A film distribution company like Screen Gems would be well suited to distribute our thriller/horror film because they have experience with similar subgenres. Screen Gems has previously distributed films like "When a Stranger Calls" that found success both in the US and UK markets. Our film would likely appeal to wide international audiences given the popularity of the genre worldwide. Releasing around Halloween and screening for 5 weeks in UK cinemas before a DVD/Blu-Ray release in 3-4 months would be an effective release strategy. While self-distribution offers some advantages, hiring an experienced distributor could enhance our film's box office potential.