Introduction to digital marketing elerningLavanya Sharma
This study material covers:
Definition: Digital Marketing
Traditional and Digital Marketing
Benefits of Digital Marketing
The 7C’s Of Digital Marketing
Digital Revolution
Media, Technology and Society - Introduction : A Second Media Age Faindra Jabbar
Media, Technology and Society
Topic:
Introduction : A Second Media Age
Overview
Media and Technology in Society
Cyberculture
Communication in Cyberculture
Cyberspace & Cyberculture
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
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He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
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How to Create Map Views in the Odoo 17 ERPCeline George
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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Task 1 a analysing digital publishing products and writing
1. Task 1A Analysing Digital
Publishing Products and Writing
Gaetan Lundula
2. E-Newspapers
• E - newspapers are to inform to the public in a more efficient way as its
electronic An electronic newspaper is a self-contained, reusable, and
refreshable version of a traditional newspaper that acquires and holds
information electronically.
• E-newspapers are more portable as people can be using it on their
way home instead of investing 20p on newspapers that they will just
throw away and take a loss on 20p which isn’t really any use as a
kindles can provide lots of relatable recourses and news.
• An online newspaper is the online version of a newspaper, either as a
stand-alone publication or as the online version of a printed
periodical.
3. E-Magazines
• E-magazines An online magazine is a magazine published on the
Internet, through bulletin board systems and other forms of public
computer networks. Some online magazines distributed through the
World Wide Web call themselves webzines
• E-magazines are getting more established in this society as people are
investing more in iPads and kindles to do their research on the latest
gadgets and equipment's this is because they are more portable and
easy the carry around and people are spending less money on
magazines in stores. Furthermore e-magazines are to inform and
socialise with the public so they know what's going on the world with
celebrities and the world.
4. Adverts
• Advertising is an audio or visual form of marketing communication
that employs an openly sponsored, no personal message to promote
or sell a product, service or idea.
• Adverts are growing rapidly nowadays as technology have used the
source of advertising in all sorts of domains such as (sound – cloud),
YouTube and many more social media platforms this is because
advertising make money and it’s a easier way of communicating as
the generation are becoming more attracted to social media
platforms more than television in addition to this adverts are their to
educate and inform the public for example gcses adverts can come up
on YouTube if you are watching a tutorial about education.
5. CD Covers
• The purpose of the CD cover is to inform the audience the artist of
the music is. The cover also helps create the genre. The name of the
album or artist is placed clearly on the cover. Furthermore cd covers
are essential as it attracts the target audience because of its genre
and style, in addition to this the design of the cd covers portrays the
well being of the musician for example an American hip pop artist
may consider a strong colour highlight of example the colour black
and yellow conveys the suffering of the hustle with the colour yellow
shows the lavish lifestyle with all the bling and the money this
denotes that the artist is rich and wealthy.
6. Flyers
• Flyers is to inform people on all sorts of information for example on
holidays where it gives out information on how much the luxury
accommodation is and what sort of things to expect from it when you
do go to this trip as it gives out information regrading what its
advertising .in addition A flyer is a sheet of paper that you can
completely design and print to your own needs. This product is used
to: Introduce people to your stay at a hotel.
7. Leaflets
• The purpose of a leaflet is to provide brief information in a small
space. Often, leaflets are intended to persuade the reader on a topic
for example a leaflet can be given to anyone at anytime they are more
reliable and efficient to give out a short message and saves money .
• Leaflets are more cheaper and easier to get and give out this is
because every leaflet have a big and bold design on them and are
easier to identify and gives out information quicker.
8. Training materials / instruction manuals
• The purpose of instruction is to help people learn. The goal of
instructional designers is to make learning easier, quicker, and more
enjoyable. Some people view training as a process of finding out who
the brightest employees are.
9. Text and copy for moving image and audio
products
• The aim of this poster is that its promoting a worldwide film for
everyone to see ,in addition to this its informative to all superman
lovers and many more
• The main purpose of a film poster is to advertise and inform the
audience of an upcoming film; through important information such as
release date, actors and suitability with reference to age
10. Interactive media
• Interactive media is informative and entertaining this is because
people tend to show funny vine loops this brings entertainment and
information for people. This simply means that it only attracts more
people to social media and helps people interact.
• interactive media products can also be used for entertainment
purposes such as video games and simulation software.
11. Promotional media
• News adverts are very informative as they inform the audience a
range of products such as films, music, fashion, books and may more
in addition to this companies uses tactical methods to make sure
there target audience is met for example drakes new album would
make sure its advertisements are seen on formats such as twitter
Facebook Spotify each of which are used by similar target audience
therefore would be more likely to consume.
• News adverts can also be educational because they inform the
audience about certain products and therefore consumers are able to
tell if the product is suitable for themselves.
12. E-books
• E-books are portable, which means people can download them onto
their phone rather than carrying a book with them making it easier to
access. Nowadays its a lot is easier to stop and pause compared to sit
down and read because of the fast paced lifestyle for example
listening to an e book on their way to work.
• They are also an alternative to music which could make people feel
more cultured.