The music video for Marmozets' song "Born Young and Free" uses several conventions of rock music video form and genre. It has fast-paced editing that matches the fast tempo of the song. Scenes of the band performing are included to show them using their musical instruments. The lighting is mostly low-key and dark, the setting is an underground space, and the band members wear dark clothing, all of which are conventional for rock music videos. The narrative fits the lyrics of being trapped but breaking free by the end.

1. Detailedanalysisof Marmozets- Born Youngand Free
Editing
In the musicvideothe maineditingthatisusedmostlyall the waythroughthe videoisfastpace.
Thisis conventionalforarock music videobecause itfitsinwiththe songbeingafast song.The
editingslowsdownatabout2:16-2:34 whenthe songslowsdownandthe main singerinthe band
screamsa part of the song.By onlyslowingthispartdownmakesitconventional becauseitfitsin
withthe lyrics‘we don’tcare’as theyare justtakingthe momentsas theycome and notreally
wantedto‘grow up’quicklyastheyare born‘youngand free’. Shotreverse shotisusedwhenthe
musicstarts afterthe firsttwo clips,these are tooshow all five bandmembersbeforethe leadsinger
starts to sing.Thisisconventional becauseithelpsthe audience toaddresswhoeveryone isand
whattheyare doingbefore the songstarts.
Mise-en-scene
The settingof the musicvideoisveryconventional
for a rock musicgenre because ithasverylow key
lightingwithjustatinybitof natural lightcoming
froma hole inthe cellingwhere theyare ‘trapped’.
The use of lowkey lightingisconventional forarock
musicvideobecause the songsaren’tmeanttohave
happyand cheerymeaningslikepopmusicinthe
charts and byaddingthe lowkeylightingtoothis
showsa clearcontrast betweenrockandpopmusicwhichis stereotypical forthe genre. Alsothe set
designof the videoisveryconventional forarock musicvideobecause itisan undergroundtype
place where there lookslikethere isnowayout.Thisis
conventional because itfitsinwiththe darkclothingandthe
connotationsof mystery. The use of propshelpstofitin with
the conventionof genre because theyare performingwith
the instruments, andthe use of usingthe correct musical
instrumentshelpstoidentifywhoplayswhichinthe band.
But it isalsostereotypical because itfitswiththe factthat
theyare performing. Alsothe use of costume isstereotypical
for a rock musicvideo,this isbecause all throughoutthe videoall 5band membersare wearingdark
clothing.Thisisstereotypical because
dark clothingconnotesdeathand
mystery,thismakesthe costume
conventional forarock musicvideo
because itfitsinwiththe way that rock
musiciansare seenbysocietyasalways
wearingdarkclothing. Alsothe costume
helpstoshowwhat kindof age that they
are aimingtheirmusicvideoat,whichis
teenagersasthese are the clothingthat
people wholistentorockmusicstereotypicallywear all the time. Anotherexampleof lightingiskey

2. lighting. Thisisconventional forarock musicvideobecause itshowsthe bandmemberinthe
shadowsandthisrepresentsthe characterto be mysteriousand because all the auidence cansee is
blackit isconventional becauseblackconnotesdeathandmystery.
Camerawork
In the musicvideothere are a lotof close upsused.The close upsshow a varietyof thingssuch as;
the mainsingersface whenshe issingingandalsothe show close upsof the musical instruments
that are beingplayedbythe otherbandmembers.These are conventional becausethe close upon
the leadsingerhelptoshowthe emotionaboutthe lyricsshe issingingandalsohelpswiththe
narrative toshowhow muchemotionshe hasabout
whatshe issinging,whichisstereotypical because all
rock musiciansare seentobe veryemotional andcare
aboutthe lyricstheyare singingabout. Alsothere isa
use of a lowangle of the leadsinger.Thisshowsthat
she ispowerful andkindof signifies the factthatshe is
the leadsingerbecause none of the otherband
membershave alowangle of them.Thishelpsthe
audience tosee whichbandmemberisthe mainone inthe band. Alsointhe videothere are a lot of
midshotsused,these are conventional forarock musicvideo because itshowsthe musicians
costume andsome of theirsurroundingswhichhelpsthe
audience togeta feel forwhatit wouldbe like tobe intheir
situation.Longshotsare usedtowardsthe start of the videoand
these show the leadsingerinanarch wayinverylow keylighting
and showsthatthere isjust wallsall aroundher.Thisis
conventional because itmakesthe audience wonderwhyshe is
there.
Conventionsof genre
The narrative of thismusicvideoisconventional for a
rock musicvideobecause the shotsnearertothe endof
the videofitinwiththe lyricsthatthe leadsingeris
singing.These are;‘Wecan go whereverwe wantcos
we're free yeah we're free’.Whenthe lyricsare being
playedthe whole of the bandare togetherforthe first
time inthe musicvideoandtheyare runningbecause
theyare free.Thishelpswiththe narrative becauseit
suggeststhattheyare no longertrappedinsidewherevertheyare andtheyare now free togo
wherevertheylike.The musicvideoisalsoconventional forconventionsof genre because theyare
doinga performance atthe same time. A sectioninthe videoisof themperformingithasall of the
five bandmemberswithall theirinstruments.Thisisconventional because ithasthem usingtheir
instrumentsandisn’tascripteddance piece thatwouldusuallybe foundinapopmusicvideoand
helpsagaintoshowthat contrast betweenthe twogenresof music.

3. Conventionsof form
In the musicvideolipsinkingisusedall throughout the video
whenhe leadsingerisinthe shot,thisis conventionalforthe
formbecause itis a musicvideoandineverymusicvideothere is
alwayslipsinkingwhetheritbe apop,rock or countrymusic
video.Sothismakesthe videoconventionaltobe a musicvideo
because theyhave theirleadsingerlipsinkingtotheirsong.
Alsoto make the videoconventional foramusicvideo
Marmozetslyricsfitinwithnarrative that theyhave.Thisis
because theirlyricsare aboutbeingyoungandfree andbeing
able to go wherevertheywantto,andthisisshownby them
lookinglike theyhave nowere togetoutbecause all of the
lightingcomesfromthe cellingbecause theyare underground
and there are bars on the windowssothattheyant get out,which contradictsthe lyricsat first.But
that by the endtheyare ‘breakingfree’andrunningawayfromwhere theywere atthe start and are
all togetherforthe firsttime. Alsothe lyrics‘Shakethedustof yourfeetand show themwho'sbest’
fitinwiththe setdesignbecause theyare inanundergrounddirtyplace,andalsotheyare ‘shaking
the dust off’because theyare ‘moshing’aroundinthe placesthattheyare in.
Sound
In the musicvideolipsinkingisusedall throughoutthe video. Thisisconventional forthe form
because all musicvideoshave lipinkinginthem. The lipsinkingisfromthe backingtrackof the song
that will be playedoverthe clips. Alsothe soundfromthe backingtrackfitsinwiththe editingof the
video,whichisfastpace,thisisconventional forarock musicvideobecause if the songwasstill the
fastpaced songand had sloweditingthe songwouldn’thave the same effectthatfastpace editing
does.