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The Cartoon Agency
The Cartoon Agency helps clients communicate through cartoon storytelling on social media and other marketing materials. They produce branded cartoon content such as continuity series, campaigns, animations, infographics, and graphic recordings. Cartoons are an effective marketing tool because they grab attention, encourage sharing, add personality to brands, and help start conversations. The agency has seen over 300% increases in engagement for clients through their cartoon content.
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The Cartoon Agency
- 2. 2 BIG EYES. BIG HEARTS. CHARACTER& PERSONALITY.! We are The Cartoon Agency and we help our clients communicate through the universal awesomeness of cartoon storytelling.
- 3. 3 BRANDED CARTOON CONTENT FOR SOCIAL MEDIA ANDOTHER MARKETING THINGS.!
- 4. 4 BRANDED CARTOON CONTENT:! CONTINUITY SERIES Aregular, episodic cartoon strip, single panel, or animation built specifically for your audience. Fresh characters and emotive stories drip-fed to your readers. They’ll love you for it, and repay you in many likes and shares. “In such a crowded, competitive market a character can create pure brand salience. The character becomes a shortcut reference to the brand, and can be more interesting than the brand itself” —Peter Deane, Churchill OVER 300% INCREASE IN FACEBOOK LIKES
- 5. 5 BRANDED CARTOON CONTENT:! CAMPAIGNS A shortseries of single or multi- panel cartoons to lead or supplement your campaigns. Great for things like product launches, advertising, internal communications, presentations, and newsletters. communications, presentations, and newsletters. POSTS WITH VISUALS RECEIVE 94% MORE PAGE VISITS AND ENGAGEMENT THAN THOSE WITHOUT. 12-WEEK TWITTER & EMAIL CAMPAIGN
- 6. 6 BRANDED CARTOON CONTENT:! ANIMATION Cartoons makefor exceptionally incredible explainer videos. Why? They move. They talk. They are able to communicate complex topics in a way that is approachable and friendly. WHEN MARKETERS INCLUDED A MARKETING OR EXPLAINER VIDEO IN AN EMAIL, THE CLICK-THROUGH RATE INCREASED BY 200% TO 300%. – FORRESTER CARTOON ANIMATION CAN HOLD ATTENTION 20% LONGER THAN TRADITIONAL VIDEO. – FORRESTER DEMO REEL (AS CURIIOSITY GROUP) CLICK TO PLAY SERIES OF SHORTS FOR HOT-TOPIC AND SO-SO HAPPY CLICK TO PLAY
- 7. 7 BRANDED CARTOON CONTENT:! CARTOON INFOGRAPHICS BigData is a nice fellow but awfully boring. Liven up your infographics with entertaining characters and stories. IT’S TRUE! characters and stories. 12% INCREASE IN TRAFFIC IS EXPERIENCED BY THOSE WHO DEPLOY INFOGRAPHICS.
- 8. 8 BRANDED CARTOON CONTENT:! GRAPHIC RECORDING Don’tjust capture notes, capture energy. With one of our graphic recording professionals drawing live during your meeting or presentation, nothing will be lost or forgotten. LIVE DRAWING ON 4’ x 8’ PAPER We are a proud partner of Drawbridge Innovations, Nitya Wakhlu. Sample is provided by www.nityawakhlu.com
- 9. 9 WHY CARTOONS?! REMEMBER. A goldfishnow has more of an attention span than a human. Cartoons can overcome this barrier. They combine marketing storytelling with the internet-happy power of imagery. They transcend traditional marketing, giving audiences a deeper connection with a brand’s true personality. •! Grab Attention •! Get Shared •! Add Personality and a Human Voice •! Create Continuity, Build Loyalty •! Start Conversation (they are comment magnets) 9 ONE OF OUR EPISODIC CARTOONS HAD OVER 300% MORE COMMENT ACTION THE ANYTHING ELSE IN OUR CLIENT’S FEED ONE OF OUR CARTOONS WERE ONCE “MENTIONED” ON A TOP 50 SITE RESULTING IN 40x THE TRAFFIC FOR OUR CLIENT.
- 10. 10 OUR CLIENTS PAST& PRESENT
- 11. THANK YOU.! Jennifer Simon e:jennifer@thecartoonagency.com c: 425.894.1864 www.thecartoonagency.com !