The document discusses research conducted for a proposed animated action television program called HALLS SHOW. Research methods included surveys, questionnaires, focus groups, and data analysis. Key findings indicated the target audience would be ages 10-15 years, most would prefer it air from 6-7pm on channels like Pogo or Nickelodeon. Popular genres included action and superhero characters like Superman and Batman. Testing showed people would be likely to watch a one hour animated action program and recommend it to others. The research aims to help determine how to market and produce the show to attract viewers and be competitive with other television options.