Niyati Girolkar Mungle
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1. The document presents a marketing plan for a new comic book called "Mungle" targeted at children aged 7-13. 2. The comic book will be a package that includes an animated CD, stories, puzzles and activities. 3. The marketing plan involves television, print, radio, and online ads as well as promotions at schools and retailers through contests and brand partnerships.
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1. Mungle is an Indian children's comic book and activity series targeting 4-8 year olds that is launching its first edition.
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1) Elemental provided media relations, online PR, and public relations services for the release of the film The Grinch, including supporting an online advertising campaign across children's and parenting websites.
2) Their efforts included working with consumer, trade, and vertical media outlets to promote the film around its seasonal themes both before and after its release.
3) By creating engaging content and games around the film, they were able to generate interest from journalists beyond just reviews of the DVD or film.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns utilizing PR, social media, events, and ATL strategies to drive media coverage and sales. Recent successes include a Christmas campaign for Amazon that delivered record reach and value, and positioning Canon cameras as must-have lifestyle accessories.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
Credentials for Best Buy
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
Abhilasha Diwakar Mungle
The document proposes a marketing strategy for a new animated character brand called Mungle targeting children aged 4-8 years. It discusses developing a variety of storytelling and craft products priced between Rs. 99-999. Promotion would occur through TV, print, online ads and events. Stores dedicated solely to Mungle products are suggested to display the wide range. Differentiation from competitors would come through digital storytelling, Indian themes and a fun, learning focus.
Why Digital and what you absolutely need to know
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
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Suman Kr. Raman Mungle
Mungle is an Indian animated cartoon character, a donkey, targeted at 4-8 year old children. The marketing strategy involves storybooks, activity books, and CDs in regional Indian languages. These will be distributed through national and regional publishers as well as specialty stores. Promotion will involve partnerships with restaurants, greeting cards, kids' wear brands, and events at malls and schools. The brand positioning focuses on entertainment combined with moral lessons, represented through an indigenous character set in jungle environments rather than cities.
Aman Kaushal Mungal
The document outlines the marketing strategy for "Mungle", a character aimed at children aged 7-13. The strategy involves developing comic content and an animated series. It will advertise on children's TV channels and magazines. It will use merchandising in retail stores and target parents through internet marketing. It will position the brand as a friendly character that helps children learn through fun activities. Distribution will include comic strips in bookstores and schools. Promotion will involve character mascots at events, contests collaborating with other brands, and celebrity endorsements.
Ameet Shinde Mungle1
The document discusses marketing plans for promoting a new Indian comic book called Mungle-Comic Book. It discusses using a 360 degree communication approach called "MungleMania" to promote the comic. This would include contests, seminars in schools, providing free stickers with popular snacks like Parle G biscuits and Cadbury chocolate. An animated TV series or movie would be launched before the comic. The promotion strategy aims to tap into India's large youth population and growing comic and animation industries.
Anoop Jena Mungle
This document outlines a demo plan for marketing and launching Mungle, a comic book based on animal characters. The plan includes SMS campaigns, a teaser trailer, website content, newspaper ads, and cryptic video teasers to promote the product mix of animated CDs, storybooks, and activity books. It also details launching Mungle with guest events and media coverage at a launch place.
Firoz Patro Mungle
The document proposes a weekly comic book called "Mungle" aimed at children aged 6-12 years from middle-income families. The comic book would feature puzzles, games and stories to make reading fun and educational for children on Sundays. It would be distributed through retailers like magazine shops, malls and kiosks near schools. The character Mungle would be positioned as a friendly hero to influence children. Potential opportunities include maintaining customer loyalty through regular issues and growing retail partnerships.
Jitendra Prajapath Mungle
Billoo is a brand targeting children aged 7 to 13 years. The brand will be promoted through websites popular with children, like distributing comic books in schools. Promotional activities will include organizing drawing competitions in schools to feature the Billoo character, partnering with food chains to include Billoo toys with kids' meals, and making Billoo the mascot for children's food products. Billoo will also be printed on school supplies and bedding products that are popular with children, like notebooks, pencil boxes, pens, bed sheets and pillow covers.
Natalia Baptist Mungle
The document proposes a marketing plan for launching "Mungle", a comic book and activity book series featuring cartoon characters. It would target children aged 7-13. The plan includes developing printed comics, animated content, toys, apparel and other merchandise featuring the characters. It also outlines promotion strategies like partnering with schools and stores, advertising in media and hosting events to build awareness and excitement around the new brand. The goal is to establish Mungle in tier 1 and 2 Indian cities initially through widespread distribution in books stores, malls and other family venues.
Prtish Kapadia Phonethics
The document discusses plans to publish and distribute a new children's comic book called "Phonethics Mungle". It aims to partner with an established publisher to print the book and build a network of retailers across India and in regional markets. Marketing strategies proposed include ads on cartoon channels, free samples at malls and parks, character merchandise, and school performances to build brand awareness and position the comic as a premium children's brand. Distribution would focus on bookstores, toy shops, and online through blogs and agents to reach a target audience of 4-8 year olds.
Vaseem Basha Mungle
The document provides recommendations for promoting a new comic book called "Mungle" to children through television advertising and other marketing channels. It suggests:
1) Creating a brief but catchy television commercial featuring the main character Billoo to air on cartoon channels during mornings and afternoons on weekdays and throughout the day on weekends.
2) Using pop-up ads, program interstitials, and real-time talks featuring children discussing the comic to promote across multiple cartoon and kids' channels.
3) Conducting promotions in schools through posters, drawings competitions, free samples and accessories bearing the comic's characters to generate buzz among students.
Vivek Sharma Mungle
Mungle is a new product aimed at entertaining and educating children ages 4-8. It consists of an animated CD, storybook, and activity books like coloring books and puzzles. The product will be priced affordably and distributed widely through stores and direct marketing to provide fun, learning, and development of children's imagination. Mungle aims to become a source of pleasure and inspiration for kids through high-quality, engaging materials.
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Niyati Girolkar Mungle
- 1. PRESENTING MUNGLE “COMIC BOOK” BY, NIYATI GIROLKAR