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Market Research Results

Laura Slater

The purpose of this Primary Research is to find out about my target audience for my music
magazine. As well as this I can find out what style and genre of my magazine. I did this by emailing
questionnaires out to a range of different people so that I had a range of different results.
Question One
Are you male or female?

Are you male or female?

Male
Female

This shows that out of the ten people I sent the
questionnaire to 7/10 were female and 3/10 were
male. From this I can take that my target audience
is mainly girls. Even though in my magazine I will
have to target both genders it will be more
targeted towards girls as they are the main target
audience for my magazine.

Question Two
Which category below includes your age?

Which category below
includes your age?

17 or younger

This shows that out of the ten people I sent the
questionnaire to 8/10 were 17 or younger and
2/10 people are 40-49. From this I can see that I
am aiming my magazine at mainly at people ages
17+. This helps me establish my target audience.

40-49

Question Three
What is your occupation?

What is your Occupation?
College Student
Company
Director
Teacher

This shows that 8/10 people are college
students. From this I can establish my target
audience as most people are college students
and are under the age of 20. This will make it
easier for me to design my magazine, so I know
how to target the audience in the best way.
Market Research Results

Laura Slater

Question Four
What type of music do you mainly listen to?

What type of music do
you mainly listen to?
Rock
Rap
Dance
House
R'n'B
Pop
Indie
Jazz
Country

This shows that there is a mixed of different types of music
that people listen to. From this I can see that the least most
popular type of music to listen to is country music with only 1
voting for this. The second least popular would be rap with
only 2 people voting for this. Then dance music and house
music have the same amount of votes with 3 people voting for
them. The second most popular would then be R’n’B, Rock and
Pop music. Each of these had four votes each. Without a doubt
the most popular style of music is Indie music that has had 8
votes. I will take into consideration each of these votes when
designing my music magazine so that is is appropriate for the
target audience.

Question Five
Where do you get your music from?

Where do you get your
music from?
Online

Itunes
Download Sites
CD's

This shows that each of the options on the questionnaire
are widely used as a range of people have selected
different things. The least most popular option of getting
hold of music from the questionnaire would be ITunes as
it only got 5 votes. The second least popular would be
Cd’s with 6 votes. Then second would be download sites
with 7 votes. Therefore the most popular option would
be online, with 8 votes. This shows me which way is the
most popular for people to get hold of their music and
this can help me with making the music more accessible.

Question Six
How often do you get new music?

How often do you get
new music?
Once a day
Once a week
Once a month

This graph quite clearly shows that the majority of
people download music once a week. From this I can see
that people are very interested in the music industry still
but maybe don’t have enough time to download music
every day because of their busy lifestyle. On the other
hand it does show me that a lot of people do only get
new music once a month. This may be down to the lack
of time they have to devote to downloading their music.
Market Research Results

Laura Slater

Question Seven
How often do you see music performed live?

How often do you see
music performed live?
Once a week
Once a month
Once every three
months
Once every six
months

From this I can see that no one goes to see music
performed live once a week. From this
questionnaire I can see that it is most popular for
music to be seen performed live once every three
months. This shows me that in my magazine I will
have to keep it updated with regular tour dates so
that the customers of my magazine will know about
all the up and coming events and they can then all
be in one place so it is easy for them to find.

Question Eight
Where do you find out about gigs?

Where do you find out
about gigs?
Newspaper
Magazines
Facebook
Twitter

From this I can see that the places that have the least
information about live music performance dates are
newspapers and Facebook. The most popular way
of finding out is through twitter, and then through
magazines. This shows me that I will have to make
sure I keep all dates of live performances up to date
and include as many as I can in my magazine. Then
there will be one place to find them all instead of
having to go to twitter to find them.

Question Nine
Where do you most often listen to music?

Where do you most
often listen to music?
Radio
Online
Ipod
Music Tv

From this I can see that the most popular place to
listen to music is on an iPod. And the least popular
is on the radio. This shows me that this is where
most people find it easiest to listen to the types of
music they like. From this I could suggest places to
find music that targets my audience so that they
can download it and then put it on their iPod to
listen to, in my magazine.
Market Research Results

Laura Slater

Question Ten
How often do you read Music magazines?

How often do you read
music magazines?

Once a week
Once a month
Once every two
months
Once every Six
months
Once a year
Never

From this I can see that the most popular option
from my questionnaire is reading a music
magazine once a month. Even this is the most
popular option the second most popular option
is ‘never’. This shows me that in order for the
majority of people to buy music magazines
advertisement will be key for getting people to
know about it. Also as The most popular option
is once a month a monthly addition of this
magazine would be most appropriate.

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Music survey results

  • 1. Market Research Results Laura Slater The purpose of this Primary Research is to find out about my target audience for my music magazine. As well as this I can find out what style and genre of my magazine. I did this by emailing questionnaires out to a range of different people so that I had a range of different results. Question One Are you male or female? Are you male or female? Male Female This shows that out of the ten people I sent the questionnaire to 7/10 were female and 3/10 were male. From this I can take that my target audience is mainly girls. Even though in my magazine I will have to target both genders it will be more targeted towards girls as they are the main target audience for my magazine. Question Two Which category below includes your age? Which category below includes your age? 17 or younger This shows that out of the ten people I sent the questionnaire to 8/10 were 17 or younger and 2/10 people are 40-49. From this I can see that I am aiming my magazine at mainly at people ages 17+. This helps me establish my target audience. 40-49 Question Three What is your occupation? What is your Occupation? College Student Company Director Teacher This shows that 8/10 people are college students. From this I can establish my target audience as most people are college students and are under the age of 20. This will make it easier for me to design my magazine, so I know how to target the audience in the best way.
  • 2. Market Research Results Laura Slater Question Four What type of music do you mainly listen to? What type of music do you mainly listen to? Rock Rap Dance House R'n'B Pop Indie Jazz Country This shows that there is a mixed of different types of music that people listen to. From this I can see that the least most popular type of music to listen to is country music with only 1 voting for this. The second least popular would be rap with only 2 people voting for this. Then dance music and house music have the same amount of votes with 3 people voting for them. The second most popular would then be R’n’B, Rock and Pop music. Each of these had four votes each. Without a doubt the most popular style of music is Indie music that has had 8 votes. I will take into consideration each of these votes when designing my music magazine so that is is appropriate for the target audience. Question Five Where do you get your music from? Where do you get your music from? Online Itunes Download Sites CD's This shows that each of the options on the questionnaire are widely used as a range of people have selected different things. The least most popular option of getting hold of music from the questionnaire would be ITunes as it only got 5 votes. The second least popular would be Cd’s with 6 votes. Then second would be download sites with 7 votes. Therefore the most popular option would be online, with 8 votes. This shows me which way is the most popular for people to get hold of their music and this can help me with making the music more accessible. Question Six How often do you get new music? How often do you get new music? Once a day Once a week Once a month This graph quite clearly shows that the majority of people download music once a week. From this I can see that people are very interested in the music industry still but maybe don’t have enough time to download music every day because of their busy lifestyle. On the other hand it does show me that a lot of people do only get new music once a month. This may be down to the lack of time they have to devote to downloading their music.
  • 3. Market Research Results Laura Slater Question Seven How often do you see music performed live? How often do you see music performed live? Once a week Once a month Once every three months Once every six months From this I can see that no one goes to see music performed live once a week. From this questionnaire I can see that it is most popular for music to be seen performed live once every three months. This shows me that in my magazine I will have to keep it updated with regular tour dates so that the customers of my magazine will know about all the up and coming events and they can then all be in one place so it is easy for them to find. Question Eight Where do you find out about gigs? Where do you find out about gigs? Newspaper Magazines Facebook Twitter From this I can see that the places that have the least information about live music performance dates are newspapers and Facebook. The most popular way of finding out is through twitter, and then through magazines. This shows me that I will have to make sure I keep all dates of live performances up to date and include as many as I can in my magazine. Then there will be one place to find them all instead of having to go to twitter to find them. Question Nine Where do you most often listen to music? Where do you most often listen to music? Radio Online Ipod Music Tv From this I can see that the most popular place to listen to music is on an iPod. And the least popular is on the radio. This shows me that this is where most people find it easiest to listen to the types of music they like. From this I could suggest places to find music that targets my audience so that they can download it and then put it on their iPod to listen to, in my magazine.
  • 4. Market Research Results Laura Slater Question Ten How often do you read Music magazines? How often do you read music magazines? Once a week Once a month Once every two months Once every Six months Once a year Never From this I can see that the most popular option from my questionnaire is reading a music magazine once a month. Even this is the most popular option the second most popular option is ‘never’. This shows me that in order for the majority of people to buy music magazines advertisement will be key for getting people to know about it. Also as The most popular option is once a month a monthly addition of this magazine would be most appropriate.