The document discusses how the filmmakers aimed to attract their target audience of males aged 18-30 for their thriller film. They sought to appeal to this audience by casting an attractive young female lead and featuring a mysterious dark male character. Violence and horror elements were emphasized to draw in fans of those genres. Marketing of the low-budget independent film would focus online through sites where the target audience spends time.
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2. Who is our target audience?
We believe our target audience to be males aged 18-30. Our thriller is based around a
dark and disturbing subject, full of alarming and sinister scenes, which is why we believe
that it is only likely to appeal to a certain type of audience. Our thriller could be
considered as a stereotypical mainstream horror/thriller. We hope to appeal to this
audience but also to an indie smaller audience because our thriller is a n independent
production. Not only do we hope that our primary audience will enjoy our thriller but we
hope that our secondary audience, e.g families of our primary audience will be able to
watch it.
3. Attracting Our Audience Through Actors
Our main actress is a young teenage girl, it was important for her to be good looking
because our target audience is male, and having a young and attractive main character is
something else that will appeal and lure men in to watch the film and maybe wider our
target audience. She plays a stereotypical blonde haired innocent and naive character
who is unaware of what will happen to her, similar to characters like the female character
in opening five minutes of “Scream”.
4. Attracting Our Audience Through Actors
Although you don’t see the main actor in our opening sequence you are aware he is
there, when he chases the young girl and you hear his voice throughout. This element of
a dark and mysterious man will help create suspense and tension, while attracting the
audience to finding out the identity of the character
5. Attracting Our Audience Through Costumes
The young girls costumes, is a typical school uniform which will hopefully appeal to a
slightly younger audience as they may be able to relate to the character. During the
opening sequence her costumes changes to a ripped and ruined version, which will
present her as a weaker character again appealing to the men who will instantly feel
more dominant and powerful, as it is known that the women are almost always the
victims while the men are shown to have more power.The torn version also adds to a
more attractive look, as it becomes more revealing.
6. Attracting Our Audience With Previous Films
Our target audience: males ages 18-30, are expected to
like films that are similar and inspiration to ours. These are
films and actors such as “Dr Hannibal Lecter- Silence of the
Lambs” and “Scream”. As our thriller conforms to the ideas
of mainstream high concept thrillers, we are more than sure
that our target audience will be the same as our inspiring
films, we also hope to appeal to a smaller mainstream
audience as ours will be an independent project, unlike the
films I have listed above.
7. Attracting Our Audience Through Sub-Genres
Our thriller has several sub-genres these
include horror and is counted as a
psychological thriller. Due to it being a
psychological thriller, we could attract a
more intellectual audience because
watching it you would have to think about
what was going on to understand the film.
8. Attracting Our Audience Through Film Categories
Violence is something that is shown throughout our film, this is due to the cannibalistic
serial killer. We tried to create this violence as successfully as we were able. If our film
shows violence it is going to target the young part of our target audience, violence is both
thrilling and scary and builds the excitement of our piece which will attract a wider
audience.
9. Attracting Our Audience Through Film Categories
Horror is something else that plays a massive part in our thriller. Like violence it is built
throughout until it reaches its climax. The horror of the piece shows how mentally ill our
protagonist is. We emphasised the horror through the use of makeup and fake blood, to
connote this sense of horror and fear. Although and horror and violence attracts the
same audience, hopefully including both will widen the audience and attract people who
wouldn't normally be interested in thrillers but horrors instead.
10. Attracting Our Audience Through Marketing
Due to our low budget production budget, our
marketing campaign will only be done online and
over the internet. This is an appealing way for our
target audience as young people tend to spend
most of their time online anyway. This way our
target audience can share and talk about it online
with their friends through sites like “Facebook,
Twitter and Youtube”
12. Who is our target audience?
We believe our target audience to be males aged 18-30. Our thriller is based around a
dark and disturbing subject, full of alarming and sinister scenes, which is why we believe
that it is only likely to appeal to a certain type of audience. Our thriller could be
considered as a stereotypical mainstream horror/thriller. We hope to appeal to this
audience but also to an indie smaller audience because our thriller is a n independent
production. Not only do we hope that our primary audience will enjoy our thriller but we
hope that our secondary audience, e.g families of our primary audience will be able to
watch it.
13. Attracting Our Audience Through Actors
Our main actress is a young teenage girl, it was important for her to be good looking
because our target audience is male, and having a young and attractive main character is
something else that will appeal and lure men in to watch the film and maybe wider our
target audience. She plays a stereotypical blonde haired innocent and naive character
who is unaware of what will happen to her, similar to characters like the female character
in opening five minutes of “Scream”.
14. Attracting Our Audience Through Actors
Although you don’t see the main actor in our opening sequence you are aware he is
there, when he chases the young girl and you hear his voice throughout. This element of
a dark and mysterious man will help create suspense and tension, while attracting the
audience to finding out the identity of the character
15. Attracting Our Audience Through Costumes
The young girls costumes, is a typical school uniform which will hopefully appeal to a
slightly younger audience as they may be able to relate to the character. During the
opening sequence her costumes changes to a ripped and ruined version, which will
present her as a weaker character again appealing to the men who will instantly feel
more dominant and powerful, as it is known that the women are almost always the
victims while the men are shown to have more power.The torn version also adds to a
more attractive look, as it becomes more revealing.
16. Attracting Our Audience With Previous Films
Our target audience: males ages 18-30, are expected to
like films that are similar and inspiration to ours. These are
films and actors such as “Dr Hannibal Lecter- Silence of the
Lambs” and “Scream”. As our thriller conforms to the ideas
of mainstream high concept thrillers, we are more than sure
that our target audience will be the same as our inspiring
films, we also hope to appeal to a smaller mainstream
audience as ours will be an independent project, unlike the
films I have listed above.
17. Attracting Our Audience Through Sub-Genres
Our thriller has several sub-genres these
include horror and is counted as a
psychological thriller. Due to it being a
psychological thriller, we could attract a
more intellectual audience because
watching it you would have to think about
what was going on to understand the film.
18. Attracting Our Audience Through Film Categories
Violence is something that is shown throughout our film, this is due to the cannibalistic
serial killer. We tried to create this violence as successfully as we were able. If our film
shows violence it is going to target the young part of our target audience, violence is both
thrilling and scary and builds the excitement of our piece which will attract a wider
audience.
19. Attracting Our Audience Through Film Categories
Horror is something else that plays a massive part in our thriller. Like violence it is built
throughout until it reaches its climax. The horror of the piece shows how mentally ill our
protagonist is. We emphasised the horror through the use of makeup and fake blood, to
connote this sense of horror and fear. Although and horror and violence attracts the
same audience, hopefully including both will widen the audience and attract people who
wouldn't normally be interested in thrillers but horrors instead.
20. Attracting Our Audience Through Marketing
Due to our low budget production budget, our
marketing campaign will only be done online and
over the internet. This is an appealing way for our
target audience as young people tend to spend
most of their time online anyway. This way our
target audience can share and talk about it online
with their friends through sites like “Facebook,
Twitter and Youtube”
