The majority of respondents to the questionnaire were female aged 16-18 and classified as group C2, who the magazine is targeted towards. Most popular music genre was R&B and artists like Drake and Rihanna. Images on the cover and cover lines/stories were most important on the cover, and interviews and celebrity photos were most popular features. Most people do not regularly buy magazines. Loud and Pop were the most popular potential magazine names due to being short and catchy.