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Evaluation activity 3
- 1. EVALUATION ACTIVITY 3– WHAT KIND OF MEDIA INSTITUTION WOULD DISTRIBUTE YOUR MEDIA PRODUCT? KEREM BAL
- 2. OUR PRODUCTION COMPANYLOGO Dream Light Productions
- 3. WHAT DOES APRODUCTION COMPANY DO? • A production company plays an essential role in the organisation and distribution of a film. They are primarily responsible for finding the best director for the film, they also handle and have a big say in the type of actors to be in the production. They also assist in: • Scheduling • Casting • Budgeting • Scripting
- 4. ORDER OF CREDITS Ina traditional production, the credits to a film are usually shown at the beginning, during an opening sequence. However they can be shown at the end of the production also. The normal order is as follows: • Name of studio distributing the film • Name of production company responsible for making the film, usually ‘in association with’ • A (producers name) production • A film by (director) • Starring… (optional) • Film title • Then credit the rest of cast.
- 5. DISTRIBUTION OF OURFILM • The distributor for a film is a company responsible for advertising a media product to the public. This is a very important, if not the most important in the process of a film as if the product is marketed well, it will gain a lot in revenue even if it’s not a very good film. • The distributor decides how many copies of a film will be made and showcases it to potential buyers such as cinema chains. • For our film, we would need a small distribution company who distribute low budget horror films that is based in the UK as our media product is unlikely to go international.
- 6. WELL KNOWN DISTRIBUTIONCOMPANIES • Here are some of the largest distribution companies, where some of them are in the ‘big six’, which is the six largest conglomerates in film production. • 20th Century Fox • Universal • Warner Bros. • Paramount • Walt Disney • Columbia • However these production companies wouldn’t distribute our film due to its low budget and therefore quality of it.
- 7. POSSIBLE DISTRIBUTORS FOROUR PRODUCTION • Film4 • Lionsgate UK • Studio Canal UK • These companies are examples of possible distributors for our media product as they distribute smaller films, are based in the UK and have an experience in distributing horror films. This then makes them ideal for a media product such as our film.
- 8. FILM4 • Film4 wouldbe a very good distribution company for our production as they are very experienced in the distribution of horror films as well as films in general and would know the best forms of distribution. • They also support ‘emerging talent’ and have a showcase of upcoming films they have a share in and also showcase films that they have helped make on their website www.film4.com. • They are also a UK based company and back lower budget films, they are also very experienced in distribution for horror films.
- 9. EXAMPLE OF AFILM4 FILM • Film4 is very good for the distribution for horror films, an example of this would be ‘Kill List’. • Kill list is an independent film that was successful as well as being nominated for six British Independent Film Awards and won an Empire Award for ‘Best Horror’ • This makes Film4 an ideal distribution company for our film due to its showcased success on other films.
- 10. LIONSGATE UK EXAMPLE OFA LIONSGATE FILM • Lionsgate would be a good distribution company for us as they have successful films in the horror genre, an example of this would be ‘Texas Chainsaw’ which is a widely known horror film. • They also have a wide social media network, through which they could advertise our production, this is useful as it costs very little but reaches a large audience, it would also help if the film went global however this is very unlikely for a small production. • In addition to this, Lionsgate, as a global institution, specialise in films aimed at a younger audience which is very useful to us as they will know the most effective forms of advertising in order to reach our target audience.
- 11. STUDIO CANAL UK EXAMPLEOF A STUDIO CANAL HORROR • Studio Canal UK would be a great choice for the distribution for our film as they are well known in the horror industry. • An example of a successful horror that they produced would be ‘The Last Exorcism’ (2013) which fetched $15.1million at the box office with a budget of $5million, more than tripling their budget in box office takings. • Therefore, like film4 and Lionsgate, they are very experienced in horror films and would be the type of company to distribute our film.
- 12. GLOBAL OR NATIONAL? •As our media product is only as small budget horror film, we would not have the option to distribute globally as it costs a lot more but does mean a higher profit, if marketed well. Therefore a distribution company such as Film4 would be a very good company for our production due to the national distribution needs rather than global. This means that they can air and advertise on multiple channels, such as Channel 4, Film 4 and E4. E4 targets young audiences and therefore would be a good location for advertising and airing of the film, due to their range of channels they can capitalise on cross media promotion for better advertising.
- 13. GLOBAL OR NATIONAL?(2) • However, if we did have the chance to go global, Film 4 would also be a good production company as they work with other US companies such as Fox Searchlight, which is a News Corp subsidiary, and could use cross media promotion even more in this instance as there are more channels and platforms to advertise on. • Going global would mean a higher revenue due to a larger audience as long as the advertising is done well which could be used for funding for a second film, allowing a better film to be made the second time round.