This document summarizes information about three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and includes concert reviews and band interviews. NME's audience is 17-25 year old socially active music fans who enjoy indie, alternative, and rock. Mojo targets males aged 35-54 with a variety of music genres and provides articles and information about new and returning music artists.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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1. Metal hammer.
• Genre- Rock/Metal.
• Target audience- A very niche audience which is more male leaning and
aimed at 16-22 year olds. Most of them play some kind of instrument and
are really into music.
• Content- In the magazine they use concert reviews, posters, interviews
with band members that have recently been in the music news, and
subscriptions to the magazine and lots of competitions.
• Publisher- the publisher for metal hammer magazine is Team Rock.
2. NME.
• Genre-Indie, Alternative and Rock.
• Target audience- The target audience for nme is most male
leaning and quite niche. The readers of this magazine are heavy
internet users and obsessed with music that like to socialise a lot.
They are ABC1’s. The age range for this is 17-25.
• Content- In the magazine they use concert reviews, interviews
with band members and subscriptions to the magazine and lots
of competitions to win a meeting with the favourite band
members or to win signed goods.
• Publisher- IPC Media
3. Mojo.
• Genre- modern rock, folk, soul, country to reggae, electronic and experimental.
So there is a little bit of everything.
• Target audience- Male leaning 35-54. Its not a niche as the other ones as there
is lots of music genres in the magazine. Mojo is the brand for those truly
obsessed with music.
• Context-Free CD, Articles form celebrities and basic information about new
music and people who have made a return into the music industry.
• Publisher-Bauer.
