This advertisement promotes both a new Bloc Party album titled "Four" and an upcoming live performance by the band. It features four differently colored circles representing the four tracks on the album in a simple, consistent style that builds the band's branding. The advertisement also directs fans to follow Bloc Party's social media for news, subverting the typical alternative rock band's aversion to fame.

1. Bloc Party Advert
By Alex Fletcher

2. Simple design with four different
coloured circles with the bands
name. Connotes a link with the
Not only promoting the name of the album, ‘Four’ due to
album, but promoting a their being four circles.
live performance from
the band.
Similar style as to the
actual album. This keeps it
consistent throughout the
marketing campaign
Ability to follow news about ‘Bloc Party’ on social media sites. Denoting the
use of cross media convergence, subverting the usual characteristics of an
alternative rock band of being not to bothered about being famous.

3. Branding
• Bloc party have cleverly branded this album
by developing a consistent theme relating to
the name of the album, ‘Four’. The band have
just used a simple design without showing
their faces, denoting that they are just using
the coloured circles as their branding.
Through the consistent use of the circles
‘Bloc Party’ have developed an image people
would link to the band whenever they see it.

4. Genre
• The genre, Alternative Rock, is being shown
in this advert due to the simplistic design
being portrayed. Alternative rock bands are
known to be relaxed and not keen to show
their faces. This is shown in this
advertisement.