A production company provides the physical elements and organization of filmmaking including money, props, cameras, marketing, and scripting. Silvelight Productions' logo features a silver moon and light to represent the company name and set a horror tone. Film distribution decides where and when a film will be shown based on the intended audience. Lionsgate is proposed to distribute the film since it specializes in horror films and has distributed similar titles in the past. The Movie Fund is chosen to finance the low-budget British horror film since it focuses on independent and horror genres. Marketing strategies aim to reach the target young adult audience through ads on radio, magazines, buses and cinema trailers. While self-distribution can save money, it is complex

1. Evaluation Task 3
Film Production Companies

2. What does a Production Company do?
• A production company provides physical
elements of films such as props, lights,
cameras, and above all, money. It also handles
many organisational elements such as
distributing, marketing, scheduling and
scripting.

3. Silvelight Productions
This is our production company
logo. We chose the moon
because it is silver, and shines in
the night, creating a horror tone.
We then chose to use light
because of the other part of the
name of the productions. It is
quite a literal logo, and with it’s
two different sections, would
hopefully be memorable to
audiences if it were used in a real
film.

4. What is Distribution?
• Distribution is what countries and areas the film is planned to be showing
in. The production companies help organise this and decide where the
best places for a film to be shown are. The companies will decide which
audiences will enjoy the film the most, and weather it may offend some
other audiences. For example, The Exorcist may be offensive in an area
densely populated by devout Christians. The film distributor may also
choose the release date and the method of exhibition.

5. Distribution of the film.
• Our film would appeal to a wider audience such as
America as the themes displayed are universal . Our film
picks up on fears people may have and things they may
find scary, for example the feeling of being watched . So
people in other countries who enjoy horrors, would enjoy
our movie because they should still find it scary.

6. Our Chosen Distributor
Since 1997 
Lionsgate 
have produced/distributed over 200 films. It is an indecent
company and has no parent companies. Lionsgate mainly distributes horror movies
and in the opening credits of horror movies their logo is dark and red, which matches
the genre. Some horror movies that they have distributed include; the Saw movies,
House with 1000 corpses, Undead, Sicko, The Condemned, Texas Chainsaw and Cabin
in the Woods. But it also distributes films outside of the horror genre like the Twilight
movies or the Hunger games. Lionsgate would be a good company to distribute our
film as ours is a horror movie and Lionsgate specialize in our movies genre. Lionsgate
has distributed similar films to ours like Cabin in the Woods, so for this reason , I
think that they would be interested in distributing ours.

7. Funding
• We have chosen The Movie Fund to fund our
film, as it’s specialty is horror and
independent films. Our film is a British film, so
it is quite low-budget, and this company
specializes in horror films, so we feel this is an
appropriate choice.

8. Marketing Stratagies
•
•
The main aim is to make our target audience know about our film. Our
target audience would be young people of both genders and people who
enjoy horror. Hollywood movie distributors spend about $4 billion a year to
buy paid advertising (30-second TV commercials, newspaper ads, etc.) and
over half that total is placed on broadcast and cable TV, which are the main
vehicles for advertising movies to audiences.
We could put adverts on radio stations that are popular with young people ,
such as KISS FM or CHOICE FM. Posters could be disbalayed in
magazines, outside cinemas and on busses.  we had a big budget for
If
promoting our film we could play the trailer on TV. We would put the advert
on popular channels that young people watch, like MTV. Or in adverts of
shows like Most Haunted . However I think the strongest and most effective
form of advertisment would be playing the trailer on cinema screens that
play horror movies. This way we already have our target audience , and
they are movie "goers" so are more like to go to the cinema to see our
movie.

9. Self -distribution Advantages and
Disadvantages
• Only recently has self-distribution become a credible method
to distribute. Self-distribution can be hard work and is often
seen as a last option but successful self-distribution has huge
advantages.
• Avantages: It saves the film maker alot of money if they
distibute the film themselevs.
• Disadvantages: The process can be complicated in a range of
areas . From making the poster ads to negotiation with the
exhibitors. Also many buyers/exhibitors only have interest in
packages of films presented to them by large film distribution
companies, rather than individual films from independent
filmmakers.