The market research results showed that the target audience for the music magazine is mainly female college students ages 17-20. Indie music was the most popular genre among respondents. Most people get their music online and download it once a week. Live music is typically seen once every three months. Twitter is the most common way to find information about music performances. Respondents reported listening to music most often on their iPods. While some read music magazines monthly, many indicated they never read them, suggesting advertisement will be needed to promote the new magazine.

1. Market Research Results
Laura Slater
The purpose of this Primary Research is to find out about my target audience for my music
magazine. As well as this I can find out what style and genre of my magazine. I did this by emailing
questionnaires out to a range of different people so that I had a range of different results.
Question One
Are you male or female?
Are you male or female?
Male
Female
This shows that out of the ten people I sent the
questionnaire to 7/10 were female and 3/10 were
male. From this I can take that my target audience
is mainly girls. Even though in my magazine I will
have to target both genders it will be more
targeted towards girls as they are the main target
audience for my magazine.
Question Two
Which category below includes your age?
Which category below
includes your age?
17 or younger
This shows that out of the ten people I sent the
questionnaire to 8/10 were 17 or younger and
2/10 people are 40-49. From this I can see that I
am aiming my magazine at mainly at people ages
17+. This helps me establish my target audience.
40-49
Question Three
What is your occupation?
What is your Occupation?
College Student
Company
Director
Teacher
This shows that 8/10 people are college
students. From this I can establish my target
audience as most people are college students
and are under the age of 20. This will make it
easier for me to design my magazine, so I know
how to target the audience in the best way.

2. Market Research Results
Laura Slater
Question Four
What type of music do you mainly listen to?
What type of music do
you mainly listen to?
Rock
Rap
Dance
House
R'n'B
Pop
Indie
Jazz
Country
This shows that there is a mixed of different types of music
that people listen to. From this I can see that the least most
popular type of music to listen to is country music with only 1
voting for this. The second least popular would be rap with
only 2 people voting for this. Then dance music and house
music have the same amount of votes with 3 people voting for
them. The second most popular would then be R’n’B, Rock and
Pop music. Each of these had four votes each. Without a doubt
the most popular style of music is Indie music that has had 8
votes. I will take into consideration each of these votes when
designing my music magazine so that is is appropriate for the
target audience.
Question Five
Where do you get your music from?
Where do you get your
music from?
Online
Itunes
Download Sites
CD's
This shows that each of the options on the questionnaire
are widely used as a range of people have selected
different things. The least most popular option of getting
hold of music from the questionnaire would be ITunes as
it only got 5 votes. The second least popular would be
Cd’s with 6 votes. Then second would be download sites
with 7 votes. Therefore the most popular option would
be online, with 8 votes. This shows me which way is the
most popular for people to get hold of their music and
this can help me with making the music more accessible.
Question Six
How often do you get new music?
How often do you get
new music?
Once a day
Once a week
Once a month
This graph quite clearly shows that the majority of
people download music once a week. From this I can see
that people are very interested in the music industry still
but maybe don’t have enough time to download music
every day because of their busy lifestyle. On the other
hand it does show me that a lot of people do only get
new music once a month. This may be down to the lack
of time they have to devote to downloading their music.

3. Market Research Results
Laura Slater
Question Seven
How often do you see music performed live?
How often do you see
music performed live?
Once a week
Once a month
Once every three
months
Once every six
months
From this I can see that no one goes to see music
performed live once a week. From this
questionnaire I can see that it is most popular for
music to be seen performed live once every three
months. This shows me that in my magazine I will
have to keep it updated with regular tour dates so
that the customers of my magazine will know about
all the up and coming events and they can then all
be in one place so it is easy for them to find.
Question Eight
Where do you find out about gigs?
Where do you find out
about gigs?
Newspaper
Magazines
Facebook
Twitter
From this I can see that the places that have the least
information about live music performance dates are
newspapers and Facebook. The most popular way
of finding out is through twitter, and then through
magazines. This shows me that I will have to make
sure I keep all dates of live performances up to date
and include as many as I can in my magazine. Then
there will be one place to find them all instead of
having to go to twitter to find them.
Question Nine
Where do you most often listen to music?
Where do you most
often listen to music?
Radio
Online
Ipod
Music Tv
From this I can see that the most popular place to
listen to music is on an iPod. And the least popular
is on the radio. This shows me that this is where
most people find it easiest to listen to the types of
music they like. From this I could suggest places to
find music that targets my audience so that they
can download it and then put it on their iPod to
listen to, in my magazine.

4. Market Research Results
Laura Slater
Question Ten
How often do you read Music magazines?
How often do you read
music magazines?
Once a week
Once a month
Once every two
months
Once every Six
months
Once a year
Never
From this I can see that the most popular option
from my questionnaire is reading a music
magazine once a month. Even this is the most
popular option the second most popular option
is ‘never’. This shows me that in order for the
majority of people to buy music magazines
advertisement will be key for getting people to
know about it. Also as The most popular option
is once a month a monthly addition of this
magazine would be most appropriate.