colours on the text
my target audience regard makes it noticeable. to make it look more
friends as family so this will interesting.
attract them to the
magazine too.
An article that tells the I used a by-line to
reader about the artists introduce the article I
lifestyle and ambitions also think this will attract
includes what the artist is the readers.
releasing next.
I added a bold coloured title
for the article on the left
hand side of the first page, I chose to shoot the image
this will grab the readers on a plain background I
attention. think that this ties in with the
I edited the images to look
professional and edgy I cover and makes the reader
think that this will attract the feel a sense of house style
audience too. to the article.

6. What do you think of my front cover?
Excellent
Good
Bad

7. What did you think of my contents page?
Excellent
Good
Bad

8. What did you think of my double page spread/article?
Excellent
Good
Bad