Information on Graphic Art

1. Graphic Design Style

2. 5 STYLES I PICKED:
Punk Urban Op-art
Pop-art Cartoon

3. DEFINITIONS OF EACH GRAPHIC DESIGN
Punk: Punk is a loud, fast-moving, and aggressive form of rock music, popular in the late
1970s.
Urban: Urban graphic is an art relating to, or the characteristic of a town or city.
Cartoon: a simple drawing showing the features of its subjects in a humorously exaggerated
way
Pop-Art: Pop art is art based on modern popular culture and the mass media,
especially as a critical or ironic comment on traditional fine art values.
Op-art: a form of abstract art that gives the illusion of movement by the precise use of
pattern and colour, or in which conflicting patterns emerge and overlap

4. EXAMPLE OF EACH GRAPHIC DESIGN
Punk
Op-art
Cartoon
Pop-art
Urban

5. THE FEATURES OF EACH STYLE
Punk
• Dressed-down look of North
American hard core.
• often short hairstyles replaced
the long-hair hippie look
• Loads of tattoos
• Big heeled shoes
• Black coloured lip sticks
Urban
• Bright colours
• Usually done on walls
• visual representation of
ideas and messages
• Visual art
• logos and branding
• Painting
Op-art
• Black and white
• Optical illusions art
• Swirling
• Feeling of movement and
vibration
• op art is one big perverted
shape-shifting tease
Pop-art
• everyday imagery, and vibrant
block colours
• Common sources of Pop
iconography were
advertisements
• by bold, simple
• popular culture
• artistic movement that marked
an era from its birth during the
middle of the last century
Cartoon
• Big faces
• drawing or painting
• humorous illustrations in
magazines and newspapers
• It is referred to comic strips
and animated films.
• two-dimensional illustrated
visual art

6. 5 GENRES
Action
Fashion
Fantasy
Sports
Adventure

7. WHAT GRAPHICS WILL YOU FIND EACH STYLE

8. Action
Action is a genre wherein physical action takes precedence in the storytelling. The film will often have continuous motion and action including physical stunts,
chases, fights, battles, and races. The story usually revolves around a hero that has a goal, but is facing incredible odds to obtain it. Like these pictures at the
top, these are all magazine front covers they are all associated with action a you case on the first magazine front cover the picture gives it all away that the
magazine is about action as the character is holding a gun. The second one has cars on it so its about cars are cars are all about the action with in them well
the good ones. The last two promote action films you know they are promoting action films as the first cover has a picture of man running in a forest and the
second poster has two men and one holding a gun with animated skulls on the floor which is what you find in action movies .

9. FASHION
These are pictures as you can see for fashion these pictures are associated with fashion as they have the
colour pink in the not only that but specific picture like the last one on the right shows ladies fashion
because it is lipsticks which is known as fashion for ladies. Furthermore there is a picture of a girl wearing a
stunning dress and holding a plastic doll, this is associated with fashion because of what dress she is wearing
and the way she is posing.

10. FANTASY
Fantasy is a genre of fiction that uses magic or other super natural elements as a main plot element, theme, or setting. Many works within the
genre take place in imaginary worlds where magic and magic creatures are common. Fantasy is generally distinguished from the genres of
science fiction and horror by the expectation that it steers clear of scientific and macabre themes. Like the first two pictures above these
pictures look like real people but they are drawn out characters looking like humans. Also the third picture is a super natural element of lions
and humans being able to do similar things and live together. Lastly the last picture shows a theme of robots being alive s humans these
elements are all related by drawing them on paper.

11. SPORTS
Sport are all forms of usually competitive physical activity or games which, through casual or organised participation, aim to use, maintain or improve physical ability and
skills while providing entertainment to participants. As you can see above that the first picture is of baseball results this is usually shown to on television to the audience this
has been editing for the audience to keep track of the scores. The second picture is from an advert of baseball in America, they have used editing to make he person look
bigger then the building around him. The third one is of the Olympics swimming at the bottom there is the name, the country flag and the distance and time the person
took; this is all for the audience to know who the person is. Lastly the last picture is of a logo of Action4 sports, they have used media editing to make there logo for there
show.

12. ADVENTURE
Action film is a film genre in which one or more heroes are thrust into a series of challenges that typically include physical feats, extended fight scenes, violence, and
frantic chases. Action films tend to feature a resourceful character struggling against incredible odds, which include life-threatening situations, a villain, or a pursuit which
generally concludes in victory for the hero. All of these pictures above are associated with adventure as everyone knows INDIANA JOHNS is an adventure movie. The third
one is a magazine font cover on women's adventure you can see this from the picture on the entire front cover it of a girl sky diving, which is adventurous. The other two
pictures are about adventure as well you know this because spirtball has an exposition as its front cover so it informs the audience that's its an adventure as it has many
types of aliens exploding out. The last picture says adventure on it so its clearly about adventure but the picture in the background enforces it’s a adventure as the picture
is of a man trying to kill a clue fury.

13. SLEEPING CAMPAIGN POSTER
My poster
has cartoon
graphics.
Has a
structure
where you
read from left
to right.
Typeface
used is
minion pro
this is
because it
attracts my
target
audience.
The colours I
choose where
aimed towards my
target audience.
Has a
structure of
three
columns.
Factual pictures
used because I had
taken them my
self.

14. REAL POSTER CAMPAIGN
Type ace used is
bold and is
capital letterers
this attracts the
audience and
emphasis how
important it is.
It has a structure
of where you
read from left to
right.
Factual picture is
used to show
that it happens in
real life is not just
lies or jokes.
Logo’s this is
important
branding
Real life events.
The colours used are
black and white they
contrast very well
because it attracts
the audience’s
attention.
Has a structure of
one column only.

15. Campaign against living miserably
Navigation:
This is a navigation you press on these
hyperlinks to direct you to a specific
page.
Structure and grid:
This is a grid structure as you can see on
this screen shot that the have used a rid
method to separate there points apart
and pages. As you can also see that
there is a main image of a man in the
middle of the page; this shows hat there
is something important about him and
that something that will attract the
audience.
Navigation:
This is another type of navigation they have used, as you can see on
each end of the sides there are arrows which you press click on to go
back or forwards. Its like a small slideshow in the middle of the page.
Text and image choice:
As you ca see from the print screen below that the images that this website
have used are factual images, which create a positive affect towards the
audience. Text wise as you can read they have used a very urban unique
quote which makes the audience think and want to precipitate.
Furthermore the colours they have use on the text attractive a lot because
they have used white writing over red background which makes the writing
stand out.

16. Campaign against living miserably
Dynamic contact, e.g. animations, video,
audio or live feeds.
This is a live news room column
they have at the right side of
their website this is where they
post live new and also gets
updated.
This will keep the audience
updated about what the
government and parliament are
doing about what the campaign
is about. They also have updates
on up coming events to do with
their campaign.
They also have a live
tweets page, this
generates more of a
lively and active
atmosphere.
Type and Typographics structure
This is a short animation explaining all
about CALM by supporter Herries Anderton
with drawings by Melissa Searle. Includes latest
suicide figures compiled from 2014 statistics..
This is a sand serif typeface, because it
is a serious campaign that’s why they
have used sand serif typeface where
as if it was about fashion they would
of used a serif typeface.
https://www.thecalmzone.net/This leads you to the homepage of the
website:
This is a inline because it is
underlined. This emphasis
the fact that it is
something important.
When you click on the
underlined part it leads
to another page which
is like another link that
talks more about that
specific topic.

17. TV CAMPAIGN ADVERT
Timing and rhythm of motion Pace of motionCompositing-
This is called compositing because as you can
see that most of the page is one picture but at
the bottom it is separated which looks like a
long column at the bottom. This is done
because it related to what they are talking
about in that part of the video.
This is a still image of what I wanted to
show when this part of the video was
showing it had a very slow motion to it;
this was done to emphasis how hurt and
unwell Louis is.
As you can see in the screen above it shows a
tear rolling down Louis’s cheek then straight
after there is the cancer UK page that comes
up; this is done to show the audience that this
campaign Children with cancer UK save
children like Louis who have cancer to stop
crying and help them fight cancer.

18. TV CAMPAIGN ADVERT
Keying Relating text and images to audio or sound Perspective, angle.
This shows Louis getting Chemo therapy for
his cancer; this is related to the audio because
in the audio it says ‘ He spent months in
hospital having painful and intensive
treatment’ this shows Louis in hospital getting
his theory done, furthermore straight after this
scene it shows Louis crying which relates to
the fact the voice over explained that he was
having painful and intensive treatment.
In this print screen you can see that Louis is
crying and his mother is pushing him towards
he shoulder to stop him from crying. It makes
you feel emotional towards Louis because he’s
upset and the only one person he’s got
besides him is his mother.
This screen shot fades in after Louis
gets his Chemo therapy done. This is
very effective towards the audience as
it gets shown straight after him getting
his Chemo therapy which enforces the
audience to give £3 a month to give
young children like Louis so Children
with cancer UK can treat more young
children like him.

19. THE FEATURES OF THE POSTER AND WEBSITE
The different featuresThe same features
 It has a structure of left to
right reading
 They both also have logo’s
 They both use factual
pictures
 They both show real life
events happening
 They both use bold type
face to get there point
across
 Poster has one picture where as the
website had many pictures.
 The poster has a one column structure
where as the website has a grid
structure.
 The website has navigations the
poster doesn't have any navigations.
 The website has live tweets the poster
doesn’t
 Poster is on paper where as the
website is on the internet