The target audience for the film R3 is teenagers between 12 to 18 years old. While most sci-fi films typically attract older male audiences, the film features a teenage protagonist to make the narrative more relatable to younger viewers. Recent young adult adventure films like The Hunger Games and The Maze Runner have shown there is demand for this sub-genre from younger audiences. The film also features a strong female lead in line with popular films that challenge traditional female stereotypes, making it particularly appealing to female teenagers.

1. TARGET AUDIENCE FOR R3
Anisah Shah

2. Description of target audience:
The target audiences for our film are between the ages of 12 to 18. Our film trailer is addressing mainly
teenagers because the protagonist is a teenager, therefore the narrative presented will be more appealing
and relatable to the teenage audience. Although our target audience bracket does go against the
audience research that most sci-fi films are watched by people aged 18-29 and mostly male. Therefore
arguably our film trailer is going to break away from the stereotypical conventions. However in the recent
there has been a rise in popularity for adventure sci-fi films such as the ‘Hunger Games’ and ‘The Maze
Runner’ series. Following this trend, we have structured our narrative of the film to accommodate the rise
in demand for these type of sub-genre sci-fi films. Furthermore our plan to have a female lead was
inspired by the recent blockbuster films such as the ‘Hunger Games’, ‘The Host’ and ‘Divergent’ which go
against traditional female stereotypes of being weak, dependent and submissive is challenged in these
films by presenting the characters of the female leads as strong, independent and adventurous. Through
our film, we also wanted to portray such themes and reinforce these new found representations of
women. As a consequence of having a female lead, our target audience will be female teenagers. This is
because it will appeal to them more than male audiences.