The target audience for MOJO magazine is mainly middle-aged white men between 30-40 years old who have a strong passion for music. They enjoy genres like rock, soul, and classical music. They typically dress in black clothes, leather jackets, and Converse shoes. The magazine features artists such as David Bowie, Bob Dylan, and The Who. As members of socioeconomic group ABC1, they often work in middle-class jobs as teachers, businesspeople, or accountants and enjoy exploring new music.

1. MOJO target audience analysis

2. Age and Gender of audience
• For MOJO magazine the target age audience are from 30-40( the
mean age is 37 years old). According the media pack, MOJO magazine
is for people who are truly OBSESSED with music. This is due to the
fact that there age of their audience is an age where they know a lot
about real music. Also, they are passionate music fans and are
dedicated to music.
• The gender of the audience is mainly middle class white men that
earn a high disposable income as 66% of them are in the ABC1 sector
on the registrar scale.

3. Genre(s) of music they like
• Contemporary
• Classical music
• Rock
• Polk
• Soul
• Country
• Reggea
• Electronic

4. Types of clothes they wear
• Leather trousers
• Leather jackets
• Converse shoes
• Mainly black
• Shirts
• Tight jeans (skinny jeans)

5. Examples of favourite brands/artists
These brands and artists are normally found inside the magazine of or
on the front cover.
• David Bowie
• Bob Dylan
• New Order
• George The Poet
• The Who
• Miles Davis

6. Types of jobs the audience might have:
• As they earn a high disposable and 66% of the audience are in the
ABC1 profile on the registrar scale, and can afford to buy a monthly
magazine, there employment is usually middle class jobs.
- Teachers
- Business people
- accountants

7. Hobbies and interests
•They usually have an avid interest in rock
music and like to discover new music.