The document discusses appropriate media institutions to distribute a horror film media product. It suggests that Lionsgate Films would be a good choice as they have successfully distributed similar horror films in the past. Lionsgate and other production companies provide necessary resources like studios and makeup to filmmakers. Film distributors take on the important role of marketing and advertising movies to exhibitors and audiences to ensure the film reaches its target demographic. Investors are also discussed as a major source of funding for films, with larger budgets allowing for better advertising and production quality.