Task 5 - How did you attract/address your audience?
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The document discusses how to attract different audiences to a film. It suggests including action elements like car chases and violence to appeal to 16-24 year old males. It also recommends featuring an attractive female victim to draw in a general male audience, and using warm backgrounds and locations to help female audiences empathize with the victim. Some couples may also be interested due to the film portraying a relationship with a large age gap.
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The Male Gaze
The magazine cover depicts a woman looking directly at the viewer in a sexual manner, drawing attention to her exposed breasts. She has a romantic facial expression while pulling at her bikini, appearing available and sexual. The theory of the male gaze suggests that women are presented in media as sexual objects for men's viewing pleasure. However, this theory does not account for non-heterosexual audiences. Times have changed, and now men are also sometimes depicted sexually to attract female viewers, known as the female gaze. The lighting and water background of the magazine cover present a relaxing and fun atmosphere focused on the scantily-clad woman.
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This document discusses how the main character Cassie Wilson subverts stereotypes in three ways:
1) As a blonde woman, she subverts the stereotype of being unintelligent by being both the protagonist and antagonist of the story.
2) She subverts the stereotype of women being housewives by having a career as a police officer, a traditionally masculine job.
3) Her antagonist personality subverts expectations by being dressed in dark clothing and portrayed as a shadowy, demonic figure, unlike her normal self in light clothing.
Untitled%20presentation
This document discusses strategies for attracting the target audience of 18-30 year old males to an independent thriller film. It aims to appeal to this audience through casting an attractive young female lead and incorporating elements of suspense, violence, and horror typical of mainstream thrillers. Marketing will focus online to match the target audience's internet usage. Secondary goals are also to engage families and more intellectual viewers through the film's psychological elements.
Target audience
The target audience for the film is females, specifically teenage girls, as the protagonist is female and deals with themes of insecurity that teenage girls can relate to. It also targets gothic people and horror fans interested in slasher or gothic genres. While the main target is females, males may also be attracted due to themes of the "male gaze". The targeted audience is likely to dress in gothic clothing like hooded jackets with band names and makeup, relating to themes of social insecurities explored in the film. Race is not a defining factor of the target audience.
Target audience for r3
The target audience for the film R3 is teenagers between 12 to 18 years old. While most sci-fi films typically attract older male audiences, the film features a teenage protagonist to make the narrative more relatable to younger viewers. Recent young adult adventure films like The Hunger Games and The Maze Runner have shown there is demand for this sub-genre from younger audiences. The film also features a strong female lead in line with popular films that challenge traditional female stereotypes, making it particularly appealing to female teenagers.
john
This document analyzes Fiske's theories in relation to the TV show "The Inbetweeners" through discussing the characters, episodes, and audience. It summarizes that the four main characters with different personalities allowed audiences to connect to one or more, and their traits were further expressed in individual approaches to shared scenarios in episodes. Both the characters' personalities and clothing helped stereotype them visually in a way that contrasted them and created humor. The show had a realistic portrayal of student life that many audiences could relate to, and callbacks to past episodes created a sense of continuity and familiarity between audiences and characters.
Evaluation 5
The document discusses how the filmmakers aimed to attract their target audience of males aged 18-30 for their thriller film. They sought to appeal to this audience by casting an attractive young female lead and featuring a mysterious dark male character. Violence and horror elements were emphasized to draw in fans of those genres. Marketing of the low-budget independent film would focus online through sites where the target audience spends time.
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The Male Gaze
The magazine cover depicts a woman looking directly at the viewer in a sexual manner, drawing attention to her exposed breasts. She has a romantic facial expression while pulling at her bikini, appearing available and sexual. The theory of the male gaze suggests that women are presented in media as sexual objects for men's viewing pleasure. However, this theory does not account for non-heterosexual audiences. Times have changed, and now men are also sometimes depicted sexually to attract female viewers, known as the female gaze. The lighting and water background of the magazine cover present a relaxing and fun atmosphere focused on the scantily-clad woman.
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This document discusses how the main character Cassie Wilson subverts stereotypes in three ways:
1) As a blonde woman, she subverts the stereotype of being unintelligent by being both the protagonist and antagonist of the story.
2) She subverts the stereotype of women being housewives by having a career as a police officer, a traditionally masculine job.
3) Her antagonist personality subverts expectations by being dressed in dark clothing and portrayed as a shadowy, demonic figure, unlike her normal self in light clothing.
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This document discusses strategies for attracting the target audience of 18-30 year old males to an independent thriller film. It aims to appeal to this audience through casting an attractive young female lead and incorporating elements of suspense, violence, and horror typical of mainstream thrillers. Marketing will focus online to match the target audience's internet usage. Secondary goals are also to engage families and more intellectual viewers through the film's psychological elements.
Target audience
The target audience for the film is females, specifically teenage girls, as the protagonist is female and deals with themes of insecurity that teenage girls can relate to. It also targets gothic people and horror fans interested in slasher or gothic genres. While the main target is females, males may also be attracted due to themes of the "male gaze". The targeted audience is likely to dress in gothic clothing like hooded jackets with band names and makeup, relating to themes of social insecurities explored in the film. Race is not a defining factor of the target audience.
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The target audience for the film R3 is teenagers between 12 to 18 years old. While most sci-fi films typically attract older male audiences, the film features a teenage protagonist to make the narrative more relatable to younger viewers. Recent young adult adventure films like The Hunger Games and The Maze Runner have shown there is demand for this sub-genre from younger audiences. The film also features a strong female lead in line with popular films that challenge traditional female stereotypes, making it particularly appealing to female teenagers.
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This document analyzes Fiske's theories in relation to the TV show "The Inbetweeners" through discussing the characters, episodes, and audience. It summarizes that the four main characters with different personalities allowed audiences to connect to one or more, and their traits were further expressed in individual approaches to shared scenarios in episodes. Both the characters' personalities and clothing helped stereotype them visually in a way that contrasted them and created humor. The show had a realistic portrayal of student life that many audiences could relate to, and callbacks to past episodes created a sense of continuity and familiarity between audiences and characters.
Evaluation 5
The document discusses how the filmmakers aimed to attract their target audience of males aged 18-30 for their thriller film. They sought to appeal to this audience by casting an attractive young female lead and featuring a mysterious dark male character. Violence and horror elements were emphasized to draw in fans of those genres. Marketing of the low-budget independent film would focus online through sites where the target audience spends time.
Crags
The document discusses audience profiling for a drama production using the CRAGS method of classifying based on class, race, age, gender, and sexuality. It aims the production at a middle-class, white, 18-25 year old audience of both genders that is primarily straight. This is because the majority of the population falls into these categories and would be most able to relate to the protagonist and elements of the story.
How does your media product represent particular social groups?
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How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged, white British male protagonist to establish realism and allow audiences aged 15+ to relate to his personality and loneliness. By incorporating new motion tracking technology, the filmmakers hope to also attract younger viewers with a fresh visual approach while maintaining the conventions of drama. The protagonist is depicted as well-educated, affluent, and introverted to subvert stereotypes while sympathizing with his isolation. Gender follows drama conventions with a sole male lead in a suit conveying masculinity. Sexuality and social class are only subtly hinted through his appearance and surroundings.
Audience identification evaluation
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Explorers and achievers are targeted as the complex narrative and relationships
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Question 1
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This shot from the TV show Little Britain depicts a mid-shot of a character wearing feminine clothing and makeup. The director uses this shot to provide context about the character's sexuality and motivations. The dominant interpretation is that the character is homosexual, shown by his rainbow-inspired outfit, feminine pose, and the context of being in a gay bar. Several stereotypes of gay sexuality are represented, including wearing women's clothing, makeup, bright colors, and frequenting gay bars known for women's drinks.
Script prop (3)
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Deconstructing a trailer in powerpoint
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Diptiperfect 2 (1)
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Question 5: Evaluation
The document discusses how a film targeted a 16-25 demographic by featuring a main character and actress of the same age. Locations like a café were used because they are familiar places the target audience frequents. The cliffhanger opening shows the character stealing money and being locked in a freezer, intriguing audiences about whether she is victim or villain. Overall, the narrative is accessible to the target demographic despite being less complex than films aimed at adults.
Question 5: Evaluation
The document discusses how a film targeted a 16-25 year old audience. It did this by having a main character and actress who were both 17 years old, so the audience could relate to her. It also used normal, everyday locations like a cafe that the target demographic would visit regularly. The cliffhanger scene of the main character being locked in a freezer by her stalker encapsulated common fears to draw in the audience. Overall, the film aimed to attract its target youth audience by using relatable elements they could connect with in the characters and situations.
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Crags
The document discusses audience profiling for a drama production using the CRAGS method of classifying based on class, race, age, gender, and sexuality. It aims the production at a middle-class, white, 18-25 year old audience of both genders that is primarily straight. This is because the majority of the population falls into these categories and would be most able to relate to the protagonist and elements of the story.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged white British male protagonist to establish realism and allow audiences aged 15+ to relate to his personality and loneliness. By incorporating new motion tracking technology, it hopes to also attract younger viewers. Examples are given of films that explore similar themes of isolation through their characters. The protagonist's costume, setting, and glimpses of his office/kitchen suggest he is middle to upper class. His gender and masculinity are conveyed through his suit, though his sexuality is left ambiguous. A wide range of representations are possible within the drama genre.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged, white British male protagonist to establish realism and allow audiences aged 15+ to relate to his personality and loneliness. By incorporating new motion tracking technology, the filmmakers hope to also attract younger viewers with a fresh visual approach while maintaining the conventions of drama. The protagonist is depicted as well-educated, affluent, and introverted to subvert stereotypes while sympathizing with his isolation. Gender follows drama conventions with a sole male lead in a suit conveying masculinity. Sexuality and social class are only subtly hinted through his appearance and surroundings.
Audience identification evaluation
This document summarizes the target audience for the film "The Art of Distraction" in three paragraphs:
Socio-demographic groups A-C1 aged 16-50 are targeted, as the complex narrative would appeal more to intelligent viewers. Younger audiences may relate to Matthew Jenson's cool character. Both men and women are targeted, with potential excitement from guns appealing to men and complex relationships/strong female character Emma Wolf appealing to women. Actors are predominantly white but no negative connotations of other races are implied.
The audience would enjoy TV shows like Luther or Orange Is the New Black with complex narratives to decode.
Explorers and achievers are targeted as the complex narrative and relationships
Target audience
The target audience for a comedy film depends on its content and rating. Comedies aimed at children will appeal to both kids and parents, while 12A/15 rated films target those age groups specifically. Younger audiences may enjoy slapstick and simple humor, while engaging storylines and funny actors appeal to broader comedy fans. Based on the planned content of following an average male's life, the target audience for this film would be casual dressed, cinema-going teenagers and young adults of both genders interested in romantic comedies and average activities.
Mise en- scene
The document compares and contrasts elements from the films Snatched and Prom Night. It notes that in both films, the antagonists are partially obscured and wear casual, youthful clothing like hoodies and tracksuits. This establishes them as young while hiding their identities. The document also analyzes how locations in Snatched establish the setting as a run-down, inner city park and use of a ball and phone help characterize the protagonist as a typical teenager. Finally, it discusses how Snatched challenges conventions by showing the antagonist in the background at first to build tension while focusing on the protagonist.
How does your media product represent particular social groups?
The document discusses the representation of various attributes in the opening sequence of a drama film project. It aims to feature a middle-aged white British male protagonist to establish realism and allow audiences aged 15+ to connect with his personality and loneliness. By incorporating new motion tracking technology, the filmmakers hope to also attract younger viewers with a fresh visual approach while maintaining the conventions of drama. The protagonist Derek Miller is intended to have depth beyond stereotypes through his isolated and obsessive-compulsive personality traits.
Target audience template
The target audience for the media production "Upon Thames" is 18-25 year olds, primarily female. The document discusses how the production will appeal to this audience by using codes and conventions from soap operas, which have a higher female viewership. Specifically, it will feature working class characters, showcase attractive male characters for female viewers, and include strong female characters. It aims to create a personal relationship with female viewers by including relatable female characters they can feel empathy for.
Script prop (1)
This document provides a script proposal for a mystery thriller film titled "Greg". The plot involves a young married couple, Greg and Stacey, whose lives are disrupted when Stacey mysteriously disappears. Greg goes to great lengths to find her despite the dangers. It is eventually revealed that Stacey left Greg due to his abusive behavior and ran off with an older man named Howard, who wants Greg out of the picture. The proposal discusses the genre conventions the film would follow, targeting a male teenage to young adult audience. Character profiles are provided for the main characters Greg, his wife Stacey, and the antagonist Howard. Potential actors are suggested who could portray each role.
Question 1
This document summarizes how the production of the student's thriller "Invisible Lives" uses and develops conventions of real media products while also challenging some conventions. It was inspired by "The Third Man" and uses its dystopian city setting. Low-key lighting, suits worn by the stalker character, and costumes for female victims were influenced by other films. While reinforcing some stereotypes like using young female victims, it also challenges others like age stereotypes by having an older male perpetrator. Location and visual conventions of dark streets are also used from influences like "Once Upon a Time in America" but the setting is not a conventional claustrophobic space.
Evaluation: Question Two
The document discusses a media product that subverts stereotypes about gender in crime films. It features two female protagonists who are equally or more authoritative than typical male characters. Their costumes and jobs signify power and middle-class status. By portraying empowered female leads, the product aims to inspire viewers to believe they too can achieve high-ranking jobs and positions of authority regardless of gender.
Sexuality stereotypes
This shot from the TV show Little Britain depicts a mid-shot of a character wearing feminine clothing and makeup. The director uses this shot to provide context about the character's sexuality and motivations. The dominant interpretation is that the character is homosexual, shown by his rainbow-inspired outfit, feminine pose, and the context of being in a gay bar. Several stereotypes of gay sexuality are represented, including wearing women's clothing, makeup, bright colors, and frequenting gay bars known for women's drinks.
Script prop (3)
- Greg and Stacey are a young married couple in their 20s living happily until Stacey mysteriously disappears. Greg goes to great lengths to try to save her. It is eventually revealed that Stacey left Greg because he was abusive, and she ran off with an older man named Howard who wants Greg out of the picture.
- The author proposes a mystery film following Greg's efforts to save his wife Stacey, with a plot twist at the end revealing Stacey fled due to Greg's abuse. The target audience would be males aged 13-35, with a secondary audience of parents, appealing to a sense of adventure. Ansel Elgort could potentially play Greg, Lily
Deconstructing a trailer in powerpoint
The document summarizes a student project to remake the children's show "Postman Pat" into a horror/thriller trailer for teenagers. It will tell the story of a postman who delivers body parts instead of packages. The trailer will feature two girls who come across the case of a severed finger being delivered to the mayor. It will include plot twists and clues leading to a cliffhanger ending, engaging audiences until the full film's release in 2021. The student filmmakers plan to cast themselves and friends in the roles and film in local village locations, using camera filters, transitions and shots to make it look professionally made.
Representation
The document discusses representation in sitcoms. It explains that sitcom characters use stereotypes to engage viewers through easily recognizable traits. While some rely on stereotypes, the best sitcoms subvert expectations. Family life is often central, using stereotypes of relationships for comedy. Representations highlight common behaviors and flaws that audiences recognize in themselves and others. Specifically, men are often shown as inadequate compared to film ideals, and eccentric characters are popular tropes. The task asks the reader to analyze representations of gender, family and social groups in various sitcom episodes.
Advertisement analysis
The document analyzes two advertisements - a MoneySupermarket advertisement from 2015 featuring a man in stereotypically female clothing, and a Snickers advertisement. For the MoneySupermarket ad, the analysis finds that it both supports and challenges Goffman's theory of women as objects by using stereotypical representations of women but also employing role reversal and a female empowering song. The Snickers ad is found to have an overall comedic theme while portraying some stereotypes, and various factors suggest it agrees with Goffman's theory by using a male voiceover and portraying women as "drama queens."
Script prop (2)
This document provides an overview of a proposed mystery film titled "Greg". It would follow a young married couple, Greg and Stacey, where Stacey mysteriously disappears. Greg goes to great lengths to find her despite the dangers. It's eventually revealed that Stacey left due to Greg being abusive and she ran off with an older man named Howard who wants Greg out of the way. The document discusses the genre being similar to successful films like Gone Girl and the target audience as male teenagers and young adults. It also provides character profiles for Greg, Stacey, and Howard, suggesting potential actors for each role.
Diptiperfect 2 (1)
This document discusses anti-sentimental comedy and the characteristics of wit, farce, laughter, irony on society, and disguise that define this genre. It uses Oliver Goldsmith's play She Stoops to Conquer as an example to illustrate these concepts. The document is a student paper analyzing anti-sentimental elements in the play, such as Tony Lumpkin's witty nature, exaggerated situations that drive the farce, instances of laughter between characters, irony in portrayals of upper-class society, and Kate's disguise as a bar maid to learn Marlow's true character.
Women Are Not Your Enemy - How To Get Gorgeous Girls
http://mindpersuasion.com/
If you want to get a gorgeous girl in your life, you've got to be a gorgeous man in her life. There's no way around this. Luckily, you already have the necessary skills deep within you. Learn more: http://mindpersuasion.com/frame-control/
Sexuality and stereotypes
The document discusses stereotypes related to different sexualities portrayed in media. It provides examples of common stereotypes applied to homosexuals, bisexuals, and heterosexuals. These include portrayals of all homosexual men as feminine or different, the idea that homosexuals cannot marry or have children, and that bisexuality is not real or people are just confused. The document also analyzes a still shot from a TV show to identify multiple stereotypes of homosexuality represented, such as feminine clothing, makeup, bright colors, and being in a setting like a gay bar.
What's hot (20)
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
How does your media product represent particular social groups?
Women Are Not Your Enemy - How To Get Gorgeous Girls
Women Are Not Your Enemy - How To Get Gorgeous Girls
Similar to Task 5 - How did you attract/address your audience?
Question 5: Evaluation
The document discusses how a film targeted a 16-25 demographic by featuring a main character and actress of the same age. Locations like a café were used because they are familiar places the target audience frequents. The cliffhanger opening shows the character stealing money and being locked in a freezer, intriguing audiences about whether she is victim or villain. Overall, the narrative is accessible to the target demographic despite being less complex than films aimed at adults.
Question 5: Evaluation
The document discusses how a film targeted a 16-25 year old audience. It did this by having a main character and actress who were both 17 years old, so the audience could relate to her. It also used normal, everyday locations like a cafe that the target demographic would visit regularly. The cliffhanger scene of the main character being locked in a freezer by her stalker encapsulated common fears to draw in the audience. Overall, the film aimed to attract its target youth audience by using relatable elements they could connect with in the characters and situations.
Evaluation 4
The audience for the media product could include both female and male viewers. Female viewers may empathize with the male main character who longs for a romantic partner, while male viewers could relate to aspects of the young male character's interests. It also appeals to those who enjoy romantic comedy genres. The story borrows elements from popular movies like "American Cinderella Story" that involve a "girl meets boy" plot. Though relatively universal, the product is most relevant to younger teenage audiences who would appreciate the humor from the main character, similar to popular shows like "The Inbetweeners."
Evaluation part 4 and 5 v2.0
The document discusses how the media product would appeal to its target audience. It aims to attract working class 16-19 year old white, middle-class female teenagers by having a female protagonist they can relate to. It seeks to appeal to their needs for safety, security, and problem solving through a mysterious thriller plot. While it primarily targets females, it also hopes to attract males through attractive female leads and keeping elements of dark, mysterious thrillers. It discusses using the "male gaze" or "female gaze" with camera movements to make lead characters more appealing to the opposite sex. Overall, it tries to provide viewers with a puzzle to solve and "escape" from their daily lives through the characters' struggles.
Film prep
we have decide to make our film about a young teenage girls who is perceived as perfect but the reality is that she's not, she has so much going on in her life which shows the opposite of how she is perceived.
Film preparation
The document provides details about a short film being produced by Eman, Lucy, and Hamza. The film will tell the story of a teenage girl who appears to have a perfect life but is hiding abuse, betrayal, and pressure from her boyfriend, friends, and father. The film aims to convey the message of not judging others based on appearances. It will use drama, flashbacks, and violence to explore this theme. The filmmakers were inspired by two short films - "About a Girl" which explores issues like teenage pregnancy and alienation, and "Identity" which tells a story of not letting others define you. They plan to use camera equipment like a jib, tripod, and slider to achieve different shots including
Media Evaluation Part 4 & 5: Audience Identification & Appeal
The document discusses targeting and appealing to audiences for a media product. It aims to appeal to both male and female audiences aged 15-60, specifically social classes A through C2. To attract male viewers, the protagonist is portrayed as powerful, respectable and emotionally resilient. Females are attracted through themes of protection and desirable appearances focused on through camerawork. Viewers in classes A and B can relate their lifestyles to what is portrayed, while C1 and C2 viewers can find escapism and inspiration for achieving a better lifestyle.
How has our research affected our creative decisions
- The research found that 2/3 of participants in questionnaires and interviews were female, suggesting a dominant female role and protagonist would appeal to the target audience. 75% preferred a female protagonist with a male assisting figure.
- The target audience is predominantly over age 17, so the protagonist will be a 17-year-old girl portrayed through costume, makeup, and her bedroom set design. She will be in sixth form college studying arts subjects.
- The film will follow a romance/drama genre, with a romantic storyline and dramatic obstacle affecting the romance, based on the audience's interest. It will be approximately 8 minutes long to reveal information and incorporate the narrative, as preferred by the research. It will have a
Target audience
The document discusses analyzing the target audience for a sci-fi film teaser trailer. It examines previous sci-fi films "War of the Worlds" and "I Am Legend" which showed that males were the most frequent viewers but both genders enjoyed the films. The protagonist in the new film is female, which may attract more female viewers who can relate to the character. The films were most popular with people aged 18-29, but the school setting of the new film could interest younger viewers aged 15-17 as well as maintain the interest of older viewers through its more isolated and eerie tone compared to typical sci-fi films.
Thriller Evaluation - Q5
The document discusses how the creators of the thriller opening "Homeless" aimed to attract a target audience of 15-24 year old females. They sought to do this by creating a strong, independent female character named Norma who violently attacks a male, breaking traditional gender conventions. By portraying Norma as a "deviant" yet capable female, they hoped to appeal more to their target audience. Feedback from target audience members, especially young females, was positive about the representations in "Homeless" and their ability to relate to the unconventional female characters.
4
Our media product targets teenage girls aged 15-23 as the primary audience. We created relatable characters who are teenagers and mainly female so that this audience can identify with them. The characters draw on typical school experiences to seem realistic as they go on a camping trip. There are four female characters with different personalities so the audience can relate to at least one of them. While aimed at females, our thriller film could appeal to broader audiences who enjoy the genre.
Question 5 - How did you attract/address your audience?
The document discusses how to engage an audience in a thriller film opening. It describes using foreshadowing to intrigue the audience by showing a flash forward of "One Week Later" and hinting that the protagonist will be attacked. Suspense and fear are created through an alleyway scene with rising music and a silhouette of the attacker. A cliffhanger introduction of a female character leaves the audience curious. Technical elements like lighting, editing, props, and camerawork are used to make the audience empathize with the protagonist and feel what he feels. Intertextual references to film noir may attract an art house audience interested in that genre. The audience is positioned to see events from the protagonist's perspective and sympathize
4&5
The document discusses targeting a young audience aged 16+ for a crime thriller media product. It analyzes how the opening fits the thriller genre through its characters, iconography, narrative, themes, and similarities to other popular films like Batman Begins. Camerawork and music are discussed as part of the media language that builds suspense. Feedback from test audiences is also addressed, noting they enjoyed the engaging narrative but felt the chase scene could be more tense.
Question five
The document discusses techniques used in the filmmakers' thriller opening to engage their target audience of 16-26 year olds. They use a cliffhanger ending to leave the audience wondering what will happen next. Local filming locations may help the audience recognize settings. Costumes featuring popular brands like Nike make characters more relatable. Technical elements like ambiguous lighting on villains and point-of-view shots position the audience alongside the protagonist. Intertextual references to other thrillers also aim to attract their art house audience.
Evaluation Question 4&5
- The target audience for the media product is 15-19 year old teenage girls
- This age group and gender made up most of the respondents to the questionnaire and the themes of cyberbullying and stalking in the thriller would appeal to and be relevant for them
- While most respondents preferred a male protagonist, the authors decided to feature a female protagonist to challenge stereotypes and appeal more to female viewers who want to see strong, independent female characters they can relate to
Question 2- How does your media product represent particular social groups?
1) The document analyzes the target audience of a media product, which is estimated to be 60% ABC1 and 40% C2DE, mainly between the ages of 12-18, who enjoy trends but not as early adopters.
2) Scenes in the opening title sequence use shots of a typical teenage girl's bedroom and her morning routine to represent and allow the target audience to relate to the main character. Humor is included to engage the audience.
3) Unusual transitions, colors, and an upbeat soundtrack in the titles are used to match the fun personality of the target audience and keep their attention as the concentration of younger viewers may fluctuate.
Evaluation question 4 and 5
The target audience for the media product is females aged 15-45 from various socioeconomic classes. A young cast was chosen to appeal to teenagers, with a 16-year-old female and 17-year-old male lead to allow younger viewers to relate to the characters. While females are the primary target due to research showing they prefer romantic genres more, males could also be attracted due to couples viewing together or interest in the male lead character portrayed as a "bad boy." The characters coming from different classes aims to attract audiences from all backgrounds.
Evaluation question 2
Within the opening sequence and film, gender is represented in a stereotypical way through traits like clothing and speech. However, the roles are reversed from the stereotype with the female character being psychotic and the male being the victim. This role reversal could shock audiences and attract those outside the target demographic. The target audience is British teenagers and young adults due to relatable storylines around relationships and exaggerated real-life situations. Representing a range of ages, races, and classes makes the film more widely appealing while keeping the focus on teenage characters.
Evaluation task 5 – how did we attract
The document discusses ways to attract the target audience of 16-25 year olds to a film. It will feature a strong, powerful female lead character in charge of male detectives to appeal to both female and male viewers. The female lead is intended to be a role model for young women and relatable. Her attractive appearance is also meant to draw male viewers, despite her feminist character. Action scenes and revealing clothing for the female lead aim to further attract the young male demographic.
Target audience of media
This document discusses targeting audiences for a new thriller film. It aims to attract 16-20 year olds by including characters around age 25-26 and portraying different genres of thriller. It also wants to attract viewers seeking representations that break stereotypes by portraying the male as weak and the female as dominant. Additionally, it hopes to appeal to those interested in low-budget British films and working-class characters. The film targets open-minded, imaginative audiences who enjoy analyzing plot lines and psychological aspects.
Similar to Task 5 - How did you attract/address your audience? (20)
Media Evaluation Part 4 & 5: Audience Identification & Appeal
Media Evaluation Part 4 & 5: Audience Identification & Appeal
How has our research affected our creative decisions
How has our research affected our creative decisions
Question 5 - How did you attract/address your audience?
Question 5 - How did you attract/address your audience?
Question 2- How does your media product represent particular social groups?
Question 2- How does your media product represent particular social groups?
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The document discusses how a media project used conventions from real media products in its music video, digipack, and website. Specifically, it used:
1) Performance to introduce the artist and create a marketable star image, drawing from examples like Azealia Banks' "1991" video.
2) Symbolic materials like black fabrics to convey the concept of "control" as seen in Nicole Scherzinger's "Whatever You Like".
3) Artistic camerawork like bird's-eye shots to engage the audience and convey dominance/control as in Lady Gaga's "G.U.Y".
4) Close-ups of the artist to create a recognizable star image and illusion of
Examples of Dyer’s Key Paradoxes
Artists must present both ordinary and extraordinary images to consumers. Beyoncé is seen as both a normal mother and as a goddess on stage. Other artists like Britney Spears and Pink are also pictured doing everyday tasks to seem relatable while also being worldwide icons. Katy Perry presents both elaborate fantasy music videos and more realistic interviews and home life. Will.i.am cultivates a futuristic persona through his music and style but also shares his difficult childhood to seem grounded. Showing both mundane and exceptional aspects helps artists connect with audiences.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Task1 evaluation!
The music video challenges conventions in several ways: 1) By showing the artist writing on a camera instead of using it conventionally. 2) Using more filmic shots of the artist walking rather than typical performance elements. 3) Featuring dancers in an unconventional way not tied to the song. 4) Showing a still performance rather than an energetic one. The album design challenges conventions by using the artist's handwriting for the font and reusing backgrounds from the video. The poster challenges conventions by using an authentic photo rather than edited images.
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Task1 evaluation
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without looking at the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic design elements, while the poster uses a known photo from the video to promote the artist's genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
My digipak idea
The document discusses ideas for designing a digipak album cover based on a Victorian era royal theme. The front cover concept shows royalty on thrones in luxurious outfits, representing the old being replaced by the new era. An example cover by Rusko is referenced for its urban twist on the throne idea. The back cover example from Keane uses easily readable text in a font that suits the overall theme, demonstrating how plain color schemes can be effective. The proposed font style for the digipak takes inspiration from Victorian era ink and quill markings used in literature of the time.
Cast and Costume
Affie will be the main character in the music video and will wear his typical style of ray ban sunglasses without lenses, skinny corduroys, a baggy t-shirt, clean trainers and white socks. Georgina Morton was chosen for the video because of her striking look and suitable style. She will portray a filthy and rude image while wearing silver hoop earrings, Nike Air Max trainers, a parka coat with a fur hood, a bright high-waisted skirt, a crop top, and lots of gold and silver jewelry including bracelets, necklaces and rings.
Prop research- throne.
The document discusses renting thrones from a prop rental company called Theme-traders for a production. An email was sent to Theme-traders to get a quote for renting golden thrones. The quote came back as £140 to rent the thrones, which was cheaper than making them by hand for over £300. An alternative idea mentioned was recycling an old wooden chair from a previous production and customizing it to serve as a throne.
Props and costumes lists
The document provides lists of props and costumes needed for an upcoming production. It details that a throne or chaise lounge will represent the main character Affie's power as a heroic king. Other props mentioned include an oil drum, matchstick, bicycle, and an arched bridge backdrop. The costume description for Affie includes ray bans, skinny corduroys, a baggy t-shirt, and pristine trainers. The girl Georgina will have a filthy image conveyed through her blonde bob haircut, silver hoop earrings, Nike trainers, parker coat, bright skirt, crop top and layered jewelry.
Pitch[1]
The document proposes a narrative and visual concept for a music video. It involves a one-man band indie artist painting images on a sheet of glass throughout the video to represent exploring and expressing his identity. Later parts of the video would show the artist using body paint and costumes to blur gender identities and question social norms, eventually destroying a wallet to represent losing his sense of self and purpose.
The pitch
The document discusses the creation of a star image for a grime artist named AFFI. It describes AFFI's image as mysterious, dark, and rebellious. The target audience is identified as people aged 18-28 interested in niche genres like grime. Shots and scenes discussed for a potential music video emphasize a dark, minimalist style focused on AFFI's performance to match the personal lyrics.
Shot ideas, design elements
The document discusses ideas for shot compositions and design elements for a music video. It proposes using an oil canister that lights up throughout the video to provide natural lighting. It also suggests using cardboard cutouts of unrealistic but creative human body parts against a black background. Additionally, it mentions using colored bottles with fluorescent liquids as natural lighting to add color and uplift the mood.
Research into real and similar artists
The document summarizes information about several electronic artists - Crystal Castles, Foals, Ghostpoet, and Mikill Pane. It provides background on Crystal Castles' musical style and band members Alice Glass and Ethan Kath. It also gives brief overviews of Foals' genre and album nomination, Ghostpoet's first single and Mercury Prize nomination, and Mikill Pane's genres and producer Jake Gosling.
Britney spears presentation
Britney Spears had a successful career from 1997 to 2011 beginning as a child performer and signing with Jive Records in 1997. Her first two albums established her as a pop icon, breaking sales records with hits like "...Baby One More Time" and "Oops!...I Did It Again." While her sexy persona and provocative music videos were controversial, they heightened her popularity among both female and male fans. After a highly publicized personal life and marriage in the 2000s, Spears had a mental breakdown in 2007, shaving her head. She later adopted a more modest image and sang about empowerment over men rather than love and sex. Though her career faced challenges, Spears remained a prominent figure in popular music and
Evaluation task 1
This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.
Evaluation task 4 presentation
The primary target audience for the thriller media product would be 18-30 year olds who would enjoy the unique and exciting plot and bankable stars. The secondary audience would be older, educated people as the thriller is set in the 1940s-1950s around the time period they or their relatives grew up. The niche audience would be those who like complex, psychological thrillers, and the product would likely interest males more than females due to the portrayal of women in the plot.
Evaluation task 5 k a
This document summarizes how the film addressed and attracted its target audience. It aimed to attract both younger and older audiences by being set in the past in black and white like older films but also incorporating only segments of color like Sin City to appeal to younger viewers. It also aimed to attract male viewers through attractive females and mysteries and female viewers through themes of romance and relationships. The film's dark nightclub setting and themes of magic and magicians further broadened its potential appeal.
Task 2
The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.
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Task 5 - How did you attract/address your audience?
- 1. Task 5 - How did you attract/ address your audience?
- 2. One of our target audiences are 16 to 24 year old males. The film will be action filled, may even include car chases and violence. Therefore having nice cars will attract the audience and appeal to the target audience. Therefore showing a sports car will highlight and introduce the car which the subject may use as an escape path later on.
- 3. We will also be attracting the same audience but for a different reason. This time ‘The Hostage’ will attract a generalised male audience due to having a good looking, attractive woman acting as a victim.
- 4. Using very cosy and warm backgrounds and locations juxtaposes to the narrative as well as contrasting to the nature of the character. Therefore this will attract women watching the film to empathise for the subject as they can relate to her situation, or because they have the potential to experience the same situation.
- 5. Women may also be attracted to this because of the type of woman the subject is. She is a young attractive woman, fitting the stereotype of a ‘goldigger’, as we are shown her stepping out of a Ferrari and dressed in designer. This is highlighted again when we see her with her ‘more mature’ husband. Women in the audience may be able to relate to this type of woman, or know of the type.
- 6. Some couples may be drawn to this film as they may be able to relate to being part of a couple with a large age gap. Which is the type of relationship our actors portray. This conforms to the stereotype of ‘marrying for money’ as the husband is much older and she is young and beautiful. Therefore some audience members may be able to relate to this and have a connection with the narrative.