The document discusses film distribution and strategies for marketing a new thriller film. It considers major studio distributors like 20th Century Fox and Warner Bros. that may be interested given they previously distributed similar films like Taken and The Sixth Sense. The film could appeal to UK and US audiences but may not transfer as well to Europe. Marketing strategies discussed include placing trailers before similar genre films, displaying posters in town centers and on billboards nationwide, and online marketing. Self-distribution is mentioned but not recommended for the media product.

1. Evaluation task 3
“What kind of media institution
might distribute your media product
and why?
Laura Bennett

2. What is distribution?
• Distribution for films is when a team is given a
film and they have to bring the film to the market
place and find out the appropriate audience.
They are in charge of selling the film and
marketing the film to the general public.
Distributers would be in charge of the trailers for
the film and other advertising e.g. posters and
billboards, also where to advertise for example
advertising a new animation film in the trailers
for another children’s or animation film.

3. Examples of distribution companies.
• There are two types of distribution.
• Major studio distribution and independent distribution.
• Examples of major studio distributers
Warner Bros. Pictures Paramount 20th Century Fox
• Examples of independent distributers
BBC Films Summit
Warp Films
Entertainment

4. Compare your media product to films distribution companies
have previously released – Are any of them likely to be
interested in your film?
• Our film is a thriller and when doing our research we looked up films like
Taken and The Sixth Sense because they were thriller films and closest to
our idea.
Taken was distributed by 20th Century Fox, so we thought maybe 20th
Century Fox would maybe be interested in our product because all our
research was done on Taken and The Sixth Sense so it would be their type
of film that they market and distribute to the general public.
The Sixth Sense was distributed by Hollywood Pictures a less known
distributer, which would perhaps give our film more of a chance of being
distributed as the company is not under pressure or demand. Also our film
was also partly inspired by the paranormal element of The Sixth Sense and
we took a few elements from the film and incorperated it in to the
opening sequence. So I believe we could have a chance of getting our film
distributed by Hollywood Pictures.

5. Is your film going to appeal to UK audiences only? Or does it
have a wider appeal? Why? Why not?
• I believe our film would appeal to the UK audiences,
but also it would appeal to wider ranges for example
Americans, because of the type of film this is it has
been done by Americans before therefore it’s nothing
new to them and films like this have done well in the
box office before, so there should be nothing stopping
us from taking this film across to America because I
believe Americans would enjoy this type of film.
Mainland Europe is an area I would be a bit skeptical
about as films like this aren’t known to be successful,
so I would think about taking this to Europe deeply
rather than America.

6. Marketing strategies
• To market my film I would try to get my trailer in films alike my own, for example,
horror or thriller genres because then that assures me that people will be
interested in my film and the right target audience will be watching the trailer as I
wouldn’t want younger children watching it because it might be a bit disturbing for
them to watch. I would want the posters displayed in town centres and places that
are looked at often. I think if I wanted to advertise my film on posters, I would
think about advertising it on a massive billboard and try to make it nationwide so
as many people see it as they can.
Self-distribution:
Self distribution is when you distribute your product yourself instead of getting a
company to do it for you. Obviously this would be a lot cheaper as you wouldn’t
have to pay out for other people to do the job for you, you would be doing this
yourself. I don’t think this would be the best possible thing for our media product.

7. • Online marketing
• Self-distribution – mention in strategies
• Talk about whether the posters would go
nationwide or just cities