The market research results showed that the target audience for the music magazine is mainly female college students ages 17-20. Indie music was the most popular genre among respondents. Most people get their music online and download it once a week. Live music is typically seen once every three months. Twitter is the most common way to find out about music events. Listeners prefer using their iPod. While some read music magazines monthly, many never read them, so advertising will be important to promote the new magazine.