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Pitching to Brandweek Knowing your Media and  How to Reach Them W ilcom Communications
Situational Analyses  –  A national toy manufacturing company has developed a new digital media player for the pre-teen age set. Its design includes a well-known cartoon character that is popular with children and has special features to protect children from dangerous decibel levels. W ilcom Communications
What Needs to be Done? - Contact a Media Pitching and  Listing Firm ( BurrellesLuce ) - Contact Technology Specific Media  (Brandweek and Adweek) W ilcom Communications
To Do Cont. - Contact Product Specific Media (Playthings, etc.) - Contact Major Media Outlets (New York Times, Wall Street  Journal, Financial Times, etc.) W ilcom Communications
Competing in a Saturated Market W ilcom Communications
W ilcom Communications
Potential News Pitch W ilcom Communications
Know Your  W ’s -  What  are you pitching? -  Who  are you pitching to? -  Who  is your audience?  W ilcom Communications
Potential News Pitch –  (theoretical example only) Worldwide toy manufacturer and industry leader  Wilson & Co.  is releasing their new, state-of-the-art digital media player,  FROG Ears , that features automated volume control to protect children’s ears and hearing, provide excellent photo and video viewing capabilities, a sleek new design and comes in a wide variety of colors and styles. Wilson & Co.  has partnered with  Disney Corp.  to brand the product and support healthy media use and distribution.  FROG Ears  will be available in eight different colors and will feature eight different  Disney  characters. The product is geared towards children ages nine to 14 and is designed to appeal to their demographic. W ilcom Communications
W ilcom Communications
W ilcom Communications What else is Helpful? - Internet Monitoring Companies i.e. CyberAlert - Measuring Effective Media Efforts
W ilcom Communications Discussion

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Media Pitching Presentation

  • 1. Pitching to Brandweek Knowing your Media and How to Reach Them W ilcom Communications
  • 2. Situational Analyses – A national toy manufacturing company has developed a new digital media player for the pre-teen age set. Its design includes a well-known cartoon character that is popular with children and has special features to protect children from dangerous decibel levels. W ilcom Communications
  • 3. What Needs to be Done? - Contact a Media Pitching and Listing Firm ( BurrellesLuce ) - Contact Technology Specific Media (Brandweek and Adweek) W ilcom Communications
  • 4. To Do Cont. - Contact Product Specific Media (Playthings, etc.) - Contact Major Media Outlets (New York Times, Wall Street Journal, Financial Times, etc.) W ilcom Communications
  • 5. Competing in a Saturated Market W ilcom Communications
  • 7. Potential News Pitch W ilcom Communications
  • 8. Know Your W ’s - What are you pitching? - Who are you pitching to? - Who is your audience? W ilcom Communications
  • 9. Potential News Pitch – (theoretical example only) Worldwide toy manufacturer and industry leader Wilson & Co. is releasing their new, state-of-the-art digital media player, FROG Ears , that features automated volume control to protect children’s ears and hearing, provide excellent photo and video viewing capabilities, a sleek new design and comes in a wide variety of colors and styles. Wilson & Co. has partnered with Disney Corp. to brand the product and support healthy media use and distribution. FROG Ears will be available in eight different colors and will feature eight different Disney characters. The product is geared towards children ages nine to 14 and is designed to appeal to their demographic. W ilcom Communications
  • 11. W ilcom Communications What else is Helpful? - Internet Monitoring Companies i.e. CyberAlert - Measuring Effective Media Efforts